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EMOTIONALLY
INTELLIGENT
LEADER
Escape from negative people,
build internal power and
maintain poise in adversity
ISAIAH HANKEL
THE
EMOTIONALLY
INTELLIGENT
LEADER
How To Escape From Negative People,
Build Internal Power, And Maintain
Poise In the Face of Adversity
ISAIAH HANKEL
Design: BKsuRu.com
cover image copyright (artqu) 2014 @123rf.com
CONTENTs
1. Chapter I. Hard Beginnings
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CHAPTER I
hARD BEGINNINGs
~ Robert H. Schuller
Ch. I
hARD BEGINNINGs
Ive never seen anyone get punched in the head as hard as Alfie did in the 4th
grade. An older 5th grader charged up to Alfie and teed off on his face like Happy
Gilmore driving a golf ball. Playground fights were normal when I was a kid; Im
not sure if they happen anymore. Most of these fights would end with a couple of
kids wrestling on the ground, one kid crying, someone telling a teacher, and both
kids getting sent to the Principals office.
Alfies response was abnormal. He didnt cry. He didnt run and tell the teacher. Alfie
rubbed his eye socket, walked up to the 5th grader, pushed him on the ground, and
said, Dont ever do that again. Then, he left to go play on the monkey bars. Last
year I heard that Alfred started his own software company and was now worth
just over a million dollars.
In high school, I worked at an Albertsons Grocery Store. I started as a bag boy but
was promoted to stock boy within a month. It was a pretty big deal at the time.
My stock manager, Bill, hated his job. But you wouldnt know it by looking at him.
At the time, this particular Albertsons generated more revenue than any other
Albertsons in the state. Product turnover was insane. As a result, Bill worked an
average of 70-80 hours a week. But he was treated like crap by the store director. The
director pushed and pulled Bill in different directions just to make Bill miserable.
You work too many overtime hours, Bill. We cant afford to keep you at this rate,
the director would say one day. Then, the next day, the director would say, Youre
not getting the job done Bill, you need to work more hours.
Bill never complained. He worked hard but he never ran around frantically trying
to show people he was working hard. A few months later, a checker told me that
Bill had accepted a director position at a competing grocery store. He was leaving
in two weeks. There was no drama, no grand battle, no epic telling off of his boss
Bill simply left to go work for his bosss competitor. Within twelve months, Bill
increased the competing stores revenue by over 20%.
Why is it that some people crack easily under pressure? They are faced with a
difficult situation and, instead of rising above, they fall into oblivion. They sink
7
Ch. I
hARD BEGINNINGs
into depression, lash out in anger, create meaningless drama, and, ultimately,
let others walk all over them. Yet, others a select few experience pain and
hardship, often at the hands of someone else, without losing their cool. These
people simply wipe the sweat from their brow and keep pushing forward. Behind
the scenes they strategize and innovate until one day, they have a breakthrough
and leave behind those who were pushing them down. What is the difference
between these two types of people?
The difference is emotionally intelligent leadership. The combination of emotional
intelligence knowing how to manage your emotions and understanding other
peoples emotional states with strong leadership skills is extremely powerful.
Emotionally intelligent leaders value both knowledge and action. They take risks
and always find a way to achieve their goals. Instead of waiting for things to happen
to them, emotionally intelligent leaders make things happen. They dont flinch and
stumble when an obstacle rises up, they overcome, or they use the obstacle to their
advantage. Most importantly, they face adversity without losing control of the one
thing they always have power over their emotions.
CHAPTER II
Ch. II
Ch. II
Ch. II
carry nothing at all. If you wear a white coat11 that you believe belongs to a doctor,
your ability to pay attention increases sharply. But if you wear the same white coat
and believe that it belongs to a painter, your attention stays the same.
If an inanimate object can influence your behavior, imagine what an
animated person can do to it. Research12 shows that people who are lied
to are more likely to lie and cheat. Similar research shows that having an
obese friend increases your chances of becoming obese by 171%13 and having
a smoker in your family increases your chances of smoking by 61%14. But
people can make you better too. For example, studies15 show that having just
one happy friend increases your chances of becoming happy by 15%. In fact,
having just one friend of a friend who is happy increases your chances of
being happy by 10% and having one friend of a friend of a friend16 who is
happy increases your chances of being happy by 6%.
Ch. II
I came back to my second year of college determined to fit in and started making
some changes, like signing up for my first credit card and buying my first cell
phone. I bought some new clothes too and brand name hats that I could wear
sideways. Now I could nod my designer-dressed head at the rich kids from across
the quad. Or I could call them on my sweet Nokia. I also figured out how to
be mean. Not overly aggressive, go-to-jail mean but subtle, clever mean which
made me cool. Or at least more cool than I was. I studied less and went to more
parties and even moved into a suite with some of the coolest mean kids. I started
feeling like I belonged. And getting Bs and Cs in class. And losing lots of wrestling
matches, like 10 in a row. But losing didnt matter, because I was cool.
Ch. II
hearing the planted actors answers. Again and again, the experiment showed
that individuals knowingly answer incorrectly, against clear visual evidence,
in order to fit in with the group.
14
CHAPTER III
DEMAND REspECT
FOR YOuRsELF
~ Clint Eastwood
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Ch. III
If you dont respect yourself, why should anyone else? People with low levels of selfrespect are both more aware of their social standing and more sensitive to social
feedback. As a result, these people are constantly distracted and easily influenced,
especially by the opinions of others. Psychology professors at Dartmouth
University20 found that having low levels of self-respect can actually alter a persons
neural responses. The study showed that two different parts of the brain were
overactive in people with low self-esteem the ventral anterior cingulated cortex
(vACC) and the medical prefrontal cortex (mPFC). Researchers could predict a
participants opinion of herself by measuring the activity of these two brain regions
in response to socializing. Other studies have identified vACC and mPFC activity
as important to psychological disorders including social anxiety disorder and
depression. The key is you can condition these regions of your brain to be less
active by changing your focus and behavior. First, you need to stop apologizing
for yourself. Then you need to stop shying away from conflict. This means being
willing to get angry and to say no to other people. Most importantly, it means
never, under any circumstances, allow yourself to play the victim.
Ch. III
people. If who you are offends other people, thats their problem, not yours. Try
this: dont apologize for 10 days. If you make a routine mistake, instead of saying,
Im sorry or my apologies, say, I didnt mean to do that or Heres what I
meant to say
Ch. III
nice people who think and act just like them. The truth is you should work with
people who make you really angry every now and then. People who agitate
you and who see things differently than you will help you stay motivated and
effective. The key is to use anger as a trigger only. Once youve kick-started change
and action, shift your perspective to being positive and staying productive. This
shift is critical to your success. Sustained anger can be destructive physically in
your body and externally in your relationships.
