2.

1 CUSTOMER SATISFACTION
Customer satisfaction is essential for business success in today's marketplace.
Customer satisfaction measures how well the expectations of a customer concerning a
product or service provided by your company have been met. Customer satisfaction is
an abstract concept and involves such factors as the quality of the product, the quality
of the service provided, the atmosphere of the location where the product or service is
purchased, and the price of the product or service. Businesses often use customer
satisfaction surveys to gauge customer satisfaction. These surveys are used to gather
information about customer satisfaction. Typical areas addressed in the surveys
include:
Quality of product.
Value of product relative to price - a function of quality and price.
Time issues, such as product availability, availability of sales assistance, time
waiting at checkout, and delivery time.
Atmosphere of store, such as cleanliness, organization, and enjoyable shopping
environment.
Service personnel issues, such as politeness, attentiveness, and helpfulness.
Convenience, such as location, parking and hours of operation.
Customer satisfaction is a term frequently used in marketing. It is a measure of how
products and services supplied by a company meet or surpass customer expectation.
Customer satisfaction is defined as "the number of customers, or percentage of total
customers, whose reported experience with a firm, its products, or its services
(ratings) exceeds specified satisfaction goals."
It is seen as a key performance indicator within business and is often part of a
Balanced Scorecard. In a competitive marketplace where businesses compete for
customers, customer satisfaction is seen as a key differentiator and increasingly has
become a key element of business strategy.

Within organizations, customer satisfaction ratings can have powerful effects. They
focus employees on the importance of fulfilling customers' expectations. Furthermore,
when these ratings dip, they warn of problems that can affect sales and profitability.
These metrics quantify an important dynamic. When a brand has loyal customers, it
gains positive word-of-mouth marketing, which is both free and highly effective.
Therefore, it is essential for businesses to effectively manage customer satisfaction.
To be able do this, firms need reliable and representative measures of satisfaction.
In researching satisfaction, firms generally ask customers whether their product or
service has met or exceeded expectations. Thus, expectations are a key factor behind
satisfaction. When customers have high expectations and the reality falls short, they
will be disappointed and will likely rate their experience as less than satisfying. The
importance of customer satisfaction diminishes when a firm has increased bargaining
power. For example, cell phone plan providers, such as AT&T and Verizon,
participate in an industry that is an oligopoly, where only a few suppliers of a certain
product or service exist. As such, many cell phone plan contracts have a lot of fine
print with provisions that they would never get away if there were, say, 100 cell
phone plan providers, because customer satisfaction would be far too low, and
customers would easily have the option of leaving for a better contract offer.
Within organizations, the collection, analysis and dissemination of the data send a
message about the importance of tending to customers and ensuring that they have a
positive experience with the company's goods and services. Although sales or market
share can indicate how well a firm is performing currently, satisfaction is perhaps the
best indicator of how likely it is that the firms customers will make further purchases
in the future. Much research has focused on the relationship between customer
satisfaction and retention. Studies indicate that the consequences of satisfaction are
most strongly realized at the extremes. Research also shows that a majority of the
firms invest in measuring, monitoring, and disseminating customer satisfaction
information; in fact, these authors found that customer satisfaction research is one of
the most widely conducted marketing research activities in the firms.

2.2 WATCH INDUSTRY

The Indian watch industry among the three price segments of mass, mid and premium
watches is witnessing highest growth in the premium segment. This is primarily
because of the rising size of the urban middle class population in the country which
has high spending capacity and which is increasingly becoming more open towards
spending on the consumption of the luxury goods. These consumers mainly include
young entrepreneurs, sportspersons, corporate executives, celebrities and others who
have high disposable incomes and have higher inclination to experience luxury
provided by goods of international standard. As a result, the watch market in India has
evolved into a competitive market with a large number of market players offering new
and innovative products to their consumers in order to capture high shares in the
rapidly expanding market. This market has witnessed the influx of a large number of
international brands which have entered the country in order to establish their position
in the close to INR 60,000.0 million Indian watch industry. This growth has also been
witnessed in the wristwatch segment of the online retail.
The online retail market for wrist watches has grown tremendously at a CAGR of
around 142.5% during FY2011 and FY2013 pointing towards the increasing
popularity of the usage of e-commerce websites for purchase of watches. In
FY2013, the online retailer market for wrist watches was characterized by a few ecommerce websites holding around 92.5% of the market share. The market is majorly
dominated by the five e-commerce players Snapdeal, Flipkart, Watchkart, Jabong and
Myntra. According to the research report India Watch Industry Outlook to 2018 Premium Segment and Online Retail to Lead the Growth by Ken Research. Today
the Indian watch market is characterized by variety of formal watches, designer wrist
watches, sports wrist watches, chronographs and other stylish wrist watches. This has
ensured steady increase in demand for wrist watches from different sections of the
Indian consumers. The number of internet users is expected to increase from the 154
million users in FY2013 to about 470 million users in FY2018. This will boost up
the sales of the wrist watches through online mode. The newly available high speed
3G connections in the country available at economical rates will give a major boost to
online retail market for wrist watches in the future.

