C.

Task Environment
1. What forces drive industry competition? Are these forces the same
globally or do they vary from country to country? Rate each force as high,
medium, or low
a) Threat of new entrants
b) Bargaining power of buyers
c) Threat of substitute products or services
d) Bargaining power of suppliers
e) Rivalry among competing firms
f) Relative power of unions, governments, special interest groups, etc.
2. What key factors in the immediate environment (that is, customers,
competitors, suppliers, creditors, labor unions, governments, trade
associations, interest groups, local communities, and shareholders) are
currently affecting the corporations? Which are current or future threats?
Opportunities?

Answer :
1. Forces that drive industry competition:
Force
Threat of new entrants
Bargaining power of buyers
Threat of substitute products or
services
Bargaining power of suppliers
Rivalry among competing firms
Relative power of unions,
goverments, special interest
groups, etc

High/Medium/Low
High
Low
Low
Low
Medium
High

Explanation: These forces are the same globally since Google are being used as
the same purposes over the world (as search engine).
2. Key Factors that Affects Firms :
Key Factors
Competitors
Customers
Suppliers
Shareholders
Government
Creditors

Current
Threats
Opportunities
Opportunities
Opportunities
Opportunities
Opportunities

Future
Opportunities
Opportunities
Opportunities
Opportunities
Opportunities
Opportunities

Labor unions
Trade assosiations
Interest groups
Local communities

Opportunities
Opportunities
Opportunities
Opportunities

Opportunities
Opportunities
Opportunities
Opportunities

Explanation :
1. Competitors of Google such as Yahoo inc., Microsoft corp. and Apple inc.
currently maybe threats to Google because would compete dominate the
market. In the future, if Google and their competitor can collaborate so its
opportunities to Google.
2. Currently and in the future, customers of Google will remain opportunities
to Google because they are one of precious assets.
3. Suppliers of Google always be opportunities if they could maintain the
good relationship.
4. Shareholders of Google will be opportunities if Google continues to grow,
currently and in the future.
5. So far, Google havent problems with government so they are mutual
support between another.
6. Creditors of Google will be opportunities if Google continues to grow,
currently and in the future.
7. Labor unions is one of precious assets of Google.
8. Trade assosiation will support Google because they need each other.
9. Interest groups be part of the supporting because they have interests with
Google.
10.Local communities usually one of customer so they have interests with
Google.