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Procter and gamble, is multinational public company that was founded as a consumer goods
industry in 1837. The company is based in Cincinnati, Ohio, US; as its headquarters and is headed
over by CEO of the company that is Bob McDonald.
Across the world the customer-ship of the products by the company are reducing especially in US.
The strong competitors of the company are expanding their business by purchasing assets and
emerging in the blooming markets.
Overall Objective
The overall objective of the company is to provide the world a standard living style. The company
aims to raise the bar of living standards by providing the customers reliable and easily manageable
products. The company objective also encompasses the positive feedback of the customers utilizing
the products, stakeholders of the company, and the communities in which the companys operations
are carried on; to award the company with leading sales, innovation progression and remarkable
sales.
Target market of the company is expanded globally; regardless of the volume of the market in which
the product is intruded. As the company has global expansion, so is its target market segment.
Target population of the company includes the quality and standard conscious customers group that
starts from middle to elite class customers. Different products that are introduced by the company
are introduces purposively keeping in view the demands of the targeted market.
Main strategies
1. Market Penetration
The presence of the company as is clearly stated that it is worldwide but the market penetration
strategy of the company is aimed at raising the bar of the company by strengthening it through
attainment of major market shares than the competitors. And this is preceded by providence of
unique services, by promoting the premium prices and increasing the sales per unit.
2. Market Development
The market development strategy of the company starts at the observation of the market trends,
most specifically those that are settled by the competitors. The innovation is desired in this context to
keep on introducing the upgraded version of the companys leading products; as the customers
attention gets diverted if the same tag of the product runs for a long time.
3. Diversification Strategy
Diversification of the company is done by engaging more stakeholders along with acquiring the local
or international company to increase the company assets as well as its global volume. The
companys acquisitions really mean to increase the categories of the products hosted by the
company.
Budget
The company revenues as stated by the financial statement of the last year are huge that is US$
78.938 billion, while the operating income of the company was US$ 16.021 billion.