Ayala Corporation

Mission
Ayala Corporation, a holding company with a diverse business portfolio, has a legacy of
pioneering the future. Founded in 1834, it has achieved its position of leadership by being values
driven, goals oriented, and stakeholder focused. Anchored on values of integrity, long- term
vision, empowering leadership, and commitment to national development, we fulfil our mission
to ensure long-term profitability, increase shareholder value, provide career opportunities, and
create synergies as we build mutually beneficial partnerships and alliances with those who share
our philosophy and values. With entrepreneurial strength, we continue to create a future that
nurtures to fruition our business endeavors and personal aspirations.
Vision
Pioneering the future
o By looking to the future and the potential it holds, Ayala has pioneered many firsts. Our
heritage in the Philippines and our reputation as a trusted international partner give us the
confidence today to draw upon our unique experience, resources and capabilities to tackle
the challenges of tomorrow. Key to the future are our corporate citizens whom we respect
for their integrity, reward for their intelligent risk-taking and support in their
determination to make things happen. Through them we seek to pioneer a future where
innovation thrives and where all our business practices make a positive contribution to
the social, economic and environmental development of the communities we serve.
Core Values
Integrity
o Integrity means "doing the right thing"being held accountable for all our actions. And
doing the right thing has earned Ayala a commanding position of trust among its
stakeholders. But integrity starts with individuals, the kind of individuals we engage at
Ayala. Their individual ethics are perpetuated and reinforced by our corporate culture.
Long-Term Vision
o Ayala's track record of success was built by looking to the future. In banking, real estate,
telecommunications, and utilities, our CEOs had a vision that they transformed into
reality by fostering in all our Ayala citizens the spirit of entrepreneurship, excellence,
synergy and by rewarding intelligent risk-taking while holding each one accountable for
doing the best thing today in order to reap tomorrow's rewards.
Empowering Leadership
o At Ayala, we realize that leaders today need to manage a whole range of issues in
increasingly complex situations. These challenges can only be met by empowering
people at all levels of the organization to make decisions and to take action, within the
framework of a shared vision and a shared corporate culture of innovation, responsibility
and accountability.
Commitment to National Development
o We take seriously our responsibilities as corporate citizens over and above compliance
with the rule of law. We believe that beyond our business objectives, we must also do our
share in nation building through programs in corporate social responsibility that help
develop individuals, communities, and the country as a whole.

Jollibee Food Corporation

Mission
To serve great tasting food, bringing the joy of eating to everyone.
Vision
We excel in providing great tasting food that meets local preferences better than anyone.
We provide superior dining experience, through FSC (Food, Service, and Cleanliness) excellence
in every encounter.
We are the most cost efficient restaurant company in our business segments, allowing us to price
at the most popular levels.
Our people are passionate about their work and thrive in a high performance culture.
We strive to become a model corporate citizen by being relevant to the communities we serve.
Our brands are either #1 or #2 in each of our market segments.
It is the vision of JFC to become one of the three largest and most profitable restaurant companies
in the world by 2020.
Core Values
Customer Focus
o We put our customers satisfaction first. We want everyone who interacts with us to be
happy and to share the joy with those they love.
Excellence
o We always strive for excellence in everything we do from our food and service
offering, to the experience we provide in and out of our stores and offices.
Respect for the Individual
o We recognize diversity and show consideration towards different cultures and beliefs.
Teamwork
o We work together to achieve our objectives, knowing that we are stronger as a team than
in our solo efforts.
Spirit of Family & Fun
o JFC is a place where every employee feels part of the family and experiences a sense of
community and fun that makes work enjoyable.
Humility to Listen & Learn
o Regardless of how big we grow, we hold dear to us the openness and humility to improve
ourselves.
Honesty & Integrity
o We are upright and fair in how we conduct ourselves and our business. Our partners and
customers can always trust us to deliver on what we promise.
Frugality
o People trust us as the stewards of resources in our care and we work hard not to let them
down.

Universal Robina Corporation

Mission
Universal Robina Corporation (URC) is one of the largest branded food product companies in the
Philippines and has a growing presence in other ASEAN markets.
Vision
URC's vision is to be the best Philippine food and beverage company, with a powerful presence
throughout the ASEAN region, carrying a wide portfolio of delightful brands of exceptional
quality and value, equipped with efficient systems and motivated people. We are committed in
making lives a truly fun experience.
Core Values
Passion to Win
o We build organizational capability by being entrepreneurial and proactive, driven by a
sense of urgency and purpose. We continuously challenge ourselves to deliver worldclass brands and consistently rally our people to strive for excellence.
Dynamism
o We cultivate a culture of innovation and productive working relationships. We
continuously find ways to improve organizational and people capabilities to meet
constantly challenging consumer needs.
Integrity
o We are guided by transparency, ethics, and fairness. We build the business with honor and
are committed to good governance. Our processes and products meet the highest
standards. We are credible in our dealings with both internal and external stakeholders.
Courage
o We seize opportunities in building long-term, sustainable businesses. We make tough
people and business decisions to ensure competitive advantage.