MADISON

EXCLUSIVE EXECUTIVE SEARCH

Client Company:

Organic Valley
Website: http://www.organicvalley.coop/

Position:

Regional Sales Director Eastern

Reports to:

Director of Relationship Marketing

Location:

La Farge, WI

Project Lead:

Sarah Smith
Project Coordinator
T: (608) 662-7770, x1083
Email: ssmith@grnmadison.com

Executive Project Lead:

Brian Stuesser
President
T: (608) 662-7770, x1090
Email: bstuesser@grnmadison.com
Website: http://www.WholePlanetJobs.com
Global Recruiters of Madison
8517 Excelsior Drive, Suite 300
Madison, WI 53717
T: (608) 662-7770
F: (608) 662-7771

Summary of Role
The Promotions Manager is a hands-on role responsible for leading winning consumer promotion strategies and
execution to drive the growth of the Organic Valley brand, including branded in-store programs in CPG channels,
sweepstakes/contests, coupon programs, key account marketing programs, building distribution in high-profile on premise
accounts, event sampling, in-store demonstrations, and sponsorships. This person will be responsible for developing the
vision, scope, structure, and tactical plan for Consumer Promotions within the overall Organic Valley Marketing
department to meet current needs and anticipate the future requirements of our fast-growing, competitive business.
Additionally, this person will be responsible for overseeing the Regional Marketing plans and Coordinators in four remote
markets.
Essential Duties and Responsibilities
Leads the development and execution of promotion strategies and tactics, and in store activities, and marries these
with the promotional needs of individual products and the brand.
Provides expert consultation on consumer promotions to product managers and other members of the Marketing
team.
Develops, maintains, and communicates processes to facilitate effective management of consumer promotions
project timelines in coordination with Graphics/Print Production, Creative, Legal and other departments.
Drives strategic direction and oversees management of the coupon program in conjunction with Sales and Category
Management.
Tracks, measures and reports the results of consumer promotions and sampling programs; maintains an archive of
past promotion and program results to guide future decisions and forecasts.
Supports product managers in forecasting and assessing post-event ROIs.
Reports on competitive consumer promotion activity and implications for OV brand and products.
Serves as lead on regional marketing initiative by providing direction, input, review and evaluation of regional
marketing plans.

Oversees the work and professional development of the Regional Marketing Coordinators, Promotions Marketing
Coordinator and Shopper Marketing Coordinator by monitoring progress and setting quarterly objectives.

Develops reporting processes for Regional Marketing Coordinators to facilitate work flow, and ensure regular,
thorough, and timely stakeholder communications between Organic Valley headquarters and regions.
Leads vendor selection and relationship management in conjunction with Organic Valleys Production, Graphics
departments and Brand team.
Leads the process of partnership development with mission-aligned CPGs for consumer programs and promotions.
Responsible for coordination, evaluation, and continuous improvement of the department/team and creating a positive
climate where people want to do their best.
Communicate performance expectations by evaluating performance, providing timely feedback, training and coaching
and recommending personnel actions for assigned staff.
Ensure compliance with policies, safety procedures and fair employment practices.

Additional Duties and Responsibilities

Departmental budget management and oversight.
Other duties as assigned by supervisor.
Knowledge, Skills, and Abilities
Bachelors Degree in Marketing, Business Administration, Communications, or Management preferred.
Minimum of 5 years related Consumer Packaged Goods (CPG) retail experience.
Solid understanding of marketing strategy and tactics.
Dairy, beverage, food or other consumer packaged goods industry desired but not required.
Creative Skills: The ability to think out of the box (in a way that makes out of the box seem in the box) when
approaching all aspects of interactive activities.
Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving that would make a
crime scene detective proud.
Project management experience including P&L/budget management.
Communication Skills: Excellent written, verbal, and interpersonal communication skills are required. The incumbent
will present to diverse audiences, work cross-functionally for results and collaborate with external partners.
Enthusiastically champion support for projects and ideas that drive existing brands and new business development.
Analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills.
Passion for understanding consumer behavior.
Management or supervisory skills, including management of remote employees preferred.
Outstanding organizational skills to ensure tight deadlines are met both internally and externally.
Ability to work in a team environment, to get along with others and with management both internally and externally.
Strong negotiating skills.
Strong communication skills, both interpersonal and written.
Solid working knowledge of Microsoft Office Suite.
Ability to travel up to 35% of time.
Interested? If youd like to be considered and learn more, please email your resume to Sarah Smith at
ssmith@grnmadison.com with subject line Organic Valley Promotions Candidate: [NAME].
Due to the incredible response for this opportunity, we will be reviewing resumes over the next few weeks and will be
reaching out only to those whose experience and background matches closest to what our client company is looking for.
Your information is confidential and will not be sent until our office has permission from you first.