Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
SR.
NO.
PARTICULAR
1.
INTRODUCTION
2.
PROJECT AT GLANCE
3.
GENERAL INFORMATION
5
6-10
PRODUCTION INFORMATION
RAW MATERIALS
MANUFACTURING PROCESS
5.
6.
PAGE
NO.
3
7
8
10
11-16
12
14
FINANCIAL INFORMATION
17-28
18
FINANCIAL PROVISION
21
22
PROFIT ANALYSIS
25
BALANCE SHEET
26
27
RATIO ANALYSIS
28
PERSONNEL INFORMATION
39-37
INTRODUCTION
30
31
33
34
36
37
7.
MARKETING INFORMATION
48-45
INERODUCTION
MARKETING MIX
39
40
MARKET SEGMENTATION
41
42
CONSUMER BEHAVIOR
ADVERTISEMENT & SALES PROMOTION
DISTRIBUTION & CHANNEL
43
45
8.
46
9.
CONCLUSION
47
10.
APPENDIX
48
11.
BIBLIOGRAPHY
50
INTRODUCTION
As a part of practical training, I have selected to prepare a product project report on Air
Coolers. There are mainly two types of coolers;
1. Room Coolers.
2. Temperature Coolers.
Evaporative type Air Coolers are used in peak summer season for cooling of rooms,
offices, hotels etc. In general Air Coolers are used for cooling similar areas and desert coolers are
used for larger area. Air Coolers basically consist of body, fan, water pump and control switch
etc.
An electric fan generally of exhaust fan type is mounted inside a louvered housing and
three vertical sides of the housing are fitted with filtered pads which are kept wet with help of
water pump. Rotation of fan mounted inside the body draws air from all the three sides through
wet pads. Thus, air gets cooled by evaporation of water and which is blown into the room.
But this benefits are not enough reasons to pursue an entire project in order to commence
such a business, a business person has to check the financial viability of the project also certain
questions to be answered like,
A genuine attempt has been made to answer all these questions with almost justification
possible in the following pages.
PROJECT AT GLANCE
ADDERSS FOR
SIZE OF UNIT
NAME OF PARTENERS
AIR COOLERS
SSI REGISTRATION NO
APPLIED FOR
NAME
ADDRESS
SHREEJINI VAS
3, HOSPITAL ROAD
PATEL COLONY
JAMNAGAR 361004
AGE
20 YEARS
QUALIFICATION
B.B.A
EXPERIENCE
FRESHER
Factory Location is the decision regarding geographical situation of the plant. This
decision is a very crucial one because it is not easily alterable and involves a considerably huge
amount of investment. The location of the factory plays a very vital role in success of failure of
the business. But this decision is affected by many factors, which are to be kept in mind while
selecting the location.
Registered Office:
ANGEL AIR COOLERS
SHED NO.3425,
BHAGYODAY ROAD,
G.I.D.C PHASE 3 DARED,
JAMNAGAR-361004, INDIA
Factory Office:
ANGEL AIR COOLERS
SHED NO.3425,
BHAGYODAY ROAD,
G.I.D.C PHASE 3 DARED,
JAMNAGAR-361004, INDIA
Industry Choice:
Many other industries are situated in this locality, and hence it is a
common choice of all the entrepreneurs in this business.
2.
3.
Market Proximity:
The location also provides proximity to the market in the sense that a
direct sale from factory is also possible.
4.
Transportation:
A transport facility with a good speed and capacity is needed to make
delivery on right time and at right place. While making a study of a location, an
entrepreneur considers the question of the availability of transport facilities. It
can be said that industries are largely depend upon transportation. In the firm we
use three vans to transport the finished goods to different cities.
5.
Rapid Sales:
As the factory location is nearer to industrial area of dared as well as
registered office locations are situated in the heart of the city, sales are bound to
increase at unimaginable rates.
