A personal value is an individual's absolute or relative and ethical value, the assumption of which

can be the basis for ethical action. A value system is a set of consistent values and measures.
A principle value is a foundation upon which other values and measures of integrity are based.
Some values are physiologically determined and are normally considered objective, such as a desire
to avoid physical pain or to seek pleasure. Other values are considered subjective, vary across
individuals and cultures, and are in many ways aligned with belief and belief systems. Types of
values include ethical/moral values, doctrinal/ideological (religious, political) values, social values,
and aesthetic values. It is debated whether some values that are not clearly physiologically
determined, such as altruism, are intrinsic, and whether some, such as acquisitiveness, should be
classified as vices orvirtues. Values have been studied in various
disciplines: anthropology, behavioral economics, business ethics, corporate governance, moral
philosophy, political sciences, social psychology, sociology and theology to name a few.
Values can be defined as broad preferences concerning appropriate courses of action or outcomes.
As such, values reflect a person's sense of right and wrong or what "ought" to be. "Equal rights for
all", "Excellence deserves admiration", and "People should be treated with respect and dignity" are
representative of values. Values tend to influence attitudes and behavior.

Definitions (2)

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1. Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or
undesirable. Values have major influence on a person's behavior and attitude and serve as broad guidelines in all
situations. Some common business values are fairness, innovation and community involvement.
2.The monetary worth of something in areas such as accounting, economics, marketing or mathematics. See also value.

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Examples of Core Values

Core values are the fundamental beliefs of a person or organization. The core
values are the guiding principles that dictate behavior and action. Core values
can help people to know what is right from wrong; they can help companies to
determine if they are on the right path and fulfilling their business goals; and
they create an unwavering and unchanging guide. There are many different
types of core values and many different examples of core values depending
upon the context.

Core Values About Life

Often, when you hear someone discuss why they fell in love with a spouse, they
will mention that they have the same values. In this case, they are often talking
about core values, or internal beliefs that dictate how life is to be lived.
Some examples of core values people might have about life include:

A belief, or lack thereof, in God and/or an affiliation with a religious

institution
A belief in being a good steward of resources and in exercising frugality
A belief that family is of fundamental importance
A belief that honesty is always the best policy and that trust has to be
earned
A belief in maintaining a healthy work/life balance

Parents also try to instill these types of positive core values in children.
Of course, core values don't always have to be positive. Some people may be
driven by self-interest or greed, and these are core values too if they dictate the
way the people live their lives.

Corporate Core Values

Companies can have core values as well. These are the guiding principles that
help to define how the corporation would behave. They are usually expressed in
the corporation's mission statement.
Some examples of core values for a company might include:

A commitment to sustainability and to acting in an environmentally

friendly way. Companies like Patagonia and Ben & Jerry's have environmental
sustainability as a core value.
A commitment to innovation and excellence. Apple Computer is perhaps
best known for having a commitment to innovation as a core value. This is
embodied by their "Think Different" motto.
A commitment to doing good for the whole. Google, for example, believes
in making a great search engine and building a great company without being
evil.

As you can see, many of the core values that companies have are similar to
those that individuals might choose as guiding principles as well.
Companies may also have negative core values as well. Companies that are
solely motivated by profit, such as tobacco companies who lied to their
customers about the dangers of smoking, may have been driven by core values
of self-interest and an overly strong profit motive.

Some Types of Core Values

There are countless types of core values, as you can see, so you will need to
choose the ones that are right for you or your organization.
Here are some examples of core values from which you may wish to choose:

Dependable
Reliable
Loyal
Committed
Open-minded
Consistent
Honest
Efficient
Innovative
Creative
Humorous
Fun-loving
Adventurous
Motivated
Positive
Optimistic
Inspiring
Passionate

Respectful
Athletic
Fit
Courageous
Educated
Respected
Loving
Nurturing

Identifying Core Values

While some people or companies might expressly publish their core values,
often the best way to identify these values is to which how they act and behave.
A core value is only a true core value if it has an active influence and if the
people or company manage to live by it, at least most of the time.

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