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BEVERAGE

INDUSTRY

NEWS

SERVING CALIFORNIA’S BEER / WINE / SPIRITS INDUSTRY SINCE 1934

INDUSTRY REPORT

After 75 years, What is the Future of the Three-Tier System?

THE BEERS OF 2008

New Products and Prices Are on the Rise

DEKUYPER’S DEKUYPER’S

BREAKTHROUGH BREAKTHROUGH APPROACH APPROACH TO TO

PACKAGING PACKAGING AND AND MARKETING MARKETING

BEERS OF 2008 • NEW PRODUCTS • INDUSTRY NEWS • MARKETING INFO • CALIFORNIA MARKETPLACE • AND MORE

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InsideInside

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INDUSTRY INSIGHT

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COMPANY PROFILE

Pernod Ricard USA's emergence

LABELING AND ADVERTISING OF ALCOHOLIC BEVERAGES

PERNOD RICARD

By Alan Forester, CPA, Attorney

as

a key player in the U.S. spirits

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INDUSTRY NEWS

and wine market has been one of the industry's notable stories over the past few years.

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COVER STORY

DEKUYPER:

DEKUYPER:

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INDUSTRY REPORT

After 75 years, what is the future of the three-tier system?

36

CATEGORY FEATURE THE BEERS OF 2008

New products and prices are on the rise.

A FAMILY AFFAIR…

The liqueur category leader endeavors to have as many markets as it does flavors, thanks to its new, innovative “flavor

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TASTING CORNER MERITAGE HITS A MILESTONE

families” packaging and marketing.

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COCKTAIL CORNER THE ANGEL'S SHARE

 

Blending a divine cognac cocktail

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NEW PRODUCTS & PROMOS

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POUR OF THE MONTH

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BRAND PROFILE IBIS X.O. BRANDY

Finest Call Mixers

A

price point that stands

Cache Creek Casino Resort

below the rest.

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INDUSTRY INSIGHT

BY ALAN FORESTER, CPA, ATTORNEY

WWW.ABCLAWYER.COM 1-877-LIQUOR-8

FORESTER, CPA, ATTORNEY WWW.ABCLAWYER.COM 1-877-LIQUOR-8 LABELING AND ADVERTISING OF ALCOHOLIC BEVERAGES – A FRESH

LABELING AND ADVERTISING OF ALCOHOLIC BEVERAGES – A FRESH LOOK

U.S. Federal Alcohol Labeling Act, 27 USC § 213, requires that alcoholic beverages carry a “government warning” on the labels. The federal law requires that the warn- ing state the following:

“GOVERNMENT WARNING:

(1) According to the Surgeon General, women should not drink alcoholic bever- ages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or oper- ate machinery, and may cause health problems.”

The Government Warning applies to alcoholic beverages in all states in the United States. It is unlawful for an alcoholic beverage container to be manufactured, import- ed or bottled for sale or distribution in the United States unless it bears the federal warning. The federal law is a comprehensive scheme regulating the advertising and labeling of alcoholic beverages. Regulation on advertising in the United States is a mixture of self-regulation and statutory regulation. In the alcohol industry, there are three trades: beer, distilled spir- its and wine. Each industry has a self-imposed code of conduct specifically for advertisements. Additionally, individual manufacturers and companies typically have limitations on advertising that go beyond their respective code of conduct. The FTC also plays a role in the regulation of alcohol advertising, as it is responsible for enforc- ing efforts to stop “unfair or deceptive acts of practice.” The FTC shares jurisdiction over labeling and advertising of alcohol with the Alcohol and Tobacco Tax and Trade Bureau. While there is a correct font size for disclaimers or warnings the actual alcohol product (12pt font), there is no guideline on font size with regards to disclaimers or warnings in advertising, as it would depend on the medium. In addition, the FTC has suggested that advertising is different from labeling in significant ways, which would make the cost of certain mandatory disclosures in advertisements outweigh the ben- efits of disclosure. However, there are some guidelines created by self-regulating bodies regarding where advertising is placed and content of the message. Currently, alcohol advertisements can only be placed in media where 70% of the audience of over the legal drinking age. The message may not be designed to appeal to under- age consumers, and cannot promote or encourage irresponsible drinking. Additionally, the advertising cannot promote brands based on alcohol content or its effects. Finally, like advertisements for all other products, advertising for alcoholic beverages must be truthful and any claims must be substantiated. In addition, there are many specific regulations regarding the advertisement of distilled spirits, wine, or malt beverages. Producers, importers, or wholesalers of these alcoholic beverages may not advertise in public media if the advertisement is in, or is intended to induce sales in, interstate or foreign commerce, or is disseminat- ed by mail, unless it conforms with certain regulations such as: (1) prevent deception and prohibit misleading statements; (2) provide consumer with adequate information about the product; (3) require name of the commodity from which distilled; (4) prohib- it statements that are disparaging of competitor’s products or are false, misleading, obscene or indecent; (5) prevent statements that are inconsistent with statements on the product labels. 27 USC § 205(f). Alan Forester is an attorney, CPA and an expert witness in Alcoholic Beverage Control Law. For more information, please visit www.ABClawyer.com or call 877- LIQUOR-8 (877-547-8678).

