A Brief Introduction to the Area under Study:

• History of HUL Soaps from its Competitors

• History of Indian Soaps Market
• HUL
• Procter &Gamble
• List of Soaps with their Segments and Prices
• Segmentation of soaps on the basis of TFM (Total Fatty
Matters contents

• Four categories of Simplicity Soaps Market

✔ Economy/Functional Brand
✔ Popular Soaps
✔ Premium Soaps
✔ Super Premium Soaps

1. Company profile:

• Brief on HUL
• Vision
• Values
• About the Promoters Etc.
1. Objective of the Study in HUL Soaps:

✔ To study the availability of the brand in dealers in

the market.

✔ To study the latest brand in the market of soap.

✔ To study the distribution channel of the

Hindustan liver soap.

✔ To study the promotion backup of brand.

✔ To study the satisfactions level of brand.

✔ To take suggestion from dealers which help in

increasing sale value.

✔ To comparative study of soap in Indian market.

1. Research Methodology:

✔ Formulating the objective of the study

✔ Designing the methods of data collection

✔ Selecting the sample plan

✔ Collecting the data

✔ Processing and analyzing the data

✔ Reporting the findings

• Hypothesis:

• Research design:

✔ Exploratory Research Design

✔ Descriptive Research Design

✔ Hypothesis testing Research Design

• Formulating the research Problem

✔ Understanding the Problem

✔ Rephrasing the problem into meaningful

terms from an analytical point of view.

• Preparing the Research Design:

(Marketing Research Objectives)

✔ To undertake a prior market study before

doing owns research.

✔ To make an analysis on the basis of the

results.

Type of Study: Descriptive.

Research Area: South Varanasi.

Source of Information: Primary Data.

Data Collection Instrument:

 Questionnaires & Personal Interview.

✔ Research Approach: Survey Method.

• Sampling Design

✔ Sampling Unit

✔ Sample Size

✔ Sampling Procedure

• Tools/Techniques used in Study

• Meaning and Scope of Research

5. Swot Analysis:

✔ Strength

✔ Weakness

✔ Opportunities

✔ Threats

• Market Research and Data Analysis

✔ The consumer
✔ The competition and
✔ The marketing environment

• Product Differentiation
✔ Form
 ✔ Feature
✔ Performance
✔ Packaging
6. Conclusion :
✔ Recommendations (including research

instruments)

✔ Questionnaire

✔ Bibliography

Web references:

www.HUL.com

www.gpcl.com

www.jjibp.com

www.nirma.com

www.colgate.com

www.jkhc.com

www.henkel.com

Books References:

• Kotler Philip, Marketing Management, Tenth Edition, New Delhi, Prentice- Hall of
India Private Ltd.
• Saxena Rajan, Marketing Management, New Delhi, Tata McGraw, Hill.
• Agarwal Sangeeta, Marketing Research, Third Reprint, Delhi, Global Business
Press.