COURSE SYLLABUS

Course ID

Course title
Strategic management

QT302DE01

Credits
03

To be applied to Semester 1 School year:2012 under Decision No 1200/Q-BGH

date 01/10/2012

A.

Course Specifications:
Periods

Periods in classrom
SelfLecture/ Laboratory/
Lecture Lab
Activity Fieldwork study
Fieldwork
Seminar
Studio
room room
periods
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
00
00
90
45
00
00
45
00

Total
periods1
(1)
45

*(1) = (2) + (3) + (4) + (5) = (7) + (8) + (9)

B.

Other related Subjects:

Other related Subjects
Prerequisites:
1.

Course ID

Course title
Principles of economics or
Microeconomics

Co-requisites:
1.
Other requirements:
1.

None
None

C. Course Description:
Strategic management looks at the activity of a business, issues in the formulation and
implementation of a strategy from the perspective of a CEO and provides a framework for the
management of the business organization and its functions. Those whose career plan is to hold a
managerial position, to become a SME business owner or a head of function will find this course
useful for improving the effectiveness of the organization.

D. Course Objectives:
No.
1.
2.
1

Course Objectives
Providing students with knowledge, basic concepts, and skills in strategic management.
formulating and implementing a business strategy for not-for-profit organizations and for
profit companies.

1 period lasts 50 minutes

E. Learning Outcomes:
No.
1.
2.
3.
4.

Learning Outcomes
Mastering the concept of strategy and the importance of strategic management in the
development of a business;
Going through necessary stepts to formulate a strategy for a business or an organization;
Gaining insights into different types of strategy and implementation of the company
strategy;
Understanding issues in implementing, monitoring and evaluating a strategy.

F. Instructional Modes:
Lectures are combined with hands-on practice and discussion in class. Students need to read in
advance case studies in order to be able to answer the questions. Groupwork outside the classroom
is also needed for the students to formulate a strategy for an assigned company. For each session,
each group is supposed to search information concerning the company to finish part of the
strategy. For example, on that day the lecture is about five-force analysis, the group of students
are supposed to find information on the five forces affecting the company in question.

G. Textbooks and teaching aids:

1. Required textbook
a. Grant, R.M. (2010) Contemporary Strategy Analysis, 7th Edition, Blackwell
b. Grant, R.M. (2005) Cases to accompany Contemporary Strategy Analysis, 5 th Edition,
Blackwell
c. Summary notes on Strategic management: concepts and cases by Fred R. David, 2010
2. Recommended books
a. Hitt, Ireland, and Hoskisson (2007), Management of strategy: Concepst and cases,
International student edition, Thomson South-Western
b. Lynch, Richard (2006), Corporate Strategy, 4th edition Prentice Hall
c. Johnson, G. & Scholes, K. (2005) - Exploring Corporate Strategy: Text and Cases (7th
edition) FT Prentice Hall, London.
d. Colin White, (2004) Strategic Management.1 st Edition. Palgrave Macmillan.
e. Fred David (2010), Strategic management: concepts and cases . 13th edition. Prentice-Hall

H. Assessment Methods (Requirements for Completion of the Course):

1. Description of learning outcomes assessment
There are 3 components of assessment.
a) Group assignment
The class is divided into groups of 3-5 people. If the class size is bigger, a group may consist of 67 people. Each group will be assigned a research topic. Part of the research work will be done
after the instructor gives a lecture and shows what to do and how to do. After finishing that part
of work, any group may be called to present the result. On Session 14, a full report will have to be
submitted..
The score of each group member may be different depending on their contribution and the
remarks of the group leader. All complaints about each members contribution must be reported
by Session 10. One day late will result in one point deducted from the group score..
b) Individual assignment
Each session, students must read the case mentioned in the learning schedule in order to answer
the lecturers questions. Each students answer will be graded on an individual basis.

c) Final exam
The final exam lasts 90 minutes. It is a closed book test consisting of multiple choice questions
and case analysis.

2.

Summary of learning outcomes assessment

* For main semester:

Components Duration
Group
assignment
Individual
assignment
Final exam

Assessment Forms
Oral presentation &
written report
Answers to lecturers
questions
MCQ & case analysis

90
minutes

35%
15%
50%

Total
* For extra semester:
Components Duration
Group
assignment
Individual
assignment
Final exam

Percentage

90
minutes

From Week 3
From Week 2
1 or 2 weeks
after the
course finishes

100%

Assessment Forms
Oral presentation &
written report
Answers to lecturers
questions
MCQ & case analysis

Percentage
35%
15%
50%

Total

Schedule

Schedule
From Session
3
From Session
2
To be defined
by Registrars
Office

100%

3. Academic Integrity
Academic integrity is a fundamental value that affects the quality of teaching, learning,
and research at a university. To ensure the maintenance of academic integrity at Hoa Sen
University, students are required to:

Work independently on individual assignments

Collaborating on individual assignments is considered cheating.
Avoid plagiarism
Plagiarism is an act of fraud that involves the use of ideas or words of another
person without proper attribution. Students will be accused of plagiarism if they:
i. Copy in their work one or more sentences from another person without proper
citation.
ii. Rephrase, paraphrase, or translate another persons ideas or words without
proper attribution.
iii. Reuse their own assignments, in whole or in part, and submit them for another
class.
Work responsibly within a working group
In cooperative group assignments, all students are required to stay on task and
contribute equally to the projects. Group reports should clearly state the
contribution of each group member.

