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Abstract
Effectiveness of e-learning systems is a matter of debate in corporate and academics alike, with
researchers viewing it from course content and instructional design perspective, learner / teacher
perspective or delivery medium and technology perspective. We argue that e- learning systems
should not consider either of these perspectives in isolation. We analyze the e-learning systems
using the socio-technical systems approach, which treats a work system to be made up of two
jointly independent, but correlative interacting systems - the social and the technical. The technical system is concerned with the processes, tasks, and technology needed to transform inputs
to outputs. The social system is concerned with the attributes of people such as attitudes, skills,
values, the relationships among people, reward systems, and authority structures. Outputs of the
work system are the result of joint interactions between these two systems. We use Leavitt's
model to analyze e-learning systems as socio-technical systems. The model suggests that organizations form multivariate systems consisting of four interacting components - task, structure,
actor, and technology. We observe that an e-Learning system can fit the definition of a sociotechnical system, as they involve teachers and learners (actor), the organization and the environment (structure), the knowledge and skills being imparted (task) and the technology used for elearning (technology). In this research, we measure variables that represent these four components and understand their significance individually and their combined effect on effectiveness of e- learning systems. The outcome of this research tries to understand factors that influence the effectiveness of e-learning systems.
Key Words
e-learning effectiveness, Leavitt's model, socio-technical system approach.
1. Introduction
Electronic learning, or e-learning simply refers to training sessions or educational courses
delivered electronically. It could be courses delivered through a CD-ROM or it could involve
virtual classroom sessions, facilitated by a teacher interacting with students via the Internet or
satellite feed.
E-learning is less expensive than traditional classroom instruction. In addition, many expenses booking training facilities, travel costs for employees or trainers, plus employee time away from
the job - are greatly reduced. However, some firms that have spent large amounts of money on
new e-learning efforts have not received the desired economic advantages (Strother, 2002).
"The biggest growth in the Internet, and the area that will prove to be one of the biggest agents
of change, will be e-learning". John Chambers, the CEO of Cisco Systems, made the above
prediction in his keynote speech at the Fall 1999 Comdex Trade Show in Las Vegas. Almost a
decade later, people are still waiting for e-learning to fully deliver on its promise. Most
academics and practitioners in the e-learning field agree that e-learning has a vast potential for
bringing any place, anytime learning into the heart of organizational activity. In addition to
reducing geographical barriers and reducing travel and program overhead costs, it also enables
Prof. K T Upadhyaya, Assistant Professor, Durgadevi Saraf Institute of Management Studies (DSIMS), Mumbai, ktu@vsnl.net
Prof. (Dr.) Debasis Mallik, Associate Professor, S P Jain Institute of Management & Research (SPJIMR), Mumbai,
debasis.mallik@spjimr.org
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learners to learn on the job and apply what they are learning, directly to daily work issues. As a
result, there has been a very strong latent demand, especially in organizations interested in using
e-learning systems to develop talented but overworked staff, and position for success in the
knowledge economy. Early results, however, were disappointing (Adams, 2010).
2. Literature Review
A study at Sun Microsystems reported that 75% of employees dropped out of self- directed
online courses. People couldn't find the materials fast enough, didn't have enough time to
complete the courses, got bored, and/or had too many interruptions while trying to learn at their
desks (Osberg, 2002).
A study at GE Capital found a 50% dropout rate in a 5 to 10 hour online course new
employees were mandated to take. Investigation showed that the difference between those that
completed the course and those that didn't was tied to whether managers reinforced the importance of the course and attendance was tracked. The conclusion drawn: the problem was
primarily motivational and not about technology issues or learning design (Frankola, 2001).
In a study conducted by a team at James Madison University, drop out rates of
approximately 30% were reported. The top five reasons for not completing online courses were:
lack of motivation (36%); instr uctional design related factors and learning style
mismatch (36%); time conflicts with work and family commitments (33%); learning what one
needed to know and being able to do the job before the end of the course (25%); organizational
support and follow-up on completion (negligible) (Wang, Foucar-Szocki & Griffin, 2003).
As we can see, the effectiveness of e-learning systems has not been able to live up to the expectations of stakeholders. Researchers and practitioners in the area of e-learning have looked at
this issue of effectiveness of e-learning systems. People have taken different views to understand the effectiveness, or rather, lack of it, of e-learning systems. Some of the views are described below:
Effectiveness of E-learning Systems: Wang et. al. (2003) argue that while Information
Systems' (IS) successful models have received much attention among researchers, little
research has been conducted to assess the success and/or effectiveness of e-learning systems in
an organizational context (Wang, Wang & Shee, 2007). Whether traditional IS success models
can be extended to investigate e-learning systems' success has been scarcely addressed. Based
on previous literature, citing successful IS models, this study developed and validated a multidimensional model for assessing e-learning systems' (ELSS) success from the perspective of the
employee (e-learner). This empirically validated instrument will be useful to researchers in developing and testing e-learning systems theories, as well as to organizations in implementing successful e-learning systems.
