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Background
In 2010, automotive vehicles (which includes passenger and
commercial vehicles) market was
brisker following the recovery of the
world's economy from previous year's slump. Automotive
sales
rose to 764,710 units in 2010 or an increase of 58.1% from 2009.
Automotive sales in 2010 hit
a new record well above the previous record
of 603,774 units in 2008.
The crisis in 2009 adversely affected the country's automotive
industry. Based on a report issued by
the Association of Indonesian
Automotive Industries (Gaikindo) the country's automotive
production
and sales shrank in 2009. Production fell to 464,816 units in
2009 from 600,628 units in 2008 and
sales dropped 19.9% to 483,548
units.
The decline in sales was partly caused by the falling value of the
rupiah that caused an increase in
the price of cars, forcing many
consumers to postpone or cancel plan to buy new cars.
In 2010, the condition improved and the country's automotive
production and sales surged.
Automotive production rose 51.1 % to
702,508 units.
The cut in Bank Indonesia key rate to 6.5% in August 2009, the
lowest since its introduction in July
2005, has contributed to the surge
in automotive sales. In addition, automotive manufacturers and
sole
agents have launched a program of interest subsidy that has helped boost
sales.
The automotive market in the country is still dominated by Multi
Purpose Vehicle (MPV). MPVs are
more attractive than sedan cars in
Indonesiaas MPVs are subject to a lower tax regime. In addition,
major
brands such as Toyota Avanza, Daihatsu Xenia, Nissan Grand Livina and
Suzuki APV offer
small engine capacity ranging from 1,000cc to 1,500cc
which is deemed as more fuel efficient.
Larger carrying capacity of MPVs
is also another pulling factor.
Structure of automotive industry
Characteristics of automotive vehicle industry in Indonesia
Automotive vehicle industry in Indonesia began to grow with the
operation of a number of
Trademark Holding Sole Agents (ATPM) in the
early 1970s under the decisions of the Industry
Minister No. 295/1982
and No. 428/1987. ATPM are national companies appointed by the
principal
manufacturer to exclusively import, promote, distribute and maintain
after sales service
within a specific jurisdiction.
The Government of Indonesia originally hoped ATPMs would become the
embryo of the country's
automotive manufacturing industry through a
process of transfer of technology using high local
content.
However after 30 years, the industry did not change from its
original position as the assembling
industry still depended heavily on
imports for components. There was little progress toward using
more
local content to create a manufacturing industry.
The goal of developing a manufacturing industry was even blurred
with the 1999 deregulation
which gave greater freedom for the import of
automotive vehicles in Completely Built up (CBU)
form. The role of ATPM
became irrelevant as many non-ATPMs imported automotive vehicles in
CBU
form of which ATPMs originally held the monopoly in imports.
After the Government announced that relations between ATPM and
their principals were based on
business principles without involvement
of the government, some of the foreign principals decided
to take over
control in production of automotive vehicles leaving the ATPM with the
distribution
task in the domestic market.
Toyota Motor Corp. took over the assembling division of PT. Toyota
Astra Motor (TAM) with TAM
becoming the distributor of Toyota in 2003.
The manufacturing division was under PT. Toyota
Manufacturing Indonesia
(TMMIN), which is 95% owned by the principal Toyota Motor Corp.
Meanwhile, Suzuki Motor Corporation took over the production
division in PT Indomobil Suzuki
International after injecting a fresh
capital to increase its stake to 90% from 49% earlier with the
remaining
10% owned by PT Indomobil Sukses International Tbk.
Trademark holding sole agent (ATPM)
PT Astra International Tbk and PT Indomobil Sukses Internasional
Tbk are the two largest
automotive companies dominating the automotive
market in Indonesia. The two groups have
established cooperation's
with a number of foreign principals to become ATPMs for several
brands
in Indonesia.
The Astra Group is the ATPM for several automotive trademarks, bothAsian and European, namely
Toyota, Daihatsu, Isuzu, UD Trucks, Peugeot,BMW and Lexus. As sole agents for the seven
trademarks, Astra Group hasa 52.4% share of car market in Indonesia. Among the main
trademarkscontributing to Astra's control of the market include ToyotaAvanza, Innova, Rush,
Daihatsu Xenia, Terios, Grandmax and IsuzuPanther.
Similarly, the Indomobil Group is the ATPM for both Asian and
European trademarks, namely
Nissan, Volvo, Volkswagen, Renault, Audi,
Hino Trucks, Volvo Trucks, Renault Trucks, Suzuki, Great
Wall, Infiniti
and Foton (light truck). Among the brands, Indomobil has a 17.3% share
of car market
in Indonesia. Brands with major contribution to the total
car sales by Indomobil in Indonesia include
Nissan Grand Livina, Suzuki
APV and Suzuki Carry-Futura.
Other ATPMs outside the two large groups include among others, PT
Ford Motor Indonesia for Ford
cars, PT GM Auto World Indonesia for
Chevrolet and PT KIA Mobil Indonesia for Kia.
China automotive manufacturers have also begun to tap the domestic
market aggressively. Apart
from Chery, there is Foton with two ATPMs--PT
Indobuana Autoraya (Indomobil Group) for Foton
Light Trucks and PT Foton
Mobilindo (Modern Group) for Foton buses, MPV and heavy duty
trucks.
Other Chinese automotive manufactures include Geely, a Chinese top
car maker entering Indonesia
towards the end of 2010, with PT Geely
Mobil Indonesia as its ATPM; and Great Wall (Indomobil
Group), which
made its appearance in the country more recently offering commercial
vehicles
through PT Wahana Inti Central Mobilindo (Indomobil Group)
There are two main categories of automotive products in
Indonesia--passenger and commercial
vehicles. Passenger vehicles include
Sedan, MPV, SUV, Hatchback 4x2 and SUV 4x4 and each could
sales in 2010.