Disclaimer: This article is not to be construed as legal advice. Please check with an attorney before taking action.

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Beverage Industry News

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• SPECIAL AD RATES AVAILABLE ONLINE www.binonline.net EMPEROR’S BRAND VODKAS Emperor's Brand Vodkas, which

EMPEROR’S BRAND VODKAS

Emperor's Brand Vodkas, which have graced the American spirits market since May 2007, is a sophisticated line of spirits with varieties of vodka that speak to aficionados with refined tastes. Based on early consumer and trade feedback about these varieties-- Emperor, Versailles, Winter Palace and Imperial Exclusive—these vodkas have earned praise for their aroma, clarity and smoothness. Even with the reality that vodka is now one of the world's most popular spirits, and there are hundreds of them on the market, the Emperor Brand Vodka family is venturing forth in the competitive market with confidence with their unique taste and sophistication as the focus. “It took us several years to perfect the technology and recipes,” notes Emperor Brand President Zina Mashin. “Our strategy is to satisfy a diverse spectrum of discerning customers with four superior quality vodkas. Our approach, meanwhile, is simple and classic, allowing them to experience difference through tasting. We have participated in numerous trade shows where experts and industry professionals had the opportunity to taste our vodkas. They were truly amazed that we could deliver vodka at a whole new level.” Although Emperor's Brand Imperial Exclusive is distilled five time like many of the top shelf competitors in today’s market, Zina Mashin points out it is very different from its rival brands, thanks to a rich array of flavors and aromas. Emperor, Winter Palace and Versailles, mean- while, are distilled six times, which stands above and beyond the industry standard. “We took pride in creating our vodkas and were flattered by the results,” affirms Zina Mashin. “We created them especially for consumers who appreciate quality. Our vod- kas are made of 100% wheat, which we feel makes the cleanest tasting spirits. We also only use spring water from the region of Cognac, France. Our devotion to creating a life long commitment to our customers remains consummate.”

life long commitment to our customers remains consummate.” THE CURE What HANGOVER! The Cure is the

THE CURE

What HANGOVER! The Cure is the only healthy, all-natural hangover remedy available that biologically addresses the root cause of a hangover. It is a convenient, fast-acting, powdered mix that is dissolved in 20 ounces of water, and best when taken after the last alcoholic beverage is consumed or when hungover. The Cure’s proprietary, scientific for- mula was created in conjunction with a developmental biologist at Duke University and Ironman athletes. It truely is the healthiest course of action after drinking alcohol: it purges toxins, rehydrates the body, and restores vitamins, minerals, electrolytes and nutrients lost during alcohol consumption. The product alleviates common hangover symptoms such as headache, nausea, dehydration, fatigue and upset stomach. The Cure is available for purchase for $2.99 per packet in select grocery, liquor, health and convenience stores, health clubs, hotels and online at www.TheCureDrink.com and Amazon.com

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COVER FEATURE DEKUYPER: A FAMILY AFF AIR… The liqueur category leader endeavors to have as