Besides, not everyone deserves a free pass. Every now and then, you have to call
someone out openly for their bad behavior or subpar performance. The problem
is that being direct with other people is becoming more and more taboo. We dont
want to hurt other peoples feelings. We dont want to be negative. As a result, the
bar for productivity gets set lower and lower and the number of excuses people
get away with making climbs higher and higher. The truth is, improvement is
impossible without criticism. And the best type of criticism is direct criticism. A
review24 in the Journal of Applied Psychology shows that negative feedback should
be given as directly and transparently as possible. The biggest misconception that
most people have is that negative feedback should be sandwiched with positive
feedback. This is wrong. Research shows that giving positive feedback with negative
feedback acts to undermine both your message and your relationship with the
other person. The more direct you are, the more other people will respect you
and the more you will respect yourself. Of course, you shouldnt be calling people
every day or without a good reason. That just makes you a jerk.
Ch. III
dollar payout down the road. Or, it might mean burning a bridge between you
and the next Steve Jobs. But, in reality, successful people, by far, turn down
more opportunities than unsuccessful people. They also get more respect for
doing so. People who say yes to everything are often seen as pushovers, while
people who say no are recognized for having boundaries and more important
things to do. Saying no eliminates stress and makes you more dependable.
Saying no will also make you more creative. Being selective with your tasks
both frees your mind and gives you time to sharpen your natural strengths.
No is better than yes. The problem is that we are taught to say yes to everything.
Team players say yes. Champions say yes. On the other hand, saying no is selfish.
Kevin Ashton, the co-founder of the MIT Auto-ID Center, sums it up well here:
Saying no has more creative power than ideas, insights and talent combined.
No guards time, the thread from which we weave our creations. The math of
time is simple: you have less than you think and need more than you know. We are
not taught to say no. We are taught not to say no. No is rude. No is a rebuff, a
rebuttal, a minor act of verbal violence. No is for drugs and strangers with candy26.
Try this: say no to 5 things you normally wouldnt say no to every day. Ive
started doing this recently and its completely changed my life.
Ch. III
apologized for all of my past mistakes. I thought he would feel sorry for me. I
was wrong. He hammered me worse than ever before. Why?
No one admires a voluntary victim. A lot of people make the mistake of thinking
that showing off their weaknesses will get them the attention and respect they
deserve. This is especially true in todays world where everyone is running around
telling everyone else how busy, sick, and poor they are. I had such a crazy
week last weekI had to put out so many firesif only I had more money
my fibromyalgia is acting up again In the past few years, a lot of research
has done on the importance of being vulnerable, but there is such a thing as
being too vulnerable. Vulnerability without reserve is nothing more than playing
the victim. The goal is to be open and honest, not helpless. As harsh as it may
sound, people despise deliberate weakness. Wimps are not attractive. Of course, a
weakness can be repositioned as a strength, but real weaknesses, such as sadness,
underperformance, cowardly behavior, or lack of self-respect are never strengths.
20
CHAPTER IV
QuIT BEING A
CRYBABY AND
COWBOY up
~ Winston Churchill
21
Ch. Iv
Ch. Iv
that there is absolutely no difference between elites and novices in the intensity of
their pre-performance anxiety. In other words, poised masters and top-of-theirfield performers are still anxious. For example, Boston Celtics center Bill Russell,
who led his team to 11 NBA championships, had legendary pre-game anxiety.
Throughout the entirety of his career, Russell grew so nervous that he threw up
before every game every single game. Laurence Olivier, regarded as one of the
foremost Shakespeare actors of the 20th century, suffered from such crippling stage
fright that his costars had to physically push him onstage. Clark concludes that
the only difference between being a shaky novice and a poised master is that the
latter has trained himself to work with fear instead of against fear. Poised people
welcome fear like an old friend. They let themselves feel the fear and urgency of
their situation, then they move forward with their game plan anyway. This results
in a poised and confident performance. You can get better at performing in the
face of fear, first by actively seeking out adversity and second by practicing poise
during adverse events. Regardless of the challenge, your goal should be to radiate
confidence and control, not stress and hustle.
Adversity is the gateway to poise. Learning how to be confident in difficult
circumstances requires experiencing difficult circumstances. A study30 out of the
University of California, Irvine monitored the mental health and happiness of 2,000
people for several years. At various time points, these people were asked to list any
difficult events, such as the loss of a loved one, a divorce, or a natural disaster, that
had happened to them before the survey started. They were also asked to report
any difficult events that happened to them during the survey period. In the end,
the study found that people who had previously endured hardships were better
able to endure future hardships with confidence and control. The best way to
improve your poise is to actively seek out challenges before life deals you a major
challenge. Put yourself in stressful situationssign up to run a marathon, take a
job interview when you dont need a job, schedule a meeting with a tough client,
volunteer for a public speaking opportunity, or have that difficult conversation
you really dont want to haveand practice handling them with poise.
Poise is a personality trait. Studies31 in the Consulting Journal of Psychology show
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Ch. Iv
that poised people have three main qualities. First, poised people refuse to be afraid
during times of change and uncertainty. Instead, they choose to be excited by the
new opportunities in front of them. If your boss is treating you badly, dont waste
your energy by being afraid of losing your job and dont waste your time chasing
your tail and trying to look busy. Instead, do your best, update your resume, and
start looking at all the other exciting job opportunities available to you. Second,
poised people focus on their circle of influence32, not their circle of concern. Rather
than feeling helpless, these people focus on what they can control and take action to
improve their stressful situation in any way they can. If a poised person is diagnosed
with a serious illness, she will stay positive and productive by seeking out whatever
information she can find on her disease and by working to improve her overall
health. Instead of sitting back and waiting for the doctor alone to fix her, she will
eat better, be more active, and keep her attitude in check. Third, poised people stay
committed to the world around them. Instead of withdrawing or running away,
these people double down on their friendships, activities, and their overall place
in the world. Nothing can derail a poised person from his own life.
Ch. Iv
My last year of Graduate school I was so stressed about publishing a paper and
finishing my thesis that I started having kidney problems. The first doctor I
went to told me that I had to be put on massive doses of medication and may
eventually need dialysis. After hearing this, I spent the next several weeks feeling
sorry for myself and acting helpless. I talked to my friends and family members
about my problems. I whined and complained about how unfair everything
was, how I didnt deserve any of this. They were all very supportive. They said
it wasnt my fault. They said I had a right to vent and feel cheated. They were
all there for me. But somehow, their reassurances made me feel more helpless
and uncertain. Somehow, their support lowered my self-esteem. Then, one day,
I took a trip to visit an old college friend. The day I arrived, he picked me up
from the airport and, when I got into his car, he punched me in the arm and
said, Well, crybaby, I guess youre going to have to do this without kidneys.
Instantly, my perspective changed. I felt better. I felt empowered. Why?
Ch. Iv
Ch. Iv
Keep your eye on the bottom line. Focusing on the end results of your efforts
will help you see failure as a temporary setback rather than as a flaw in your
character. Since your self-worth is not tied up in your viewpoint, you will be
less likely to make excuses, complain, or get stuck. This viewpoint will also help
you see success as a stepping-stone for more success, rather than as an endpoint
(or laurel) to rest on. Of course, this doesnt mean that you shouldnt take your
work seriously. It means you should stay as light on your feet as possible after
either a success or failure so you can continue to grow as quickly as possible.
Ch. Iv
later, two additional runners broke the 4-minute barrier. For thousands of
years, no one could run a sub 4-minute mile, now, in only the last 70 years,
thousands of people have run a sub 4-minute mile. Today, even strong high
school athletes can run sub 4-minute miles.
