CE

RT I F I E D

CE

KEY
PERFORMANCE
INDICATORS

RT I F I E D

C-KPIP

KEY
PERFORMANCE
INDICATORS

Key Performance
Indicators Framework
v 2.0 2015

OF

PR

ESSION

Key Performance
Indicators Framework
v 2.0 2015

PR

AC

TITION

ER

Certified KPI Professional

and Practitioner
Dubai, UAE
22 - 26 February
18 - 22 October

31 May - 4 June
6 - 10 December

Getting KPIs right by implementing and maintaining a rigorous KPI measurement framework

Over the last 6 years, the team at The KPI Institute:

Documented 8,000+ KPIs from 16 functional areas and 25 industries;

Reviewed 1,000+ performance reports from 125 countries;
Referenced 30,000+ resources (books, articles, performance reports) as part of the documentation process;
Developed 250+ KPI Dashboards and Balanced Scorecards.

With the insights gained we:

Delivered 130+ KPI Professional and Practitioner editions;

Assisted 28,000+ organizations in finding solutions for their KPI needs;
Trained 2,500+ participants in 40+ countries on how to work rigorously with KPIs.

3 Key Business Benefits

Experience the real business applicability of theoretical concepts regarding KPIs;
Improve the performance of your company by practicing a sound framework for KPI measurement;
Obtain better business results by selecting the right KPIs to monitor for your company.
I contacted The KPI Institute for an in-house training with my team. We found both the material and
the way of explaining concepts by doing examples invaluable. I would also say that this is a great value
for money if you want to build the competency within your organization.
Fahad A. AlFaadel, Saudi Food and Drug Authority, Saudi Arabia

Info at: www.kpiinstute.org | office@kpiinstitute.org | AU: +61 3 9028 2223 | UAE: +971 4311 6556| RO: +40 3 6942 6935

Course Overview

Certification Program Overview

Educational Resources

Selection and data gathering are considered by practitioners all around the world to be the
most challenging aspects in working with Key Performance Indicators (KPIs). A way to address
these challenges is to build a sound framework to measure KPIs, starting from the moment
they are selected, until results are collected to be centralized in performance reports.
The KPI Institute has developed a rigorous KPI Measurement Framework that embeds
10 years of research in the field and relies on best practices applicable in the real business
environment.
This learning program is structured on two levels of certifications:
The KPI Certified Professional a three days training course focused on developing know-how in working with KPIs. The
certification can be obtained by taking a multiple question Certification Exam in the last day of the course.

Certified KPI Professional

The KPI Certified Practitioner a two days training course meant to improve the practical skills in working with KPIs and
developing instruments like scorecards, dashboards and KPI documentation forms. The applied exercises of this course will enable
participants to complete a trial run of all the steps required to complete the portfolio which is the basis of the KPI Practitioner
certification. The exercises will reflect a complete KPI implementation case study, from project planning to KPI data visualization.
The training courses can be accessed individually. However, participants are eligible to receive the KPI Practitioner Certification only
if they are KPI Certified Professionals.

Professionals interested in measuring performance

Top/middle/lower management professionals

Performance measurement experts

Practice a sound framework to establish strategically aligned

KPIs;
Enhance the organizational decision making process by
accessing data on previous and future performance;
Expand your business network by becoming a member of the
international Certified KPI Professionals Community;
Access +15 templates that help you implement a KPI
Measurement Framework in your organization. Learning
objectives.

Learning objectives
Understand KPI measurement challenges and how to address
them;
Differentiate between objectives, KPIs and initiatives;
Understand KPI selection in different contexts;
Select KPIs for scorecards and dashboards from the
organizational to the departmental and individual level;

Registration

For professionals like Data Analysts, Strategy Managers,

Performance Management Officers or Performance Architects, it
is important to develop competencies in measuring performance,
especially in terms of KPI selection and data gathering. Usually,
this particular audience already has a performance measurement
system set in place and the certification program offers the
opportunity to learn best practices used in this field and identify
how their current processes and approaches regarding KPIs can
be improved.

Receive personalized feedback on your own KPI portfolio of

instruments;

Course Fees

Executives or operational managers, regardless of their field

of expertise, will gain the ability and knowledge to measure
performance and maximize the value of using KPIs. The tools
and resources offered as part of the certification program enable
managers to apply the concepts learned in their organizations,
immediately after the course.

Benefits

Facilitator

Professionals from different fields, such as finance, human

resources, production, logistics, information technology and
others, interested in Key Performance Indicators, will acquire the
competencies needed to measure the performance of their team,
department or organization.