Tight competition in sales early 2011
In 2011, automotive market remained brisk. The economic growth
(which exceeded 6% in 2010),
the strengthening of the rupiah against the
US dollar and relatively low interest rate are factors
driving sales
since the start of 2011. Coordinating Minister for Economic Affairs,
Hatta Rajasa, said
the faster economic growth in the first three months
of 2011, and indicated that the purchasing
power of the people remained
strong. According to the Central Statistic Agency (BPS),
the
country's economy expanded 6.5% in the first quarter of this year.
Improved purchasing power
of the people contributed to increase in car
sales in the first quarter of the year.
Toyota, Daihatsu and Nissan are among the best selling brands in
March 2011. Toyota maintained
the largest market share spearheaded by
Avanza, Innova, Yaris and Rush. Daihatsu came up with
Xenia and Terios,
and Nissan with Grand Livina and Nissan March, a new comer in the
Hatchback
market, showed an impressive growth in sales .
Data from Gaikindo showed that in March, Daihatsu Xenia was
relegated by Kijang Innova in sales.
Sales of Kijang Innova reached
5,293 units against Daihatsu Xenia 4,681 units. Toyota Avanza
maintained
strong lead with sales sreaching 16,993 units.
Sales of Xenia in February were 5,018 units, down from 6,619 units
in January. Meanwhile, sales of
Kijang Innova reached 5,293 units in
March, or a significant increase from 4,012 units in February
after
sliding from 5,158 units in January.
Noteworthy was the sharp growth recorded in the sales of Nissan
Grand Livina in March 2011
pushing it up to the top four from the top
six among its classes in February with sales of 2,552 units,
pushing
aside Suzuki APV which had sales of 2,309 units.
Nissan Grand Livina, which entered the Indonesian market in 2007
remained the star performer for
Nissan in the MPV market this year. In
2010 its sales totaled 22,560 units.
Hoping to grab a larger share of the market in 2011, Nissan came up
with a face lift for Grand
Livina, expecting to post sales of 2,000
units per month. Nissan also offers Nissan X-Trail to remain
competitive
in the SUV market in Indonesia. In 2010, sales of Nissan X trail reached
4,682 units.
Nissan recently launched Nissan March, which made its first
appearance in the Indonesian market
in December 2010, to maintain lead
in the hatchback market. For 1st quarter 2011, sales for Nissan
March
reached 4,894 units or 26% of the Hatchback segment in Indonesia.
In the first quarter of 2010, sales of Honda cars reached 13,364
units, as compared to 13,679 units
in the same period in 2011. Sales of
Honda Jazz reached 4,674 units or 25% market share in the
hatchback
segment
Honda Freed, a new star performer of Honda, expected to push up the
total sales of Honda car in
the country. In March 2011, sales of Honda
Freed reached 1,454 units, up 58% from the previous
month of only 915
units. Previously Honda had relied more on its CRV model, the sales of
which
reached 1,741 units in March 2011.
Market dominated by MPV
Seven seat MPV model are the best sellers in Indonesia based on a
number of factors--lower in price
due to the tax regime, more fuel
efficient and larger in seat capacity.
Almost all ATPMs in Indonesia have a share in the MPV automotive
market. TAM still leads in the
MPV car market spearheaded by its Toyota
Kijang, followed by Toyota Avanza, and Daihatsu Xenia,
which are
produced in cooperation with affiliate Astra Daihatsu Motors (ADM).
Nissan Grand Livina has contributed significantly to increase in
the domination of MPV in the
country's automotive market. A sale of
Grand Livina has seen good growth and it is close to
becoming one of the
top 3 brands. Meanwhile, Suzuki relies on its APV type to keep
market
foothold in the country and Isuzu still relies on Isuzu Panther in the
market of medium MPV
competing with Kijang Innova.
A number of brands entered the market with the luxurious full size
type like Toyota Alphard, Nissan
Elgrand and VW Caravelle although they
have managed to grab only a small share of the automotive
market.
Apart from MPVs, SUVs have also managed to attract many buyers
Almost all brands have their
respective SUV model.
Domestic sales in 2010 were dominated by MPV and SUV with total
sales of 508,147 units or a
market share of 66.5% in the country.
Toyota maintains strong lead in automotive market
Toyota
Toyota is still the market leader with total sales of 280,680 units
in 2010, or a market share of
36.7% in Indonesia.
Toyota Avanza was the largest contribution to total sales with
141,799. Toyota Innova also
contributed strongly with sales of 53,824
units, Toyota Rush with 18,420 units and Toyota Yaris with
16,979 units.
Daihatsu
Daihatsu has the second largest market share of 15.5% in 2010 with
sales of 118,591 units.
Daihatsu Xenia was the largest contributor with
sales of 65,901 units, followed by Daihatsu Terios
with sales of 16,483
units.
Mitsubishi
PT Krama Yudha Tiga Berlian Motors (KTB), the ATPM for Mitsubishi
in Indonesia recorded sales of
106,483 units in 2010. Mitsubishi has
succeeded in retaining the largest share in the market of
commercial
automotive vehicles such as Pick-Ups and Trucks.
Honda
PT Honda Prospect Motor (HPM), the ATPM for Honda recorded sales of
61,336 units in 2010 with
additional sales in exports of 4,200 units of
Honda Freed to other Asean countries including
Thailand, Singapore and
Brunei Darussalam.
Honda Jazz is its largest contributor with sales totaling 22,560
units in 2010. Honda CR-V also
contributed a substantial portion with
sales totaling 16,961 units in 2010.
Suzuki
PT. Suzuki Indomobil Sales (SIS) recorded sales of Suzuki cars
totaling 71,210 units in 2010 or an
increase of 59.3% from 44,689 units
in 2009.
Suzuki continues to concentrate more on lower segment of the market
spearheaded by APV and
small automotive vehicles like Karimun Estilo and
Swift.
In 2011, PT. SIS plans to come up with a new product named Suzuki
Splash to go along with Swift
and Karimun Estilo in the Hatchback market
segment with a selling price of Rp150 million. This
Hatchback is
imported in CBU form from India and is priced higher compared with
Karimun Estilo's
Rp 127 million.