The interesting part of the 4-minute mile story is that Bannister, as part of his
training, relentlessly visualized running a mile in less than 4 minutes in order to
create a sense of certainty in his mind and body that it was possible. Bannister broke
the 4-minute barrier because he had high self-esteem. He was so certain in his
mission that his mind and body rejected anything short of victory. Visualization,
specifically, focusing on solutions and what you want to happen in the future
engages your reticular activating system, the part of your brain that filters relevant
versus irrelevant information. The more you focus on what you want, the more
your reticular activating system will seek out ways to achieve it and the more
certainty you will manufacture in your pursuit.
Feeling sorry for yourself is not a solution. Talking about your problems does
not fix them. Whining and sharing your past failures without a purpose is
pointless (and embarrassing). It sounds harsh, but thinking and talking about
the negative things that happen to you will do nothing but lower yourself esteem
and keep you from feeling confident. Of course, you want to acknowledge and
learn from your mistakes. But you dont want to dwell on them you dont want
to be a crybaby. There are several things you can do to keep yourself from being
a crybaby. First, avoid activities37 that have been linked to people with low selfesteem, including obesity, watching more than 4 hours of Television a week, and
refusing to participate in sports and sporting events.
Second, build yourself a confidence toolkit. In the book Mindset: The New
Psychology Of Success38, author and Stanford University professor Carol Dweck,
Ph.D., writes that a well-chosen array of objects can help you have high selfesteem. The key is to keep these object hidden except in times of need. Objects
to include in your toolkit include proof that you can be bold (like a napkin with
a hot girls phone number on it), a photo of family and friends (or anything that
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Ch. Iv
reminds you that you are loved), a token of growth (like a first place medal or
most improved player award), an article or picture of someone successful who
inspires you, and a thank you card that someone sent you (feeling a sense of
contribution is critical to increasing confidence and self-esteem).
Third, toughen up by reappraising your situation. The two most common ways for
people to regulate their emotions are reappraisal (changing the way you think about
an emotional event) and suppression (changing the way you respond behaviorally
to an emotional event). Both methods are better than complaining and both
methods involve change. However, numerous studies39 show that reappraisal has
more short-term and long-term benefits than suppression. People who reappraise
emotional situations make better decisions moving forward, function better
socially, and have a better sense of their overall wellbeing. These people also
have better emotional profiles later in life. The best way to reappraise a negative
situation is to see yourself as the master of your problems rather than as the
victim of your problems. After all, your problems are at your disposal. You can
think about them, learn from them, and respond to them in any way you choose.
Own your mistakes, but dont own them forever. When something bad happens
to you, change the way you think about it. Instead of complaining or feeling
sorry for yourself, focus on the result (not yourself) and find a way to learn from
it as quickly as possible. Avoid permanent and personal thinking. Then, use
your confidence toolkit to get confident. Or, have someone else build up your
confidence, not by listening to your complaints, but by telling you to quit being
a crybaby. See yourself as bigger, better, and more powerful than the problem.
Its better to despise a negative result, even with a little bit of arrogance, than it is
to sink into the pits of despair. Finally, generate certainty in yourself and in the
result you want by visualizing success and taking action to achieve it.
29
CHAPTER V
~ Italian Proverb
30
Ch. v
A week into one of my first jobs after graduate school, the owner of the company
sent out an email berating all of the current employees for fumbling a project.
He warned everyone that he was about to go Donald Trump on us and start
firing people. Huh? Whats happening?
I had no idea what was going on but I was pretty sure I was going to get canned.
It was really weird to go from working in academia where things moved very
slowly and firings rarely happened to working for a small startup where people
were coming and going constantly. After reading the email, I calculated how
much I would get paid if I made it through the rest of the day. And once I made
it through that day, I calculated how much I would get paid if I made it through
the rest of the next full day. Im not sure why but breaking things down like this
made me less afraid of losing my job.
The guy I was about to wrestle in the quarterfinals at the State tournament was
wearing a skater hat and making out with his girlfriend. He had curly blonde hair
and big puffy cheeks and kind of looked like a teenage version of that little kid
in the movie Jerry Maguire. Im going to destroy this guy, I thought. Wrong. He
was incredibly tough. We ended going up into overtime during our match and
at the last minute I was disqualified because my thumb got caught in his singlet.
My dream of being a State champion died immediately. Forever. I wanted to dig
a hole under the stadium bleachers and disappear. I remember hiding in one
of the giant locker rooms and thinking that there was no way I was going to go
back out and wrestle again.
Working my way back through a 32-man consolation bracket was the last thing I
wanted to do. Actually, it was the second to last thing I wanted to do. Facing my
family, friends, and teammates was the last thing I wanted to do. But then I started
to figure that it was more embarrassing to keep hiding in the locker room than
it was to go out and wrestle again. So, after a few more minutes, I stood up and
walked out of the locker room to wrestle my next match.
31
Ch. v
Ch. v
Ch. v
Ch. v
Ch. v
want to let your family or teammates down, and The name of the [MMA] school
is kind of riding on you. You have to represent for your school. The paradox is
that they use their fear of embarrassment as motivation to override their fear. In
other words, the possibility of embarrassment gives them courage.
The tenth and final thing courageous people do is develop an on/off switch. In
college, I was one of those wrestlers who was always switched on. I constantly
trained and would warm-up excessively before a match. Sometimes I would
exercise for hours before a big match. I had no off button. This was to
my detriment. I remember watching some wrestlers take naps before their
matches. Theyd literally fall asleep until ten minutes before and then go out
and wrestle. I thought these people were idiots. But a lot of them wrestled
incredibly well. Better than me. Why?
Studies show54 that experienced paratroopers and bomb-disposal operators
maintain one large advantage over their less-experience counterparts in that they
are better able to adjust their level of arousal to on-duty and off-duty periods.
That is to say, they can switch on and switch off more discriminatively.
Courageous people have an on/off switch. Worrying constantly and staying on
high-alert will not help you override fear. Just the opposite. High-alert behavior
will make you more fearful. A better strategy is to turn off your mind until just
before its time to perform. Of course, you need to train and prepare thoroughly
(see #8), but you shouldnt get stuck in preparation mode. Bold people are on
or off. They dont have an in-between.
Ch. v
Quit being a baby. The lady sitting next to me was looking at me amused
with a half-cocked grin on her face. I laughed and said, What? Put your big
boy pants on, youll be fine. She was slouched back in her chair, completely
relaxed, with her knee posted on the seat in front of her. Despite being in her
50s, she was chewing gum rapidly and smirking like an arrogant teenager. I
liked her immediately. We ended up talking, and during our conversation I
found out that she was a very successful sales manager for one of the worlds
biggest pharmaceutical companies. She was also a hockey coach. Right as we
touched down I asked her, Whats the secret for coaching people successfully?
She said, Coaching hockey players in a match is like mentoring people in life.
You cant prevent or control the fights, but you can prepare people for them.
You have to be hard as a nail, and you have to really care too.
Ch. v
be tough and tell you exactly what you need to do to reposition yourself for
personal and professional success. They are willing to be tough, but fair.