Certified KPI Practitioner

Participants profile

Develop a KPI implementation project plan;

Optimize the KPI activation and data gathering process.

www.kpiinstute.org | office@kpiinstitute.org | Certified KPI Professional and Practitioner

The KPI Infographic

The qualitative reports Performance Management in 2013 and
Performance Management in 2012

Course Overview

Educational Resources

Inclusions
Course materials that consist in:
Course slides;
Course notes.

Educational Resources

Catalogues: KPI Documentation Forms, Negative Behaviors, Targets in Practice,

Dashboards, Scorecards, Graphs in Practice;

Fact Sheets: KPI Definitions, KPIs in Practice, Terminology in Practice, KPI Selection Criteria;
Video doodles: What is a KPI, a KRI and Metrics?, What is a Dashboard?, What

is a Scorecard, Understanding the KPI Documentation Form;

Webinars: Value added by Key Performance Indicators;

measurement;

KPI Practitioner Course Application Templates: KPI project plan, KPI

selection workshop notification, Primary and secondary data sources list, KPI selection
for expo, Value flow analysis, Balancing KPIs, KPI documentation form, Change log,
KPI data gathering template, Data gathering communication, Organizational Scorecard,
Organizational Dashboard, Departmental Scorecard, Departmental Dashboard, KPI
reporting page.

The training on KPIs gave me the right understanding about the process, starting with
identification to alignment of KPIs towards strategy and performance measurement,
which will really add the value to all organization.
Dhruv Goswami, Applied Corrossion Technology, UAE

Mariam Abdullah Al Darmaki, AMMROC, UAE

Furthermore, the templates are

accompanied by two manuals and
two publications:
Performance Dashboard Guide for
Administrator;
Performance Scorecard Guide for
Administrator;
KPIs for Call Center Dashboard
KPIs for Call Center Scorecard.

Facilitator

The course content was very valuable and excellent. We can effectively use the
information and methods provided in this course in our job.

Certified KPI Practitioner

Testimonials

Desired State of Evolution;

Strategy Map;
Performance Scorecard;
Performance Dashboard;
Performance Healthogram;
Performance Maturity Model;
KPI Documentation;
Initiatives Portfolio;
Initiatives Documentation;
Performance Management System
Architecture;
Monthly Performance Management
Process;
Employee Scorecard.

Certified KPI Professional

Other Resources: Consisting in videos, whitepapers or case studies relevant for KPI

Performance Management
Toolkit, containing the following
templates:

Rashed Alketbi, Abu Dhabi National Oil Company (ADNOC), UAE

Kaltham Al-Assam, Qatar International Petroleum Marketing Company Ltd. (Tasweeq), Qatar

6 months subscription to
smartKPIs.com, providing access
to over 8000 KPI examples;
One research report from the Top
25 KPIs series.
One webinar from the 2014
Performance Management series.

www.kpiinstute.org | office@kpiinstitute.org | Certified KPI Professional and Practitioner

Registration

The content of the course was very rich and provided many sources and research
relevant to the course and our needs. Most importantly, it was up-to-date! Most of the
courses relating to performance indicators and scorecard I have attended contained old
data. However, the KPI Institute course content wasnt! On the contrary, some recent
samples were presented during discussions. Id like to take this opportunity to thank
The KPI Institute for this course and look forward to work with you in the near future.

Course Fees

Very insightful to the world of KPIs for beginners in the field and surely enrichful for
patrons as well.

RT I F I E D

KEY
PERFORMANCE
INDICATORS

Key Performance
Indicators Framework
v 2.0 2015

OF

PR

Course Overview

CE

ESSION

Evaluation

Certified KPI Professional

The Certification Exam will take place at

the end of day 3 of training. It contains 75
questions and the necessary score to pass
is minimum 50. Time to finalize the exam:
60 minutes.

Educational Resources

By attending this course, you will gain both theoretical knowledge and practical skills in
working with KPIs, which will enable you to start a KPI implementation project, or to
review existing KPIs, as soon as you get back in your organization. This training course
presents a rigorous KPI Measurement Framework that embeds 10 years of research in
the field of key performance indicators and relies on best practices identified in the real
business environment.

Learning experience
Pre-course
Guidance and schedule analyze a
document presenting guidelines on how
to maximize your learning experience;

Pre-course evaluation fill in a need

analysis, take a short quiz to establish the
current level of knowledge and share your
expectations.