Nissan
PT Nissan Motor Indonesia (NMI) reported sales of Nissan
automotives vehicles at a record high in
2010 with sales of 37,542
units, up 75.1% from the previous year. Sales of Nissan automotives
were
spearheaded by its Livina model with sales of 22,560 units. Other Nissan
products are Nissan
X-Trail and the new Nissan March (Hatchback)
In addition to Livina models of Livina XR, Livina X-Gear, Grand
Livina, Grand Livina Ultimate and
Grand Livina Higway Star, PT NMI also
has Nissan X-Trail (SUV), Nissan Serena (MPV), Frontier
Navara (double
cab), Nissan Latio (hatchback), Nissan New Teana (sedan) and its latest
Hatchback
product Nissan March.
In three successive months from January to March, 2011 Nissan March
led in sales with the
Hatchback segment. Based on Gaikindo data, since
its launch in December 2010 until March 2011,
sales of Nissan March
totaled 4,894 units while Suzuki Splash sales totaled 1,609 units and
Suzuki
Karimun Estilo totaled 1,118 units.
Sales of Nissan automotive vehicles in 2011 are forecasted to rise
again with new MPV products
such as Nissan Elgrand and Nissan Juke.
Exports growing in 2011
Generally, Indonesia's exports of automotive products in early
2011 showed a significant increase
compared to a year earlier. Exports
have exceeded imports in number in the past two years. The
growing
exports followed the increase in the country's production capacity.
M. Rusdi Sudirman, the general chairman of the Association of the
Indonesian Motor Vehicle
Industries, said Indonesia ranks third among
automotive market in Asean after Thailand and
Malaysia. The country has
become a net exporter of cars.
In 2007, exports of vehicles in CBU form totaled 60,267 units. The
exports continued to rise in the
following years excepting in 2009 when
exports fell as a result of the global financial crisis. In
2010,
exports of vehicles in CBU totaled 85,796 units. In the first half of
2011, exports already
reached 50,002 units.
In the first half of the year car exports were relatively stable
despite a decline in April and May as a
result of the tsunami in Japan.
A number of major Japanese car makers in Indonesia earlier
planned
exports to that country.
Car exports by Indonesia to various countries in the world have
been dominated by Japanese
brands--Toyota, Daihatsu and Suzuki.
Toyota Indonesia, the largest exporter suffered a setback with
exports shrinking 51.7% to 6,740
units in he second quarter of 2011
compared with 13,973 units in the same period last year.
However,
cumulatively in the first half of the year, exports by Toyota Indonesia
rose 46.9% to
26,050 units, from 17,731 units.
PT Astral Daihatsu Motor (ADM) was also hit hard by the impact of
tsunami. Exports of Daihatsu
Granmax to Japan were postponed. In 2010,
ADM exported 16,422 units of Granmax.
PT Suzuki Indomobil Sales (SIS) fared better as its exports have
been mainly to non Japan countries
including Latin America, Middle East
and Thailand, dominated by Suzuki APV.
Car exports in 2010 were still dominated by Toyota which recorded
exports totaling 45,114 units,
followed by Daihatsu with exports of
18,886 units and Suzuki 18,500 units.
Based on data available from PT Toyota Motor Manufacturing
Indonesia (TMMIN), which assembles
Toyota cars in Indonesia, Fortuner
cars accounted for 39.3% or 10,251 units of its total exports in
2010,
followed by Innova totaling 9,284 units, Avanza 5,087 unit, and Rush
1,428 units.
TMMIN sets higher export target by 20$-30% in 2011 from last
year's 45,126 units. Its main export
destinations are ASEAN, Saudi
Arabia, the United Arab Emirates, Kuwait, Lebanon, Jordan, Syria,
South
Africa, Tahiti, Nigeria, Mauritius, Pakistan, and Mexico
Imports of cars in CBO form rise again
According to data at Gaikindo, imports of cars in CBU (completely
built up) form shrank 55% in
2009 to 32,678 units from 72,646 units in
the previous year. The decline was a result of the global
financial
crisis as well as weak demand on the domestic market especially for
sedan cars. Imports
have been dominated by sedan cars. Many domestic
consumers were interested in multipurpose
vehicles (MPV).
In 2010, imports of cars in CBU forms began to rise again reaching
76,520 units with the recovery
of the global economy including domestic
market. In addition, imports rose as a result of a cut in the
import
duty.
A regulation of the finance minister No 241 of 2010 on goods
classification and import duties on 22
December 2010 reduced the import
duties on vehicles by 510 percentage points
The import duty on sedan cars in CBU form was reduced from 50% to
45% effective in January
2011. The import duty on MPV 4x2 in CBU form
was reduced to 40% from 45%. Imports of MPV of
the premium class are
expected to increase in 2011 for rich consumers.
So far cars imported in CBU form are only those not yet produced
domestically. All types of sedan
cars have been imported in CBU form
from Thailand. Car imports into Indonesia are dominated by
Thailand,
South Korea, Japan, China, Malaysia, and a number of European countries.
The market of luxurious car with engine capacity of more than 3,000
cc is dominated by Japanese
brands. No local factory produces car with
engine capacity of more than 3,000 cc.
PT. Toyota Astra Motor (TAM), a producer of Toyota cars in the
country imports growing number of
luxurious Toyota cars with cylindrical
capacity of more than 3,000 cc from its principal in Japan. In
mid 2008,
TAM imported Toyota Alphard and Harrier from Japan into Indonesia.
Previously imports
have been made only by general importers.
In 2009, TAM, reported a surge in sales of imported cars. Its sales
of Corolla Altis rose from 105
units in September to 227 units. Its
sales of Vios and Limo imported from Thailand totaled 938
units, up from
811 units in September. A surge was also recorded in sales of Toyota
Camry, from
105 units to 227 units. Increase in the sales of cars in CBU
form followed shortage in supply of
Camry, Corolla, Limo and Yaris
several months previously.