E-learning as an Information System: Holsapple and Lee-Post (2006) look at the e-learning
systems from an information systems development perspective. They introduce the e-learning
success model, which posits that the overall success of an e-learning initiative depends on the
attainment of success at each of the three stages of e-learning systems development: system
design, system delivery, and system outcome.
Use of technology to construct learning experiences in e-learning: Greenagel (2002)
argues that e- learning can change the way we learn in dramatic ways, but not if developers and
vendors continue to ignore measures of learning effectiveness. The e-learning industry
continues to emphasize cost savings and return-on-investment (ROI), but risks ultimate
indifference by end users (trainees) because the e-learning experience is seen as puerile, boring
and of unknown or doubtful effectiveness. The effectiveness of the course is less dependent
upon the enabling technology than on the skill with which the developer uses the available
technology to construct learning experiences appropriate to the trainee and to the topic.
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Usability perspective of e-learning: Freire, Arezes and Campos, (2012) have viewed the
e-learning systems from usability perspective. They argue that principle problems identified with
e-learning could be interface problems, browsing problems, content problems, interaction problems or usability problems.
Learner perspective of e-learning: Strother and Alford, (2003) present three different views
of learning modalities from the literature: Kolb's Classification of Learning Styles, FelderSilverman's Learning Style Model, and Gardner's Multiple Intelligences. Each learning theory is
addressed as it applies to e-learning. A case is made for a blended learning model, which combines traditional online instruction with face-to-face interaction of a traditional classroom experience to better address multiple learner variables. However, authors argue that whatever pedagogical strategies are implemented in whatever modality - strict online learning or some variation
of a blended learning model - the multiple individual variables that are present in any
group must be addressed to provide the most powerful learning experience possible for all
learners.
Stakeholders needs and concerns in e-learning: Successful implementation of e-learning is
dependent on the extent to which the needs and concerns of the stakeholder groups involved are
addressed. Wagner, Hassanein and Head, (2008) discuss e-learning, describe the needs and
concerns of the various stakeholder groups, and derive a stakeholders' responsibility matrix to
summarize the responsibilities of each stakeholder group. Authors argue that fulfilling the
responsibilities described in the Stakeholders' responsibility matrix will address the needs and
concerns of each stakeholder groups, thereby encouraging the success of e-learning in higher
education.
Reference model for sustainable e-learning systems: Demirkan and Goul (2010) argue that
many e- learning service systems fail. This is particularly true for those sponsored by
joint industry/university consortia where substantial economic investments are required up-front.
They provide a reference model that addresses basic and advanced sustainability capabilities
that integrate partner, application, faculty, student, and e-learning service system issues.
Their validation of the reference model includes a mapping to the literature regarding recent
advances in e-learning service system infrastructures and supported capabilities. One outcome
of that validation step is a comprehensive set of capability assessment questions to be used
by consortia.
Technology acceptance model (TAM) of web-based e-learning tools: In a study (MartinezTorres, Marn, Garcia, Vazquez, Oliva & Torres, 2008) it is argued that lifelong learning, or the
promotion of student initiative, is the new paradigm of a learner-centered education. In this
context, e-learning tools can represent an effective way of supporting this new trend in
education. Assuming the premise that successful use of these web- based tools depends primarily
on a user's behavior, they examine (TAM) of web-based e-learning tools used in practical and
laboratory teaching.
2.1 Gaps in the Literature
A lot of work has been carried out in the e-learning area in different directions. Researchers have
looked at various dimensions of effectiveness of e-learning, as varied as course content, technology, techniques on one hand and the people aspect on the other hand. Despite this
comprehensive coverage, some gaps exist in the research.
Past research addresses each issue in effectiveness of e-learning as a standalone topic - treating
e-learning either as a technical matter or as a people issue. E-learning involves an interaction
between both people and process. There is a strong case for treating e-learning as a socio- technical system rather than a social system considering only the people aspect or technical system
considering only the standards and processes aspects. None of the studies consider the Indian
context.
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Equation 1
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+ 1 S + 2 T + 3 A + 4 Te
Equation 2
0, H12: 2
0, H13: 3
0, H14: 4
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Coefficient
Std. Error
t-Statistic
Prob.
C
TASK
TECH
ACTOR
STRC
2.95
0.03
0.14
0.34
0.24
0.36
0.03
0.04
0.05
0.03
8.28
1.14
3.20
6.25
7.06
0.00
0.25
0.00
0.00
0.00
R-squared
0.67
Adjusted R-squared
0.67
F-statistic
53.98
Prob(F-statistic)
0.00
It can be seen from the results of regression analysis, the R2 value is 0.67919 and adjusted R2
value is 0.67. This indicates that 68% of the variability in the dependent variable (i.e., Overall
effectiveness of e-learning) can be captured by the independent variables namely, Structure,
Actor, and Technology. The fourth independent variable, i.e., Task did not emerge as an
independent variable with much influence on the dependent variable. The Adjusted R2 value is
slightly lower than the R2 value, as the number of observations that support the regression is not
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too high. As observed, null hypotheses of all three independent variables namely, Structure,
Actor and Technology have been rejected at 99 percent level of confidence, thereby reinforcing
the fact that these three variables have a very high influence on the dependent variable - overall
effectiveness.