When I was in high school, I went to the 28-Day J. Robinson Intensive Wrestling
Camp solely because it had the reputation of having the meanest coaches and
counselors. The camp fills every spot, every year, and has done so for over
30 years. I went through 4 grueling workouts a day led by the most callous
and coldblooded people I had ever met. And when it was over when I had
finished the 15-mile graduation run I gave my biggest thank-you hugs to
the counselors that treated me the worst. Deep down I knew that the harshest
counselors were the ones that cared the most about me. They were completely
engaged in developing others. It takes fortitude, foresight and determination to
stretch people past their own self-imposed limits.
A true leader works to make himself replaceable. At least in the eyes of his protg.
As mentor, your goal should be to create leaders, not followers. There are five
keys to doing this. First, you must paint a crystal clear picture of what you want,
then disappear. The average manager creates a pencil sketch of what she wants
done, bombards her employees with an onslaught of minute tasks, and confines
the means by which they are allowed to accomplish each one. Instead, show your
subordinates exactly what success looks like. Create a vivid picture that will inspire
and focus them. Then vanish. Dont micromanage and dont handhold.
Second, you have to stop fearing other peoples strengths. Holding other people
back takes more work than pushing both them and yourself forward. Moreover,
being in a leadership position and using your influence to limit other peoples
success is pure evil. Stop being afraid. A leaders legacy is defined by the victories
of her protgs. Third, you need to resist the pull of destructive emotions. Your
goal is to be as hardhearted as possible against negative and weak feelings,
while supporting and amplifying positive, strong feelings. If your subordinate
breaks mentally and gives up, whines, or cries ignore it. Likewise, if they get
heated or resentful do nothing. Do not take it personally. Battle the urge to
respond to destructive emotions. Allowing someone to cry on your shoulder or
38
Ch. v
firing back an angry insult is soft and selfish. Instead, help other people channel
their frustrations into being productive and becoming more self-reliant.
The fourth key to turning people into strong leaders is to inspire them, not
threaten them. Being a tough but fair is a delicate art. Its like walking a tight
rope strung across someone elses soul. Every step you take on the rope sharpens
him, but if you fall, you crush his spirit completely. Use inspiration as your
balance bar. Be tough, but be encouraging. Finally, communicate what youre
doing. The fifth key to creating leaders and not follows is to tell them exactly
what youre doing. Dont keep the fact that you are developing people a secret.
Theres a big difference between being a hard-ass and just being an ass. You
can have zero tolerance for failure and excuses, and connect with and care
about someone at the same time. Communication bridges the gap between
tough and love. Explain why you are being harsh and how it is going to help.
Impart everything you have to offer so that you are no longer needed. That is
the goal of a true leader.
Ch. v
The second mistake is always asking for opinions. I like watching creative
people accept awards. Every now and then theyll give you a glimpse into
their creative process, including how they stay inspired and keep coming up
with cool ideas. One of my favorite acceptance speeches was given by Quentin
Tarantino at the 2013 Golden Globe Awards when he won Best Screenplay
for Django Unchained. During the speech, he thanked his group of friends
for listening to him talk out his ideas for different movie scenes without
them offering any advice or feedback whatsoever. According to Tarantino,
this process allows him to hear his ideas through other peoples ears without
getting his ideas contaminated. He went on to say that his process encourages
him more than anything else he does. In the same way, you should constantly
externalize your goals and the overall vision you have for your life. But, when
you do, dont expect other people to validate you. And dont ask for their
opinions. This will help you keep your edge. Too many opinions have a way
of turning a hard purpose into a soft and shifty wish.
The third mistake emotionally intelligent leaders must avoid is being vulnerable
without being confident. There are limits to how vulnerable you should be.
Too much vulnerability, by itself, turns people into crybabies. If you talk
about your feelings without following it up fairly quickly with action, youre
wasting your time (and everyone elses time). A better goal is to be authentic.
Authenticity is a combination of vulnerability and confidence. Its not an easy
combination to pull off. It might take you a little time to figure out the best
course of action, but your goal should always be to move from thinking and
feeling to action as quickly as possible.
The fourth mistake is relying too much on other people. The Universe trends
towards disorder. Things dont just happen. Nothing magically falls into place.
Anything left to chance will go wrong. Other people will not act on your
behalf or promote your interests without reason. And this is all great news. It
means that life is 100% fair. If you want something done right, do it yourself.
If you want someone to do something for you, give him or her a real reason
to do it. Pay them or appeal to their self-interest in some other way. Create
40
Ch. v
order. Control everything you can or get someone else to control it for you.
Ignore everything you cant control but realize that you can usually control
more than you think.
The fifth mistake is caring what others think of you. I read the book The
Fountainhead in college, and theres this great scene where a character named
Ellsworth Toohey, after spending several years trying to destroy the reputation
of a brilliant architect named Howard Roark, finally meets Roark face-to-face.
When they meet, Toohey says, Why dont you tell me what you think of me?
In any words you wish. No one will hear us. But I dont think of you. The
end. That was Roarks only reply. Toohey spent his life obsessing over Roark
and trying to destroy him. But Roark hardly even knew that Toohey existed.
Roark was too focused on his own life and his own goals.
The sixth mistake emotionally intelligent leaders must avoid is toning down
their personalities. Having a big ego is not necessarily a bad thing. Your ego
is really just your sense of self. Its your identity. With this definition, you
should have a very strong ego. The problem is that most people have a very
weak sense of self but they have a very strong desire to look good and be cool.
If you spend all of your time trying to be cool, youll never have an impact.
Instead of focusing on being cool, focus on finding your purpose in life. Then
turn that purpose into an actionable message that other people can relate too.
Yes, your message should be bigger than yourself. But if its not, dont tone
down your personality, tone up your message.
The seventh mistake to avoid is leading from the front or behind. Emotionally
intelligent leaders lead by example. They lead with, not against. The key
to leading by example is not acting better than the people youre leading.
Make it your mission to bring people to your current position. And resist
the temptation to hold them back when they catch up with you. Instead of
holding people back or pushing them forward, lead from the side.
The eighth mistake emotionally intelligent leaders should avoid is being soft.
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Ch. v
Its easy to jump onto the soft side of helping others. After all, its the in thing
to do. Its politically correct. Today, everyone goes on and on about being
positive, sharing feelings, and writing down how much they love themselves
and humanity. Helping people requires realism. This means telling real stories
and tapping into your masculine side, not just your feminine side. Everyone
has both, but when it comes to self-help, most people make the mistake of
being too feminine. Try butching it up a bit. Your influence as a leader will
go a lot further if you play to both sides.
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CHAPTER VI
AvOID
DREAM-KILLERs,
ATTRACT
ACTION-TAKERs
~ Will Smith
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Ch. vI
In 7th grade the most popular clothing brands were Mossimo and No Fear. These
brands were popular because they were high priced and only available at these
specialty skater-type stores. Oh, and those Adidas Samba shoesthey were really
popular too. Only the coolest kids wore Mossimo T-shirts and Samba shoes. I
wore crap. My family didnt have a lot of money when I was in middle school
and my wardrobe consisted of three cheap flea-market shirts, the kind that have
a dragon or three wolves howling at the moon on the front, and a pair of K-Mart
jeans with holes in the knees. I did my best rotating the shirts so it looked like
I had a different one to wear every day dragon on Monday, three wolves on
Tuesday, free 7-UP T-shirt from the grocery store on Wednesday, then dragon
again on Thursday and so on. But one day I got called on it.
