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EMPLOYEE ENGAGEMENT
AND THE MARITIME INDUSTRY
Engagement
Worldwide
Gallup's 142country
study (2013) found
INTRODUCTION
The last decade has seen the international maritime industry coping
with increased losses due to ship casualties, accidents,
environmental pollution incidents and the like that can be traced
back to human factors. Adding to the woes of ship owners are weak
freight markets, and a shortage of quality officers, partly caused by
the negative image being acquired by it in the face of these
incidents. The shortage of experienced and quality officers is
alarming as it directly impacts the performance, safety and retention
of seafarers. Not only has the industry become unattractive to
potential newcomers, existing seafarers are also leaving a sailing
career to settle in safer jobs ashore. This has resulted in an increase in
horizontal mobility of officers between employers, and combined
with the general exodus does not portend well for shipping. The
industry thus needs to reinvent itself and position it as a career of
choice for the youth of today.
Similar problems are also reported from shore based industries, and
these are being addressed by focusing more on employees as the
source of competitive advantage. Numerous practices are being
developed and followed effectively by HR practitioners to enhance
the performance of employees and utilize their full potential. One of
the recent practices developed and successfully implemented is the
concept of Employee Engagement.
Engagement refers to the physical, emotional and cognitive
commitment employees have to the job and organization. Engaged
employees have a bond with the employer, are involved and
enthusiastic about their work, use discretionary effort and willingly go
the extra mile for the organization.
13.0%
employees
worldwide
Engaged at work
63.0%
found to be
Not Engaged
.
24.0%
found to be
Actively
disengaged
Engagement
Defined
been
conceptualized
by
Kahn
(1990).
He
defined
..
A heightened
emotional and
intellectual connection
that an employee has
for his or her
organization, manager,
or co-workers that, in
turn, influences him/her
to apply additional
discretionary effort to
his/her work
studies
Engagement
and
have
shown
business
positive
outcomes
linkages
such
as
between
productivity,
(Gibbons, 2006)
....
Amount of
discretionary effort
exhibited by employees
in their jobs
BENEFITS OF ENGAGEMENT
Engaged employees are more satisfied and have better wellbeing.
The incentives to organizations are expected to be much greater,
and fairly consistent results have been demonstrated regarding the
positive outcomes of implementing engagement enhancing
strategies, both in academic and practitioner contexts (RobertsonSmith and Markwick, 2009).
Gallup (2008) reported engaged employees have
Engagement Outcomes
Engagement Benefits
Vance (2006)
Driver Facts
has
been
organizations,
mainly
successfully
consultancy
measured
groups
like
by
many
Gallup,
Hewitt
Recognition of work
Performance management
Voice heard
Feeling valued
Financial rewards
Pride in company
Company advocacy
Nature of work
Senior managers
Intrinsic motivation
Job demands
Autonomy
Career growth
Work resources
Co-workers
Driver Facts
Cognitive
Attachement
Physical
Expression
Emotional
Connection
Engaged
Employees
..
Who
Take
Initiative
Believe
can make
a
difference
to business
outcomes
Stay
vigilant
and
focused
Support &
reinforce
culture &
values
Voluntarily
put in
effort
Feel ownership of
the organization
(Hewitt, 2004)
Snapshots
In 2008, a maritime
disaster occurred on
average nearly every
week. Each one
involved an insurance
claim of over US$17m or
had an economic
impact of over US$85m.
The maritime industry has not been left untouched by the changing
international operating environment. Every day brings in newer
challenges that must be overcome in order to survive and eventually
succeed. These challenges come in the form of newer legislations,
changing requirements of vessels trading areas, newer
technologies, environmental pollution issues, incidents and
accidents, and the ever present need to reducing operating costs.
A majority of the above issues lie within the purview of ship owners.
However, the operational aspects of ships are well within the domain
of the ships crew, and it is essential that they rise to the demands of
the industry and raise their performance levels.