PT Nissan Motor Indonesia (NMI) is expanding market to premium
segment after it has become a
sole agent for Infiniti, a brand of
Nissan's premium product. Infinity cars started to enter
the
domestic market in March 2011 offering models of FX (SUV), M (sedan) and
G (coupe), with
Sole retailer PT Wahana Wirawan. In the first phase
sales were only in Jakarta.
Units will be imported in CBU form from Japan utilizing the
facility provided under the IndonesiaJapan Economic Partnership
Agreement (IJ-EPA). The cars with engine capacity of more than 3,000
cc
will be slapped with an import duty of 4% reduced from 6% in 2010. In
2012, the import duty
will be 0%. The price is cheaper than other cars
in its class.
In 2010, car imports in CBU form rose to 76,250 units, up from
32,678 units in 2009.
Interest growing in investment in automotive industry in 2011 in
Indonesia
Investors from 8 countries plan to invest a total of Rp 8.3
trillion in the automotive industry which
are expected to be implemented
in 2011. The projects would create 7,140 jobs.
Deputy Chief of the Indonesia Investment Coordinating Board (BKPM)
Teuku Otman Rasyid said so
far 18 new investors from the 8 countries
have indicated interest in investing in the automotive
industry.
They plan to build new factories in Indonesia producing automotive
components. Japanese investors
initiated the largest investment. One of
them plans to invest up to Rp 6.5 trillion to produce machine
tools,
cover cylinder heads and timing chain covers. The factory is to be built
in Karawang, West
Java and it will create 3,437 jobs.
Another Japanese investor plans to produce components and piston
spare parts for turbine engine
machine with an investment of US$
13,340,000. The factory is to be built in Bogor, West Java and
is
expected to create 586 jobs. Investors from Japan and Singapore will
cooperate to produce
compressors and valves with a capacity of 1.6
million units. The project will cost around Rp 15
billion to build a
facility in Bekasi, West Java, and is expected to create 500 jobs.
Other Japanese investors plans to produce automotive accessories,
bearings and other automotive
components, and electronic components with
locations in Bekasi, West Java, Tangerang, Banten and
Surabaya, East
Java.
Some of Japanese investors plan to team up with other foreign
investors such as from Singapore and
Jazz.
Meanwhile, PT Astra Daihatsu Motor (ADM) will have 25 new dealers
until the end of this year
bringing the number of its dealers to 168
units. Suparno Djasmin, the chief executive officer of PT
Astra
International Tbk (AI) Daihatsu Sales Operation, said opening a new unit
of dealer will cost
around Rp 10 billion.
PT Suzuki Indomobil Sales (SIS) the ATPM for Suzuki automotives in
Indonesia has opened a new
sales outlet Suzuki Armada of Musi branch in
Central Jakarta.
The network is expanding in cooperation with a partner PT Armada
Perkasa Mobilindo (APM) of the
New Armada Group. Suzuki Armada of Musi
branch is the 13th sales (1S) outlet of SIS in the
Greater Jakarta area
and the 70th across the country.
Yoshiji Terada, the president of SIS said currently the marketing
network of Suzuki is supported by
131 outlets of sales, spare part and
service (3S). In total, SIS has 201 outlets including 1S and 3S in
2011.
Prices.
The cut in import duties on car parts and cars in CBU from in 2011
will not immediately result in a
decline in car selling prices of cars
in CBU form and CKD form as it came at the same time with an
increase in
the fee for the transfer of car ownership (BBN) and taxes on motor
vehicles.
The plan to ban private cars from using subsidized BBM on January
1, 2011 and the increase in the
price of non subsidized BBM on May 1,
2011 forced producers and ATPM to think twice to cut the
prices in 2011.
The regulation of the finance minister No. 241/PMK.011/2010 (PMK
241) cut the import duty on
CBU automotive vehicles from 50% to 40% and
the import duty on parts for the production CKD to
10% from 15% earlier.
A chairman of Gaikindo Jongkie Sugiarto said the cut in the import
duties would not have much
effect as the country's automotive
industry has a strong foundation.
Marketing director of Kia Mobil Indonesia (KMI) Hartanto Sukmono
said the impact of tax on
capital goods is insignificant compared to the
impact of an increase in the sales tax on automotive.
KMI produces KIA cars in its factory in Pulogadung with 90% of
components imported from South
Korea and other countries.
Amelia Tjandra, the marketing director of Astra Daihatsu Motor
(ADM) said the rise and fall of
import duties have little effect on the
price of automotives produced by ADM as most of their
components are
locally produced. Local components make up almost 85% of the components
of
ADM cars, therefore, an increase or a cut in import duties would have
little effect on its selling
prices.
A number of producers among ATPMs have raised their selling prices
in early 2011. The price of
Toyota Avanza was raised by Rp 2.5
million--Rp 3.25 million each and the price of Toyota Innova
increased
by Rp 4 million--Rp 8 million.
The prices of Daihatsu Xenia, one of the best selling brand, rose
Rp 2 million-Rp 2.5 million to Rp
115 million--Rp150 million; the price
of Honda Jazz increased Rp 4 million--Rp 5 million to
Rp
198.5million--Rp 224 million and price of Nissan Grand Livina rose Rp
2million--Rp 4 million to
Rp 169,5 million--Rp 239 million.
Prospects and Conclusion
The automotive sector has become a major sector of the Indonesian
economy. Amid the global
financial crisis, the sector continued to grow,
which has help to prop up the country's sagging
manufacturing
sector. GDP per capita in Indonesia has seen double-digit growth over
the past 5
years and the trend is expected to continue over the next 3
years.
In the second semester of 2009, the country's automotive
industry began to recover from the impact
of the devastating crisis that
started in 2008. In 2009, automotive sales shrank before surging back
in
2010 to hit an all time record in sales.
