Acknowledgement: D. G Tatkare Mahavidhyalaya Mangaon-Raigad

ACKNOWLEDGEMENT
I take this opportunity t chance the UNIVERSITY OF MUMBAI for giving me chance to do this
project.
I express my sincere gratitude to principal sir Dr. S.S. Phulari, course cordinator Prof. Swapnali
Kakade, project guide Prof. Tamseel Shahjahan and our librarian and other teachers for their
constant support and helping for completing the project.
I am also grateful to my friends for giving support in my project. Lastly, I would like to thank
each and every person who helped in completing the project especially my parents
D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD
DECLARATION
I am Mr. Chenaram Devasi Student of BMS 3rd year (5th
Semester) at D.G.TATKARE
MAHAVIDYALAYA
MANGAON hereby declare that this dissertation titled CLIENT
PERCEPTION
DTH
ON
SERVICE
Submitted
by
me
to
THE
D.G.TATKARE
MAHAVIDYALAYA MANGAON Mumbai university in the partial fulfillment of requirement of

BMS programmed is bonafide work carried out by me. This has not been submitted earlier to any
other university or institution for any Degree/Diploma/Certification or Published any time before
INDEX
Content
Page No
Sr.
No
1
Executive Summary
Introduction
1. Research Methodology
2. Limitations
3. Objective of study
Company Profile
Theoretical Background
Data analysis
Findings and interpretations

1. Findings
2. Interpretation
Suggestion
Conclusion
Annexure
10
Bibliography
EXECUTIVE SUMMARY
The report is an earnest endeavour made to understand the present market scenario in biscuits
captured by the Parle and the other competitors brand viz., Britannia, Priyagold , and ITC. We
are required to see the coverage by the Parle Product Pvt. Ltd., and bring out the potential and
loyal retailers so that the company could maintain the market leadership in the existing business
scenario in the biscuit and the confectionaries. The study encompasses the penetration of the
existing Parle Products (Biscuits and Confectionaries) and the market potential for the new
product like Golden Arch, Nimkin, Monaco Funion, Melody Softee, Mazelo. Their motives were
to study the working of the distributors in Mangaon taluka market. They have mentioned the
problems and the loop holes in the Parles distribution system and the promotional tools, which
they have found during the course of study and recommended various corrective measures for it.
I also studied the behaviour of consumer about their preferences for Biscuits, Candies, and their
overall buying behaviour with the help of questionnaire.
INTRODUCTION:-
Parle Products has been India's largest manufacturer of biscuits and confectionery for
almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very
popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach
spanning even to the remotest villages of India, the company has definitely come a very long
way since its inception. Many of the Parle products - biscuits or confectioneries, are market
leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40%
share of the total biscuit market and a 15% share of the total confectionary market in India, Parle
has grown to become a multi-million dollar company. While to the consumers it's a beacon of
faith and trust, competitors look upon Parle as an example of marketing brilliance. Over the
years Parle has grown to become a multimillion-dollar company with many of the products as
market leaders in their category. Parle Products began manufacturing biscuits, in addition to
sweets and toffees. Having already established a reputation for quality, the Parle brand name
grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands
of biscuits to be introduced, which later went onto become leading brand names itself for great
taste and quality.
Today, the great strength of Parle Products is the extremely widespread distribution network.
Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has
taken years to create this extensive network. Parles sales force started with one salesman in
Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets
and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities.
As production increased, distribution was amplified. Full time salesmen were appointed in
different areas. Currently, Parle Products has over 33, 00,000 distribution outlets. Hygiene is the
precursor to every process at Parle. From husking the wheat and melting the sugar to delivering
the final products to supermarkets and store shelves nationwide, care is taken at every step to
ensure the best product of long-lasting freshness. Every batch of biscuits, confectioneries &
snacks are thoroughly checked by expert staff, using the most modern equipment. This ensures
consistent and perfect quality across the nation and abroad. Concentrating on consumer tastes
and preferences, the Parle brand has grown from strength to strength ever since its inception. The
factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and
confectionery plants in the country. The factory in Mumbai was the first to be set up, followed
soon by the one in Bangalore, Karnataka. Parle also has 10 manufacturing units for biscuits and
75 manufacturing units for confectioneries on contract. All Parle products are manufactured
under the most hygienic conditions. Great care is exercised in the selection & quality control of
raw materials, packaging materials & rigid quality standards are ensured at every stage of the
manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by
expert staff, using the most modern equipment. The Care is taken at every step to ensure the best
product of long-lasting freshness. Every batch of Biscuits, Confectionaries & Snacks are
thoroughly checked by expert staff using the most modern equipment. This ensures consistent
and perfect quality across the nation and abroad.
RESEARCH METHODOLOGY
The focus of this chapter is on the methodology used for the collection of data for research. Data
constitutes the subject matter of the analyst. The primary sources of the collection of data are
observations, interviews and the questionnaire technique. The secondary sources are collection of
data is from the printed and annually published material.
Primary data:-Data that is collected for the specific purpose at hand is called as primary data.
Information relating to the project was collected during formal and informal discussions with the
account officer
Secondary Data:-Secondary data is the data borrowed from secondary sources by the
researcher. Secondary data can be internal or external i.e., internal records of the company or
information available from library and other statistical organization. In a market Research Project
Field Work has a very vital role to play. As a matter of fact, its the back bone of any Market
Research Project Field work basically consists of collection of primary data, In this project,
researcher had to undergo a lot of Field Work. For the purpose researcher has visit various
cinema halls, public attractive places, colleges & school canteens etc. The whole area which was
to be surveyed was divided into different segments randomly. Simultaneously survey of both
retailers and consumers was carried out. The researcher worked in the field for a span of one &
half months. Later on whole data which was collected from field was well scrutinized &
tabulated for analysis. Its interpretation has been provided in most easy to understand manner
with the help of suitable diagram & charts.
LIMITATION OF THE STUDY
1) This project is rusticated to Mangaon taluka only.