The wrist watches which are considered as a lifestyle accessory these days will also
benefit immensely from this growing online retail market. The report provides
detailed overview on the watch industry in the India and helps reader to identify the
on-going trends in the key segments of the industry and anticipated growth in future
depending upon changing industry dynamics in coming years. The report will aid
industry consultants, wrist watches and wall clock manufacturing and marketing
companies and other stakeholders to align their market centric strategies according to
on-going and expected trends in future.
Earlier, in India watches were seen as a luxury item. However, watches are now
witnessing a fundamental change in perception, and are now gaining respect as an
essential utility item. With the liberalization of the Indian market, coupled with the
rising purchasing power of the young and consumerist Indians, watch industry in
India seems to have a lot of potential to grow in the global market.
In 2012, the market size of the Indian time wear industry was approximately 4,000 to
4,200 crore. Despite the presence of global players and the opening up of the market,
the Indian market has been dominated by a single player, Titan. Titan possesses
almost 65% of the total market share of the organized watch market in the country.
HMT (Hindustan Machine Tools) and Timex are other Indian watch companies.
Apart from the domestic companies, many international brands have also penetrated
the Indian market. Brands like, Citizen, Rolex, Casio and Omega are some of the
international brands that has a presence in the Indian watch market.
Watches are classified into fashion watches and specialist watches. Almost all
international brands have a clear position as to where they belong. However, in India
these segments are not yet distinguished by marketers, but most of the sales are in the
fashion segment. Male watch buyers dominate the Indian market accounting for
around 65% of total sales, whereas females represent the remaining 35% of total
sales. Students are the largest segment of buyers accounting for around 30% of total
sales. The growing number of working people in cities led to on-going growth in
demand for watches. The increasing level of penetration of watches in Indian rural
areas is contributing to the growth of the watches category as well.

The availability of branded watches across India and the increasing number of
exclusive branded outlets helped the watch industry grow. Sales promotions like
discounts and additional warranties from leading players like Timex Group and Titan
Industries Ltd also stimulated the market growth in the country. The watch industry in
India has a lot of scope in terms of volume and value, as the penetration is still low
and the unorganized sector is quite large. There is still an uncertainty to whether
Indian companies like Titan will lead this growth or the global majors like Citizen,
Seiko etc. will take over.
In todays scenario, the country's watch industry market size is expected to touch Rs
15,000 crore by 2020 on rising income levels and increasing consumerism, says a
study by industry body Assocham. At present, the sector's size is estimated at Rs
5,000 crore, the study said. "Indian watch market is set to touch Rs 15,000 crore in the
next seven to eight years due to increasing income levels and growing popularity of
watches, especially amongst youths," Assocham Secretary General D S Rawat said.
This untapped segment has enormous potential for growth, the study said. "Some
customers look out for features like fashion trends, technology and sophistication,
while others go for durability and reasonable prices," it said. Further, the study said
the maximum number of watches sold is in the price range of Rs 500 to Rs 5,000
followed by a higher price bracket of Rs 5,000 to Rs 25,000. However, with more and
more global brands foraying into the Indian market aimed at catering to growing
demand, it has created challenges for local manufacturers as well, the study said. "But
local players still continue to dominate the Indian watch industry due to good
manufacturing base and affordable prices," it said.