COVER FEATURE

DEKUYPER:

A FAMILY AFFAIR…

The liqueur category leader endeavors to have as many markets as it does flavors, thanks to its new, innovative “flavor families” packaging and marketing.

innovative “flavor families” packaging and marketing. DeKuyper’s vibrant spectrum of cordials and liqueurs has

DeKuyper’s vibrant spectrum of cordials and liqueurs has tempt- ed and tantalized bartenders and cocktail fans alike with classics such as Sour Apple Pucker® and Peachtree®. One cannot help but think about these spirits when order- ing the Apple-tini or a Fuzzy Navel. Meanwhile, with recently introduced hits, such as Red Apple and Pomegranate, it is quite clear they are just as up on newer mixology trends and bolder recipes. However, rather than just place emphasis on new additions to the family, the company behind America’s best-selling line of cordials and liqueurs is keeping the momentum going with break- through approach to packaging and marketing. Think of it as a “family reunion,” where the brand organized its overall portfolio of 59 products into five distinctive families—DeKuyper Luscious, DeKuyper Burst, DeKuyper Pucker®, DeKuyper Signature and DeKuyper Flavored Brandy—to further define the categories and add convenience to the consumer’s shopping experience. Prior to this “family style” rollout this past February, accord- ing to Senior Brand Manager Sheryl Rosenberger, DeKuyper con- ducted four years of market research that revealed that both trade and consumers categorize cordials based on usage—cocktail recipes, seasonal occasions and the like. From there, it made per- fect sense to modernize the packaging and segment the range of

products into usage-based families to make it easier for consumers to shop the category, retailers to stock their shelves and mixolo- gists to organize their bar and get creative. “The ‘five families’ concept came from the experience consumers have while shopping along the cordial aisle,” notes Rosenberger. “They had so many choices that what would end up happening is that they would shop for a while, and then not end up purchasing anything. Our goal, based on this feedback, was to put our 59 products into five very easy, shop-able mini-segments dictated by what kind of drink the consumer wanted to make. If you want true fruit flavor, you would go for something in the Luscious family, but if you wanted to revive a classic cocktail, then you would look toward the products in the Signature fami- ly, composed of staples every bar should have in stock.”

IT’S ALL RELATIVE

In this creative, business-minded move, the new families are organized based on their flavor profiles and whether the liqueur is used as a mixer, sipper, shot or after-dinner drink. New product packaging and merchandising, in turn, gives an individual person- ality to each family and simultaneously positions DeKuyper as a firm that is finely attuned to different audiences. Rosenberger

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DEKUYPER LUSCIOUS

These mouth-watering fruit flavors

are the perfect mixer for a cocktail.

Luscious drinkers tend to be

females who love natural fruit fla-

vors. Included in the Luscious line

are Peachtree and Raspberry

Rush along with the recently

points out that the families make great

cocktail creations so easy for the consumer,

that if you can figure out one category,

such as the Luscious family, understanding

how to use all the products in the Luscious

family will come to you very quickly.

“Because we have 59 distinctive prod-

ucts with their own personalities, we

wanted to make sure our new packaging

would both help maintain these personal-

ities, but also clearly convey the messages

about the families and have them work

and make sense with both trade (SKU’s)

monly used as mixers, but can also be used as

a shot. The Pucker family includes Sour

Apple, Watermelon and Strawberry. Pucker

drinkers tend to be females who like drinks

with fun colors and flavors.

Luscious: These mouth-watering fruit

flavors are the perfect mixer for a cocktail.

Luscious drinkers tend to be females who

love natural fruit flavors. The Luscious fam-

ily includes classic flavors like Peachtree®

and Raspberry Rush along with the recently

launched Red Apple, Pomegranate and

Tropical line.

Burst: The Burst family includes flavors

such as Buttershots®, Hot Damn!®, Sizzlin’

Cinnamon and Blustery Peppermint that

deliver intense explosions of flavor and are

most often used as shots. Men and women

both enjoy Burst flavors and their bold

intensity.

Flavored Brandies: The Flavored Brandy

family includes classic sippers such as

Blackberry, Peach and Coffee. Brandy con-

sumers enjoy quieter occasions shared with

quality spirits.