Automotive sales in Indonesia are dominated by passenger vehicles,
particularly in the MPV type
segment. Passenger vehicles contributed 75%
to the country's total automotive sales with
commercial cars
accounting for the rest. In total, automotive sales in Indonesia are
dominated by
MPV. Toyota has maintained its lead in the market among the
brands with a market share of 36.7%
in 2010, followed by Daihatsu and
Mitsubishi, with market shares of 15.5% and 13.9%
respectively.
Eventhough Mitsubishi is not the major player on passenger cars market,
but it
dominated the commercial cars market through its brands,
Mitsubishi L300, Colt Diesel and Fuso.
In 2011, automotive sales are forecasted to grow further in the
country. In the first nine months of
2010, Indonesia and Thailand had a
market share of 30% each in the Asean market with Malaysia
having a
market share of 24.9%. Thailand has been the market leader so far.
Thailand, Indonesia and Malaysia are by far the main automotive
manufacturer and largest market
in Asean.
The keen interest shown by Chinese automotive manufacturer such as
Foton, Geely, Great Wall and
Chery, which made its appearance earlier in
Indonesia, indicated that the country's automotive
industry may
draw more investors. China apparently has learned from the failure
suffered several
years ago by its motorcycle industry on producing poor
quality into the country. All the Chinese
automakers entering the market
in Indonesia are big companies who have good reputation not only
in
China but also in a number of other countries.
Partnership with large company groups such as Indomobil Group in
the country indicates that
Chinese automotive products have been
accepted by the market in the country.
The new tax regulation and BBM subsidy policy may put a brake on
the fast growing automotives
industry, but high growth is still expected
in the coming years.
The quake triggered tsunami destroying big factories including
automotive component factories in
Japan is feared to cause a setback as
the country's automotive industry still depends much on
imports
from Japan for certain types of main components. Toyota already
announced that
production might be cut by 50% all over the world.
Table--1
Automotive Production and Sales 2008--2010
Year 2008 2009 2010 Jan-Apr
2011
Production (units) 600,628 464,816 702,508 264,364
Sales (units) 603,774 483,548 764,710
286,426
Source : Gaikindo
Table--2
List of Gaikindo members of automotive companies
No.
Companies Trademarks
1 ATPM
1 PT Astra Daihatsu Motor Daihatsu
2 PT Astra Nissan Diesel
Indonesia UD Trucks
3 PT Auto Euro Indonesia Renault
4 PT Central Sole Agency Volvo
5 PT Ford
Motor Indonesia Ford
6 PT Foton Mobilindo Foton
7 PT Garuda Mataram Motor Audi / VW
8 PT
GM Auto World Indonesia Chevrolet
9 PT Grand Auto Dinamika Jaguar
10 PT Honda Prospect
Motor Honda
11 PT Hyundai Indonesia Motor Hyundai
12 PT Indobuana Autoraya Foton Truck
13
PT Isuzu Astra Motor Indonesia Isuzu
14 PT Java Motors Land Rover
15 PT Kia Mobil Indonesia
Kia
16 PT Krama Yudha Tiga Mitsubishi
Berlian Motors
17 PT Mazda Motor Indonesia Mazda
18
PT Proton Edar Indonesia Proton
19 PT Suzuki Indomobil Motor Suzuki
20 PT TC Subaru
Subaru
21 PT Tjahja Sakti Motor BMW
22 PT Korindo Heavy Industry Hyundai Truck
23 PT
Garasindo Inter Global Dodge, Chrysler, Jeep
24 PT Geely Mobil Indonesia Geely
25 PT Duta Putera
Sumatera Man Truck
(Sun Motor)
26 PT Hino Motor Sales Indonesia Hino
DISTRIBUTORS
1
PT Astra International Tbk-- Peugeot
Peugeot sales operation
2 PT BMW Indonesia BMW
3 PT
Mercedes Benz Distribution Mercedes Benz, Smart
Indonesia
4 PT Nissan Motor Distribotor
Nissan
Indonesia
5 PT Toyota Astra Motor Toyota
6 PT Toyota Motor Manufacturing Toyota
Indonesia
7 PT Unicor Prima Motor Hino
MANUFACTURERS
1 PT Astra Daihatsu Motor
Daihatsu
2 PT Astra Nissan Diesel Indonesia UD Trucks
3 PT BMW Indonesia BMW
4 PT Foton
Mobil Indonesia Foton
5 PT Gaya Motor (Assembler) Daihatsu, Peugeot, BMW, Isuzu
6 PT Hino
Motor Manufacturing Hino