2) To create good image, respondents may give responses vary from the facts.
3) Some respondents hesitated to give the actual situation; they feared that any other would
take any action against them.
4) The retailers selected for feedback were....hence all retailer of area were not taken into
consideration.
5) The time required for the project was limited.
OBJECTIVES
1) To study the various products of Parle.
2) To study the factors influencing the retailer for the purchase of Parle product.
3) To study the market strength of Parle by SWOT analysis.
4) To study the various competitors of Parle.
5) To study the retailer perception to Parle product.
COMPANY
PROFILE
COMPANY PROFILE:
Company Name:
Parle
Type
private limited
Traded as
Unlisted
Industry
Food
Founded
1929
Founder
Chauhan family
Headquarters
Vile Parle (East), Mumbai, Maharashtra, India
Products
Parle-G
Website
www.parleproducts.com
VISION & MISSION
VISION:
The main vision of Parle-G to concentrate on consumer tastes and preferences, the Parle brand
has grown from strength to strength ever since its inception. For fulfilling its vision they do
every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the
most modern equipment hence ensuring the same perfect quality across the nation and abroad.
MISSION
Hindustan Ki Taakat For over 65 years, Parle G has been a part of the lives of every Indian. From
the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to
laid back villages, Parle G has nourished strengthened and delighted millions. Various people
have various reasons to consume it, some consume it for the value it offers while others consume
it for sheer taste, for some it is a meal substitute for others it is a tasty healthy nourishing snack.
Patronized by millions for all this qualities, it is much more than just a biscuit brand. Little
wonder than why is it the Largest selling Biscuit brand in the World.
ACCHIVEMENTS OF PARLE COMPANY

Parle company extremely delighted to announce that we have been Ranked 7th in the Brand
Equity's Most Trusted Brand 2012.
Right since the company's inception, we have always strived to give our consumers the best
value and keep them satisfied through the quality of our products. We have always worked hard
to deliver best results and we are very happy that the consumers have validated our efforts in
giving the best quality of products. Being ranked 7th amongst the top ten most trusted brands by
Economic Times is definitely an honor and we are grateful to consumers for trusting us with our
products and quality and we shall continue to deliver best value to our consumers.
VALUES OF PARLE COMPANY:
An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing
philosophy that reflects the needs of the Indian masses. With products created bearing in mind
both health and taste, Parle products equally appeal to fun loving kids & youth. Even today, the
great tradition of taste and nutrition is consistent in every pack on the store shelves. The valuefor-money positioning allows people from all classes and age groups to enjoy Parle products to
the fullest.
CORPORATE SOCIAL RESPONSIBILITY
OVERVIEW:
Since 1929, Parle Products, with its wide platter of biscuits and sweets is also actively engaged
in changing and uplifting the social face of India. As part of its Corporate Social Responsibility
Policy, Parle is keenly involved in the overall development of the younger generation, with a
focused endeavor to build the New Face of India and spread happiness and joy all over.
Some of our best habits, as we said, are also our oldest. Many of them date back to the last
decade of the 19th century. It was in the 1880s that the late Mohanlal Dayal came to Bombay
from his village Pardi, in the district of Surat, to work as a dusting boy at a silk merchants. What
a long way that bright little boy came! First, the hard apprenticeship and the graduation to Master
Cutter, then the elite tailoring establishment that eventually developed into a wholesale business
to finally, the new business in confections and biscuits. Always, the accent was on selfsufficiency. Mohanlal Dayal was not just a progressive and astute businessman. He never gave in
to the sense of indifference that often comes with the commercial outlook. All through his life, he
was deeply conscious of his duties towards society and the community. He built the Shri
Mohanlal Dayal Prasuti Graha and General Hospital in Pardi, which is maintained through
charity t
usts set up by him. The Shri Mohanlal Dayal Sanatorium and Hostel at Matunga in Bombay is
another such institution. In his memory and after his example, his sons have donated significant
sums
to
set
up
the
Chauhan
Institute
of
Science
at
Vile
Parle.
Parle Centre of Excellence, as an institution, is dedicated to enriching the lives of people by
conducting various cultural programs across all regions to facilitate the all round development of
children. Every year, Parle organizes Saraswati Vandana in the state of West Bengal during the
festival of Saraswati Puja, inviting schools from all across the state to participate. The event is
one of much fanfare and celebration, keeping alive the culture and traditions. The involvement in
cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. It
provides all the members of a household a platform to showcase their creativity and be judged by
eminent personalities. Thousands of families participate and celebrate the occasion on a grand
scale.These events give us a chance to interact with children on a one-to-one basis, and promote
our belief of fun and health for the whole family.
PARLE SARASHWATI VANDANA
A distinguished panel of judges will be visiting the schools and will judge on the various aspects
of the puja like the Pandal, the Pratima (idol), the crowd, the ambience, discipline, devotion,
extra decoration/craft work done by students and overall appeal of the puja. The contest is open
to all the schools in Kolkata, Durgapur, Siliguri, Jalpaiguri, Howrah, Asansole, Kharagpur &
Midnapore City, Burdwan, Malda City, Berhampur, Krishnanagar, Raigunj, Ranaghat & Bolpur
(Santiniketan) situated within the city limits.
GOLU GATAKA
Parle Products is in the business of manufacturing and marketing biscuits and confectioneries
since 1929. Over these years Parle has been active across regions conducting various social
activities
as
part
of
our
Corporate
Social
Responsibility
policy.
In Tamil Nadu, traditionally, women decorate various dolls made of clay during Navaratri
celebrations by setting up 7-9 steps. This display is well decorated and friends and relatives are
invited to witness the same. Through a detailed research, Parle found that due to time pressures,
this tradition is slowly dying and is getting restricted to a select few households.
Thus, to revive the fading event, Parle introduced this novel promotion called Parle Golu Galata
contest. Golu means Doll & Galata means Dhammal.
GREEN PLANET OF PARLE
Imagine a world that's clean and fresh as the way we inherited it. Imagine a world full of trees,
birds and animals. The fact that we have to imagine it, speaks volumes about the state of our
planet.
The world is a home not just to human beings but also to a wide variety of animals and plants.
All of them are dependent on each other for survival. When we take these natural resources for
granted or disturb the natural harmony of things, we face consequences like global warming.
Parle's products have been trusted by mothers and children across age groups as a nutritious
snack that has helped them grow healthy and strong. It is but natural that Parle Products would
like to return the favour to a generation that has helped it grow. Parle Products feels this is the
best gift that we can give our kids. A cleaner, greener planet that they can treasure for generations
to
come.
My Green Planet is an initiative that takes definitive steps towards conserving our eco-system.
Parle Products is contributing in its own way by taking up various initiatives like planting more
trees around India, conserving water, power and recycling waste. My Green Planet works across
levels from school students to environmentalists to media professionals and through them
educate and empower everyone about the cause of environment conservation. We believe that we
haven't inherited the earth, but merely borrowed it from our children.
HISTORY
Parle Products fame and familiarity is undeniable. Considering its extensive reach, the brand
Parle is known and recognized by everyone. Over the years, Parles sweets and biscuits have
become a household name. From kids to adults, everyone loves and cherishes these treats. It
gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis.
Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning
of
Parle
would
have
been
quite
different.
In 1929 a small company by the name of Parle products emerged in British dominated India. The
goal was to spread joy and cheer to children and adults alike, all over the country with its sweets
and candies. Although, the company knew that it wouldnt be an easy task, they decided to take
the brave step. A small factory was set up in the suburbs of Mumbai to manufacture
confectionery products. A decade later this factory was upgraded to manufacture biscuits as well.
Since then, the Parle name has spread in all directions and has won international fame. Parle has
been
sweetening
the
lives
of
people
all
over
India
and
abroad.
Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh,
Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the
country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units
on
contract.
Milestones - The Decades of Progress
1929: The first year of operation. Our only assets were hard work and hope.
1939: Ten years of determined effort brought results. Things began to take shape. And we
tried even harder.
1949: The formative years were over. We had come of age.
1974: Here was the first evidence of Parle as it is today.
COMPANY OVERVEIW
Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80
years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular
brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even
to the remotest villages of India, the company has definitely come a very long way since its
inception.
Many of the Parle products - biscuits or confectioneries, are market leaders in their category and
have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit
market and a 15% share of the total confectionary market in India, Parle has grown to become a
multi-million dollar company. While to the consumers it's a beacon of faith and trust, competitors
look
upon
Parle
as
an
example
of
marketing
Available
brilliance.
Anywhere:
Today, the great strength of Parle Products is the extremely widespread distribution network.
Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has
taken years to create this extensive network. Parles sales force started with one salesman in
Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets
and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities.
As production increased, distribution was amplified. Full time salesmen were appointed in
different areas. Currently, Parle Products has over 33, 00,000 distribution outlets.
THEORETICAL
BACKGROUND
VARIOUS PRODUCTS OF PARLE
BISCUITS
Parle-G:
G for Genius, aao banaye kal ka genius
Every nation dreams of a better tomorrow. And every nation's tomorrow lies in
the hands of its children; the young stars who shape the future of the nation. So, it's important to
nourish
these
young
stars,
after
all
it's
question
of
the
nation's
future.
Filled with the goodness of milk and wheat, Parle-G is a source of all round
nourishment. Treat yourself to a pack of yummy Parle-G biscuits to experience what has
nurtured and strengthened millions of people for over 70 years. A meal substitute for some and a
tasty and healthy snack for many others. Consumed by some for the value it offers, and many
others for its taste. Whatever the occasion, it has always been around as an instant source of
nourishment. Little wonder that it's the largest selling biscuit brand in the world.
Rs. 2, Rs. 3, Rs. 4, Rs. 5, Rs. 10, Rs. 20, and Rs. 60
Monaco
Life namkeen banaiye!

