TIPPING THE HEDGEHOG

Using Culture to Move and Communicate from Good to

Great

Ma. Susana I. Arcan

#147023
Management

Dr. Severino R. Sarmenta, Jr.

Communication and

Collins and Gladwell: A Nice Combo

My organizational communication is a combination of
James Collins Hedgehog Concept and Malcolm Gladwells
3 People Groups.

There is always that cultural influence in terms of handling business

matters that is: the organizational orientation, what it is made of,
its practices and most importantly, the levels of leadership.

Good to Great Jim Collins

The hedgehog concept is when [what you are deeply passionate about,
what you can be best in the world at and what drives your economic engine]
come together, not only does your work move toward greatness, but so does
your life. For, in the end, it is impossible to have a great life unless it is a
meaningful life. And it is very difficult to have a meaningful life without
meaningful work.
More precisely, a Hedgehog Concept is a simple, crystalline concept that
flows from deep understanding about the intersection of the following three
circles:
1. What you can be the best in the world at and, equally important, what
you cannot be the best in the world at. This discerning standard goes far
beyond core competence. Just because you possess a core competence does
not necessarily mean you can be the best in the world at it. Conversely, what
you can be the best at might not even be something in which you are
currently engaged.
2. What drives your economic engine. - All the good-to-great companies
attained piercing insight into how to most effectively generate sustained and
robust cash flow and profitability. In particular, they discovered the single
denominator that had the greatest impact on their economics.
3. What you are deeply passionate about. - The good-to-great companies
focused on those activities that ignited their passion. The idea here is not to
stimulate passion but to discover what makes you passionate.

Good is the Enemy of Great

This is a matter of complacency, settling for being good instead of

aiming for great. When people attain being good, they readily adapt to
it, not realizing that there is a gradation to better and best. That is why
very little of them become great.
Greatness is not a function of circumstance. Greatness, it turns out, is
largely a matter of conscious choice.
The good-to-great leaders never wanted to become larger-than-life
heroes. They never aspired to be put on a pedestal or become
unreachable icons. They were seemingly ordinary people quietly
producing extraordinary results. These are Level 5 leaders.

My Personal Hedgehog

What I can be best

What am I deeply

in the world at?

passionate about?

LEGAL WORK

BEING AN EFFECTIVE
COMMUNICATOR

What drives my
economic engine?
PARALEGAL WORK
Articulation:
1. What I can be best in the world at I would like to envision myself as a
good litigation person, a lawyer with a heart. I have spent and
sacrificed big and small things to finish my Bachelor of Laws. It was
truly a blood sweat and tears endeavor. It would be a complete waste if
I do not set my heart and soul into proving the causes of my future
clients.
2. What drives my economic engine Currently, I am doing paralegal
services to a lawyer. I write judicial affidavits and pre-trial briefs to
assist her in her court room activities. Aside from that, I also have legal
consultations for a select few (mostly, friends). I prepare contracts, and
other legal documents. For these, I earn enough to have my baon for
my next ADMU class.

3. What am I passionate about I am a sucker for good and effective

communication. It is not so much on the execution but on the actual
effort put into every endeavor. That is why I make it my goal to express
what I want as clearly as I can. My students are aware of this. That is
why I am blessed to get good projects from them, even from those who
are awfully (exceptionally) quiet in class. They turn in good projects for
Art Appreciation. I often like to think that they do so because they love
me more than they are frightened of me.

BHAG my Big Hairy Audacious Goal to become a good

litigating communicator who earns well (meaning fairly)

The Tipping Point Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social
behavior crosses a threshold, tips A, and spreads like wildfire. According to
Gladwell, the following people are present in every tipping:

Mavens - They do the research most of us dont want to do and

they find joy in passing along what they learn. If you have written
an article about an important topic, a maven is the type most
likely to find it (paralegal work);

Connectors - people-persons who introduce unrelated people

who then do commerce together. They are important not just
because of the number of people they know, but also the kinds of
people they know. They know people in different worlds;

Salespeople - They are charismatic people who can persuade

others even when the others are not convinced of what they are
hearing. They can sell anything.

My Possible Tipping Point

In client development,
We must communicate an idea that sticks by providing a solution to
potential clients problems, opportunities, internal changes, or external
changes;

To get the idea out there, I must have it where mavens will find it and
get it in the hands of connectors who will spread it. Lawyers can do this
by writing and getting articles published, putting the articles on their
website bios, by blogging, and by speaking to industry-based trade
associations. Association executives are mavens for their members.
They will spread good content you create that is valuable to their
members;

Next, look for opportunities to speak to groups of potential clients and

when you do, connect with them in a non-verbal emotional way. Finally,
remember there must be a context for what you are trying to
communicate that makes it important to those hearing or reading your
message. (http://attorneyjournaloc.com)

In Tipping My Hedgehog
Collins HEDGEHOG

+
Gladwells MAVENS, CONNECTORS &
SALESPEOPLE
(+ Ally Seekers)
=
BUSINESS SUCCESS

Sometimes you have to do less + have less to BE more.

To
To
To
To
To
To
To
To
To
To

be
be
be
be
be
be
be
be
be
be

more
more
more
more
more
more
more
more
more
more

rejuvenated.
rested.
focused.
powerful.
expansive.
creative.
loving.
joyous.
passionate.
purposeful.

To be more YOU.