Applying concepts in practical exercises;

Analyzing case studies and identifying
solutions;
Using templates to develop performance
measurement instruments;
Sharing experiences and best practices;
Creating a network of KPI Professionals;
Constantly evaluating the participants
knowledge, through short quizzes to
support the certification exam.

Action plan submit a plan to state

the changes you intend to make in your
department or organization in terms of
KPI measurement;
Performance Improvement Essentials
watch a 45 minutes webinar;
In-house presentation submit a
PowerPoint presentation that you will
deliver within your organization on key
topics covered during the training course;
Additional reading access a list of
resources (books, articles and videos) in
order to continue your learning experience.

Certified KPI Practitioner

Prerequisite reading review extra

materials on topics such as performance
measurement history or management
theories and examine KPI definitions .

The learning experience consists in:

After-course

Certified KPI Professional

Introduction share an introduction

message to present yourself to the other
participants in an online group;

Core Course

KPI Professional Agenda

Day 1 - A Standardized Approach
to KPIs

Day 2 - KPI Selection and Target

Setting

Day 3 - Data Gathering and

Visualization

The World of KPIs

KPI Selection

Data Gathering

KPIs in Context

Working with Data Custodians

Understanding KPIs

KPI Typology

Leading vs. lagging KPIs;

Qualitative vs. quantitative KPIs;
Efficiency vs. effectiveness KPIs.

KPI Taxonomy

KPI Documentation

KPI documentation form functions;

KPI documentation form design;
KPI documentation process;
Organizational KPI libraries development;
Weights and indexes.

Working with Targets

Target setting process;

Targets in practice;
Challenges in working with targets;
Negative behaviors when setting targets.

Guidelines to improving communication

with data custodians;
Community of practice.

Data Visualization

Guidelines to designing efficient templates;

Usability in terms of visual design.

Scorecard and Dashboard Design

Scorecard and dashboard examples;
Best practices in scorecard design;
Best practices in dashboard design.

Review & Evaluation Test

Registration

Interdisciplinary systemic worldview;

KPI use case scenarios;
KPI DNA map.

KPI selection for industry;

KPIs cascaded to functional area.

Data quality dimensions;

KPI reporting data sources;
KPI activation tools;
KPI activation techniques.

Course Fees

KPI related terminology;

SMART objectives decomposed by
specific criteria;
KPI lifecycle.

KPI selection for organizational

scorecard;
KPI selection sources;
KPI selection techniques.

Facilitator

Challenges in performance measurement;

The value added by KPIs;
KPIs concept map;
Governance;
Organizational levels.

Course review;
Certification Exam.

www.kpiinstute.org | office@kpiinstitute.org | Certified KPI Professional and Practitioner

RT I F I E D

KEY
PERFORMANCE
INDICATORS
C-KPIP

AC

TITION

Evaluation

Certified KPI Practitioner

Key Performance
Indicators Framework
v 2.0 2015

PR

Course Overview

CE

ER

The Certified KPI Practitioner Training Course is a learning program dedicated to

individuals who are already Certified KPI Professionals and are interested in further
improving their practical competencies in measuring performance.

Educational Resources

The training course is structured in guiding sessions in which participants are able to
practice the development of the KPI Practitioner Portfolio. This face-to-face program is
not mandatory in the process of obtaining the KPI Practitioner Certification, however
it provides valuable feedback to enhance the quality of the participants portfolios.

The Learning Assessment Quiz will take

place at the end of the second day of
training. The purpose of this evaluation is
to assess the knowledge and skills gained
during the training.

Learning experience
Core Course

This part of the learning experience is

meant to ensure a smooth transition to
the face to face training. Participants are
required to take the following steps:

The 2 days of training are characterized

by high interactivity and group activities,
combined with individual work. The learning
experience is designed to help participants
develop the final portfolio necessary to obtain
the KPI Practitioner Certificate. During this
stage, you are:

Guidance and schedule analyze a

document presenting guidelines on how
to maximize your learning experience;

Share expectations participants post

their expectations regarding the training
course in the dedicated online group;

Dedicating 90% of the time to KPIs

related practical exercises;
Completing exercises that are designed
based on real life examples, following
a KPI implementation case study,
from project planning to KPI data
visualization;
Receiving tips and tricks for overcoming
the most common challenges of
performance measurement;
Sharing experiences and forming a
community of practice;

Facilitator

Prerequisite reading review key

concepts discussed during the KPI
Professional Certification Training
Course, for refreshing the knowledge
and facilitating the practical deployment
of theoretical concepts.

Additional reading check a list of

resources (books, articles and videos),
in order to encourage a continuous
learning experience.