“We are pleased to offer our consumers a

unique solution to dealing with the over-

launched Red Apple,

solution to dealing with the over- launched Red Apple, and consumers in all 50 states, especially

and consumers in all 50 states, especially

Pomegranate and Tropical line

as what will be considered the “top eight”

Peachtree Margarita

products will vary by geographical region.”

1 part DeKuyper® Luscious

Peachtree® Schnapps

2 parts Sauza® Tequila

_ part DeKuyper® Signature

EACH DISTINCTIVE FAMILY “ALBUM” UNFOLDS AS FOLLOWS:

Triple Sec

3

parts sweet and sour mix

Signature: Signature features classic bar sta-

ples for the male or female who tend to

be more knowledgeable about creating

cocktails. The Signature family features

professional-quality mixers such as Triple

Rim margarita glass with salt,

shake and serve over ice

Sec, Amaretto Silk and Vanilla Delight.

Pucker: The Pucker family includes

nine sweet and sour flavors most com-

Pucker family includes nine sweet and sour flavors most com- SIGNATURE: Signature – Signature features classic
Pucker family includes nine sweet and sour flavors most com- SIGNATURE: Signature – Signature features classic

SIGNATURE:

Signature – Signature features classic bar staples for the male or female who tend to be more knowl- edgeable about creating cocktails. The Signature family features professional-quality mixers such as Triple Sec, Amaretto Silk and Vanilla Delight The Signature family features professional- quality mixers such as Triple Sec , Amaretto Silk and Vanilla Delight .

Amaretto Stone Sour

1 part DeKuyper® Signature Amaretto Silk Liqueur

1 part sweet and sour mix

1 part orange juice

Stir and serve over ice

DEKUYPER PUCKER

The Pucker family includes nine sweet and sour fla- vors most commonly used as mixers, but can also be used as a shot. Pucker drinkers tend to be females who like drinks with fun colors and fla- vors. The Pucker family includes Sour Apple, Watermelon and Strawberry.

Appletini

1 part DeKuyper® Pucker® Sour Apple Schnapps

1 part ABSOLUT® Vodka Splash of sweet and sour Mix

Shake and serve

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“As American tastes broaden in general, we want to show our on- and off-premise accounts as well as consumers that making great cocktails can be easy and accessible. Just as it was once as diffi- cult for the average person to prepare a gourmet, multi-course dinner at home, making specialty cocktails was once as daunting. However, with the new families, we aim to show consumers it can be done, and you do not need twenty separate ingredients to achieve the kinds of cocktails you enjoy when dining out.”

— Sheryl Rosenberger, Senior Brand Manager

whelming expanse of the cordials category,” said Rosenberger. “Organizing the

products into five families will help simplify consumers’ shopping experience

by identifying what product they should buy based on how they plan on using

DeKuyper. One of the advantages of family segmentation is that if consumers

know how to use one flavor within a family, they will know how to use all the

flavors within a family. DeKuyper has paved the way in making it easier for

retailers to sell and display our products. The five families approach will help

convert consumer browsing into purchasing by making the category more user

friendly.”

“As American tastes broaden in general, we want to show our on- and off-

premise accounts as well as consumers that making great cocktails can be easy

and accessible,” adds Rosenberger. “Just as it was once as difficult for the aver-

age person to prepare a gourmet, multi-course dinner at home, making special-

ty cocktails was once as daunting. However, with the new families, we aim to

show consumers it can be done, and you do not need twenty separate ingredi-

ents to achieve the kinds of cocktails you enjoy when dining out.”

EXTREME MAKEOVER: FAMILY EDITION

The packaging not only updates DeKuyper’s existing appeal, but supports the

distinct use and feel of each product family. Results from pre-launch test-mar-

ket research revealed the new packaging outperformed other liqueurs packag-

ing by 22%. Furthermore, respondents indicated that the new packaging was

superior to other liqueurs, and suggested what was inside the bottle was high

quality and probably great tasting.