This kid in my social studies class asked me really loudly before the teacher came
in, Isaiah, didnt you wear that shirt this week already? Gulp. I shook my head.
Then he took out a piece of paper documenting what I had worn that week.
Monday: dragon. Tuesday: three wolves. Wednesday: 7-Up, Thursday: dragon.
I remember everyone, especially the popular girls, being silent and just looking
at my shirt. It was clean though. Really. I swear. You know when people say they
felt 2-inches tall? I didnt feel that way but I felt like I didnt exist. Or maybe I felt
like I didnt want to exist. And then I felt angry. I wanted revenge. I spent the rest
of the year committed to getting back at that kid. I was so obsessed with him that
my grades started to suffer. Then we got in a fight and were both suspended. The
ironic thing is I still only have 3 T-shirts.
Life is full of rotten people who want nothing more than to take you off track.
Usually, you can avoid these people without really trying. But once you start taking
action to make your life better once you start being a leader these people will
come out of the woodwork. By stepping away from the herd, you expose not only
yourself, you also expose the people in the herd that are sitting on the sidelines
of their own lives. Many of these people will take action to pull you back into the
herd. This is called crab syndrome, or crab mentality. If you catch a crab and put
him into a lidless bucket, he will climb out and escape. But if you put two or more
crabs in a bucket together, as soon as one tries to climb out, the others will grab
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Ch. vI
the escaping crab by the legs and pull him back down. This process gets repeated
over and over and no crab ever escapes. The only way to keep your focus and keep
moving forward is to never get in the bucket with the other crabs in the first place.
To do this, you have to learn to identify crabby people as quickly as possible. To
date, there are 22 different types of crabs 14 youll see in your personal life and 8
youll see in your professional life. These people will kill your dreams and keep you
from being an emotionally intelligent leader. When you spot one of these people,
do not waste your time trying to change them. Instead, avoid them completely.
Ch. vI
been used to describe people who suffer persecution and death for advocating,
or refusing to renounce, a particular belief. The modern definition of a martyr
is someone who preaches self-sacrifice and plays the victim card in order to
gain influence over people. Modern-day Martyrs will come into your life every
now and then and try to control you with guilt. They will position themselves
on the moral high ground and use obligation to get you to do what they want.
Be especially cautious of people who try to make you feel responsible for their
happiness. No one is responsible for someone elses happiness.
The third type of person emotionally intelligent leaders avoid is the Goat. Goats
are those wildly charismatic, big-talking, and full-of-luck people who seem
to get away with everything. These people have many strengths, and, they are
extremely devious. Goats love to sabotage other peoples goals. They may seem
slippery or chaotic but they are in fact very sure footed and know exactly what
theyre doing. Goats symbolize creativity, vitality, and evil all at the same time.
In nature, goats are sure-footed animals who are more at home on dangerous
mountain tops than on flat ground. They survive by being agile and creative. In
Greek mythology, the god Pan is shaped like a goat and is known for his virility
and ability to regenerate. In many religions, including Judaism and Christianity,
the goat symbolizes a fallen angel a demon. Together, this is a dangerous
combination. Goats have little ambition beyond convincing others to make
bad decisions. If you find yourself constantly making bad decisions every time
youre around someone in particular, its time to cut them out of your life.
The fourth type of dream-killer to avoid is the Elephant. An elephant never
forgets. Elephants are those people who will never let you live down past
mistakes or past, lowly positions that you once held in life. Elephants will try
to bring you down by tapping into two psychological phenomena: imposture
syndrome and negativity bias . Imposture syndrome is characterized by the
inability to internalize your accomplishments. Its that voice in your head that
creeps up every now and then telling you that youre a phony and its only
a matter of time until people find out. Negativity bias refers to your brains
preference for negative information over positive information. Studies show
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Ch. vI
that negative information is quickly routed through your amygdala and into
your long-term memory banks while positive information has to be held in
your awareness for more than 12 seconds in order to be stored in your longterm memory banks. Dont let an Elephant pull you back into the past. Keep
moving forward. Meditate on positive information and practice coaching
not criticizing yourself internally.
The fifth type of person you should avoid is the Hater. Haters are people who
want to be on top but dont want to work to get there. Instead, they want to
push everyone else around them down so it will seem like theyre on top. This
is what the kid in the story at the beginning of this post was trying to do
raise himself up. He wanted attention. And keeping track of my wardrobe was
an easier way of getting attention than being an A student or a star athlete.
Haters are losers. But they are also great sources of motivation. The key is to
get back at them in the right way by living the best life possible.
Ch. vI
own image, falls in love. He lays by the pool looking at himself year after year
until, one day, after realizing that his love will never be returned, he dies. People
who always take and never give or who are too afraid of failure or looking bad
should be avoided. You cant help them and they certainly wont help you.
The seventh dream-killer that emotionally intelligent leaders avoid is the Nemesis.
Weve all met someone who we just cant stand. We do our best but this person
keeps rubbing us the wrong way and, for whatever reason, they stay stuck in our
heads. The Nemesis is this person. You dont like them and they dont like you.
Youre both out to get revenge on each other and you both know it. Over the
years, Ive realized that the people who stick in my head are those who challenge
my ego. Whatever I find annoying in them sheds light on something I either
dont like in myself or something I like too much in myself something like a
skill, talent or personality trait that I see as significant. Either way, the sticky part
of this person is at odds with my identity and the only way to fix it is to turn
the mirror on myself, not them. A Nemesis is nothing more than a distraction.
Competing with other people wont make you better, it will take you off course.
A better strategy is to compete with yourself. This will ensure that you stay
focused on what really mattersyour dreams and your path.
The eighth type of person to avoid is the Ares. Ares-type people love conflict. They
are addicted to drama and to winning at all costs, even if theres nothing to be
won. In Greek mythology, Ares is the god of war. He is the son of Zeus and Hera
and one of the Twelve Olympians. Ares symbolizes violence and barbarism the
sloppy side of war. This is in contrast to Athena who symbolizes strategy and military
command. A recent study found that ignoring confrontational, Ares-types increased
the ignorers intelligence and productivity. Researchers examined 120 participants
who were asked to talk with or ignore offensive people. After four minutes of
interacting with these people, each participant was given a thought exercise that
required good concentration. The participants who ignored the offensive people
performed better on the thought exercises than the participants who engaged with
the offensive people. Any time spent trying to correct or even understand an Ares
is a waste of time. You are better off ignoring these people altogether.
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Ch. vI
Ch. vI
months they moved me to a different state and set me up in a penthouse with a new
car and a new wardrobe. But, it came at a price. All of my free time disappeared
and my personal dreams started to disappear too. It wasnt their fault. My dreams
were just different. So I jumped ship. Fat Cats are those people who will come
into your life and sweep you off your feet. They will show you a world you never
seen and youll be too awestruck (or maybe dumbstruck) to determine if its really
right for you. Just dont stay dumbstruck for too long. Make sure youre always
flying towards your own dreams, even when youre flying high. After all, youre
not really flying high if someone else is holding the kite string.