2.3 COMPANY PROFILE

Introduction
Titan Company is a manufacturing company that produces India's largest and bestknown range of personal accessories watches, jewellery, sunglasses and
prescription eyewear. Precision engineering is another area of specialization that Titan
Company excels in. The company was established in 1984 as a joint venture between
Tata and the Tamil Nadu Industrial Development Corporation.
The company brought about a paradigm shift in the Indian watch market, offering
quartz technology with international styling, manufactured in a state-of-the-art factory
at Hosur, Tamil Nadu. In 1995, the company diversified into jewellery under the
brand Tanishq to capitalize on a fragmented market operating with no brands in urban
cities. In 2005, the company launched its second jewellery brand, Gold Plus, to
capitalize on opportunities in small towns and rural India. The company has also
made its foray into eyewear, launching Fastrack eyewear and sunglasses, as well as
prescription eyewear.

Vision and Mission

Vision: The Company creates elevating experiences for the people touch and
significantly impact the world work in
Mission: The Company do this through a pioneering spirit and a caring, value-driven
culture that fosters innovation drives performance and ensures the highest global
standards in everything the company do
Values and Standards: Total customer orientation: Customers take precedence
over all else, always.
Employee appreciation: The Company value and respect Titanians and endeavour to
fulfil their needs and aspirations.

Performance culture and teamwork: At Titan Company, high performance is a way

of life and is nurtured by teamwork.
Creativity and Innovation: Driven by innovation and creativity, the focus on
smarter approaches and newer technologies.
Passion for excellence: In all its pursuits, the company ceaselessly strive for
excellence.
Corporate Citizenship: The Company ensure that a part of its resources is invested
in environment and community betterment.

Board Of Directors
Mr. C. V. Sankar, IAS

Chairman

Mr. Bhaskar Bhatt

Managing Director

Mr. N N Tata

Director

Mr. Harish Bhatt

Director

Mr. T K Balaji

Independent Director

Dr. C G Krishnadas Nair

Independent Director

Ms. Vinita Bali

Independent Director

Mrs. Hema Ravichandar

Independent Director

Prof. Das Narayandas

Independent Director

Mr. T K Arun

Director

Mrs. Ireena Vittal

Independent Director

Awards & Accolades

Over the years Titan Company has received several prestigious awards and
distinctions. Some of the recent and most noteworthy recognition's are:
Corporate
Selected as Best Employer for "National Award for the Empowerment of Persons
with Disabilities - 2014" by Government of India.
Titan ranked among the 100 most sustainable corporations in Asia in the Channel
News Asia Sustainability Ranking 2014.
"Champion of Champions" award at the 8th Loyalty Summit for the Encircle
Loyalty Program. 2014.
Top Indian Company award under the Gems and Jewellery Sector at the Dun &
Bradstreet Corporate awards, 2014.
"Hall of Fame" award at 12th Franchisee Awards 2014 by Franchisee India.

Watches

Award at the CII 24th Kaizen national awards for assembly casing team.
"Good Design Award 2014" by design Council of Japan for Skeletal Edge.
"Best Product design of the year-Watches & Jewellery" award by Red Dot for
Skeletal Edge for 2014.
Bronze medal at the Indian Effies Award for Fastrack

Jewellery

"Most Admired retailer of the year" award in Jewellery Category by Images Retail
Awards.
Tanishq wins Global Awards for Excellence in Quality Management & Leadership
by World Quality Congress.
Tanishq is the first Indian Brand to enter the list of top 30 Best Retail Brands in
Asia Pacific and stands at # 13 as per Interbrand.
Eyewear

Award for Customer service excellence at Golden Globe Tigers Award.

Gold & Silver Awards at TRRAIN (Trust for Retailers and Retail Associates of
India) Retail Awards.
Gold Award in the Outdoor Advertising Convention 2014.
Precision Engineering

Precision Engineering, Hosur wins three State Safety Awards announced by Tamil
Nadu Government for 2013.

Milestones of Titan
1984-The company was incorporated on 26 t h July, at Chennai. The
manufacture analog electronic watches with a choice of over 150
designs. The company was promoted jointl y by Questar Investments,
Ltd., a Tata Company with its associates Tata Sons, Ltd., and Tata
Press, Ltd., and Tamil Nadu Industrial Development Corporation, Ltd.,
(TIDCO). The main objective of the company is to manufacture analog
electronic watches with a choice of over 150 designs.
-The undertook a set up a plant for the manufacture of quartz analog
electronic watches in the State Industries Promotion Corporation of
Tamil Nadu, Ltd., Industrial area at Hosur.
-The company entered into a collaboration agreement with France
Ebauches (EF) of France, manufactures of watch movements and
components, for technical documentation, assistance in procurement of
manufacturing equipment , raw materials, etc.
-The company proposed to manu facture 2 million and ana -digi watches
in collaboration with Casio Computer Company of Japan. A MOU was
signed between the Company and Casio in November 1986.