The new packaging, which hit store shelves nationwide in March 2008 will

continue to be supported by significant merchandising efforts to help retailers

organize the entire liqueur aisle. To further these efforts as well as the refreshing

of its web site (www.dekuyperusa.com <http://www.dekuyperusa.com>),

DeKuyper is implementing trade advertising to increase awareness of the five

families.

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awareness of the five families. 12 BIN 2008 • ISSUE 4 DEKUYPER BURST The Burst family
awareness of the five families. 12 BIN 2008 • ISSUE 4 DEKUYPER BURST The Burst family

DEKUYPER BURST

The Burst family includes products that deliver intense explosions of flavor and are most often used as shots. Men and women both enjoy Burst flavors and their bold intensity. The Burst family includes flavors such as Buttershots , Hot Damn! , Sizzlin’ Cinnamon and Blustery Peppermint .

Caramel Apple Shot

1 part DeKuyper® ButterShots® Burst Schnapps

1 parts DeKuyper® Pucker® Sour Apple Schnapps

Chill and serve

DeKuyper® Pucker® Sour Apple Schnapps Chill and serve DEKUYPER FLAVORED BRANDY The Flavored Brandy family
DeKuyper® Pucker® Sour Apple Schnapps Chill and serve DEKUYPER FLAVORED BRANDY The Flavored Brandy family

DEKUYPER FLAVORED BRANDY

The Flavored Brandy family includes classic sippers. Brandy consumers enjoy quieter occasions shared with quality spirits. The Flavored Brandy family includes classic sippers such as Blackberry, Peach and Coffee.

Midnight Berry 1 part DeKuyper® Blackberry Brandy 1 part DeKuyper® Signature Coffee Liqueur 1 part ABSOLUT® Vodka

Chill and serve in a martini glass

Rosenberger says all that research has already paid off. One recent survey had respondents comparing DeKuyper’s labeling to their closest competitor. The feedback recorded that the prospective users preferred the new “families” labeling to the other brand by 22%, with product personality and ease of use being clearly conveyed.

MIXOLOGIST MAGIC

DeKuyper has also recently strengthened its “family ties” with the Flair Bartenders’ Association, where the liqueur brand will be the used in competitions across the country. With more than 11,000 members, the Flair Bartenders’ Association offers bartenders the opportunity to work with DeKuyper in five major industry competi- tions throughout 2008. The Flair Bartenders’ Association, created in 1998 to teach the art of flair, grow the sport of freestyle or extreme bartending and support all styles of performance bartending in a safe and fun manner, endorses some of the largest bartending competi- tions in the world. “As we see it, bartenders and mixologists are the chefs that launch the trends,” affirms Rosenberger. “They have told us that they have always loved DeKuyper innovations in cocktail mixers and liqueurs, and in turn, we try to help them. What we do for them is a way for us to thank them for what they have done for us.” In four of the upcoming competitions, bartenders from around the globe will compete be judged based on their creative ability to juggle ingredients, speed of mixing cocktails and accuracy in pouring cocktails. For the fifth competition, DeKuyper will be the lead spon- sor of the (now) DeKuyper Blue Blazer Challenge, in which bar- tenders will create their own signature drinks and be judged on flair and mixology. With nearly 59 diverse flavors in the DeKuyper port- folio, mixologists will have ample inspiration to produce an exiting new generation of innovative and flavorful cocktails. “We are excited to work with the Flair Bartenders’ Association, one of the most respected organizations in the field of mixology,” affirmed Brian Stockard, DeKuyper’s associate brand manager. “DeKuyper is the brand bartenders trust to add fun, flavor, color and now flair to their cocktails. We believe that our new partnership with the Flair Bartenders Association will benefit participating mixologists by offering them an expansive portfolio of flavors. Furthermore, it is also a brilliant opportunity for us to promote the new five families of the DeKuyper portfolio to members of the trade who are on the front lines of cocktail making.”

