Market Survey on Face-wash

Markets covered
Ghantaghar, Malliwada chowk, Dasna gate and Vaishali
Shops screened
We have surveyed a total of _ shops which includes kirana store, chemist stores,
cosmetic stores and stores located in residential area. We also had a talk with Clean
& Clear distributor.
Channel Level
Manufacturer

Johnson n Johnson

Distributor

Retailer

Clean n Clear

5% Margin

10-15% margin

Consumer

Survey and responses recorded from Distributor

1:
Raj
Agency
Phone number: 9873706007
Area
Ghaziabad town
Product
Johnson and Johnson - Clean n clear face wash
Bulk Orders
10 20 50 bundles ( 1 bundle 6 dozen units)
Size available
50ml, 100ml, 150ml
Areas
with
high Turab Nagar, Ghantaghar (specially areas with
demand
higher number of cosmetic shops)
Margin
5% Margin

Market Survey on Face-wash

Survey and responses recorded from Retailer/Shop-keeper
1
Area
Shop type
Product available

Size available
Price
Margin

Malliwada chowk
Chemist/Drugs
Himalaya
Clean & Clear
Ayur
Garnier
Everyuth
Vivel
Meglow
50ml and 100ml
For 50ml it is between 55-70 rupees
For 100ml it is between 100-150 rupees
(10-15)% normally and in case of offer by company
it is (10-18)%

Note:
1. The sale of 50ml size is more in this area.
2. Clean & clear face wash is also available in 20ml tube which has MRP
of Rs. 20
3. The shopkeeper generally does not give any discount but in certain
cases (in sales of 100ml face-wash), he provides (5-6) % discount
depending upon his customer.
4. There is presence of not so branded product named as Meglow.
However the sale of this is not much.
2
Area
Shop type
Product available

Size available
Price
Margin

Malliwada chowk
Chemist/Drugs
Himalaya
Ponds
Lotus
Garnier
Fair & Lovely
Clean & Clear
50ml and 100ml
For 50ml it is between 60-75 rupees
(10-17)%

3
Area
Shop type
Product available

Near Bus Terminal

General Merchant
Olay

Market Survey on Face-wash

Clean & Clear
Joves
Garnier
Medimix
50ml and 100ml

Size available
Price
Margin
Note:
1. The sale of face-wash of all the brands is more or less same.
2. Fair & Handsome face wash is also available in 30ml tube which has
MRP of Rs. 20
4
Area
Shop type
Product available

Size available
Price
Margin

Dasna Gate
Cosmetics
Himalaya
Joy
Dove
Garnier
Everyuth
Ponds
Meglow
Natures
65ml, 100ml and 150ml
For 100ml it is between 60-120 rupees
For 100ml it is between 130-180 rupees
10% normally and in case of offer by company
which generally occurs in summer season additional
margin of around (8-16)%

Note:
1. Natures brand (not so recognized) face-wash was present in tube of
70ml and is costing around Rs. 80
2. Himalaya and Ponds face-wash are having the highest sales in this
area.
3. 100ml capacity face-wash has a demand more as compared to others
5
Area
Shop type
Product available
Size available
Price

Margin

Ghanta Ghar
Ayurvedic
Himalaya
Patanjali Saundarya
60ml and 100ml
For 60ml it is between 45-60 rupees (based on
variant)
For 100ml it is between 100-120 rupees

Market Survey on Face-wash

Note:
1.

Patanjali Saundarya face-wash has a sales of around of 12-13

piece/month

6
Area
Shop type
Product available

Size available
Price

Dasna gate
Cosmetics
Clean & Clear
Ayur
Garnier
Everyuth
Vivel
Lotus
Boroplus
Nivea
Bajaj No-marks
Loreal
Patanjali Saundarya
Skinshine
50ml and 100ml
For 50ml it is between 50-100 rupees
For 100ml it is between 120-180 rupees
(8-10)%

Margin
Note:
1. A man generally prefers Garnier face-wash while women go with Ponds
& Himalaya.
7
Area
Shop type
Product available

Size available
Price
Margin

Ramte Ram Road

General Merchant
Himalaya Men & Herbal
Garnier
Ponds
Clean & Clear
Garnier
50ml and 100ml
For 50ml it is between 50-90 rupees
For 100ml it is between 100-150 rupees
(7-15)% normally and in case of offer by company it
is (5-6)% extra

Note:
1. Garnier and Himalaya generally provides more scheme
2. Himalaya face wash is also available in 15ml tube which has MRP of
Rs. 15
3. V-glow (local product) is also available in this shop at a cost of Rs. 60
for 100ml. The retailer gets around a margin of 40% on this product.

Market Survey on Face-wash

8
Area
Shop type
Product available

Size available
Price

Bus Terminal road

General Merchant
Fair & lovely
Dove
Fair & Handsome
Everyuth
Garnier
Ponds
50ml and 100ml
For 50ml it is between 40-90 rupees
For 100ml it is between 140-160 rupees

Margin
Note:
1. The shop has a more sales of Himalaya face-wash while womens
generally prefer Fair & Lovely.
9
Area
Shop type
Product available

Size available
Price

Malli wada chowk

Chemist/Drug
Ayur
Himalaya
Shehnaz Hussain
Garnier
Nivea
50ml and 100ml
For 50ml it is between 70-85 rupees
For 100ml it is between 125-150 rupees

Margin
Note:
1. The shop has a more sales of Garnier face-wash while womens
generally prefer Fair & Lovely.