1987-The Company established a manufacturing facilit y at Hosur for

the manufacture of component for watches.
-In April the Company also issued 5 ,25,000-13.5% secured redeemable
partl y convertible debentures of Rs 300 each for cash at par. The
debentures were allotted on preferential basis:

26,250 debentures to employee/workers of the Company and

associate companies

52,500 debentures of shareholders of Tata Press Ltd.

1,31,250 debentures of NR Is on repatriation basis. The remaining

3,04,500 debentures along with the unsubscribed portion of
78,900 debentures from the preferential quota were offered for
public subscription during April. Additional 1,31,250 debentures
were allotted to retain over -subscription.

-The convertible portion of Rs.100 of the face value of each debenture

was converted into 10 equit y share of Rs 10 each at the of three months
from the date of allotment of debentures (65,62,500 equit y shares were
allotted accordingl y).
-The non-convertible portion of Rs 200 of the face value of each
debenture was to be redeemed at par at the end of the 10years from the
date of allotment of debenture s.

1989-A new range of watch called Aqura was launched in December.

-The case plant at Hosur was commissioned. The plant was to be
produce 1.5 million watch cases. The project cost was financed partl y
through internal resources and largel y through borro wings from IFC,
Washington and Tamil Nadu Industrial Development Corporation, Ltd.
-The company set up a satellite case plant at Dehra Dun in Uttar
Pradesh with a capacit y of 5,00,000 watch cases per annum to improve
operating efficiency and reduce cost.
-During August, the company issued 2,52,000 -12.5% convertible
debentures of Rs 500 each as follows:

2,40,000 debentures on right basis in the proportion of 1

debentures:100 equity share held

12,000 debentures to employees/workers of the Company on an

equitable basis. A total of 2,84,455 debentures were allotted
under this issue including retention of oversubscription.

-Part A of each debenture of face value of Rs 100 was compulsoril y

and automaticall y converted into 10 equity share of Rs 10 each at par
on expiry of six months from the date of allotment of debentures.
-Part B of each debenture of face value of Rs 200 was converted into
4 equit y share of Rs 10 each at premium of Rs 50 per share on 1.10.92.
-Part C the non -convertible portion of each deben ture of face value of
Rs 200 was to be redeemed at par at the end 10 t h year from the date of
allotment of debentures.
-The proceed of the issue were to be utilized to meet a part of the fund
requirement of the companys project to manufacture watch cases a nd
other critical components inhouse.
-The company proposed to offer 40,26,700 -12.5% full y converted
debentures of Rs 100 each on Right basis in the proportion 2 debs:20
equit y shares held. Another 20,12,340 -12.5% debentures were to be
issued the employees on an equitable basis.
-Rs 40 of the face value of each debenture were to be converted into 1
equit y share of Rs 10 each at a premium of Rs 30 per share on or
before 30 t h September, 1995.
-Rs 60 of the face value of each debenture was to be converted into 1
equit y share of Rs 10 each at a premium not exceeding of Rs 50 per
share on or before 30 t h September, 1996.

1991-A joint venture company along with Economic Development

Council of Goa, Daman & Diu Ltd., in the name of Titan Time
Products, Ltd., was set up at Goa, for the manufacture of Electronic
Circuit Blocks.
-They undertook to setup a jewellery business at Hosur. The jewellery
repertoire was to include both dail y -wear jewellery and luxury
products.

-Grand Walker, a UK based firm, was to provide the n ecessary

consultancy

services

and

the

marketing

was

to

be

undertaken

worldwide through an offshore company controlled by Titan Watches

Ltd., with its main base in London.
-The Company along with other Tata Associates were to participate in
the equit y of Ti mex, who were to offer equit y share of Rs 10each at
premium of Rs 40 per share. It was also proposed to make a partl y
convertible debenture of nearl y Rs 60crores.