Indonesia
7 PT Honda Prospects Motor Honda
8 PT Hyundai Indonesia
Motor Hyundai
9 PT Isuzu Astra Motor Indonesia Isuzu
10 PT Kia Mobil Indonesia Kia
11 PT
Krama Yudha Ratu Motors Mitsubishi
12 PT Krama Yudha Tiga Berlian Mitsubishi
Motors
13 PT
Mercedes Benz Indonesia Mercedes Benz
14 PT Mesin Isuzu Indonesia Isuzu
15 PT Mitsubishi
Krama Yudha Mitsubishi
Motor & Manufacturing
16 PT Nissan Motor Indonesia Nissan
17 PT
Suzuki Indomobil Motor Suzuki
18 PT Toyota Motor Manufacturing Toyota
Indonesia
19 PT
Trijaya Union Mitsubishi
20 PT Korindo Heavy Industry Hyundai Truck
Source : Gaikindo
Table-3
Types of automotive vehicles by categories
Categories of passenger
vehicles
Sedan Cc [less
than or equal to] 1.5 lt (G/D)
1.5 lt < cc [less than or equal to] 3.0 lt
(G)/2.5(D)
Cc > 3.0 lt (G) /2.5
(D)
MPV / SUV / Hatchback 4x2 Cc < 1.5 lt (G/D)
1.5 lt < cc [less than or equal to] 2.5 lt
(G/D)
2.5 lt < cc [less than or equal to] 3.0 lt
(G)
Cc > 3.0 lt (G) /2.5 (D)
SUV 4x4 Cc < 1.5 lt (G/D)
1.5
lt < cc [less than or equal to] 3.0 lt
(G) /2.5 (D)
Cc > 3.0 lt (G) /2.5 (D)
Bus GVW 5-10 tons (G/D)
GVW 10-24 tons (G/D)
GVW > 24 tons (G/D)
Pick Up / Truck GVW < 5 tons (G/D)
GVW 5-10 tons
(G/D)
GVW 10-24 tons (G/D)
GVW > 24 tons (G/D)
Double Cabin 4x2 / 4x4 GVW < 5 tons (G/D)
For all cc
Source: Gaikindo
Note lt = liters; G = Gasoline; D = Diesel
Table--4
Automotive
assembling companies and production capacity
No. Companies Year of Status
establishment
1
PT ASTRA DAIHATSU MOTOR 1978 PMA
2 PT ASTRA NISSAN 1984 PMA
DIESEL INDONESIA
3
PT GAYA MOTOR (ASSEMBLER) 1969 PMDN
4 PT HINO MOTOR 1982 PMA
MANUFACTURING
INDONESIA
5 PT HONDA PROSPECTS MOTOR 1976 PMA
6 PT HYUNDAI INDONESIA MOTOR
1996 PMA
7 PT ISUZU ASTRA 1975 PMA
MOTOR INDONESIA
8 PT KIA MOBIL INDONESIA 1999
PMA
9 PT KRAMA YUDHA RATU MOTORS 1975 PMDN
10 PT MERCEDES BENZ INDONESIA
1970 PMA
11 PT MESIN ISUZU INDONESIA 1991 PMA
12 PT NISSAN MOTOR INDONESIA 1995
PMA
13 PT SUZUKI INDOMOBIL MOTOR 1970 PMA
14 PT TOYOTA MOTOR 1971 PMA
MANUFACTURING INDONESIA
15 PT KORINDO HEAVY INDUSTRY 2007 PMA
No. Companies
Brand Production
capacity
(units/year)
1 PT ASTRA DAIHATSU MOTOR DAIHATSU 143,000
2
PT ASTRA NISSAN UD TRUCKS 6,500
DIESEL INDONESIA
3 PT GAYA MOTOR (ASSEMBLER)
DAIHATSU, PEUGEOT, 60,000
BMW, ISUZU,
NISSAN DIESEL
FOTON
4 PT HINO MOTOR
HINO 35,000
MANUFACTURING INDONESIA
5 PT HONDA PROSPECTS MOTOR HONDA
50,000
6 PT HYUNDAI INDONESIA MOTOR HYUNDAI 10,000
7 PT ISUZU ASTRA ISUZU n.a
MOTOR INDONESIA
8 PT KIA MOBIL INDONESIA KIA n.a
9 PT KRAMA YUDHA RATU MOTORS
MITSUBISHI 120,000
10 PT MERCEDES BENZ INDONESIA MERCEDES-BENZ 8,000
11 PT
MESIN ISUZU INDONESIA ISUZU 43,000
12 PT NISSAN MOTOR INDONESIA NISSAN 52,000
13
PT SUZUKI INDOMOBIL MOTOR SUZUKI 120,000
14 PT TOYOTA MOTOR TOYOTA 170,000
3,001 132 159 176
(G)/2,500 (D)
SUB TOTAL 1,795 1,188 1,655
4. BUS GVW 5-10 Tons 1,264
1,009 896
(G/D)
GVW 10-24 Tons 1,028 552 804
(G/D)
GVW > 24 Tons -- -- --
(G/D)
SUB
TOTAL 2,292 1,561 1,700
5. PICK UP GVW < 5 Tons 97,815 51,583 55,706
/TRUCK (G/D)
GVW
5-10 Tons 55,601 32,183 43,651
(G/D)
GVW 10-24 Tons 3,887 3,160 3,427
(G/D)
GVW > 24
Tons 3,946 2,614 5,774
(G/D)
SUB TOTAL 161,249 89,540 108558
6. DOUBLE GVW < 5 Tons
6,057 5,416 8,314
CABIN (G/D)
4X2 / For all CC
4X4
SUB TOTAL 6,057 5,416 8,314
SALES
TOTAL 533,917 318,904 433,341
YEAR
Categories 2008 2009 2010
1. SEDAN CC [less than or
18,753 11,779 18,355
TYPE equal to] 1,500 (G/D)
1,501 < CC [less than 15,284 10,068 14,080
or
qual to] 3,000
(G)/2,500 (D)
CC > 3,001 263 253 693
(G)/2,501 (D)
SUB TOTAL 34,300 22,100
33,128
2. 4X2 CC < 1,500 (G/D) 279,051 257,507 389,712
TYPE 1,501 < CC [less than 105,822
74,652 111,874
or qual to] 2,500 (G/D)
2,501 < CC [less than 2,702 2,214 2,801
or qual to] 3,000
(G)
CC > 3,001 (G)/2,501 1,215 680 123
(D)
SUB TOTAL 388,790 335,053 504,510
3. 4X4 CC <
1,500 (G/D) -- -- --
TYPE 1,501 < CC [less 1,707 1,653 3,070
than or equal to]
3,000
(G)/2,500
(D)
CC > 3,001 470 561 767
(G)/2,500 (D)
SUB TOTAL 2,177 2,214 3,837