The twelfth dream-killer that emotionally intelligent leaders avoid is the White
Whale. Its healthy to look up to other people. Success leaves clues and if you find
someone who has everything you want then by all means you should learn from
them. But, you shouldnt chase them. In the book Moby Dick, Herman Melville
tells the story of Captain Ahab and his pursuit of a ferocious, elusive, and giant
white whale. The whale, Moby Dick, is Ahabs Nemesis. The story is narrated by
a character named Ishmael who meticulously describes Captain Ahabs voyage on
the whale ship Pequod. The entire book is about Ahabs obsession with conquering
Moby Dick and everything that goes into doing this. But, by the end of the book
(spoiler alert), Ahab and most of his crew die. They are killed by the white whale.
Eventually, someone will come into your life who you see as a hero or an idol.
Youll want to be them, or at least be like them. If you let this obsession go too
far, youll spend your entire life chasing after them. This is a mistake. You should
never sacrifice who you are to the impossible future of being someone else.
The thirteenth type of person to avoid is the Mooch. The Mooch is a needy,
melancholy person who manipulates you into acting on their behalf. These people
will put you on a pedestal just so they can beg at your feet. Mooches love acting
like they need to be saved and that youre the only person who can save them.
They will constantly seek out your help and attention. And then, when you cant
help them, theyll act like Martyrs and Black Cats. A cold heart is the only cure for
a Mooch. You have to stop helping them. Otherwise, you will become their crutch
and make it that much harder for them to stand on their own.
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Ch. vI
The fourteenth type is the Looter. In graduate school, my mentor would try to use
threats to motivate me and other people in the lab. Hed yell things like, Do this
now or Im writing a letter to your Department! Or hed shout, Im the boss!
which sounded more like a plea for help than a threat. Looters are people who
try to make you do things by force. At the core of a looter is a bully, or maybe
someone who was bullied and now wants to get revenge on their past by being a
bully. Looters are only really a problem when they have power over you, like when
theyre your boss, teacher, or some other gatekeeper. You should always stand up
to the Looters in your life. Set firm boundaries right away and dont give them an
inch. If you give an inch, theyll take a mile. Keep them at a distance and then sit
back and watch them self-destruct.
Ch. vI
But now, instead of telling others the truth about how they achieved success,
they lie and say that the Universe will just give everyone whatever they want.
Dont buy into this. Its simply a high-level ruse used to hold others back.
The third type of person to avoid is the Magician. Magicians are people who
create fake or inferior products, using smoke and mirrors to sell these products
to the unsuspecting public. Magicians include those people who take someone
elses product or content and pawn it off as their own. Instead of repurposing and
improving the work of others, they simply rebrand and ship it. Magicians worry
about design and style over content and function. Steer clear of these people
in business. They will ruin both your personal and professional reputation.
The fourth type of person that emotionally intelligent leaders avoid is the Guru.
Gurus have a way with words. They can stand in front of an audience and make
everyone stare in awe at their amazing stage presence. These people are great
communicators and influencers. The problem is that theyre communicating
pure fluff. Nothing they say is concrete or actionable. Todays world is full of all
kinds of gurus and life coaches. Be careful to keep the fluffy ones out of your
life. Theyll distract you, take your money, and leave you right where you were.
The fifth type of person you should avoid is the Pyramid. Pyramids are people
without qualifications who try to sell you something that shows you how to
sell something to someone else. People like this are easy to spot. They usually
have a gigantic online presence and a massive number of followers but are
otherwise unknown. These people sell products and services and tout all kinds
of business and marketing advice. The only problem is they dont have any
kind of actual business experience whatsoever. Instead, they rely completely
on affiliate marketing and self-created informational products for credibility.
Whether someone is trying to sell you a box of jewelry, a makeup kit, or a
timeshare package or an online course or access to an exclusive group
make sure that what youre signing up for is credible. Do your homework and
ensure that all of the people involved in the program have real world experience
in whatever theyre teaching.
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Ch. vI
The sixth type of person you should avoid is the Siphon. The Siphon is similar to
the Mooch in that they are a on your resources. Siphons will make every part of
your life worse. These people will suck up your time and energy until you have
nothing left. They will ride your coattails and eat away at you simultaneously.
Siphons are exhausting. Dont let guilt and obligation coerce you into keeping
these people in your life. Cut them off. Right now.
The seventh type of person to avoid in your professional life is the Busybody.
Busybodies are extremely organized and detail-oriented. The problem is that
theyre obsessed with the wrong kinds of details. Instead of being focused on
improving professional systems and processes, these people are focused on putting
out fires and perpetuating personal gossip. Busybodies simply cannot shut up
about little, irrelevant details that no one else cares about. Theyre always busy,
but never productive. And they constantly cry about not getting the credit they
deserve. Avoid these people at all costs.
The eighth and final dream-killer to avoid is the Quack. The Quack lacks the patience
and the intelligence to dig deeply into a particular system. Instead of gathering
data and performing actual science, the Quack skims the work of others and uses
pseudoscience to make money off of others. Be wary of people who regurgitate
case studies and scientific experiments, especially if theyve never worked for a
business or performed an actual scientific experiment themselves. Doing some
A/B testing with Google Adwords does not make you a scientist. Neither does
reading a peer-reviewed journal article abstract online. Real scientists and other
high-level professionals have in-depth knowledge of their particular fields, which
allows them to make intricate connections both quickly and correctly. Quacks
cannot do this. Quacks are all show. Stay away from them.
Ch. vI
this professors lab, which was something that all first year graduate students
did, and this wasnt the best start. When I told him what happened, he paused,
looked me dead in the eyes, and said dryly, Perhaps, in the future, you
might want to be more careful when handling your spermatozoa. I started
laughing. He smirked, told me it was okay, and helped me map out a plan
for repeating the experiment the following week. I spent as much time as I
could around this professor throughout my graduate school career. His wit
energized and entertained me and his detailed knowledge-base helped me
stay focused and organized.
Sometimes its hard figuring out who is good for you and who is bad for
you. You might think that staying away from negative people is enough to be
successful, but its not. You also have to surround yourself with people who
will bring out the best in you people who you can learn from and who have
strengths that you dont. The key to being an emotionally intelligent leader
is knowing which types of people to invite into your professional life. When
it comes to advancing your career, there are eight people you should stay as
close to as possible. The first type of person is the Firecracker. Firecrackers
are witty, charismatic, and always full of ideas. They have tons of energy and
are always popping off at the mouth. At first glance, you might mistakenly
label a Firecracker as arrogant or rude. But, in reality, these people are
incredibly good-hearted and always want to bring out the best in others.
Sure, they are feisty, bold, and quick to challenge you, but they do so in a fun
and encouraging way. Keep firecrackers close to you. These people will help
you stay energized and present. They will make you think and will help you
slowly chip away at all of your limiting beliefs. In business, Firecrackers add
incredible value to any sales and marketing team. Dont worry about these
people ruining your professional reputation. They are exactly what you need
to keep your products and services fresh and exciting.
The second type of person to keep close to you professionally is the Oracle.