The incident snapshots on the left leave no doubt in anyones minds
that the root cause of these losses is the competence levels of the
crew manning and operating ships. This being apparent, a case can
be built on raising seafarers competence levels. This is however
easier said than done. In todays age of multinational crews and
different competence measurement regimes, despite regulations to
this effect, attaining the same standards of competence across the
world fleet may not be practicably feasible. There is no dearth of
training courses that seafarers have to undergo, but these do not
appear to be enhancing skills, making it more of a paperwork
exercise.
There are many other issues relating to crewing that impact
operational performance such as a diminishing pool of experienced
senior officers who are always on the lookout for a shore assignment,
an expected career span of 5 10 years for new entrants, the
inability of the industry to attract potentially good seafarers, the
negative image of the industry due to criminalisation of seafarers,
lowering of entry level requirements, and the like. With the near
disappearance of officers from the traditionally maritime nations,
even in the developing world a maritime career has moved away
from being a career of choice to one where the door is open to all
those who cannot fit anywhere else. A majority of shipowners, in their
short term zeal to save construction costs, have also done away with
cabins on board for trainees. All these compound to create a
situation that does not exactly become a nurturing ground for
quality future officers.
(MCA, 2010)
The industry and regulatory bodies, on their part, have taken steps
reactively and not proactively to address these issues of
operational competence. Prime among these are investment in
newer technologies, promulgation of new rules and regulations, and
investment in automation. This appears to be a throwback to the
early days of industrial safety where people were considered to be
accident prone, and safeguards instead of training was the only
acceptable way out. However, new advancements are based in
the misplaced assumption that seafarers will be able to master their
use something quite unlikely given the modern day recruits and
their shore/ship based training regimen.
To quote ABS (2012):
The maritime industry is still some way from achieving the goal of
peak safety performance (i.e., no operational incidents, no
personal injuries, and no harm to the environment).There is a
general recognition in the industry that encouraging safe working
practices
does
not
require
more
rules,
regulations,
and
Snapshots
In 2008, maritime
insurers paid out over
half a billion US dollars
for casualties.
(MCA, 2010)
Data Collection
MEASURING ENGAGEMENT
Employee Engagement can be quantitatively measured using
survey tools and questionnaires. There are many such questionnaires
available and in use, some developed in-house by organizations,
while many developed by major consultancies. The most popular is
the Gallup Workplace Audit (GWA Q12), while some others are the
Utrecht Work Engagement Scale (UWES), and instruments developed
by consultancies such as IES, Towers Perrin, and Blessing White etc.
RESEARCH OBJECTIVES
The objective of the study was to measure the engagement levels of
Indian officers, and to determine the relationship between
Engagement and Performance, Safety, and Retention. It was also
determined if there is any relationship between engagement and
rank as well tenure with the shipping company.
RESEARCH DESIGN
The questionnaire was designed using the engagement,
performance, safety and retention drivers identified through
literature review. For engagement, the Gallup Q12 formed the base,
modified to suit the maritime environment. A focus group then
commented on the suitability of the questionnaire, and the final
instrument was drawn up. The survey instrument was in four parts,
each measuring one variable; demographic information was
collected through eight statements.
Convenience sampling was used as no sampling frame is available,
and there are no special demographic groups which could
introduce bias.
The data was collected from active Indian officers, attending
mandatory courses at two maritime colleges in New Delhi and the
NCR region, over a period of three months. The questionnaire was
personally administered and collected at the same time. A total of
448 responses collected. 15 were rejected due incomplete data
giving 433 responses for analysis.
SPSS 20 was used for analysis, with Varimax orthogonal rotation and
Kaiser normalization for extraction.