1992-Over

150

new

models

were

introduced

of

which

Raga

introduced in June, Spectra a rang e of watches in steel and gold

plated was reintroduced with a new look in August. It was proposed to
introduce a host of new products based on new movements.
-It was also proposed to sell the brand name Aqura and the right
Aqura products of Timex, with a view to move up market.
-With a view to streaming a Companys international operations, it was
decided to set up a wholl y owned subsidiary Titan Holdings BV in
Netherlands. Approval was received for investment on share capital of
2 million U.S. $ in t hat company.
-Titan Times Product Ltd., is joint sector project set up with the
Economic Development Council of Goa, Daman & Diu.
-Titan Properties Ltd., was incorporated to undertake land development
and housing scheme for the companys employees at Hosur .
-The company issued 134,22,300 Rights equit y share of Rs 10 each for
cash at a premium of Rs 40 per share in the proportion 1:2(all were
taken up).

-Another 5,69,000 no of equit y share of Rs 10each were issued at a

premium of Rs 40 per share in proportio n 2 shares: 1 debenture held at
Part B holder of 12.5%. Convertible debentures issued in 1989(all were
taken up).
-6,99,600 No of equity shares of Rs 10 each were offered at a premium
of Rs 40 per share to employees of the company and those of promoter
companies on an equitable basis(onl y 3,02,600 shares were taken up).

1993-The name of the Company was changed with effect from 21 s t

September from Titan Watches Ltd., to Titan Industries Ltd., in view
of the fact that the Companys product consisted not onl y watches but
also jewellery.

1994-The company introduced Tanishq range of watches made of 18

carat gold and studded with precious stones. A new range of watch
Insignia manufactured from the European market likely to be
introduced in the domestic market.
-The Company proposed to expand the watch manufacturing to 5
million pieces by adding some balancing equipment and productivit y
devices in the component manufacturing pl ants.
-The

company

proposed

to

established

new

facilities

for

the

manufactures of table clock with the capacit y of 1.5 million pieces per
annum. New facilities were also being established for the manufacture
of complex integrated metal bracelets with the capacit y of 1.2 million
of bracelets with technical assistance from a reputed manufacture in
Japan.
-A new company was established in Singapore to market products in
south and South East Asian countries.

1995-The proposed to set up a joint venture company with Hosur Glass

of Singapore to set up watch boutiques in leading Indian cities for the
sale of luxury watches and also be responsible for wholesale and after
sales operations.

1996-The company has introduced new econom y range of watches

called Sonata and Tanistiqs 22 carat ethnic jewellery during the
year.
-23, 00, 000 Pref. shares issued on private placement basis.

1998-3.5%, 14% and 12% redeemable cumulative preference shares has

been full y redeemed .
-The company now has 102 exclusive Titan showroom s and a chain of
83 timezone outlets in addition to being present in over 5400 dealer
outlets in 1300towns and cities across the country.
-Mr. A C Mukherji and Mr. T K Balaji retire by rotation and are
eligible for reappointment.
-During the year, the Tamil Nadu Industrial Development Corporation
(TIDCO) nominated Mr. R Gopalan, their chairman and managing
director.
-The Research and Development Group has developed a slim movement
with date which has been introduced in the market.

2000-Titan Industries has announced the lunched of C yber, a range of

Digital Clocks.
-ICRA has withdrawn the A1+ rating assigned to the Rs 15 crore CP
programme of the company as there is no outstanding against the
instrument.

-Titan industries has been co nferred the award for excellence in

electronic for the

year 1998 by the Ministry of

Informational

Technology (MIT).

2001-Titan Industries Ltd., has lunched three new collections of its

popular

Dash

Brand

of

watches

for

kids Popeye,

Digital

and

Lumibrite.
-Titan Industries on June 27 reported its profit rose 21.8% in the past
year to March, reflecting strong sales growth by its jewellery division.

2002-Titan Industries Ltd informs that the Board of Director have

appointed Mr. V.K.Jeyakodi, IAS, Executive Di rector, Tamil Nadu
Industrial Development Corporation Ltd as a Director of the Company,
in place of M. Hemant Kumar Sinha who has resigned.
- Titan Industries Ltd informs that Mr. Bhaskar Bhatt is appointed as Managing
Director of the Company. Mr. Bhaskar Bhatt succeeds Mr. Xerxes Desai who steps
down as Managing Director on March 31, 2002, at the end of his tenure.
-Titan Industries Ltd, the Board of Directors have appointed Mr. M Kalaivanan,
appointment in place of Mr. V K Jeyakodi who has resigned from the Board on
March 27, 2002.The Board of Directors have also appointed Mr. Krishnadas Nair as
an additional independent Director on the Board of the Company effective May 02,
2002.
- At the Board meeting of Titan Industries Ltd held today (June 26, 2002), the Board
of Directors noted and accepted the resignation of Mr. A Gowrishankar as Chairman
and Director and Mr. M Kalaivanan as a Director, both of them were nominee
directors of TamilNadu Industrial Development Corporation Ltd (TIDCO) The
Directors have also approved the appointment of Dr R Vijaykumar as a Nominee
Director of Tidco in place of Mr. M Kalaivanan.