Any acts of academic dishonesty will result in a grade of zero for the task at hand and/or
immediate failure of the course, depending on the seriousness of the fraud. Please consult
Hoa Sen Universitys Policy on Plagiarism at http://thuvien.hoasen.edu.vn/chinh-sachphong-tranh-dao-van. To ensure the maintenance of academic integrity, the university asks

that students report cases of academic dishonesty to the teacher and/or the Dean. The names
of those students will be kept anonymous.

I .Teaching Staff:
No.
1

Email, Phone number,

Office location

Professors name
Mr. Do Huu Anh
visiting lecturer

Office
hours
to be
announced on
the first
session of the
course

anh.huu.do@dhl.com

Mr. Pham Xuan

Thanh-full time
lecturer

Position

thanh.phamxuan@hoasen.edu.vn

J. Outline of Topics to be covered (Learning Schedule):

* For main semester topics:
Week

Topics

References

Homework
/Assignment

PART I: OVERVIEW OF STRATEGIC MANAGEMENT

1

Course introduction, discussion of course benefits

Syllabus and Doc 3

Read syllabus
and Doc 3

Chapter 1: Introduction to strategic management

PART II : STRATEGY ANALYSIS AND CHOICE
2
3
4
5
6
7

8
9
10
11
12
13

Chapter 2 : Vision, mission, strategic objectives

Chapter 3: External environment (macroenvironment)
Chapter 4: Industry analysis, competitive analysis
Chapter 5: Internal Environment
Chapter 6 : Nature and sources of competitive
advantage
Chapter 7: Overview of matrices for strategy
analysis and choice (TOWS, SPACE, BCG, IE,
GRAND STRATEGY, QSPM)
Chapter 8: Business level strategy (cost leadership)
Chapter 9 Business level strategy (differentiation)
Chapter 10: Industry evolution and strategic change
Chapter 11: Corporate level strategy (Integration)
Chapter 12: Corporate level strategy (global
strategies and multinationals)
Chapter 13: corporate-level strategy (diversification)

Doc 1c
Chapter 3, Doc 1c
Chapter 3,4 , Doc 1a
Chapter 5, Doc 1a
Chapter 8, Doc 1a
Doc 1c

Chapter 9, Doc 1a
Chapter 10, Doc 1a
Chapter 11, Doc 1a
Chapter 14, Doc 1a
Chapter 15, Doc 1a
Chapter 15, Doc 1a

Doc 1c
Chapter 3, Doc
1c
Chapter 3,4 ,
Doc 1a
Chapter 5, Doc
1a
Chapter 8, Doc
1a
Doc 1c

Chapter 9, Doc
1a
Chapter 10,
Doc 1a
Chapter 11,
Doc 1a
Chapter 14,
Doc 1a
Chapter 15,
Doc 1a
Chapter 15,
Doc 1a

PART III: IMPLEMENTATION CONTROL IMPROVEMENT

14
Chapter 16: Strategy implementation

15
Chapter 16: Strategy implementation

To be provided by
lecturer + chapter 17
Doc 2d
To be provided by
lecturer + chapter 17
Doc 2d

chapter 17 Doc
2d
chapter 17 Doc
2d

* For extra-semester topics:

Week/Session

Topics

References

Homework
/Assignment

PART I: OVERVIEW OF STRATEGIC MANAGEMENT

1/1
1/2

Course introduction, discussion of course

benefits
Chapter 1: Introduction to strategic
management

Syllabus and Doc 3

Read syllabus
and Doc 3

PART II : STRATEGY ANALYSIS AND CHOICE

2/3
2/4
3/5
3/6
4/7
4/8

5/9
5/10
6/11
6/12
7/13

Chapter 2 : Vision, mission, strategic

objectives
Chapter 3: External environment (macroenvironment)
Chapter 4: Industry analysis, competitive
analysis
Chapter 5: Internal Environment
Chapter 6 : Nature and sources of competitive
advantage
Chapter 7: Overview of matrices for strategy
analysis and choice (TOWS, SPACE, BCG, IE,
GRAND STRATEGY, QSPM)
Chapter 8: Business level strategy (cost
leadership)
Chapter 9 Business level strategy
(differentiation)
Chapter 11: Corporate level strategy
(Integration)
Chapter 12: Corporate level strategy (global
strategies and multinationals)
Chapter 13: corporate-level strategy
(diversification)
7/14

7/14
Chapter 16: Strategy implementation

8/15

Chapter 16: Strategy implementation

Doc 1c

Doc 1c

Chapter 3, Doc 1c

Chapter 3, Doc
1c
Chapter 3,4 ,
Doc 1a
Chapter 5, Doc
1a
Chapter 8, Doc
1a
Doc 1c

Chapter 3,4 , Doc 1a

Chapter 5, Doc 1a
Chapter 8, Doc 1a
Doc 1c

Chapter 9, Doc 1a
Chapter 10, Doc 1a
Chapter 14, Doc 1a
Chapter 15, Doc 1a
Chapter 15, Doc 1a

To be provided by
lecturer + chapter 17
Doc 2d
To be provided by
lecturer + chapter 17

Chapter 9, Doc
1a
Chapter 10,
Doc 1a
Chapter 14,
Doc 1a
Chapter 15,
Doc 1a
Chapter 15,
Doc 1a

chapter 17 Doc
2d
chapter 17 Doc
2d

Doc 2d