When life hits a dull patch, just pull out a Parle Monaco to make it exciting. The light, crispy
biscuit sprinkled with salt, is the perfect namkeen twist you can add to your ordinary boring
moments. Go ahead, Life namkeen banaiye, anywhere, anytime with Parle Monaco.
To spice up your life further, try the variant of Parle Monaco - The Zabardast Jeera. This salted,
crispy biscuit delicately seasoned with jeera, has a unique taste that makes those namkeen
moments
even
more
exciting.
Monaco Classic Salted - Rs. 5 Rs. 10 Rs. 15 (New SKU) Rs. 25
Hide and seek:
Khate hi dil AA jaye

Play a game of hide and seek with your taste buds. Indulge in the mouth-watering delight of
Indias best moulded chocolate chip biscuits, Hide & Seek. All it takes is one bite, and you are
transported to chocolate Heaven. Packed with a bounty of chocolate chips, once you try Hide &
Seek, you will never want any other biscuit again. A treat for the mouth, and the heart, khate hi
dil
aa
jaye!
Rs. 5, Rs. 10, Rs. 20, Rs. 30, and Rs. 50
Parle Marie:
There are two types of people in this world. Those who love to talk, and those who love to listen.
Not surprisingly, both types love Parle Marie. Because it's much more than a Marie biscuit. It's as
light as the jokes your best friend cracks. As crisp as your uncle's commentary on politics. As
tasty
as
the
juicy
rumours
your
sister
brings
to
the
table.
It is, in short, the perfect accompaniment to chats, arguments, discussions and gossip sessions.
And yes, it's healthy too. So the next time you're in good company, grab your favourite cuppa
and open a pack of Parle Marie. We promise the conversations that follow will be as addictive
Rs. 5, Rs. 10, Rs. 15, Rs. 20 and Rs. 22
Nimkin:
Crispy, zingy, salted crackers.