4. BUS GVW 5-10
Tons 1,651 1,167 2,058
(G/D)
GVW 10-24 Tons 1,210 1,302 2,119
(G/D)
GVW > 24 Tons -- -- -(G/D) 2,861 2,469 4,177
SUB TOTAL
5. PICK UP GVW < 5 Tons 80,099 55,373 104,263
/TRUCK
(G/D)
GVW 5-10 Tons 66,258 45,760 80,933
(G/D)
GVW 10-24 Tons 5,302 4,582 6,632
(G/D)
GVW > 24 Tons 10,088 6,028 12,826
(G/D)
SUB TOTAL 161,747 111,743 204,654
6. DOUBLE
GVW < 5 Tons 13,899 9,969 14,404
CABIN (G/D)
4X2 / For all CC
4X4
SUB TOTAL 13,899
9,969 14,404
SALES TOTAL 603,774 83,547 64,710
Year
Categories Jan-Apr 2011
1. SEDAN
CC [less than or 5,225
TYPE equal to] 1,500 (G/D)
1,501 < CC [less than 4,248
or qual to] 3,000
(G)/2,500 (D)
CC > 3,001 232
(G)/2,501 (D)
SUB TOTAL 9,705
2. 4X2 CC < 1,500 (G/D)
146,167
TYPE 1,501 < CC [less than 37,350
or qual to] 2,500 (G/D)
2,501 < CC [less than 1,060
or qual to] 3,000 (G)
CC > 3,001 (G)/2,501 61
(D)
SUB TOTAL 184,638
3. 4X4 CC < 1,500 (G/D)
--
TYPE 1,501 < CC [less 899
than or equal to]
3,000
(G)/2,500 (D)
CC > 3,001 393
(G)/2,500
(D)
SUB TOTAL 1,292
4. BUS GVW 5-10 Tons 826
(G/D)
GVW 10-24 Tons 755
(G/D)
GVW >
24 Tons --
(G/D)
SUB TOTAL 1,581
5. PICK UP GVW < 5 Tons 42,856
/TRUCK (G/D)
GVW 5-10
Tons 33,488
(G/D)
GVW 10-24 Tons 2,383
(G/D)
GVW > 24 Tons 4,367
(G/D)
SUB TOTAL
83,094
6. DOUBLE GVW < 5 Tons 6,116
CABIN (G/D)
4X2 / For all CC
4X4
SUB TOTAL
6,116
SALES TOTAL 286,426
Source: Gaikindo/Data Consult
Table--7
Ten best selling brands
in February and March 2011.
Trademarks February 2011 Trademarks March
2011
Toyota
Avanza 13,628 Toyota Avanza 16,993
Daihatsu Xenia 5,018 Toyota Kijang Innova 5,293
Toyota
Kijang Innova 4,012 Daihatsu Xenia 4,681
Suzuki APV 1,999 Nissan Grand Livina 2,827
Honda Jazz
1,987 Suzuki APV 2,309
Nissan Grand Livina 2,145 Toyota Yaris 2,047
Toyota Yaris 1,793 Toyota
Rush 2,028
Toyota Rush 1,525 Daihatsu Terios 2,004
Daihatsu Terios 1,468 Honda CRV
1,741
Nissan March 1,394 Nissan March 1,571
Source : Gaikindo
Table--8
Automotive sales by
categories, 2005-2010
Year Passenger cars
Sedan MPV-SUV Bus Pick Double Total
2005 35,369
328,950 2,292 161,249 6,057 533,917
2006 17,565 204,822 1,561 89,540 5,416 318,904
2007
27,381 287,388 1,700 108,558 8,314 433,341
2008 34,300 390,967 2,861 161,747 13,899
603,774
2009 22,100 337,267 2,469 111,743 9,969 483,548
2010 33,128 508,147 4,177 204,654
14,404 764,710
Jan-Apr 9,705 185,930 1,581 83,094 6,116 286,426
2011
Source :
Gaikindo
Table--9
Automotive sales by brands, 2008-April 2011
2008 2009 2010
Brands Sales
Share Sales Share Sales Share
(units) (%) (units) (%) (units) (%)
Toyota 211,909 35.1 186,687
38.4 280,680 36.7
Daihatsu 78,041 12.9 77,513 15.9 118,591 15.5
Mitsubishi 67,424 14.5 61,735
12.7 106,483 13.9
Suzuki 73,067 12.1 44,689 9.2 71,210 9.3
Honda 52,500 8.7 39,570 8.1 61,336
8.0
Nissan 31,879 5.3 21,440 4.4 37,542 4.9
Isuzu 25,325 4.2 15,236 3.1 24,012 3.1
Hino 14,227
2.4 11,390 2.3 21,297 2.8
Ford 7,999 1.3 6,348 1.3 8,871 1.2
Kia 3,880 0.6 3,195 0.7 6,550
0.9
Mazda 2,241 0.4 1,542 0.3 6,012 0.8
Mercedes Benz 2,872 0.5 3,450 0.7 4,558 0.6
Chevrolet
2,657 0.4 2,612 0.5 4,508 0.6
Hyundai 3,800 0.6 2,667 0.3 3,583 0.5
UD Nissan Diesel 2,391 0.4
1,298 0.4 2,735 0.4
Proton 1,089 0.2 2,150 0.5 2,126 0.3
Hyundai Truck -- 0.0 2,540 0.2 1,458
0.2
BMW 720 0.1 901 0.1 1,240 0.2
Chery 853 0.1 407 0.0 528 0.1
Volkswagen 200 0.0 176 0.0 384
0.1
Lexus 241 0.0 235 0.0 309 0.0
Foton -- 0.0 27 0.0 158 0.0
Audi 112 0.0 110 0.0 146
0.0
Peugeot 59 0.0 44 0.0 110 0.0
Jeep -- 0.0 -- 0.0 100 0.0
Smart -- 0.0 -- 0.0 60 0.0
Land Rover 52
0.0 32 0.0 56 0.0
Jaguar 39 0.0 35 0.0 37 0.0
Chrysler -- 0.0 -- 0.0 12 0.0
Dodge -- 0.0 = 0.0 8
0.0
Volvo 62 0.0 25 0.0 6 0.0
Bentley -- 0.0 -- 0.0 4 0.0
Subaru 26 0.0 34 0.0 -- 0.0
Domestic Market
603.774 100 486,088 100 764,710 100
Jan--Apr 2011
Brands Sales Share
(unit) (%)
Toyota
106,554 37.2
Daihatsu 40,894 14.3
Mitsubishi 45,140 15.8
Suzuki 28,704 10.0
Honda 15,735
5.5
Nissan 17,101 6.0
Isuzu 8,892 3.1
Hino 7,139 2.5
Ford 4,758 1.7
Kia 1,423 0.5
Mazda 2,285
9.8
Mercedes Benz 1,374 0.5
Chevrolet 1,650 0.6
