Prominent Clients

enParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

+91 89 5176 6681 | contact@enparadigm.com | www.enparadigm.com

Case Study - Philips Electronics India

What we did first
Philips approached enParadigm to conduct a leadership exercise to expose their midlevel managers to strategic decision making, and look at business from a cross-functional
point of view. The managers were from diverse work profiles in
sales, product
development, quality, finance etc, with an average work experience of 15 years

What we did next

enParadigm created Talent Wars, a custom simulation, for a 'Business Strategy for HR'
workshop for the Philips national HR team. The workshop was co-anchored by Prof. Bibek
Banerjee from enParadigm and Yashwant Mahadik, Head HR of Philips. Participants roleplayed the HR team of a services company in a quest to develop a uniquely positioned
employer brand and attract the right talent for the companys business strategy,
employee culture and competitive positioning in front of customers

What lies ahead

In FY 2012-13, enParadigm will conduct 8 strategy workshops for mid-level business
executives in Philips across Gurgaon, Mumbai, Bangalore, Chennai and Kolkata.

enParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

+91 89 5176 6681 | contact@enparadigm.com | www.enparadigm.com

The Strategic Simulation Workshop

Who it is for
The Strategic Simulation Workshop is one of our flagship offerings for high potential GM /
AVP / VP level managers who are being looked upon as future business leaders, and
moving into roles interfacing with more than one functional area.

What problem we are solving

Over several years, a senior manager starts having a siloed approach to decision making,
where s/he approaches a business problem from the point of view of his/her past
experience in a particular function, thus losing out on the holistic picture, or the helicopter
view, required to formulate and implement the organizations business strategy.

How we solve it
The workshop provides a real life feel of integrated management by combining the soft
skills of leadership, people management, communication and negotiation, with the hard
skills of planning, forecasting, marketing, finance, quality and operations . Participants run
virtual companiesincross-functional teamsand formulate and implement abusiness
strategyin a highly competitive simulated marketplace..

enParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

+91 89 5176 6681 | contact@enparadigm.com | www.enparadigm.com

Testimonials
It is clearly one of the most exciting and dynamic workshops I have attended. Unlike other
static lectures, this will keep you super charged and awake. Attend it to experience it
- Kapil Khattar, Head, Marketing, Allen Solly, Madura Garments
Very nice experience. One of the best programs attended so far
- Dinesh Singh Jamwal, AVP, GMR Airport Developers
The simulation is designed fantastically realistically and not even once feels like a game or
role-play. It actually got us very competitive and be on our toes thinking and challenging
- Rashmi Shukla, Head Buying & Merchandizing, Madura Garments
It is a good simulation workshop where everyone can go through a cross functional thought
process to make the business closer to the vision and mission of the business
- Sakti Parida, General Manager - Order Desk, Lighting Division, Philips
A very hands on strategy workshop that enables learning in a fast track and exciting way. A
must for those aspiring senior management roles
- Gaurav Chakravarty, Head, Marketing, Peter England, Madura Garments

enParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

+91 89 5176 6681 | contact@enparadigm.com | www.enparadigm.com

The Strategic Thinking Workshop

Who it is for
The Strategic Thinking Workshop is a 1 day offering for middle to senior level managers level
managers, who are the interface between the leadership and the executives of a company, and
require a clear and simple understanding of strategy, to align their departmental roles with the
short-term and long-term goals of a company

What problem we are solving

Middle managers face significant challenges in responding to organizational goals and targets
defined by top management, while addressing challenges that their execution team faces at the
ground level. A middle manager who does not have a clear understanding of strategy, ends up
directing efforts based on management buzzwords without realizing that his/her efforts are suboptimal due to a lack of alignment with the needs of the organization.

How we solve it
The workshop provides a conceptual definition of strategy in a very simple and easy to relate
manner, and follows it up with a framework for creating a strategy. Participants work on an
integrated business case study and try to apply the concepts learnt and create a strategy of their
own. Finally, participants are given tools which can be used to drill down the organizations
strategy down to the lowest level of execution.

enParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

+91 89 5176 6681 | contact@enparadigm.com | www.enparadigm.com

Testimonials
The strategy concept sessions were simple and taken in a layman language.
- Lal Sudhakaran, Head, Madura Clothing
The workshop provided clarity about the factors to be considered in developing strategies.
The case study workout has provided a hands on experience on strategic planning
- Jayarajan K R, GM, Madura Clothing
I can use the learning from the workshop in strategic planning for my department
-Devadas P M, GM, Madura Clothing
It was a good learning experience. I learnt about a systematic method of implementing
strategy.
The case study workout on arriving at a strategy was a good experience
- K C Srinath, Group Manager, Madura Clothing
The workshop gave me a very clear understanding of strategy and also different factors
which help defining strategy. The case study exercise improve my learning of different
aspects of strategic planning by a long way
- Sunil Kumar CB, Assistant Manager, Madura Clothing

enParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

+91 89 5176 6681 | contact@enparadigm.com | www.enparadigm.com

Other Offerings
Talent Wars
Talent Wars is our 1 Day 'Business Strategy for HR' workshop. While there is a lot of talk
about HR being strategic business partners, and HR being customer oriented, there are
very few avenues for HR professionals to understand how their work directly contributes to
their company's bottom-line. Talent Wars enables HR to understand this cause-effect
relationship through simulation pedagogy. try to develop an employer brand that is
uniquely positioned in the talent market, so as to get the talent with the right fit for the
companys culture, business strategy, and competitive positioning in front of customers.
Participants make decisions over several economic cycles, changing customer needs and
talent pool ambitions, and understand the concept of strategic thinking within the dynamic
context of the business environment.

Brand Quest
Brand Quest is a 3 hour simulation exercise designed to bring out the importance of
pricing and positioning a product right for sustainable profitability. Participants handle the
new product launch of an international food and nutrition company in the breakfast cereals
market. Participants can choose to compete with established players or develop their own
market, and discover if pricing is the key to market share and profits.

enParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

+91 89 5176 6681 | contact@enparadigm.com | www.enparadigm.com

Testimonials
Very thought provoking and great learning experience
- Ajay Singhroha, General Manager HR, Lighting, Philips

The workshop was interesting and a lot of fun, with great deal of learning
Mukta Parasuraman, Assistant Manager- HR, Philips Innovation Campus
It was extremely good. I would recommend the same for budding sales managers with
something similar to their functions
- Ashok P, Manager, Corporate HR, Philips

Great day for each professional to go through, especially to appreciate the complexity of
strategic thinking
-Armaan Seth, HR, Recruitment, Philips

Great for functional people. A must for managers

- Sonali Ramaiah, Manager, HR, Philips

enParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

+91 89 5176 6681 | contact@enparadigm.com | www.enparadigm.com