The perfect accompaniment for tea times. Move over bland biscuits, tea time just
got
so
much
more
interesting.
Tasty crackers baked to a golden perfection, sprinkled with salt for that added zest
Nimkin is the perfect tea time snack. But with a cracker so tasty, why just leave it
for
Crisp
tea,
you
salted
can
crackers,
have
it
baked
any
to
time
a
of
golden
the
day
perfection
Rs.5 and Rs.10
Happy Happy:
Experience a world of happiness with Parle Happy Happy Cookies. Baked to

perfection, these cookies are topped with delicious choco-chips to give you that
never-ending feeling of unbridled joy. Just open a pack of Parle Happy Happy ChocoChip Cookies, pop one in your mouth and feel your senses come alive.
Rs. 5, Rs. 10 and Rs. 20
Coconut:
Parle Coconut Cookies - the goodness of coconut combined with the crunch of
cookies. It's crispy, delicious, and filling. Plus the natural aroma of coconut makes it
even more desirable. It's a wholesome divine snack, which not just satisfies your
hunger but also pleases your taste buds and at a very reasonable price.
Rs. 5 for 60g and Rs. 10 for 120g
Jam In:
Parle Jam In is a fruit-flavored cream sandwich biscuit with real fruit jam. Relish the tasty fusion
of biscuit and cream with a sugar topping. With
every bite, experience a party of flavors in your mouth as the delicious cream melts along with
the lingering taste of jam. All this bundled up with
crispy biscuits on both the sides. Parle Jam In a heavenly blend, a sumptuous delicacy for
everyone.
Rs. 10 ( Rs. 2 off on Rs. 12 MRP) -75g Rs. 20 ( Rs. 3 off on Rs. 23 MRP) -150g.
Gold Star:
Made from the choicest of ingredients, Parle Gold Star comes in 4 delicious variants Butter,
Cashew and Butter, Chocolate Chip and Chocolate & Nut. Perfectly baked cookies with the
richness of butter, nuts and chocolate make it an indulging experience, the delightful taste
lingering
long
after
youve
relished
it
with
pleasure.
Magix:
Imagine a biscuit with the goodness of a health biscuit and fun of rich cocoa and crunchy
cashews. Magix is an eclectic mix of taste and health. Brimming with 7 vital vitamins and 2
minerals, there's no way that moms can refuse to let you have something that is crunchy, healthy
and
tasty.
Rs. 6 & Rs.10
Hide and Seek Black Bourbon:
For those who desire nothing but the best. For those who love to indulge in all the finer things
life has to offer. To appeal to the taste of every discerning consumer,
Parle brings Hide and Seek Black Bourbon Creme Sandwich - an exotic combination of rich
cream nestled amid perfectly baked dark Choc biscuits.
Dressed
in
purple
for
Vanilla
and
dark
brown
for
Choco,
its premium packaging perfectly complements its delectable taste. Choose your favorite flavor
today and treat your taste buds to the most delightful pleasure they have ever known.
Chocolate100-MRP25
Vanilla 100g - MRP 25.
Parle Rusk:
Since ages, people across different age groups enjoy having Rusk with their daily cup of tea.
And now, this popular tea-time snack gets a premium touch from Indias largest biscuit,
confectionery
and
snacks
manufacturer.
Presenting Parle Rusk - Crispy and crunchy toasts made from the choicest of ingredients.
Baked to perfection and enriched with Elaichi, its the perfect companion to your daily cup
of
While
piping
the
delicious
hot
snack
will
appeal
chai.
to
your
taste
buds,
the distinctive packaging with a contemporary look and feel will make you want it all the more.
200g - MRP 25
Magix Cream:
Get ready to escape into the delicious Magical

Masti of rich creamy goodness with Parle Magix Crme Biscuits. Discover a new magical
experience with our interesting flavours that are guaranteed to satisfy every one of your taste
buds. the. Or just pamper your taste buds with the mouth-watering Elaichi flavour. Now indulge
in the taste of summer, all year round with the delicious Mango flavour or may be try the perfect
tropical treat with the Pineapple flavour. So what are you waiting for, pick your favourite Magix
Crme flavour, close your eyes, lick the divine creamy center, bite into the crunchy delicious
biscuit and let the enchanting journey of Magical Masti begin
Round: Orange, Chocolate and Elaichi: Rs. 5 and Rs. 10, Mango and Pineapple : Rs. 5
20-20:
KHAO, SHORT ME NIPTAON.

Imagine biting into a cookie that oozes with irresistible taste of fresh, wholesome
butter and showered with crisp, crunchy cashew..mmmm....sheer heaven. 20-20 cookies are
baked to a golden brown crispiness to melt in the mouth and leave you with the taste of
perfection.
Once you open a pack, you can be sure its going to be over before you can even say Parle 20-20
cookies khao, short mein niptaon. 20-20 cookies can be eaten at any time of the day, but may we
suggest you avoid tea times! You don't want to share it with anyone at all.
So enjoy Parle 20-20 cookies, filled with the richness of cashew and the goodness of butter...
Butter =Rs 5, 10 and 18
Cashew= Rs 5, 10, 15 and 20.
Hide seek Bourbon:
The
name
itself
suggests
everything.
The moment you take a bite your tongue starts playing hide n seek with the rich
chocolaty
cream
resting
between
two
lovely
sugar-coated
biscuits.
The melting chocolate cream will feel rich and luscious in your mouth.
Its a complete treat for your taste buds. Moreover, it's like falling in love at first
bite.
So
what
are
you
waiting
for?
Try
it.
Rs. 5, Rs. 12 and Rs. 24
Milano:
Theres most definitely a secret. After all, behind every prized cookie is a well guarded recipe.
That's because the Milano is no ordinary cookie. Available in Chocolate Chip, Butterscotch,
Butter Nut and Choc nut, every Milano is as rich and exotic as it is premium and delicious.
Indulge in the sinful taste of Milano, a cookie with a reputation for romance, and enjoy
everything
that
follows.
Rs. 25
Golden Arcs:
Introducing irresistible Golden Arcs, filled with rich Strawberry, Apple, Orange &
Choco Fillings. They are best described as 'melt-in-your-mouth', soft shelled fruit
rolls and crunchy choco fills which are perfect for an anytime snack.
Do bite into one of our 4 Delicious flavours, participate in contests and feel free to
follow us on Twitter and Facebook for updates on freebies as well as our latest
offerings.
Rs. 20 and Rs. 35
Top:
It is the ultimate crispy cracker with the finest taste of butter, especially made to
mesmerize you with its smoothness. The unspoken dream or the wildest
imagination gets real, with the smooth texture of butter. So take a bite and escape
into your own world where it will be just about you and everything else fades into
oblivion. Let no one come between you and "Buttery Taste & Buttery Dreams".
Rs. 5, Rs. 10, Rs. 22, Rs. 24 and Rs. 25
HIDE AND SEEK FAB
Are you ready for an exotic fusion of creamy goodness and chocolatee yumminess? Presenting
Parle Hide & Seek Fab! Choco Chip Sandwich Cookies. Right after you relish the delicious
cream, comes the heavenly taste of delicious choco chip cookies. Available in 4 exciting
flavours! Truly, a creamy beginning and chocolatee end for your taste buds!
KRACK JACK
TASTE KA DOUBLE ROLE JO KHOL SAKTA AAP KI BHI POLE

