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CARE NAVIGATION
HEALTH
INNOVATION
FRONTIERS
The 50+ longevity economy is the third largest in the world.
In fact, only the United States and China are larger. Did you
know thats $7.1 trillion dollars in annual economic activity?
16.2
9.1
China
Longevity Economy
4.9
Japan
Germany
France
7.1
3.5
2.7
UK
2.4
Brazil
2.3
Russia
2.1
Italy
2.0
India
1.9
80%
of US aggregate
net worth*
51%
of total spending
by all over-25
consumers*
70%
of charitable
giving*
2011
$0.56B
$0.77B
$1.05B
$1.51B
50+ market
2013
2012
$1.4B
$0.93B
$2.22B
$2.79B
in 50+ funding
59% increase
4X
between 2012-13
AN ENTREPRENEUR
AND INVESTOR FIELD GUIDE
TO HEALTH FRONTIERS
53%
Beyond sensors
1.
2.
3.
4.
5.
6.
7.
8.
9.
MEDICATION
MANAGEMENT
VITAL SIGN
MONITORING
CARE
NAVIGATION
EMERGENCY DETECTION
& RESPONSE
BEHAVIORAL &
EMOTIONAL HEALTH
SOCIAL
ENGAGEMENT
6
PHYSICAL
FITNESS
DIET &
NUTRITION
BEHAVIORAL
& EMOTIONAL HEALTH
$1.7B (CAGR: 59%)
MEDICATION MANAGEMENT
$1.4B (CAGR: 29%)
AGING WITH VITALITY
$3.3B (CAGR: 20%)
SOCIAL ENGAGEMENT
$3.1B (CAGR: 43%)
TOTAL
$30 BILLION
(CAGR: 35%)
CARE NAVIGATION
$4.1B (CAGR: 35%)
PHYSICAL FITNESS
$8.5B (CAGR: 67%)
EMERGENCY DETECTION
& RESPONSE
$2.6B (CAGR: 20%)
Hearing & vision health, preventive aging care, cognitive & brain health,
and everyday life support tools/services
CARE NAVIGATION
R ISK
$2.6B
EMERGENCY
DETECTION:
4.8M
VITAL SIGN
MONITORING
26M
$8.5B
CARE
NAVIGATION:
61M
$1.7B
$1.9B
DIET &
NUTRITION:
35M
$3.1B
SOCIAL
ENGAGEMENT:
57M
MILLIONS OF USE R S
PHYSICAL FITNESS
$3.3B
$4.1B
EMOTIONAL
HEALTH:
25M
FEWER
$3.8B
PHYSICAL
FITNESS:
34M
$1.4B
HIG HER
The investment
risk for the nine
market areas are
measured by revenue
opportunity variance
(more attractive
opportunities have
lower risk levels).
MORE
THE
VISION
AARPs vision is to catalyze innovation and entrepreneurship in
the market place around breakthrough products, experiences,
and business models for health technologies benefiting the 50+.
HEALTH
INNOVATION
FRONTIERS
UNTAPPED MARKET OPPORTUNITIES FOR THE 50+
10
is a 37 million-member-strong
nonprofit, nonpartisan organization
that helps people turn their goals
and dreams into real possibilities. We
strengthen communities and fight for
the issues that matter most to families,
including healthcare, employment
security, and retirement planning.
2014
AARP
12
www.aarp.org