Since all coefficients are positive, we can infer that Structure, Actor, and Technology (though
not in this sequence) have direct and positive relationship with overall effectiveness of elearning. Task, as we see, does not have any significant impact on overall Effectiveness.
The above results of regression is generated without checking for the presence of multicollinearity
or heteroscedasticity. For heteroscedasticity, we have used the White's Test. The Obs*R-squared
is the test statistic of the White's Test. This test statistic is asymptotically distributed as a ChiSquare. The degrees of freedom, in this case, is the number of slope parameters. At a 5 percent
level of significance, this Chi-Square value is compared with the Scaled explained SS. If the
White's test statistic value of 36.3414 is greater than the Scaled explained SS of 34.4915, we can
reject the null hypothesis which states that there is no heteroscedasticity.
Table 2.0: Results of Heteroscedasticity Test: White
Heteroscedasticity Test: White
F-statistic
Obs*R-squared
Scaled explained SS
3.37
36.34
34.49
Prob. F(14,92)
Prob. Chi-Square(14)
Prob. Chi-Square(14)
0.0002
0.00
0.00
Next, we also tried to check for the presence of Multicollinearity. For this we used the Variance
Decomposition Analysis. In the table given below, we could not identify condition indices above
the commonly used threshold level of 15 to 30. As there were no condition indices exceeding the
threshold level, we also could not identify variance proportions above 90 percent. In general, a
multicollinearlity problem is detected when a condition index is identified to be above the threshold level and the corresponding proportion of variance above 0.90 for two or more variables. As
this phenomenon is absent, we can infer that there is no indication of the presence of
multicollinearity in the data. The details of the above discussion is presented in the table below.
Table 3.0: Coefficient Variance Decomposition
Coefficient Variance Decomposition
Sample: 1 107
Included observations: 107
Eigenvalues
Condition
0.13
0.00
0.00
0.01
0.00
0.01
0.00
0.04
3.47
1.00
Variable
C
TASK
TECH
ACTOR
STRC
0.99
0.09
0.34
0.06
0.03
1.00
0.01
0.02
0.92
0.23
2.17
0.01
0.60
0.00
0.62
9.49
0.85
0.01
0.00
0.09
1.53
0.00
0.00
0.00
0.01
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Eigenvectors
Associated Eigenvalue
Variable
C
TASK
TECH
ACTOR
STRC
-0.99
0.02
0.07
0.04
0.02
0.02
-0.07
-0.12
0.94
-0.30
-0.03
0.08
-0.76
0.10
0.62
0.00
-0.90
0.21
0.08
0.38
-0.07
-0.43
-0.58
-0.30
-0.61
Based on the above two tables, we concluded that our data suffers from heteroscedasticity but
does not have multicollinearity problem. Hence, we decided to run a fresh multiple regression
using the White heteroscedasticity - consistent standard errors and covariance.
Table 4.0: Regression for Overall Effectiveness of e-learning with S-T-A-Te Components
- Revised after Heteroscedasticity Test
Dependent Variable: OVEFF
Method: Least Squares
Sample: 1 107
Included observations: 107
White heteroscedasticity - consistent standard errors & covariance
Variable
Coefficient
Std. Error
t-Statistic
Prob.
C
TASK
TECH
ACTOR
STRC
2.95
0.03
0.14
0.34
0.24
0.32
0.03
0.05
0.07
0.04
9.08
1.17
2.62
4.57
5.55
0.00
0.24
0.01
0.00
0.00
R-squared
F-statistic
0.68
53.99
Adjusted R-squared
Prob(F-statistic)
0.67
0.00
Despite these results are free from heteroscedasticity, we observe that there is no significant
change in the overall results.
6. Conclusion
Understanding of e-learning and the factors affecting the effectiveness of e-learning is of primary importance to academic and industry researchers. As this research discusses concepts of elearning, it is very useful to those working in the area of e-learning. Organizations spend high
amount of their training budget on such systems and hence a loss of investment, or at least a
deferred or diminished ROI is likely if the system does not produce an effective e- learning
environment. Therefore, it is important for industry to understand and appreciate the factors
that impact effectiveness of e-learning.
Looking at the findings from the analysis, we can see some aspects of e-learning emerge as very
important from perspective of effectiveness. These aspects are as follows:
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responses suggests that the model can be extended to a large sample size. This can be taken up,
with availability of time and funding to conduct the research across a larger sample.
6.4 Scope for Future Research
The recommendations made in this paper are on the basis of findings of the research. It would be
interesting to conduct experimental research in this area where the suggestions and
recommendations are actually implemented in e-learning for teaching / training other subjects to
different types of participants, and its impact measured to validate the findings and
recommendations.
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