Oracles are those rare, intelligent people who can see the end from the
beginning. They are visionaries who live rich internal lives and who can look
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Ch. vI
at everything from a birds eye view. In ancient Greece, Dodona was the oldest
and wisest Oracle. She was commonly consulted by private citizens who had
personal problems and was thought to speak through the rustling of oak leaves
at a secluded site in Northwestern Greece. Ancient citizens would scratch their
questions on lead tablets and receive a simple yes or no answer from three
priestesses who represented the Dodona. Modern day Oracles, like Steve Jobs
or Larry Page and Sergey Brin, are very similar to their ancient counterparts.
Very often, they are loners with introverted personalities who predict (or
change) the course of humanity with their long-term mindsets. If you have
big goals for your life, make sure you surround yourself with as many oracles
as possible and consult with them frequently.
The third type of person emotionally intelligent leaders surround themselves with
is the Wizard. If Steve Jobs was the oracle at Apple, then Steve Wozniak was the
Wizard. Wizards are innovators. They are the scientists, engineers, and architects
behind the worlds most amazing inventions. These people do the most difficult
thing in the world: create something from nothing. No matter what youre trying
to build, wizards will help you build it better and faster. Wizards make up the
brilliant R&D, programming, and design teams at the worlds top companies.
Without wizards, all ideas would waste away.
The fourth type of person to invite into your professional life is the Linguist.
Linguists are people who excel at wordplay. They are able to organize their thoughts
into oral and written forms of communication to motivate, entertain, and teach
other people. Linguistics is the study of language form, meaning, and context.
P ini was the worlds first known Linguist. He was a Sanskrit grammarian from
ancient India whose earliest work dates back to 500 BCE. In particular, P ini
was responsible for formulating the 3,959 rules of Sanskrit, creating a type of
grammar known as Ashtadhyayi. Modern day Linguists are authors, bloggers,
public speakers, columnists, scientific writers, and communicators of all types.
You might be tempted to take these people for granted, especially in todays world
where content has become a commodity. This is a mistake. Whoever creates the
stickiest content, controls the conversation. From memes to mission statements
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Ch. vI
Ch. vI
bands. In todays world, a Battering Ram is a misfit who refuses to hesitate when
faced with failure, insult, or isolation. Two often misunderstood characteristics
of these people are their intense energy levels and their confident, borderline
arrogant, demeanor. Dont misunderstand the Battering Rams in your life. Their
intensity and overconfidence are simply the reinforcements they need to stay
strong while they are bashing against the walls of new frontiers. If you find
yourself lacking initiative in any way, start surrounding yourself with as many
Battering Rams as possible. These people know how to execute and will get a
job done no matter how many walls are in their way.
The seventh type of person to invite into your life is the Encyclopedia. Encyclopedias
are exceptionally structured and exquisitely detail oriented. These people excel in
implementing and sustaining professional systems and processes. They are the
oil that keeps all organizations running smoothly. Growing up, I used to go with
my Dad to the school he taught at after hours to play in the gym while he graded
papers. After arriving, my Dad would circle the halls and have a 5-10 minute
conversation with each and every custodian or secretary still left in the building.
One time I asked him why he went out of this way to talk to all of these people. He
said for two reasons: one, the custodians have all the keys, and two, the secretaries
control all of the paperwork. I didnt understand him then but I understand him
now. Encyclopedias are the easiest people to take for granted. They operate under
the radar and take care of very tactical operations. But, they are still incredibly
important. To understand just how important these people are, compare your worst
customer service experience to your best customer service experience. The difference
between the two is nothing more than the operating procedures maintained by the
Encyclopedias at each respective company. Sure, management creates a vision for
what the customers experience should be. But its the Encyclopedias who will ensure
that the vision is carried out correctly. If details put you to sleep, then you need to
get an Encyclopedia in your life as soon as possible. Encyclopedias will keep you
organized and help you hit the tactical benchmarks that you might be overlooking.
The eighth and final type of person that emotionally intelligent leaders surround
themselves with is the Hacker. Hackers are half Oracle and half Encyclopedia.
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Ch. vI
They are able to see both the overall vision for a business, as well as the processes
that keep the vision in place. Hackers are those people who can deconstruct
these processes, test each piece individually, and then put the best components
back together to create better vision for the future. How did Twitter become
so popular during the meteoric rise of Facebook? When it began, Twitter was
simply a way to tell the people following you, in 140 characters, what you were
doing. But Facebook already had a status bar, right? Twitters success stems
from the fact that it was able to hack out the best part of Facebook, improve
it, and repackage it. As a result, they now dominate the status update market.
Hackers are scientists. They create paradigm shifts by testing different parts of a
process over and over again until every piece is optimized. If you dont have the
time to test the various parts of your business or life, then start making friends
with some hackers. The amount of time and energy these people can save you
is incredible. If youre not hacking, youre slipping.
58
CHAPTER VII
~ Norman Mailer
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Ch. vII
After high school, Steven Spielberg got his start in the film industry by sneaking
into Universal Studios, commandeering61 an unoccupied office, and introducing
himself as a producer on movie sets. By the age of 30, Spielberg had directed
two of the top-grossing films of all time: Jaws and Close Encounters of the Third
Kind. Bill Gates created a computer program that allowed him to tamper with
his high schools scheduling system. Gates put himself in classes with hot girls
and removed himself from Friday classes altogether. He is now worth over 70
billion dollars. Warren Buffet tried to write off his bicycle as a tax deduction
for delivering papers at the age of 13. Buffet is worth 60 billion.
Emotionally intelligent leaders are defiant. A 37-year longitudinal study that
followed 1,000 schoolchildren62 from the age of 10 to adulthood found that kids
who did things like got traffic tickets, got in fights, cheated on tests, skipped
school, partied, defied their parents, and quit their jobs were much more likely to
start their own successful businesses as adults. Another study by researchers out
of UC Berkeleys Haas School of Business confirmed that defiant people are more
likely to be successful entrepreneurs63. And successful entrepreneurs comprise the
largest groups of millionaires in America and most of the world. In the book, No
More Dreaded Mondays, Dan Miller shows that self-employed people make up
less than 20% of the workers in America but account for almost three-fourths
of the millionaires. Business owners, including online business owners, comprise
74% of all millionaires in America. Senior Executives, such as company CEOs
and CFOs like Jack Welch make up 10%. Doctors, lawyers, and other people with
advanced degrees make up another 10%. Salespeople and consultants make up
5% and the remaining 1% belongs to stockbrokers, inventors, actors, directors,
authors, songwriters, athletes, and lottery winners.
Ch. vII
anymore, mostly because we were never really friends. We were fake friends. They
only liked me when I acted like them. When you choose to be yourself and stick
out, youll attract friends who are like youthe real you. And youll be friends
with them for life because youll like all of the same things and have all of the
same goals. Sure, I still find myself chasing someone elses friendship every now
and then. But then Ill notice what Im doing pretty quickly and stop. There are 7
billion people on the planetwhy chase a few just because they dont like you?
Second, youll get bigger paychecks. It seems like everyone is calling themselves
an entrepreneur these days. But in reality, only about 13% of the population64
is involved in a real startup. Yet, this population accounts for 74% of all
millionaires. If you work really hard for someone else and do your best every
day to fit in at the office you might be lucky enough to one day make a 6-figure
salary. But if you have bigger dreams if you ever want to make 7-figures
or more, then you better stop doing what youre told and start sticking out.