-Titan Industries Ltd decides that it would be in the long-term interest of the company
to rationalize its manpower and to improve productivity. With a view to achieve this
objective and keeping the best interests of both employees and the company in mind
the company has decided to introduce a Voluntary Retirement Scheme to its
permanent employees. The scheme has been notified today July 25, 2002 to the
employees of the company.
-Arun Kumar appointed as Director & Chairman of Titan Industries.

2003-Tanishq steps into a new segment Silverware. The silverware range has been
designed by Michael Folly, the designer for Titan. We have introduced silverware in
all metros, said YL Saroja, group manager, sales and marketing, Tanishq. This is an
Rs 5,000 crore market and has few organized and branded players.
-Management decided to declare partial lock-out at the company's manufacturing
facilities at Hosur.
-Floats towards automotive and aerospace precision mechatronics for aviation and
auto tools.
-Mr. Jacob Kurian, Chief Operating Officer gives his resignation to the company.
-Sold business of publishing Readers Digest Magazine for a lump sum consideration
of Rs 150 million to Living Media India ltd.

2004-GVM International Ltd., a licensee of Tommy Hilfiger Licensing Inc (a whollyowned subsidiary of Tommy Hilfiger Corporation), and a member of the Murjani
Group, enters into an exclusive sub-licensing agreement with Titan Industries Ltd to
market and distribute Tommy Hilfiger watches in the country
-Relaunches 'Raga', the women's watch range
-Titan has announced the launch of a new collection of women's watches called 'Raga
Miniatures'. Small and delicate in size the watches bracelets in 15 varieties of gold
and steel and is priced at Rs 2995 onwards.

-Titan Industries Ltd announced the launch of the customer service `Original Spares'
logo.
-Titan has announced the launch of Raga 9 to 5 collections of watches aimed at
working women. The collection comprises around 40 designs and is targeted at
women in the age group of 25 to 45. The new range is available at a price ranging
from Rs 1650 to Rs 5000.
-Titan Industries on June 18, 2004, announced the launch of the Tommy Hilfiger
watch collection in India. Titan has entered into an exclusive sub-licensing
arrangement with GVM International Ltd, a member of the Murjani Group, for the
marketing and distribution of Tommy Hilfiger watches in India.
-Watch and jewellery manufacturer Titan Industries forayed into the fashion
accessories industry with the launch of sunglasses, an Rs 330-crore market.
-Rolls out new range of designer eyewear in Chennai.
-Titan Industries on July 22, 2004, launched the Flip collection - a dual-faced watch
that incorporates two watch movements embedded in a single case.
-Titan rolls out new range of jewellery watches under the 'Nebula' brand.
-Titan Industries launches Crown Collection watches.
-Titan partners with LVMH Group.
-Titan Industries launches Cal Track.

2005-Titan re-introduces Fastrack range of watches

-Titan introduces new gold & steel collection in Coimbatore
-Titan rolls out bi-metal range of watches in Vizag
-Titan launches multiple watches under Raga coordinate range

2006-Titan Industries Ltd has informed that Mr. Harish Bhatt is being appointed as
Chief Operating Officer (COO) - Watches and Licensing & Accessories Division of
the Company.
-Titan to set up Tanishq exclusive stores in US
-Titan Industries unveils Xylys watches
-Titan Industry sets up boutique in Banjara Hills
-Titan Industries Ltd Issues Rights in the Ratio of 1:20

2007-Titan Industries Ltd has informed that Mr. Sunil Paliwal, IAS, Executive
Director, Tamilnadu Industrial Development Corporation Ltd (TIDCO) has been
inducted as an Additional Director in the Board of the Company with effect from
February 26, 2007.
- Titan Industries Ltd has informed that the Board of Directors of the Company at its
meeting held on October 29, 2007, inter alia, has appointed Mr. Kumar Jayant, IAS,
nominee Director, Tamilnadu Industrial Development Corporation Ltd as an
Additional Director in the Board of the Company with effect from October 29, 2007.
-Mr. Sunil Paliwal, IAS, nominee Director, Tamilnadu Industrial Development
Corporation Ltd has resigned as Director of the Company.