Parle introduced Indias first & original sweet and salty biscuit Krackjack in 1972,
which went on to become one of the most loved biscuits. Its a crispy and delicious
biscuit with a perfect balance of sweetness and saltiness. Once you start relishing it,
you wont be able to stop the longing for more. Though Krackjack sweet and salty
biscuits can be enjoyed anytime, it goes wonderfully well with your evening cup of
tea.
The unique dual tastes of sweet and salty have a perfect analogy with the dual
personality of an individual, be it a politician or a mother-in-law.Taste ka double
role
jo
khol
sakta
aap
ki
bhi
pole.
Rs. 5, Rs. 10, and Rs. 25
PARLE GOLD
Like relationships, our biscuits too become better with time. Presenting the bigger,
richer and tastier Parle G Gold. More ingredients and a richer formulation have given
Indias favourite biscuit a bigger and better bite. No wonder these golden baked
biscuits are the perfect tribute to your ever evolving good taste. Open a pack to
experience enhanced goodness and taste today. Because sometimes, even age old
relationships
Rs. 10,
deserve
something
new.
Rs. 20
MILK SHAKTI
Creamy, milky goodness, now with a dash of fun. Introducing new Milk Shakti Milky
Sandwich biscuits featuring Tom & Jerry. Filled with yummy, creamy goodness of
milk in delicious biscuits of your all-time favoriteS toons. Grab a pack today.
And
get
ready
for
joy-filled
ride
of
fun
and
taste!
Rs. 10, Rs. 20
HAPPY HAPPY CREAMS
Nobody
understands
kids'
taste
better
than
Parle.
And now, Parle is presenting the next chapter in the 'Happy' story by launching'
Happy
Happy
Creams'.
A delicious layer of cream hidden inside rich, dark Choco shells truly a tasty treat
for the little ones. In keeping with the kids' taste, even the packaging is attractively
designed with a montage of bright colors and playful illustrations.
Happy Happy Cream - premium sandwich biscuits for every little one.
60g = 10
120g= 20
SWEETS
ORANGE BITE
The sweet n' tangy taste of oranges, filled in a yummy candy. Parle Orange Bite. A
delicious, flavoured candy that'll thrill your taste buds to no end. Gone is the need
to hunt for oranges. No more waiting for its season to come. Just pop in a Parle
Orange Bite candy instead and discover a yummy, orangy taste, anytime and
anywhere
you
Rs. 50 paise
LONDON DERRY
wish.
TASTY VERY, VERY

Get a taste of the rich English-Irish culture, right here in India. With Londonderry, an
exquisite hard-boiled candy made from Milk and Caramel. With a name inspired by
an actual town in Ireland, the creamy, exotic taste of this delicious candy will make
you discover the glories of the majestic English-Irish culture. Just pop-in a
Londonderry candy and experience the magical world of Londonderry.
Rs. 50 paise
MELODY
MELODY ITNI CHOCOLATY KYU HOTI HAI?

Caramel meets chocolate to yield an outcome nothing less than delectable. Parle
Melody comes with an irresistible layer of caramel on the outside and a delightful
chocolate filling within. Pop it in your mouth and relish the unique experience. It
wont be too long before you find yourself asking the age old question Melody itni
chocolaty
kyon
Rs. 1
MANGO BITE
hai?'
AAM KI RASILI GOLI, ENJOY VEEEEERY

SLOWWWWLY
This was not only India's first mango candy, but even today, is the only candy with
the richness of real, juicy sweet mangoes. Pop in a Mango Bite and you will want to
make it last longer and longer, don't be in a hurry to eat it up. Take your time, roll it
around on your tongue , feel the taste of real mango go down your throat and enjoy
it very slowly Mango Bite candies; eat them anywhere, at home, at school, on
picnics
or
with
friends.
But
just
remember,
enjoy
it
veeeeerrryyy
slooooowllllllyyyyyy
Mango
Bite
is
India's
first
mango
candy
with
real
mango.
Rs. 50 Paise
KACCHA MANGO BITE
KACCHE AAM KI MASTI ANYTIME, ANYWHERE

The mastiful flavour of summer now comes in a candy. Just pop a Kaccha Mango Bite and
experience the natural tangy sweetness of a real raw mango. It's the only candy that is a real
kacche aam ka zerox. So when you're craving for the tantalizing khatta-meetha taste of raw
mango just reach out for a Kaccha Mango Bite and enjoy real kacche aam ki masti, anytime,
anywhere.
Rs. 50 paise
POPPINS
GOLI RAINBOW WALI, DOO KYA

Pinky loves red. Rahul loves yellow. Mini always asks for green. And naughty Vicky fights for
purple. So many flavours and so many colours theres always something for everyone. So share
your favourite Poppins with friends for a really colourful time. All you need to do is ask, "Doon
Kya?"
Rs. 2 and Rs. 5
MAZELO
BAS KHAO AUR MAZELO

