LESSON PLAN

Name of the Teacher

: Gouri. R.V

Name of the School

: BNV VHSS for Boys

Name of the Subject

: Management

Strength

: 20/26

Name of the Unit

: Marketing Management

Duration

: 45 minutes

Name of the topic

: Scope of marketing

Average age

: 17 years

Content Outline
Content Analysis
Terms
Facts

Concepts
Major
Minor
Curricular Objectives

Pre requisites

Teaching-Learning Strategies

Class
Date

: XII
: 31/7/2015

Scope of Marketing

Goods, services, experiences, events, persons,, organisation,

property
1. The scope of marketing lies in the marketing of 10
types of entities
2. They are goods, services, experiences, events,
persons, places, properties, organisations,
information and ideas.
3. Goods can be marketed through internet or through
shops
4. Services include the works of artisans, hotels, car
rental firms, beauticians, maintenance and repair
people,etc
5. Marketers promote time based events
6. Celebrity marketing is a major business
7. Places can also be marketed
8. Properties are bought and sold and this requires
marketing
9. Marketing of organisations so as to build a strong
and favourable image in the minds of the people
10. Information can be produced and marketed s a
product
11. Every market offering contains a basic idea

Marketing
Scope of marketing
To understand the scope of marketing through group
discussions and general discussions along with the aid of
PowerPoint slides and activity cards.
Students should have an idea of the concept of Marketing

Group discussion
General discussion

Teaching-Learning Resources

PowerPoint slides
Activity cards

References

Textbook of Management II (SCERT)

Classroom Interaction

Students
feedback

PHASE I-INTRODUCTION PHASE

After routine classroom practices, teacher asks the following questions to test the
learners previous knowledge:
What is marketing?
What are its features?
Teacher appreciates them and passes on to the next phase.
PHASE II-DEVELOPMENTAL PHASE
Now teacher asks
What all are marketed?

Only goods and services are marketed?

If no, what are the others that are marketed?
Well, we will discuss about them now.
Teacher writes SCOPE OF MARKETING on the black board and shows the
following pictures:

Responds as
expected

Products,
goods,
services
Different
answers
No answer

Picture 1.
Observes
carefully

Then explains how goods are marketed

Picture 2

Then explains how services are marketed

Picture 3

Then explains how customised experiences are marketed

Picture 4

Then explains how events are marketed.

Picture 5

Then explains how marketing is done with the help of persons

Picture 6

Then explains how places are marketed

Picture 7

Then explains how properties are marketed.

Picture 8

Then explains how organisations are marketed.

Picture 9

Then explains how information can be produced and marketed.

Picture 10.

Then explains how ideas are marketed.

Teacher now explains that the scope of marketing lies in the 10 types of entities like
goods, services, experiences, events, persons, places, properties, organisations,
information and ideas.
PHASE III- CONCLUDING PHASE
Teacher now divides the students into 4 groups and provides the following handout to
the groups.
Handout
1. Say no to drugs

2. Olympics, World Cup

3. Encyclopaedia
4. Car rental firms
5. Celebrity marketing Teacher now asks them to discuss in groups and write against each example the name
of the entity.

Teacher appreciates them when they complete the task and concludes the lesson by
revising the portions taught.

Review questions
1. Which are the entities on which scope of marketing lies?
2. How are they marketed?

Follow up activity
List out the entities of marketing with examples.