MARKET POTENTIAL
10
11
RAW MATERIALS
The main raw materials required for manufacturing Air Cooler are as follows:
1. GI Sheet
2. Cooler Motor
3. Pump Vertical
4. Wire Net
5. Filter Pad
6. Switches
7. Cable ( 3 core )
8. Hardware Items
9. Consumable Stores
12
[1]
[2]
[3]
[4]
[5]
[6]
13
MANUFACTURING PROCESS
[1]
GI sheets are purchased from the local market and cut to size, louvers made and
bent for making the vertical sides, top cover and water pump. Filter pads are fitted in the
3 vertical sides and electric fan and vertical pump are mounted. On the grill is fixed
through which cooled air is brown out. Switches are provided in the front panel, vertical
sides, top cover are assembled together with screws/ nut and both assembled cooler is
then painted.
[2]
Assembled cooler is tested as per the requirement of ISO: 2000. The basic
requirements of the tests are as follows:
a)
Insulation Resistance Test :The insulation resistance between all electrical circuits, when measures at
normal room temperature with measure of 500 V DC.
b)
High Voltage Test :The electrical insulation all electric circuits shall be able to withstand high
voltage tests of 1000 V for single phase motors applied for not less than 2
seconds.
c)
Production Efficiency Test :Cooling efficiency and air delivery for various capacities of air coolers
shall be within the limits prescribed in relevant ISS.
14
[3]
[4]
[5]
Pollution Control Requirement:No Pollution control certificate is required for registration of the units for
manufacture of this item.
[6]
Energy Conservation Need:The design of the fan and electric pump should ensure minimum iron losses and
the cooler should be able to withstand cooling efficient and air delivery tests as per ISO:
2000
15
PRODUCT DETAIL
1) AG-100:
2) AG-125
3) AG-150
16
17
BHAGYODAY ROAD,
G.I.D.C PHASE 3 DARED,
JAMNAGAR 361004.
This is the location where all the infrastructure facilities are available. This location is called
G.I.D.C PHASE 3 DARED, and the survey.
Particulars
Land
[Table No.2]
Sr. No
Square Feet
Rate
Total Value
(Rs.)
2,500
1000
25,00,000
Particulars
Area
Factory
Go-Down
400
Office Room
400
1,200
Total
2,000
1) DETAILS OF MACHINERY:
[Table No.3]
No
Name of Machinery
Total value
(Rs.)
7,50,000
9,00,000
4,50,000
50,000
30,000
90,000
Multimeter
60,000
1,70,000
Total
25,00,000
Fixed Capital
Amount
(Rs.)
Land
25,00,000
Building
40,00,000
Machinery
25,00,000
90,00,000
Total
19
Particulars
Amount
(Rs.)
2,50,000
No. Of Days
requirement
1 Month
Raw Material
Administration Expenses
6,500
1 Month
22,000
1 Month
Current Expenses
15,000
1 Month
6,500
1 Month
3,00,000
Total
Owen capital
Amount
(Rs.)
73,00,000
Loan
56,00,000
Total
1,29,00,000
20
[Table No.7]
No.
Particulars
Amount
(Rs.)
Loans
(Rs.)
Own Capital
(Rs.)
Land
25,00,000
10,00,000
15,00,000
Building
40,00,000
26,00,000
14,00,000
Machinery
25,00,000
10,00,000
15,00,000
Other Expenses
3,00,000
3,00,000
Working Capital
36,00,000
10,00,000
26,00,000
Total
1,29,00,000
56,00,000
73,00,000
Amount (Rs.)
Ownership Capital
73,00,000
Total
73,00,000
21
1) DETAILS OF SALES:
[Table No.9]
No.
Details
Rate
Qty.
AG-100
7,000
230
Amount
(Rs.)
16,10,000
AG-125
7,500
300
22,50,000
AG-150
8,560
250
21,40,000
TOTAL
60,00,000
2) RAW MATERIAL:
[Table No.10]
No.
Details
1
Raw Materials
Monthly
(Rs.)
Yearly
(Rs.)
2,50,000
30,00,000
Per Person
Accountant
Monthly
(Rs.)
9,000
Office Boy
6,500
1,56,000
Unskilled Workers
3,500
2,94,000
Watchman
3,000
72,000
Total
22,000
6,30,000
22
Yearly
(Rs.)
1,0,8000
4) DEPRECIATION:
[Table No.12]
No.
Details
Amount
(Rs.)
Rate
Total
(Rs.)