ENGAGEMENT
Engaged
Partially Engaged
10.60%
0%
40%
10.6%
of Officers were found
to be engaged
77.6%
of Officers were found
to be partially engaged
11.8%
of Officers were found
to be disengaged
Disengaged
77.60%
20%
Highlights
11.80%
60%
80%
100%
10
Performance
Levels
High: 5.60%
PERFORMANCE:
Highlights
High
5.60%
Low
72.00%
0%
Medium: 72.0%
Medium
20%
40%
22.40%
60%
80%
100%
Low: 22.4%
SAFETY:
Safety Levels
Medium: 72.3%
SAFETY
High: 13.4%
High
Low: 14.3%
Medium
13.40%
0%
Low
72.30%
20%
40%
14.30%
60%
80%
100%
RETENTION:
Retention Levels
High: 9.2%
Medium: 60.3%
High
Retention
Low: 30.5%
9.20%
0%
Medium
Low
60.30%
20%
40%
30.50%
60%
80%
100%
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CORRELATION ANALYSIS
Engagement of officers was found to be significantly correlated with
Performance
Safety
Retention
Findings
47.4% agreed
they had necessary
spares/stores
30.8% were
satisfied with benefits
51.5% accepted
ENGAGEMENT DRIVERS
The factors responsible for engagement were found to be:
Commitment of Organization
Training & Development
Pay & Benefits
Work Resources
Work Initiative
Work Environment
Regulatory Compliance
Job Security
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Findings
Safety Support
Organizational Support
Resource Availability
36.7% found
Safety Climate
Job Demands
Just Culture
Safety Compliance
shipboard
recreational facilities
to be good
38.6% attested to
good communication
facilities on board
19.9% agree
efforts were made to
procure shore leave
for them
47.6% felt
paperwork has
removed the
challenge
30.5% agreed
Shipboard Life
Organizational Support
Recognition of Merit
Remuneration
Just Culture
Job Security
ENHANCING ENGAGEMENT
The survey revealed that there are many areas where ship owners
could focus on to increase engagement levels. Engagement is a
continuum and there are many officers who are close to being
engaged. Ship owners can concentrate on these as they will require
the least effort to engage fully. Among the issues that raise concern
are:
Recognition of good work
Work and Rest issues
Lack of a No-blame culture
Inadequate stores/spares
Shipboard life issues such as recreation, communication
Adequate shore leave and work/life balance
Autonomy at work
Grievance redressal
Fair treatment
Feeling of being a part of the organization
Providing benefits
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It can also be seen that a majority of officers stated that they could
perform better and contribute by reducing wastage, given the right
conditions. These are issues, along with other positive aspects found,
that should be leveraged by ship owners to optimize the capacity of
their seafarers.
All engagement initiatives do not require the expending of monetary
resources and can be well managed within the existing
infrastructure. However, each ship owner needs to identify their own
barriers to engagement, and then have initiatives in place to remove
them.
Findings
40.6% found
workload excessive
18% agreed to a
no-blame culture
40% felt an
important part of the
company
66% preferred
regular employment
over contracts
47.8% found
superintendents/
seniors good role
models
73.3% considered
they could contribute
more by avoiding
wastage
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POS
CONCLUSION
Perceived
Organizational Support
(POS) stems from
organizational support
theory, and is the
appraisal employees
make of the extent their
employer values their
contribution, and shows
concern for their wellbeing.
Based on this appraisal,
they not only determine
how their socioemotional needs will be
met at work, but also
the disposition of the
employer towards
rewards for additional
efforts.
It has been argued that
favourable work
experiences strengthen
POS, as well as the
belief that the decisions
making these
favourable experiences
have been voluntary
and discretionary, and
not a consequence of
regulatory compliance
Once such mechanisms are in place, shipping can also benefit from
improved seafarer performance, enhanced safety on board, as well
as increased retention.
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REFERENCES
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http://www.eagle.org
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the 21st century, Human Resource Planning, Vol 27, No 3, pp12-25.
Gallup Consulting (2008), Employee Engagement: Whats your engagement ratio? www.gallup.com
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Gibbons, J. (2006). Employee Engagement: A Review of Current Research and Its Implications,
montrealoffice.wikispaces.com
Hewitt. (2004). What Makes a Best Employer?
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