Parle Mazelo is a fruity-flavoured deposited candy. Available in five mouth-watering
flavours - Apple, Guava, Watermelon, Banana and Litchi. The sweet and tangy taste will tickle
your taste buds and quench your fruity craving. Just pop-in any of these flavours and enjoy the
delicious
fruity
loops
in
your
mouth.
Bas
khaao
aur
Rs.50 (Poly bag), Rs.100 (Jar) and Rs.300 (Jar)
Mazelo!
Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct flavour of
elaichi (cardamom) this toffee is sure to send your sweet tooth on a joyride.
KISMI GOLD
With a perfect blend of Caramel & Elaichi, the new Parle Kismi Gold is bound to
take romance to an entirely different level and make it more irresistible than ever before. Have
one
to
experience
romance
at
its
best.
Kismi : Rs. 50 Paise
2 IN 1 ECLAIRS
Its a creamy, delicious bargain! Savour the delicious cream filling overflowing from a golden
caramel shell. Delight your taste buds with rich taste of cream and caramel. Its Eclairs 2 in 1, a
sweet delight to double your pleasure and treble the fun! And remember, twos always better than
one.
Rs. 50 Paise
VARIOUS COMPETITORS OF PARLE
BRITANNIA
We
demand
the
best
of
ingredients
and package their natural goodness in our products, without compromise.
123 years ago, in a small house in central Calcutta (now Kolkata) an intrepid baker made a batch
of delicious, golden brown biscuits. These were meant for officers of the British Raj and their
families, people used to the exacting standards of English tea-time snacking. From the paeans of
ecstasy for that first batch of aromatic, flavour-some biscuits was born a long tradition of
delectable baking - and its Indian custodian, Britannia.
Over the last century and a quarter, Britannia has been serving the Indian consumer with a range
of fresh, nutritious and flavour-rich products. We take pride in our food making traditions and in
our innovations, in equal measure. We demand the best of ingredients and package their natural
goodness in our products, without compromise. We deliver a complete sensory experience, in
every product, every time.
Today, Britannia is a leading food company in India with over Rs. 6000 Crores in revenues,
delivering products in over 5 categories through 3.5 million retail outlets to more than half the
Indian population. Our core emphasis across portfolios is on healthy, fresh and delicious food
and we are the First Zero Trans-fat Company in India. 50% of our product portfolio is enriched
with micro-nutrients. Our products are also delivered through the Britannia Nutrition Foundation
to combat malnutrition among underprivileged children.
Britannia Dairy had its beginnings in 1997. Britannia was one of the first companies in India to
pioneer category defining innovations like Cream Cheese and introducing a host of international
flavors for its cubes & spreads in India. Today Britannia Dairy products contribute close to 10%
of the companys revenue. Britannia markets its dairy portfolio on the back of a well integrated
cold chain logistics network and reaches 3 million outlets across the length & breadth of this
country. Our relentless focus on quality and freshness has won us prestigious accolades including
the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality Award.
However, the award that we cherish the most is the one given by our consumers. Our core
emphasis across portfolios is on healthy, fresh and delicious food.
Britannia is recognized as one of the most trusted, valuable and popular brands among Indian
consumers in various reputed surveys.
We realize our responsibility to continue delivering fresh, nutritious and fun products and it is
our mission to be an arm-stretch away, any time of the day.
So, the next time you imagine the aroma of oven-fresh cakes, the tantalizing drop of rich
chocolate cream on crisp, cocoa-brown cookies, the satisfying mouthful of crunchy biscuits or a
sinful bite of melted cheese on freshly toasted bread, imagine Healthy Goodness.
PRIYAGOLD
Surya food & agro ltd. Was incorporated in november 1992 and commenced its commercial
operations of manufacturing & selling of biscuits under brand priyagold in october 1993
Over a period, we have established strong manufacturing capabilities and have invested
substantially in developing consumer preference for our products. Our trademarks / brands
se maango & priyagold have emerged as one of the most powerful brands in the fmcg
sector. We are committed to invest in brands, manufacturing capabilities, deliverables and
distribution strength.
We have three plants located in greater noida, lucknow & surat. We also outsource some of our
requirements to another plant located in hyderabad. Our capacities have reached 1,50,000 mt
p.a., which along with strong brand building and distribution capabilities have enabled us to
command a sizable market share in the biscuit market despite competition from well-established
players in the industry.
After establishing our foothold in biscuit industry, we continued to adopt strategy to identify
and commercialize profitable growth opportunities by leveraging established brand and
distribution network. Following this strategy, we diversified into manufacturing of fruit
juices through our wholly owned subsidiary surya fresh foods ltd. In january 2006
manufacturing facility is located at greater noida, u.p. we have consciously invested in creating
markets for fruit juices and have established brands such as fresh gold & treat
Both the brands are also well established and have penetrated into the fruit
juice market aggressively by commanding considerable market share. We have
also forayed into the aerated fruit drink segment with the launch of fresh
fizzy.
We are also aggressively marketing our products in institutional category.
Presently our products viz. Biscuits and fruit juices are supplied to airlines,
hotels, railways, canteens stores department (csd) and organized retail outlets.
We are also diversifying into manufacturing of chocolate and toffee & candy
through our wholly owned subsidiary surya processed food pvt. Ltd. At
haridwar, uttarakhand, where various fiscal benefits are available.
Our strategy of strengthening the brands especially the umbrella brand
priyagold has resulted in creating immense brand recall value. We are
continuing with our effort of strengthening the brand with a scientific approach,
which will result in growth of customer base, price premium, consumer loyalty
which is expected to result in increased earning and ultimately enhancing
enterprise value of our company.
Thus the companys manifesto is to build on the present strength created over the years and
diversify into products and geographic portfolio. We aim at achieving profitable growth by
penetrating into the consumption market to enhance market share by constantly innovating on
product profile, investing in infrastructure thereby accelerating the top line growth to enhance the
market share.
SUNDER
Enter the delicious world of Sunder biscuit. We are a major biscuit manufacturer in India. Our
more than 25 years of experience in the biscuit manufacturing industry has enabled us to
produce top quality products, all of which are rich in nutrition and have passed a series of quality
control checks before they reach our customers. We believe in delivering the best quality biscuits
to our customers every single time.
EXPORTS
Almost all of our products are market leaders and as recognition of their quality, have won us
111
gold,
26
silver
and
bronze
Monde
Selection
medals
since
1971.
Parle Products Pvt. Ltd. is a US $ 1 Billion conglomerate started in India in 1929. We