Machinery
25,00,000
10%
2,50,000
Building
40,00,000
10%
4,00,000
Motorcar
5,50,000
10%
55,000
7,05,000
Total Depreciation
5) ELECTRICITY:
[Table No.13]
No.
Details
Electricity
Amount
(Rs.)
Total
(Rs.)
6,000
72,000
Details
23
Amount
(Rs.)
Total
(Rs.)
10,000
1,20,000
7) ADMINISTRATION DETAILS:
[Table No.15]
No.
Details
Monthly
(Rs.)
Yearly
(Rs.)
1,500
18,000
1,000
12,000
Telephone Expenses
2,000
24,000
Others
2,000
24,000
Total
6,500
78,000
8) INTEREST:
[Table No.16]
No. Details
Capital
Amount(Rs.)
Interest
(Rate)
Annual Rs.
Owners capital
73,00,000
10%
7,30,000
Borrowed capital
56,00,000
5%
2,80,000
Total
1,29,00,000
24
10,10,000
PROFIBALITY ANALYSIS
[Table No.17]
NO. Particulars
1.
Sales
(x)
Amt.
Amt.
Amt.
(2013)
(2014)
(2015)
60,00,000
64,00,000
72,00,000
Raw materials
30,00,000
33,00,000
36,30,000
B)
6,30,000
6,40,000
6,60,000
C)
Electricity
72,000
78,000
82,000
D)
1,20,000
1,37,500
1,51,250
E)
Interest on capital
7,30,000
8,03,000
8,83,300
F)
Depreciation
7,05,000
6,34,500
5,71,050
G)
Administrative Expenses
78,000
85,800
94,380
H)
2,80,000
2,55,000
2,25,000
(y)
56,15,000
59,33,800
62,96,980
3,85,000
4,66,200
9,03,020
Up to 1,80,000
Nil
Nil
Nil
20,500
28,620
32,000
Nil
Nil
60,000
Nil
Nil
30,906
20,500
28,620
1,22,906
3,64,500
4,37,580
7,80,144
Gross Profit
(a)=(x-y)
Less:
@ 10%
From 5,00,000 to 8,00,000
@ 20
8,00,000 or above @ 30%
(b)
Net Profit
(a-b)
25
BALANCE SHEET
[Table No.18]
Amt.
Amt.
Amt.
(2013)
(2014)
(2015)
Own Capital
73,00,000
80,30,000
88,33,000
Net profit
3,64,500
4,37,580
7,80,144
56,00,000
51,00,000
45,00,000
1,32,64,500
1,35,67,580
1,41,13,144
25,00,000
25,00,000
25,00,000
22,50,000
20,25,000
18,22,500
4,95,000
4,45,500
4,00,950
36,00,000
32,40,000
29,16,000
3,00,000
3,30,000
3,63,000
91,45,000
85,40,500
80,02,450
36,00,000
42,60,000
49,28,241
5,04,500
6,22,280
9,11,803
Inventory(stock)
1,65,000
4,74,800
6,20,650
42,69,500
53,57,080
64,60,694
1,50,000
3,30,000
3,50,000
41,19,500
50,27,080
61,10,694
1,32,64,500
1,35,67,580
1,41,13,144
PARTICULARS
Sources of Funds:
Total
Application of Funds:
Fixed Assets.
Land
Machinery
25,00,000
Less: Dep.
2,50,000
Motorcar
5,50,000
Less: Dep.
55,000
Building
40,00,000
Less: Dep.
4,00,000
Working Capital
x=
Current Assets
(a)
Less: Current liabilities
(creditors)
Net current capital
Total
(b)
y = (a-b)
x+y
26
BEP Analysis is must for every unit because it is to be represented to the banks while
applying for loans. A low break-even point is preferable because it shows that a firm can over its
cost within a short period of time.
No. Particulars
A
Sales
Variable Costs
C
D
E
Raw Materials
Repairs & maintenance
Interest on capital
Administrative Expenses
Interest on borrowed capital
Contribution [A] - [B]
Fixed Costs
Break-Even Point [D] [C]
Amount
(Rs.)
Amount
(Rs.)