Certified KPI Practitioner

Introduction - share an introduction

message to present themselves to the
other participants in an online group;

After-course

Certified KPI Professional

Pre-course

Receiving assistance and constant

feedback on your work.

KPI Practitioner Agenda

Day 2 - Monitoring KPIs

KPI Project Coordination

The business case for KPI implementation;
KPI project plan;
KPI workshop preparation
(data sources, email notification, KPI
selection workshop).

KPI Measurement
KPI documentation;
KPI data gathering template;
Data gathering communication.
KPIs in Context
Organizational Scorecard;
Departmental Scorecard;
Operational Dashboard.
Change log.

Registration

KPI Selection
Value driver concept mapping;
Defining objectives;
Value flow analysis;
KPI balancing.

Course Fees

Day 1 - Establishing KPIs

Review and Assessment Quiz

Course review;
Learning Assessment Quiz.

www.kpiinstute.org | office@kpiinstitute.org | Certified KPI Professional and Practitioner

Course Overview

Facilitator
Adrian Brudan

General Manager TKI EMEA

As an educator, Adrian has facilitated tens of training courses and advisory programs
on performance management subject matters in multiple industry settings ranging
from oil & gas industry, utilities and healthcare to airline industry.

Part of The KPI Institute consultants team since its inception, he was involved in several
international projects reviewing performance management architectures for clients in
Europe, Middle East, Southeast Asia and Australia.

Great value in content, which could be

easily applied to our organization.
Fahad Alhammadi, Qatar Petroleum, Qatar

The course was very comprehensive and

informative. It helped me have a clear
understanding of KPIs and developed my
skills around setting my own department
KPIs. Thank you!
Maha Ayish, Abu Dhabi Capital Group, UAE

Very dynamic and interactive course;

knowledgeable and approachable course
facilitator.

Certified KPI Practitioner

As a consultant, he holds valuable experience both in Performance Management, and Project

Management. His expertise and knowledge range from the implementation and review of
performance management architecture, to KPI Scorecards and Dashboards design.

Ragheb Al Qirshi, Supreme Council of Health,

Qatar

Certified KPI Professional

Adrian is an expert researcher, practitioner and consultant

with 6+ years of experience in the deployment and implementation of KPI Management
Frameworks. He has been involved in designing and delivering the Institutes KPI
educational programs, aimed at competency development in the area of Performance
Management and Measurement. He specialized in organizational performance
measurement and management capabilities assessment using internally researched and
developed performance management maturity model frameworks.

I was really happy participating in this

course. I liked the course instructors style
in trying to give us all the knowledge and
skills related to the course.

Educational Resources

Adrian Brudan is the General Manager of The KPI Institute

EMEA Region.

Testimonials

Arturo Cruz, Abu Dhabi Aviation, UAE

Facilitator

Considering the certification course I

attended, I would describe my learning
experience by saying that I gained
knowledge and skills that can be of much
help in future.
Thaera Abdulwahid M. Muslat, Supreme
Council of Health, Qatar

Training Courses
Catalogue 2015

Access the Training Courses Catalogue

below for the complete training offer.

www.kpiinstute.org | office@kpiinstitute.org | Certified KPI Professional and Practitioner

Registration

The KPI Institute is the global authority on Key Performance Indicators (KPIs)
research and education, providing through its publications and training courses
insights on how to measure and learn with KPIs. It developed the first KPI
Management Framework and operates several research programs dedicated to
performance management, strategy, Balanced Scorecard and Key Performance
Indicators. It operates smartKPIs.com, the result of the research program dedicated
to documenting and cataloguing how KPIs are used in practice, an online portal
containing the largest collection of well documented KPI examples, supported by
a community of tens of thousands of members.

Course Fees

The KPI Institute offers a broad set of

training courses customized to specific
functional areas, industries or topics related
to performance management.

Course Overview

Course Fees
General Fee

The KPI Institute Early

Members
Bird 1

22 - 26 February

$4,950 USD

$4,850 USD

31 May - 4 June

$4,950 USD

18 - 22 October

6 - 10 December

Early
Bird 2

2 or More
Participants

Registration
Deadline

$4,400 USD
by January 1st

$4,675 USD
by January 22nd

$4,125 USD

17 February

$4,850 USD

$4,400 USD
by February 27th

$4,675 USD
by April 27th

$4,125 USD

26 May

$4,950 USD

$4,850 USD

$4,400 USD
by July 17th

$4,675 USD
$4,125 USD
by September 17th

13 October

$4,950 USD

$4,850 USD

$4,400 USD
by September 4th

$4,675 USD
by November 4th

1 December

$4,125 USD

Educational Resources

Course Date

Certified KPI Professional

Should you be interested in attending only one course, you can review the separate course prices below:
Certified KPI
Professional