manufacture
and
market
biscuits
and
confectionaries.
We have state-of-the-art machinery with automatic printing and packaging facilities. Our biscuit
baking
oven
is
the
largest
of
its
type
in
Asia.
Over the decades, the efforts of our Research & Development wing have made the repertoire of
our
products
grow
manifold.
In biscuits, Parle Products has offerings in glucose, milk, sweet and salted cream, wafer crme,
cumin
seed
and
cheese
categories.
In confectionery, we have a range of toffees and hard-boiled candies available in chocolate, mint,
cola, and tropical fruit flavors. Some of these are double layered toffees and center filled candies.
They are packed in rolls or pillow packs, or have a single or double twist wrapping.
Almost all of our products are market leaders and as recognition of their quality, have won us
111
gold,
26
silver
and
bronze
Monde
Selection
medals
since
1971.
Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary
market,
in
India.
Import-Export
The immense popularity of Parle Products in India was always a challenge to our production
capacity. Now, using more modern techniques for capacity expansion, we have begun spreading
our
wings
and
we
are
going
global.
Parle biscuits and confectionaries are fast gaining acceptance in international markets, such as
the Middle East, Africa and South East Asia. The more sophisticated economies like U.S.A., UK,
Canada,
Australia
and
New
Zealand
are
also
relishing
Parle
products.
As part of the efforts towards a larger share of the global market, Parle has initiated the process
of getting ISO 9000 certification.
The Parle name symbolizes quality, health and great taste. And yet, we know that constantly
innovating and catering to new tastes has built this reputation. This can be seen from the success
of
its
new
brands
such
as
Hide
&
Seek,
Mangobite
etc.
Today, the Parle brands have found their way into the hearts and homes of people all over India
and
abroad.
The Parle biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide & Seek and
confectionery brands such as Melody, Poppins, Rolacola, Mangobite enjoy a strong imagery and
appeal
amongst
consumers
across
the
This has resulted into Parle-G being the 'Worlds Largest Selling Biscuit'.
world.
SWOT ANALYSIS
1. One of Indias most popular brand

2. High brand recall
3. Price advantage products at affordable price
4. Strong supply chain network
5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek,
KrackJack, Melody, Full toss, Poppins, etc.
6. Diverse product portfolio including biscuits, sweets and snacks
7.Strong presence in rural markets
8.Parle G is amongst the most sold biscuit brands in the world
9.Variety of CSR activities like My Green Planet, GoluGalata,
Strength
etc.
1.Similar products produced by many companies like marie,

glucose biscuit, bourbon, sweet and salty crackers, cream biscuits,
etc.
Weakness
2. Dependence on Parle G brand for most of its revenue
Opportunity
1.Innovate by introducing products for health conscious people

2.Growth of the foods industry in India
3.Aggresive marketing and advertising
4.Rise in purchasing power of consumers
5.Product line extension
1.Rise in the cost of raw materials

Threats
2.Competition from other brands
DATA
ANALYSIS
AND
INTERPRETATION
Q.1) which group prefers Parle-g biscuits?

Age Group
No.
of Percentage (%)
3-6 year
retailer
07
23.33
7-15 year
16
53.33
15-30 year
05
16.67
30 year and above
02
6.67
Total
30
100
53.33
23.33
16.66
1
3-6 year
2
7-15 year
3
15-30 year
6.66
30 year and above
Interpretation:
From this graph 23.33% of the retailer thinks 3-6 year age group prefers Parle-G biscuits and
53.33% of the retailer thinks 7-15 years age group prefers Parle-G biscuits and 16.67% of the
retailer thinks 15-30 year age group prefers Parle-G biscuits and 6.67% of the retailer thinks 30
year and above age group prefers Parle-G biscuits.
Q.2) Is the Parle most trusted brand for you??

Slightly
Normally
Highly
Total
No. of retailer
Percentage (%)
01
05
24
30
3.33
16.67
80
100
90
80
80
70
60
50
40
30
20
16.67
10
0
3.33
Slightly
Normally
Highly
Interpretation:
From this graph, 80% of the retailer thinks Parle is the highly trusted brand and 16.67% of the
retailer thinks Parle is the normally trusted brand and 3.33% of the retailer thinks Parle is the
slightly trusted brand.
Q.3) Do you observe the Parle as the strategic brand in the market?
Yes
No
Total
No. of retailer
27
03
30
Percentage (%)
90
10
100
No ; 10%
Yes ; 90%
Interpretation:
From this graph, 90% of the retailer thinks Parle as the strategic brand in the market and 10% of
the retailer thinks Parle as the not strategic brand in the market.
Q.4) is the product of Parle affordable to common people?

Yes
No
Total
No of retailers
29
01
30
Percentage (%)
96.67
3.33
100
120
100
96.67
80
60
40
20
0
Yes
3.33
No
Interpretation:
From this graph, 96.67% of the retailer thinks product of Parle affordable to common people and
3.33% of the retailer thinks product of Parle not affordable to common people.
Q.5) How much revenue do you get for Parle product in a day?
Revenue
500-1000
1000-1500
1500-2000
2000-2500
Total
No. of retailer
23
03
02
02
30
Percentage (%)
76.67
10
6.67
6.67
100
90
80
70
76.67
60
50
40
30
20
10
0
10
500-1000
1000-1500
6.67
1500-2000
6.67
2000-2500
Interpretation:
From this graph, 76.67% of the retailer thinks 500-1000 revenue he get for Parle product in a
day, 10% of the retailer thinks 1000-1500 revenue he get for Parle product in a day, 6.67% of the
retailer thinks 1500-2000 revenue he get for Parle product in a day, 6.67% of the retailer thinks
2000-2500 revenue he get for Parle product.
Q.6) what makes you to purchase the product?