DEKUYPER’S MARKETING MITZPHA

After the successful launch of the families approach and the new pack- aging, DeKuyper’s efforts to reach a greater number of distinct niche markets was bolstered when the Union of Orthodox Jewish Congregations of America honored the company and its prolific port-

folio with the largest Liquor Kosher Certification in the United States. Along with the refreshed graphics and typeface, bottles hitting the shelves in March 2008 and beyond will bear the Kosher OU (Union of Orthodox Jewish Congregations of America) seal on its bottles. This seal verifies the products are formally manufactured under the supervision of the Kashruth Division of the OU at the Beam Global Cincinnati facility along with other Beam Global products, such as the OU certified Starbucks™ Liqueurs and Leroux® liqueurs. According to the OU (whose certification indicates a product may be consumed by all those who observe kosher dietary laws or other dietary requirements), the Beam Global facility produces the most Kosher-certified spirits in the country. “Prior to Kosher certification, we realized there was a solid mar- ket that we were not initially talking to directly and we wanted to change that,” Rosenberger says. “With our sister products under the Starbucks brand having Kosher certification, we realized how impor- tant it was to be make DeKuyper’s products available to anybody who wanted to consumer them.” “We are pleased to recognize the largest liquor OU certification in the United States,” concurs Rabbi Eliyahu Safran, vice president, communications and marketing, Union of Orthodox Jewish Congregations of America, which for 80 years, has maintained the highest standard of kosher supervision. “It is a testament to the qual- ity and care that goes into crafting DeKuyper that these products will now carry the OU seal. Our ongoing partnership with Beam Global is a great example of how we can work together to make more prod- ucts available to those who follow a Kosher diet.” Rosenberger, meanwhile, expressed that receiving OU certification for DeKuyper’s portfolio of products is a great honor as well as a fantas- tic opportunity to reach a variety of consumers from different demo- graphics. “We appreciate the support of the OU in securing this impor- tant designation,” she notes. “Even more consumers can enjoy our products, including the best-selling Pucker® Sour Apple, Peachtree® Schnapps as well as our newest flavors Red Apple, Pomegranate, Tropical Mango, Tropical Pineapple Coconut and Tropical Papaya, which add a fresh dimension of flavor to every cocktail.”

CALIFORNIA COOL

Rosenberger notes that with 59 selections, regional favorite DeKuyper products will be as different as the regions themselves. The company marketing department has observed that in the cooler climes of Northern California, the top three DeKuyper products are Peppermint Schnapps, Triple Sec and Sour Apple in Northern California, while in Southern California, the top three (in this order) are Triple Sec, Apple Pucker and Sour Apple. As the West is hip to trends and new flavors, however, she does observe that Pomegranate is in the top eight in both regions.

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VISA • MASTERCARD • AMERICAN EXPRESS INDUSTRY NEWS AGWA DE BOLIVIA To the Inca, the coca

AGWA DE BOLIVIA

To the Inca, the coca leaf was a gift from the gods. This sacred leaf from the first domes- ticated plant elevated them to a higher plane mentally and physically. To your customers, coca leaf is the mys- tical ingredient of AGWA de Bolivia, a 100% premium Coca Leaf Liqueur with remarkably unique properties which satisfy those looking to tune in to a heightened social experience. Served chilled as a shot (Bolivian Kiss) or mixed easily with other spirits (Agwa Margarita, Mojito or Martini etc.), this green liquid gem cuts through the white noise in the market place with its authentic background and premium positioning. And how is this for a definition of premi- um: The sacred coca leaf is transported under armed guard via air cargo from Bolivia to Amsterdam, where it’s macerated, distilled and blended into AGWA de Bolivia. Exclusively distributed in California by Young’s Market 800-627-2777.

SAUZA’S NEW MARKETING CAMPAIGN

Beam Global Spirits & Wine, Inc. and Sauza® Tequila, announced the launch of “Expect Fresh,” the new marketing cam- paign for Sauza® Blanco and Sauza® Gold. The “Expect Fresh” campaign chal- lenges the standard tequila category through an emphasis on refreshment, mixability and

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fresh drinking experiences intended to add invigorating accompaniments to the ubiqui- tous and standard tequila shot. To comple- ment the new campaign, Sauza Gold and Sauza Blanco have refreshed their existing packaging with sleek bottle designs that maintain the heritage and quality of this respected brand. In addition, Sauza will refresh its ready-to-drink margarita mix with new recipes and a new flavor. The “Expect Fresh” campaign will be supported with trade advertising, on- and off-premise events and point-of-sale items.