2008-TIL ties up with Sankara Nethralaya

2009- Titan Industries Ltd has appointed Mrs. Anita Praveen, IAS, Chairperson &
Managing Director of Tamilnadu Industrial Development Corporation Ltd (TIDCO)
as an Additional Director of the Company with effect from June 01, 2009.

2010-Titan Eye plus launches world class Lens Manufacturing unit!

-Fastrack, India's most popular fashion accessories brand, recently signed on Genelia
D'souza to be the face of the brand. The fashion brand lends its irreverent character to
Genelia bringing out the edgy, sexy side of the previously sweet & bubbly Genelia in
the "Sweet No More" Sunglasses Campaign.
-Innovation School of Management receives the prestigious "Gold Award".
-Tanishq was awarded the World Brand Congress Global Awards for Brand
Leadership in Durables Category.

2011-Tanishq wins the coveted "Effie Awards".

-TITAN has been ranked 10th among 16,000 of the brands studied across 9 cities in
the "The Brand Trust Report, India Study, 2011".
-Titan Industries Ltd. - Jewellery Division has won 3rd position in the "Productivity
championship award" for "Innovative diamond setting process" at IMTMA National
Productivity summit conducted by IMTMA in Bangalore on 13th Dec 2011.
-Titan Industries Limited and Brand Tanishq win 3 awards at the Star Retailer and
Franchise Awards 2011.
-Titan Industries, jewellery division was awarded "Gold Award" in "Engineering
sector" in the Economic Times India Manufacturing Excellence Awards 2011
-Jewellery division of Titan Industries Limited has been awarded the Golden Peacock
Innovation award for the year 2010 in the Engineering sector.
-Company has splits its Face value of Shares from Rs 10 to Re 1
-Titan Industries has given the Bonus in the Ratio of 1:1

2012-Titan Industries Ltd won a total of 3 awards at the ET retail wards which was
held in Mumbai on the 18th of January 2012
-Titan Wins 2 awards at the 12th edition of Images fashion awards night
-Special brooches designed by Tanishq will be worn by the Head of States at the 4th
BRICS Summit.
-Titan Industries Limited has been certified to OHSAS 18001: 2007 Management
Systems.
-Titan Industries Ltd. was selected unanimously by the jury as the Best Governed
Company 2012 by Asian Centre for Corporate Governance & Sustainability
-Titan Industries won the Client of the Year award at the Campaign India Digital
Media Awards -Special brooches designed by Tanishq will be worn by the Head of
States at the 4th BRICS Summit.
-The Images fashion awards were held in Mumbai on 12th March 2012 during the
course of the 12th India Fashion Forum

2013-Titan Industries Ltd. shall be changed to Titan Company Ltd.

2014 -Titan Company has entered into a Joint Venture agreement with Montblanc
Services B.V. Netherlands for establishing operations in India for carrying on single
brand retail trade. -Titan Company Ltd which is engaged in manufacturing of
watches/accessories, jewelry, precision engineering and eyewear stated that their
jewellery division has launched first Karigar centre for jewellery manufacturing in
Hosur.

List of Titan Brands

Brief Introduction about Titan Brands:

Titan is one of India's leading watch brands that brought about a paradigm shift in the
Indian watch market, offering quartz technology with international styling. The Titan
portfolio owns over 60% of the domestic market share in the organized watch market.
The brand Titan is committed to offering its consumers watches that represent the
compass of their imagination. The brand regularly introduces exciting new
collections, which connect with the various facets of deep-rooted human yearnings for
self-expression. The new brand philosophy of Titan, encapsulated in the catchphrase
'Be More', touches this as well as all other aspects of the brand.
The Titan brand architecture comprises several collections and sub-brands, each of
which is a leader in own space. Notable among them are: Titan Edge - world's
slimmest watch based on the philosophy 'less is more' , Titan Raga - feminine and
sensuous accessory for today's woman, Nebula - crafted with solid 18k gold and
precious stones. Several other popular collections like Purple, Orion, Automatic,
Bandhan, Octane, Obaku, HTSE and Zoop also form a part of the Titan portfolio.
The watch division boasts of over 370 exclusive showrooms christened 'World of
Titan', placing the brand amongst the largest chains in its category backed by over
740 after-sales-service centres. The division has a world-class design studio that
constantly invents new trends in wrist watches.

