STR AT E G- I CP L A N

2012 2016

vision: to be the premier

swimming state in australia
Photo courtesy of Delly Carr/Swimming Australia

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introduction
Swimming is Australias highest participation sport and is an activity that is
synonymous with the Australian way of life. The art of swimming offers participants
both important life skills and a sport that can be enjoyed by all ages and ability levels.
Swimming NSW is the peak body for Swimming in NSW and the ACT. It aims to be
the premier swimming state in Australia through increased participation and enhanced
performance and through the development of partnerships that provide quality life skills
for the community.
This Strategic Plan sets out the goals and objectives which we will aim to achieve
over the next quadrennium (2012-2016). This plan aims to build on the successes of
the previous plan and to continue to strive for excellence across all areas of our sport.
Successful implementation of this Plan requires the cooperation and support of our
many stakeholders and Swimming NSW is committed to work with our stakeholders
so we can together achieve these goals.
In consultation with Swimming Australia, Swimming NSW has adopted the three
strategic priorities as the pillars upon which our sport is nurtured and promoted. Each
pillar has specific aims and outcomes which achieved simultaneously will deliver the
vision of Swimming NSW.
We look forward to an exciting period ahead for our participants and working with our
stakeholders and partners to ensure that Swimming NSW becomes Australias premier
swimming state.

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participation

strategic objectives:
Outcome 1:
Participation in swimming optimised through sustained growth.
- Recruit & retain members through strengthened support to local Club and Area programs
- Provide introductory activities and incentives for people to join our swimming clubs
- Maintain our strong gender equity ethos
- Actively promote LTS as a safety/lifestyle activity and as a source of membership
- Investigate the categories of membership to ensure they are relevant to the current needs
of our members

Outcome 2:
Members and volunteers are engaged and have ongoing involvement in the sport.
- Implement programs which encompass a broad range of swimming activities (from
recreational to competitive) for all membership levels as well as special population groups
- Continue to enhance swimming club administrative performance, volunteer and
member recruitment and retention through facilitating appropriate activities and providing
supplemental programs
- Provide greater support to Clubs and Areas through well resourced programs and
initiatives
- Provide educational and performance seminars for parents and swimmers
- Ensure that swimmers are encouraged through a positive sporting environment to
continue on in the sport

Outcome 3:
Access to water space for club, junior competition and recreation swimming is
increased to sustainable levels.
- Continue to provide support to Swimming NSW Aquatic Management to achieve
this objective

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performance

strategic objectives:
Outcome 1:
NSW wins the gold medal count at National level by 2016 (Open, Age, MC, OWS).
- Build a strong network of support and educational services for coaches
- Retention of talented athletes in NSW
- Ensure proper servicing of state level elite athletes as well as their home programs and ensure
national objectives are met
- Provide swimmers with a strong domestic competition program and arrange appropriate external
experiences to improve competitive performance
- Continue to provide a high level and well resourced athlete development pathway

Outcome 2:
Leading coaches are developed and retained within NSW.
- Educational opportunities and support for all levels of coaches
- Implement the SNSW Coach Development Framework
- Encourage high performance coaches to operate in NSW & support the coach education program

Outcome 3:
Volunteers are developed to the highest standards nationally & retained within the sport.
- Encourage people to become technical officials and build skills
- NSW officials are recognised as highly competent nationally
- Continued participation in the National Officiating Program and associated activities achieving
increased numbers and levels of competency amongst Technical Officials each year of the Plan

Outcome 4:
SNSW organisational performance is effective and efficient.
- Open communication through all levels
- Support for clubs
Ready supply of information and resources
Recognition of turn over
Support for roles within clubs
- Ensure Swimming NSW is financially viable
- Foster a cooperative relationship with all members by maintaining strong communication links
including the conduct of various committees, forums and seminars
- Maintain effective operational and risk management plans for business and all company operations
- Maintain and enhance our high standards in event management
- Provide strong leadership and structured development for Swimming NSW staff

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partnerships

strategic objectives:
Outcome 1:
Partnerships are developed with our key stakeholders to grow the value of the sport.
- With ascta NSW Incorporated, develop coaches through the delivery of the national accreditation
program and a well resourced coaching development framework.
- Maintain a collaborative approach with learn to swim (LTS) accreditation providers in the delivery of
the LTS program.
- Continue to foster the relationships between Clubs and Areas to ensure a uniform approach to the
development of the sport.
- Partner with Swimming NSW Aquatic Management and other Aquatic Providers to increase the
availability of pool space for learn to swim, training and competition.
- Maximise commercial opportunities through use of the national brand and ensure a uniform image
for the sport throughout Australia. Provide additional benefits to members through these
commercial opportunities.
- Maintain strong relationships with Swimming Australia, the NSW Institute of Sport, the NSW Olympic
Council and the Australian Commonwealth Games Association (NSW Branch).

Outcome 2:
Develop new partnerships that strengthen the value of the swimming brand.
- Provide attractive commercial opportunities for existing and new corporate partners and sponsors
through mutually beneficial longer term relationships.
- Develop new relationships with School Sport, Tertiary institutions, Masters, non-affiliated swimming
clubs and other aquatic sports.

Outcome 3:
Develop and maintain effective relationships with state and local government and other
key sporting partners.
- Identify key personnel in government agencies and structure regular contact.
- Expand access to health related funding.

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find out more:

visit www.nswswimming.com.au
phone (02) 9763 5833
email admin@nsw.swimming.org.au
www.facebook.com/SwimmingNSW
www.twitter.com/swimmingnsw (@SwimmingNSW)
www.youtube.com/SwimmingNSW