The Pub: Survive, Thrive or Die Case Study

Submitted by: Vikrant Pareek

2014H149226P
Vision:
To provide a suitable place to the University students for responsible drinking within the campus and
to monitor and control the drinking behaviour of students as per the University guidelines.
Mission:
Fostering and promoting artistic, literary, educational, social, recreational and sporting activities for
the advancement of the interest of its members and others; providing a club room and other
conveniences and facilities for members and guests; promoting social and friendly intercourse among
its members and guests; and, affordable opportunities for informal conferences on all matters of
common interest.
Goals:
1. To earn sufficient revenue to continue operations so that it remains a going-concern.
2. To provide a fun and social workplace in the campus.
Objectives:
1. To provide a common meeting ground for informal interactions to members of the university
community.
2. To provide proper facilities for the consumption of alcoholic beverages within the campus, and to
provide a mechanism to regulate the use of alcohol.
3. The Pub was to be viewed as a not-for-profit organization, which would enhance the University
Centre complex's portfolio of activities within its ambit.
Policies:
The manager of The Pub came up with certain policies governing the behaviour of the patrons in the
Pub. There were different categories concerning how long a patron could be barred from the premises.
These are:
(A)One night eviction
(B) Three [academic] week eviction
(C) Three to six [academic] month eviction
(D) One year eviction
(E) Permanent eviction
The different types of offences for which the above applied can be summarised as follows:
Accessing or Attempting to Access a Restricted Area: Patrons are not expected to enter certain areas
and it carries a minimum sanction of (B) going up to (D) in case of theft.
Breakage of Bottles/Glasses: Can be ignored by staff if thought to be accidental. In other cases it
attracts sanctions depending on the nature of intent.

Conduct Unbecoming - Includes but is not limited to crowd surfing/unnecessary violence on the
dance floor, getting into arguments with other patrons: It includes disrupting peace and hooliganism,
minor vandalism, destruction of property etc. Barring provisions apply depending on nature and intent
of behaviour.
Drinking and Driving: A minimum of (C) and a maximum of (E) was attracted by such behaviour
which threatens the drinker as well as others.
Drinking After Being Cut Off: It includes drinking after being told not to do so or giving drinks to
someone else. It attracted a standard sanction of (B).
Loaning Identification Cards: Giving ID cards to others students resulted in a standard (B).
Smuggling Alcohol: Patrons smuggling in alcohol to the premises would have their alcohol
confiscated and given a sanction of (D).
Use or Possession of Illicit/Illegal Drugs: Patrons caught with illicit substances were given a
minimum of (C) and (E) for repeat offence. Moreover, they were referred to the Security Department
of the University.
SWOT Analysis:
Strengths:

Weakness:

Cheap prices
Good work environment
Great atmosphere
Support of University
Opportunities:

Old and worn out look

Maintenance problems
No hot food could be served
Short term nature of hiring of staff
Threats:

Serving hot food

New refreshed interiors
Bigger space for operations
More bartenders and counters for
faster operations
Attracting conference visitors

Competition from other local pubs

Change in insurance policies
Change in the outlook of University
toward drinking within premises