Hyundai 1,358 0.5
UD Nissan Diesel 749
0.3
Proton 538 0.2
Hyundai Truck 342 0.1
BMW 461 0.2
Chery 136 0.0
Volkswagen 209
0.1
Lexus 57 0.0
Foton 41 0.0
Audi 98 0.0
Peugeot 41 0.0
Jeep 86 0.0
Smart 120 0.0
Land Rover
21 0.0
Jaguar 17 0.0
Chrysler 21 0.0
Dodge 3 0.0
Volvo 3 0.0
Bentley 1 0.0
Subaru -0.0
Domestic Market 286,343 100
Source : Gaikindo
Table--10
Exports Automotive Products,
2006-2011 *
Year 2007 2008 2009 2010 2011 *
CBU (unit) 60.267 100.982 56.669 85.796
50.002
CKD (set) 105.642 103.710 53.140 55.624 39.150
Source : Gaikindo
* January-June
2011
Table--11
Indonesia's exports of cars (January--June)
Month January February March April
May June
CBU (unit) 8,054 7,645 10,249 7,728 6,022 9,704
CKD (set) 7,504 7,060 8,014 6,782
3,634 6,156
Month Total
CBU (unit) 50,002
CKD (set) 39,150
Source : Gaikindo
Table-12
Car exports by brands, 2010
Brands Volume Exports (units)
Toyota 45,114
Daihatsu
18,886
Suzuki 18,500
Source : ATPM
Table--13
Change in import duties
Category Import
duty
CBU CKD
Year 2010 Year 2011 Year 2010
Sedan 50 45 15
Type 4x2 45 40 15
Bus 10-40
10-40 15-5
Pick up / truck 10-45 10-40 5-15
Double cabin 4x4 and 4x2 45 40 15
Category Import
duty
IKD
Year 2011 Year 2010 Year 2011
Sedan 10 7.5 7.7-0
Type 4x2 10 7.5 7.5
Bus 10-5 0
0
Pick up / truck 5-10 0-7.5 0-7.5
Double cabin 4x4 and 4x2 10 7.5 7.5
Source: Finance
ministry
Table--14
Imports of cars in CBU and CKD forms and components, 2006-2011 *
Year
2006 2007 2008 2009 2010
CBU (units) 33,663 55,112 72,646 32,678 76,520
CKD (sets) 8,610 -- --- --
Components (pieces) 22,080 -- -- -- --
Year 2011 *
CBU (units) 22,374
CKD
(sets)
Components (pieces)
Source: Gaikindo
* Jan-March 2011
Table--15
Projects in
automotive industry, 2010-2013
No. Companies/ countries Investment plan
of origin
1 United
States Assembling industry
2 Thailand Component industry
3 Malaysia & Singapore Lubricant
processing
4 Japan & Singapore Compressor and valve industry
5 Japan Accessories component
6
Japan Electronic
7 Japan Spare part of turbine engine
8 Japan Electronic connector
9 Japan
Component
10 Japan Spare part of propelling motor
11 Hong Kong, Japan, Motorcycle equipment
and
Indonesia spare parts
12 Japan Bearing
13 Japan Spare part
14 Japan & Indonesia Spare
parts of turbine engine
15 South Korea Component of 2--wheeler and
4--wheelers
16 China
Component of 2--wheelers
17 PMDN Components of 2--wheelers
18 Japan Machines and tools
No.
Companies/ countries Capacity Investment value
of origin
1 United States 50.000 units Rp 1.2
trillion
2 Thailand -- US$ 1.5 million
3 Malaysia & Singapore 60.000 tons US$ 1.2 million
4 Japan &
Singapore 1.6 million pieces Rp 15 billion
5 Japan -- US$ 8 million
6 Japan -- US$ 800,000
7 Japan - US$ 4 million
8 Japan -- US$ 540,000
9 Japan -- US$ 6,5 million
10 Japan -- US$ 634,650
11 Hong
Kong, Japan, -- Rp 11.56 billion
Indonesia
12 Japan -- US$ 11 million
13 Japan -- US$ 2.3
million
14 Japan & Indonesia -- US$ 13.3 million
15 South Korea -- US$ 2.3 million
16 China -- US$
300,000
17 PMDN -- Rp 43 billion
18 Japan -- Rp 6.5 trillion
No. Companies/ countries Jobs
created Locations
of origin
1 United States 700 Bekasi
2 Thailand 40 Bekasi
3 Malaysia &
Singapore 100 Dumai
4 Japan & Singapore 500 Bekasi
5 Japan 500 Tangerang
6 Japan 200
Bekasi
7 Japan 70 West Java
8 Japan 20 Bekasi
9 Japan 24 Bekasi
10 Japan 43 Surabaya
11 Hong
Kong, Japan, 50 Bekasi
Indonesia
12 Japan 60 Bekasi
13 Japan 48 Bekasi
14 Japan & Indonesia
586 Bogor
15 South Korea 200 Tangerang
16 China 63 Bekasi
17 PMDN 500 Bekasi
18 Japan
3.437 Karawang
Source : BKPM
Table--16
Automotive prices increases by Trademark,
2011
Trademarks Price rise Selling price
(Rp million ) (Rp million )
Toyota Avanza 2.50-3.25
136.1-171.0
Toyota Kijang Innova 4.00-8.00 184.9-294.1
Toyota Rush 3.50-3.75 195.2-218.5
Toyota
Yaris 3.00 184.8-243.9
Daihatsu Xenia 2.00-2.50 115.0-150.0
Honda Jazz 4.00-5.00 198.5-
224.0
Nissan Grand Livina 2.00-4.00 169.5-239.0
Suzuki APV 1.00-3.00 134.0-181.5
Source :
ATPM