Third, youll get promoted faster. People who have enough self-confidence to
stand alone climb the corporate ladder faster. Recall the study involving 242
MBA students from Chapter 2. The study found that a personality trait called
self-efficacy, or a do-it-myself attitude, sets people apart from their lower
performing peers. Self-efficacy is the belief that you are able to accomplish a
particular goal on your own. By being an emotionally intelligent leader, your
levels of self-efficacy will continue to climb.
The fourth advantage of being an emotionally intelligent leader is youll have more
customers. Fitting-in is bad for business. The more you try to make your product
like other peoples products, or the more you try to make a product for everyone,
the less it will sell. Youll have fewer customers because youre product wont offer
anything different or new. Misfit products are those that dont fit into the mass
market. They offer massive value but only to a few individuals. Your goal should
be to dominate a tiny niche market and grow out. Dont try to spread yourself
out over every market and grow in. It doesnt work. The only way to own a niche
market is to stand out from the rest of the market. This means creating misfit
products and testing and iterating them until you find misfit buyers.
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The fifth advantage is having more time. Time is money. But most people treat
their time and money very differently. They put their money in a bank and guard
it fiercely but freely give away their time to just about anyone. Protect your time.
Take five minutes right now to calculate what an hour of your time is worth.
Start with how much you get paid per hour at your current job. Then add at
least 10% on top of that. 10% is the bare minimum you should want to increase
your income by this time next year. Write down your number and keep it in
mind whenever someone asks you to do something for them or whenever you
feel like being lazy and watching trash TV for an hour. Is watching two Pawn
Stars reruns worth $40? Is it even worth $20?
The sixth advantage is increased adaptation. Emotionally intelligent leaders adapt
and grow quickly while people in large groups move slowly over the nearest
cliff. Have you ever gone to a meeting with 10 or more people and tried to get
anything done? Its impossible. Swarm-think prevents any useful decisions from
being made. And, even if a large meeting results in a good decision, the inertia
of the group will prevent it from being carried out. Everything will keep moving
in the same direction as before. Its simple physics. Newtons First Law of Motion,
or the Law of Inertia, says (in basic terms) that an object at rest will stay at rest,
forever, as long as nothing pushes or pulls on it and an object in motion will
stay in motion, traveling in a straight line, forever, until something pushes or
pulls on it. In other words, large objects keep doing whatever they were doing
until forced to do otherwise. And the larger the object, or the larger the group,
the more force necessary to make a change.
Ch. vII
the Girondins and the Jacobins. Conspiracy theories led to false accusations led to
mass executions of anyone marked as a counterrevolutionary. People were beat in
public, shot by firing squads, weighed down with cement and tossed from boats,
and more. In 1692 a couple of girls started having fits, diving under furniture,
and contorting their bodies in pain. The childrens parents blamed this behavior
on specific women, or witches in Salem. After a doctor confirmed that the girls
were possessed, the women were classified as witches and town officials arrested
them. More and more suspected witches were arrested based on stupid things like
having a mole or blemish or keeping a bottle of medicine in their bathrooms.
Altogether, 150 people were imprisoned, 25 were killed, including 19 who were
hanged, 5 who died in prison, and one man who was crushed by heavy stones.
In both cases, the violence was driven by the dull and reactive thinking of a large
group. Conforming activates the reward centers of our brains, which encourages
us to fit in more. If left unchecked, this can be a deadly cycle.
The eighth advantage is better brainpower. Based on prior experience and patterns
of response, the human brain predicts what will happen in a certain situation.
If the actual outcome of the situation is different from what the brain predicted,
an error occurs. This is called a prediction error65. Prediction errors teach the
brain how to respond better. The problem is that group opinions can initiate
prediction errors in your brain, even when the opinions are wrong. And these
false positives can confuse and de-energize your brain. Brain imaging66 studies
found that conflicts between the opinion of an individual and the opinion of
a group initiate a long-term conforming response in the brain. This response is
characterized by increased activity in the nucleus accumbens, the part of the
brain that monitors behavioral outcomes, and the rostral cingulate zone, the part
of the brain that anticipates rewards. When you see a group of people behaving
one way, your brain is going to try to conform. You can override this response
but it takes a lot of energy to do so. The only way to prevent the response from
happening altogether is to remove yourself from the group.
The ninth advantage is increased productivity. Research67 shows that incentives
reduce intrinsic motivation and creativity. For example, people who are offered
63
Ch. vII
$100 to solve a word puzzle will take longer than people who are offered no
money and solve it solely because they are interested. But cash isnt the only
incentive that hampers creativity. Group approval is an incentive. And like other
incentives, it will reduce your creativity. Creativity requires being novel, or
doing something in a new and improved way. Its impossible to create something
that stands out while simultaneously trying to make it fit into what you think
other people want. Similar research68 shows that working in groups can cause
individual creativity to suffer because each person will subconsciously ride on
the efforts of the group as a whole. The best way to keep your creative edge is to
be a misfit. You should only ask for feedback once you have finished creating a
draft on your own. And even then, listen selectively. Dont create out of a desire
to please others and dont rely on a group to help you be more creative.
The tenth advantage of being an emotionally intelligent leader is having less
obligations. Obligation is the currency of fitting in. The only way to conform to a
group is to become more obligated to it. This is based on the norm of reciprocity,
which assumes that people in a group will respond favorably to each other by
returning benefits for benefits, and will respond with either indifference or
hostility to being harmed. The more the group lets you in, the more you have to
do for the group. On a long enough timeline, youll become so obligated to the
group that refusing to give more will disrupt your biology. Studies69 show that
inhibitory processing, or refusing to reciprocate, can result in increased heart
rate variability and spastic prefrontal cortex activity. Once you start fitting in,
it can be really hard to get out. Misfits have more freedom because they arent
being pulled in a thousand different directions trying to please everyone.
64
CHAPTER VIII
LIFELONG
LEADERshIp
~ Mahatma Gandhi
65
Ch. vIII
LIFELONG LEADERshIp
Leaders never stop learning. Theres always some new and improved way of
living some new process that will change how people connect with each other,
conduct business, and partake in diversion. Make a decision to seek out this
new knowledge daily. Pursue new processes with fervor. This will keep you in a
position of leadership for a long time to come.
At the same time, commit to practicing timeless principles of leadership and
emotional intelligence. Processes will change, but principles, like the principles
presented in this book, will never change. The skills you need to master you emotions
and understand the emotions of others will always be the same. Likewise, the skills
you need to positively influence people and situations are constant. You will always
need to rule over your emotions with an iron fist and demand respect for yourself.
You will face challenges every day and each day you will have to decide: will I live
like a lion, or like a sheep? Will I cowboy up, or break down and cry like a baby?
The choice is always yours to make. Take responsibility for these decisions and
surround yourself with people who will empower you to choose wisely. Cut negative
people and bad influences out of your life forever. Refuse to fit in. Defy average
and normal and routine. Choose to go your own way. In this way, you with lead
yourself and others to a life full of happiness, success, and fulfillment.
66
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