$3,250 USD

Certified KPI
Practitioner

$2,550 USD

$3,150 USD

$2,900 USD

$3,100 USD

$2,850 USD

$2,450 USD

$2,250 USD

$2,375 USD

$2,025 USD

Accommodation

Dusit Thani,
133, Sheikh Zayed Road,
Dubai, UAE

Accommodation is not covered by the

attendance fee and it needs to be arranged
separately by participants.
We invite you to contact the event
manager to enquire about special rates
from the venue.

For more details visit:

Certified KPI Practitioner

Venue

*The course fees

include course
materials, lunch
and coffee breaks.

The KPI Institute Store

Official Course Webpage

Follow us on:

Facilitator

Organize this training

course in-house
If you have a group of five or more to
train you can save time and money by
running this training course in-house.
Use the contact details provided below
to request a customized offer from one
of our training solution specialists.

Middle East Division

SE Asia Division

Headquarters

Sibiu City Center

Somesului Street,
No. 3 - 550003
Sibiu, Romania
T: +40 3 6942 6935
M: +40 7 4706 0997
office@kpiinstitute.org

The Fairmont Dubai

Suite 13 - Office 2103,
21st Floor, Sheikh Zayed Road,
PO BOX 119724, Dubai, UAE
T: +971 4 311 6556
M: +971 5 5787 6427
office@kpiinstitute.org

Wisma UOA II
21 Jalan Pinang,
Unit 11-10, 50450
Kuala Lumpur,
Malaysia
M: +60 11 3303 2135
office@kpiinstitute.org

Life.lab Building
198 Harbour Esplanade,
Suite 606, Melbourne Docklands,
VIC 3008, Australia
T: +61 3 9028 2223
M: +61 4 2456 8088
office@kpiinstitute.org

Sibiu Office

Dubai Office

Kuala Lumpur Office

Course Fees

European Division

Melbourne Office

Registration

Operated by Connected Performance Training Institute under DED Trade License number 718620
www.kpiinstute.org | office@kpiinstitute.org | Certified KPI Professional and Practitioner

Course Overview

Registration
3 ways to register:
Online

Registration form
*Please fill out all the fields below

Direct contact

Title

Call us and we will assist you

through the registration process.

First name

Teodora Gorski
teo.gorski@kpiinstitute.com
T: +971 4311 6556

Telephone

Registration form
Use one of the following options:

Email us with your registration

details

Payment:
Credit card

2. Pay by credit card using the online facility;

3. A tax invoice together with the registration
confirmation will be sent to you via email (after
the attendance fee payment is confirmed).

Bank transfer

2. An email confirmation containing the

tax invoice and bank account details
will be sent to you;
3. Proceed with the attendance fee payment
by bank transfer;

5. A tax receipt together with the

registration confirmation will be sent to
you via email (after the attendance fee
payment is confirmed).

Job title
Department
Organization

Organization size

Industry
Address

City

State / Province

Country

Postal Code

How did you hear about us?

Registration cancellation procedure

Any withdrawals have to be announced at least two weeks before the beginning of the
course, through fax or e-mail. In this situation, the attendance fee will be refunded,
less $400 retained for administrative expenditure.
The attendance fee will not be refunded if the withdrawal from the course takes
place less than 2 weeks before its start date. If you find yourself in the impossibility to
attend the course after the registration process is already completed you may delegate
another person to attend the course in your place without any further fees charged. If
you have confirmed and made the attendance fee payment but you didnt attend the
course, the course attendance fee will not be refunded.

Registration

4. Send through email the proof of the

payment transaction completion;

Date of training course

Course Fees

1. Send an email containing your contact

details and registration request;

Training course

Facilitator

1. Fill in and submit the registration form

available online at store.kpiinstitute.org

Email

Certified KPI Practitioner

Complete this form and fax it to

our Dubai Office at:
+97 1 4332 8810

Last name

Certified KPI Professional

Alexandru Muntean
alex.muntean@kpiinstitute.com
M: +40 7 4706 0997

Educational Resources

store.kpiinstitute.org

If you attend the course only partially (one day or a limited number of sessions), you
will not benefit from any attendance fee reduction or refund.

www.kpiinstute.org | office@kpiinstitute.org | Certified KPI Professional and Practitioner