60,00,000
30,00,000
1,20,000
7,20,000
78,0000
2,80,000
27
42,08,000
17,92,000
14,27,500
79.66
RATIO ANALYSIS
a.
b.
c.
28
29
INTRODUTION
Personnel management is a part of management that dealing effective control and use
of man power. Humans have dynamic nature different person are having different nature,
behaviors man ability etc. so it is challenging job.
In brief we can say that personnel management is concern with 4M that is man,
money, machine and market. The man is only very active and important factor of the Production
department in the organization.
30
RECRUITMENT
Recruitment
Advertisement
Contractor
Direct
recruitment
[Chart No.1]
31
SELECTION:
Receiving of applications
Education Status
Interview
Final Selection
Placement
[Chart No.2]
32
In this company worker are trained by the head of the department. They are given
necessary training. For the worker training is given mostly on the job so that not only employee
but also mgt. comes to know the problem and can take corrective action to avoid it.
There are two types of training are given in ANGEL AIR COOLER to employees:
33
PROMOTION POLICY
Promotion is a very good policy in the organization. It is a useful for both employees and
organization therefore the need of a formal systematic programmed of promotion and this
promotion programmed can be said to be promotion policy.
Promotion is given to a person when the work of any employees comes at satisfactory
level at that time. The person has been get higher job than the existing job with the increasing
responsibilities and more wages is to be given employees get a motivation when he is promoted
for higher job.
The ANGEL AIR COOLER is a private limited so that its gives the promotion to their
employees as per his agreement and the performance of any employees is found to be satisfied
than and then. The management of given the permanently set up in the organization. ANGEL
AIR COOLER not only consider seniority base but also consider the qualification of the
employee. So that we can say that the ANGEL AIR COOLER gives the promotion to his
Employees on the bases of seniority and qualification of the person.
Definition:
Promotion involves a change from one job to another that is better in term of
status and responsibilities.
34
TRANSFER POLICY
This transfer is a process of employees adjustment with the work time and place. A
transfer is a horizontal or lateral management of an employee from one job section department,
shift, plant or position to another at the same or another place where his salary status and the
responsibilities are the same it generally does not involves a promotion, demotion or change in
the job status.
35
PERFORMANCE APPRAISAL
correct decision regarding promotion, transfer, posting, etc. for the employees.
At ANGEL AIR COOLER they believe associates and managers who are engaged,
developed and stretched need to be rewarded. To pay for performance is one of the guiding
principles of ANGEL AIR COOLER Compensation strategy. They offer compensation and
benefits programs that drive the achievement of their business objective .Their compensation
and benefits is benefits is designed to attract , motivate and retain associates that share
ANGEL AIR COOLER Values and contribute to their high performance organization
36
Bonus:-Angel Air Cooler provides the facility of the bonus to their employee on well-known
festival like Diwali. Through this way organization can motivate the employee.
Special Leave: - Angel Air Cooler provides special leave to their employee on special
occasion like Marriage, and also in serious case. Company is not strict when they want to leave
for the genuine reasons if they have used their leaves.
Separate fund: - A separate fund has been created whereby workers contribute one-day salary
and the company is contributing the same. The money in this fund is proposed of workers.
NPS provides provided fund facility as per the government norms.
Entertainment facility: - Angel Air Cooler provides music system facility to the workers to
increase efficiency and to reduce burden of works. They have a good garden also if the employee
feel burden of work then they can go there to become fresh and enjoy good environment.
37
38
INTRODUCTION
Marketing compels all activities involved in the determination and the satisfaction
of consumers need at a profit.
39
MARKETING MIX
These four ingredients are closely interrelated. Under the system approach, the decision
inane area affects action in the other. Marketing mix decision constitutes a large part of
marketing management. Marketing manager is a mixer of all marketing ingredients and he
creates a mix of all marketing elements and resources. Marketing mix offers an optimum
combination of all marketing ingredients so that we can have realization of company goals such
as profit, return on investment, sales volume, and market share and so on. It is the profitable
formula of our marketing operations.
The elements or variables that make up marketing mix are only four.