Sonata, India's largest selling watch brand, offers stylish and contemporary watches
for everyone. The bold and beautiful designs of Sonata watches capture the
aspirations and imagination of those young at heart.
The exciting range of Sonata is available in more than 600 designs. There is a watch
for every occasion and every mood. The Eva Collection celebrates the working
womens need to be fashionable yet formal. Super Fiber watches with their bold,
sporty looks and high water resistance are an ode to the sports enthusiasts.
The Sonata dress watches add to the glamour of festivities. Stylish fashionable
watches in both steel and plastic are any young girls dream come true.
All these Sonata watches are available across Titan Companys' 11,000+ authorized
watch outlets and the exclusive World of Titan stores chain. Best material and several
stringent quality checks ensure that Sonata watches stay with you for long. Water
resistance (30m) and one-year guarantee add to Sonatas array of quality features.

With exquisite looks, world-class quality and millions of delighted customers, Sonata
continues to evoke pride and confidence in the customer.

Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an

independent Accessory brand targeting the urban youth in 2005. With a vision to
become a complete fashion brand for the youth, Fastrack quickly extended its
footprint to sunglasses in 2005 & then Bags, Belts & Wallets in 2009.
Fastracks provocative, tongue-in-cheek advertising, its unique & affordable designs
& its quick extension across categories ensures its popularity with the urban youth
audience, making it one of the fastest growing fashion brands within the country.

Its growing presence on Facebook a fan base that now touches 6 million, keeps it in
touch with its audience. With enough categories to fill up a store, Fastrack moved
on to open its exclusive store chain for its young consumers across the country. The
store is positioned as a complete accessories destination with all Fastrack gear under
one roof. The first store was opened in Pune in 2009; which has now grown to over
150 stores.

A raga or raag (literally "colour, hue" but also "beauty, melody"; also spelled raaga,
ragam; pronounced rga, or rgam or "raag") is one of the melodic modes used in
Indian classical music.
A raga uses a series of five to nine musical notes upon which a melody is constructed.
However, the way the notes are approached and rendered in musical phrases and the
mood they convey are more important in defining a raga than the notes themselves. In
the Indian musical tradition, rgas are associated with different times of the day, or
with seasons. Indian classical music is always set in a rga. Non-classical music such
as popular Indian film songs and ghazals sometimes use rgas in their compositions.
Joep Bor of the Rotterdam Conservatory of Music defined Raga as "tonal framework
for composition and improvisation." Nazir Jairazbhoy, chairman of UCLA's
department of ethnomusicology, characterized ragas as separated by scale, line of
ascent and descent, transilience, emphasized notes and register, and intonation and
ornaments. Pandit Jasraj describes the meaning of Raga as "love".

Titan Nebula watches are a delicate blend of the finest craftsmanship

in jewellery making. Nebula Watches crafted with solid 18k gold and
precious stones. Inspired by metal Titan presents a classic collection of
stunning jetrecilery watches - NEBULA Crafted superbl y from 18 karat
solid gold and inlaid with precious stones, each piece c omes with a
Lifetime

Guarantee.

A vailable

in

18k

gold

with

leather

straps

embedded with 'tanishq certified brilliant cut diamonds'.

Zoop is a range of funky watches from Titan, designed for the

imaginative, talented and energetic child of today. The bright colours,
striking designs and a distinctive childlike identit y make Zoop an
accessory every child can identify with.

A blur of motion. The glint of steel. A sudden rush of excitement. This

is the world fuelled by Octane, from Titan. Sport y, st ylish and bristling
with features Octane is more than just time ticking on adrenaline.

The company came out with Xylys about seven years ago. That was the time when
the company noticed people gearing towards premium products and had started
purchasing high-end fashion brands. This gave rise to a new set of consumers, who
were not traditionally rich, but had attained a certain premier status through sheer
education. These new-age customers were well-travelled and were aware of global
trends. A Swiss watch brand made sense to them because it represented class and
style. Thats when Titan decided to come up with Xylys in India, and since then the
response for the brand have been tremendous.