on- and off-premise events and point-of-sale items. WHITLEY NEILL AIDS AFRICAN FAMILIES IN NEED How can

WHITLEY NEILL AIDS AFRICAN FAMILIES IN NEED

How can you go wrong with something dis- tilled from the "Tree of Life?" Whitley Neill, a gin "inspired by Africa, made in England" with nine different botanicals in it, is not designed to club you over the head with juniper as some gins have been known to do. Launched in 2005, it is produced in small batches in an antique copper pot still, and contains two African botanicals— baobab fruit and Cape gooseberries. Whitley Neill London dry is a bold vibrant gin with fresh citrus aromas and a smooth elegant finish. Extremely versatile, Whitley Neill makes the perfect cocktail base but is just as easily sipped neat and over ice. Not only does it taste delicious but 5 percent of profits are donated to Tree Aid, a charity that helps some of the poorest families in Africa by planting trees. For more information, please visit www.whitleyneill.com.

Awards: 95 points , “Classic” Patterson’s The Tasting Panel 2008; Double Gold medal San Francisco World Spirits Competition 2007; Gold Medal, "Best in Class" International Wine & Spirits Competition 2007; 91 points, Gold Medal - rated "Exceptional" BTI Chicago 2007.

POUR OF THE MONTH LTR: Adam Bullock, The Brassiere mgr., Kathy Walker, Bartender, Pebbles Johnson,

POUR OF THE MONTH

POUR OF THE MONTH LTR: Adam Bullock, The Brassiere mgr., Kathy Walker, Bartender, Pebbles Johnson, Beverage

LTR: Adam Bullock, The Brassiere mgr., Kathy Walker, Bartender, Pebbles Johnson, Beverage mgr., Joe Maloney. v.p. of Food & Beverage

Beverage mgr., Joe Maloney. v.p. of Food & Beverage 20 BIN 2008 • ISSUE 4 F

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Finest

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CALL CALL

POUR OF THE MONTH

Cache Creek Casino Resort

From their humble beginnings as a bingo hall over 20 years ago, Cache Creek Casino Resort has evolved into a 415,000 square foot full-service destination resort. Designed to provide guests with every creature comfort, the facilities and staff take the resort experience to a whole new level. The gaming floor features almost 3,000 slot machines, the most in Northern California. Cache Creek also features over 140 table games, all comparable to games you will find on the Las Vegas strip. Each of the 200 rooms, including the 27 elabo- rately decorated suites; offer sweeping, panoramic views of the gorgeous Capay Valley mountain range or the swimming pool located on a blissful hillside. Cache Creek offers an array of restaurants to satisfy the most discriminating palate, including C2 Steak Seafood, Kung Fu Fat’s Asian Café & Noodle House, Loco Caliente Mexican Cantina, Harvest Café, The Sports Page Pub & Grill, Blue Point Oyster Bar, The Deli, Sweets, Etc, and their newest restaurant, The Brassiere. Additionally, Club 88 features special concerts and events with stars like the Pointer Sisters, INXS, Robert Cray, Dionne Warwick, Andrew Dice Clay, ZZ Top and more. Or, patrons can play the new championship golf course, Yocha-De-He and later relax in the Hotel’s full Spa. At the bars, Cache Creek’s mixes of choice are Finest Call which offer a complete line of superior mixes from Sweet & Sour, Grenadine, Strawberry, Raspberry and Peach purees, to the pre- mium Cosmopolitan Martini and Sour Apple Martini mixes. As v.p. Of Food & Beverage Joe Maloney says,” Finest Call offers a complete line of very high quality mixes and purees that afford us the opportunity to use several of them in all our different venues.” Cache Creek Casino Resort is located at Highway 16 in Brooks, CA.

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INDUSTRY REPORT 28 BIN 2008 • ISSUE 4

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INDUSTRY REPORT 36 BIN 2008 • ISSUE 4

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INDUSTRY REPORT 36 BIN 2008 • ISSUE 4

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