Decision on Product or service
Decision on Price
Decision on Promotion
Decision on Place/distribution
40
MARKET SEGMENTATION
If a market is divided into two segments, one consisting of customers of metro cities and
the other consisting of customers of non-metro cities, the criterion adopted is geographic
segmentation.
Thus, there are different variables which can be used as criteria for market segmentation
like geographic, demographic, psychographic, behavioral etc. We follow geographic market
segmentation as our market for Air Cooler is concentrated mainly at Delhi, Mumbai, Chennai
and Bangalore.
41
CONSUMER BEHAVIOR
Todays companies are facing their toughest competition ever. These companies can
outdo their competition if they can move from product and sales philosophy to a marketing
philosophy. We spell out in detail how companies can go about winning customers and
outperforming competitors. The answer lies in doing a better job of meeting and satisfying
customers needs. Only customer-centered companies are adept at building customers, not just
building product. They are skilled in market engineering, not just product engineering.
Consumer behavior is main part of marketing department. In Angel Air Cooler consumer
satisfaction is important. Thus Angel Air Cooler provided good quality product and after sales
service to his customers and give extra benefit to customer. Angel Air Cooler makes different
types of air cooler according to his customer needs. Thus Angel Air Coolers high demand in
market.
42
ADVERTISEMENT
Advertising is one of the five major tools a company uses to direct pursue
communication to target buyers and sellers. In the modern business world of transmission of
ideals, thoughts, views and development we cannot imagine a world without advertising.
Advertising is one of the five major tools a company uses to direct pursue
communication to target buyers and sellers. In the modern business world of transmission of
ideals, thoughts, views and development we cannot imagine a world without advertising.
For advertising the 1st step is made is media selection. Angel air cooler uses following
media for advertising.
NEWSPAPERS
HOARDINGS
43
SALES PROMOTION
Sales promotion means special efforts made for sales. The importance of sales
promotion in modern marketing has increased mainly on account of its ability in promoting sales
and preparing the ground for future expansion. The main objective of sales promotion is to
attract the prospective buyer towards the product and induce them to buy the product.
Angel Air Cooler Issues stickers, calendars, and gives gifts to customers as well as
retailers, send greeting cards, etc.
The sales network of Angel Air Cooler in Gujarat, Maharashtra and other states.
44
DISTRIBUTION CHANNEL
COMPANY
DEALER
FINAL
CUNSUMER
[Chart No.3]
If company produce the consumer goods it is almost impossible for producer to sell the
product directly to the consumer.
45
Today, Air cooler proved its significance that it is a part of cooling. As there are very few
units in Saurashtra producing Air cooler, we have wider scope. Very first, our main aim is to take
over the market of Saurashtra. The unit will have an upper hand over the competitors due to
better marketing, personnel, finance & production within 2 years.
Due to high profit volume ratio, we are able to repay the loan.
46
CONCLUSION
To conclude here we can say that SSI (Small Scale Industries) are contributing good
amount of contribution in the development of the developing country like India. In spite of
having such a big contribution, financial crisis has always being a big problem face by the SSI.
Here in case of Temperature Air coolers the problem of finance has fully been resolved by the
owners and the loan provided by the bank. This industry will grow very much faster in the near
future. Such industry has a full scope of development in the near future. The products
manufactured by this unit are in big in demand in present days and this product will have big
demand in the near future. The firm has used to its level best the present day technology and still
they are involving themselves in developing new and innovative product.
47
APPENDIX
Tables details
Table
No.
Particular
Page
No.
Details Of Land
21
21
Details Of Machinery
22
22
23
23
Financial Provision
24
24
Details Of Sales
25
10
Raw Material
25
11
25
12
Depreciation
26
13
Electricity
26
14
26
15
Administration Details
27
16
Interest
27
17
Profibality Analysis
28
18
Balance Sheet
29
48
Detail of Chart
Chart
Particulars
No.
Page
No.
Recruitment
34
Selection
35
Distribution Channel
48
49
BIBLIOGRAPHY
1. Desai Vasant, Small Scale Industries & Entrepreneurship, and 5th Revised Edition: 2001.
Himalaya Publishing House.
3. Kotler Philip, Marketing Management, Prentice hall of India, 11th Edition 2004,
Himalaya Publishing house.
50