Quality
Quantity
Price
Brand
Total
No. of retailer
10
03
02
15
30
Percentage (%)
33.33
10
6.67
50
100
60
50
50
40
33.33
30
20
10
0
10
Quality
Quantity
6.67
Price
Brand
Interpretation:
From this graph, 33.33% of the retailer thinks about quality while purchasing product, 10%
about quantity, 6.67% about price, and 50% about brand of Parle.
Q.7) which factor influence you to get this product in your

shop?
No. of retailer
Percentage (%)
TV adds
08
26.67
Magazines
00
00
Friends
02
6.66
Dealer
20
66.67
Total
30
100
80
70
66.67
60
50
40
30
20
26.67
10
0
6.66
TV adds
0
Magazines
Friends
Dealer
Interpretation:
From this graph 26.67% of the retailer thinks TV adds influence to get this product in his shop.
00% of the retailer thinks magazines influence to get this product in his shop.6.67% of the
retailer thinks friends influence to get this product in his shop. 66.67% of the retailer thinks
dealer influence to get this product in his shop.
Q.8) when the customer comes to you to purchase the

product what preference he gives to Parle?
1 preference
2nd preference
3rd preference
4th preference
Total
st
100
90
80
70
60
50
40
30
20
10
0
No. of retailer
26
04
0
0
30
Percentage (%)
86.67
13.33
00
00
100
86.67
13.33
0
Interpretation:
From this graph, 86.67% of the retailer thinks customer gives 1 st

preference to Parle product and 13.33% of the retailer thinks
customers gives 2nd preference to Parle product.
Q.9) which of the Parle product gives you huge revenue?

No of retailers
29
00
00
01
30
Parle biscuits
Chocolate
Snacks
Other
Total
percentage
96.67
00
00
3.33
100
120
100
96.67
80
60
40
20
0
Parle biscuits
0
Chocolate
0
Snacks
3.33
Other
Interpretation:
From this graph, 96.67% of the retailer gives Parle biscuits in huge revenue and 3.33% of the
retailer gives other products of Parle.
Q.10) which chocolates most prefer by childrens of Parle

product?
Poppins
Mango Bite
Melody
Kismi
total
No of retailer
01
07
18
04
30
Percentage (%)
3.33
23.33
60
13.33
100
70
60
60
50
40
30
23.33
20
13.33
10
0
3.33
Poppins
Mango Bite
Melody
Kismi
Interpretation:
From this graph, 3.33% of the retailer thinks about children prefer poppins chocolate, 23.33%
about mango bite, 60% about melody and 13.33% about kismi chocolates of Parle product.
Q.11) who do you think are tough competitor of Parle?

Britannia
Priyagold
ITC
Sunder
total
No. of retailer
26
03
01
00
30
Percentage (%)
86.67
10
3.33
00
100
100
90
80
86.67
70
60
50
40
30
20
10
0
10
Britannia
Priyagold
3.33
ITC
0
Sunder
Interpretation:
From this graph, 86.67% of the retailer thinks Britannia is the tough competitor of Parle, 10%
thinks Priyagold and 3.33% thinks ITC of Parle product.
Q.12) Do you take feedback from customers regarding Parle product?

Yes
No
Total
No of retailer
06
24
30
Percentage (%)
20
80
100
20%
Yes
No
80%
Interpretation:
From this graph only 20% of the retailer gives feedback from customers and 80% of the retailer
not gives feedback from customers.

Acknowledgement: D. G Tatkare Mahavidhyalaya Mangaon-Raigad

Caricato da

Informazioni sul documento

Descrizione originale:

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Acknowledgement: D. G Tatkare Mahavidhyalaya Mangaon-Raigad

Caricato da

Copyright:

Formati disponibili

ACKNOWLEDGEMENT

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

I am Mr. Chenaram Devasi Student of BMS 3rd year (5th

MANGAON hereby declare that this dissertation titled CLIENT

MAHAVIDYALAYA MANGAON Mumbai university in the partial fulfillment of requirement of

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

Findings and interpretations

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

LIMITATION OF THE STUDY

1) This project is rusticated to Mangaon taluka only.

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

Vile Parle (East), Mumbai, Maharashtra, India

VISION & MISSION

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

ACCHIVEMENTS OF PARLE COMPANY

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

VALUES OF PARLE COMPANY:

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

CORPORATE SOCIAL RESPONSIBILITY

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

PARLE SARASHWATI VANDANA

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

GREEN PLANET OF PARLE

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

Milestones - The Decades of Progress

1949: The formative years were over. We had come of age.

1974: Here was the first evidence of Parle as it is today.

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

VARIOUS PRODUCTS OF PARLE

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

G for Genius, aao banaye kal ka genius

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

Life namkeen banaiye!

Monaco Classic Salted - Rs. 5 Rs. 10 Rs. 15 (New SKU) Rs. 25

Hide and seek:

Khate hi dil AA jaye

Rs. 5, Rs. 10, Rs. 20, Rs. 30, and Rs. 50

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

Crispy, zingy, salted crackers.

Rs.5 and Rs.10

Experience a world of happiness with Parle Happy Happy Cookies. Baked to

Rs. 5, Rs. 10 and Rs. 20

Rs. 5 for 60g and Rs. 10 for 120g

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

Rs. 6 & Rs.10

Hide and Seek Black Bourbon:

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD

Get ready to escape into the delicious Magical

KHAO, SHORT ME NIPTAON.

Hide seek Bourbon: