THE

HIGH
PERFORMANCE
CHANNEL
Some Of The Largest Enterprise Networking Companies
Drive Revenue With Zyme

THE HIGH PERFORMANCE CHANNEL

Worlds Largest Enterprise Networking Companies Drive
Revenue with Zyme

What is Channel Data Management?

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Sales management,
sales credit assignments,
channel incentives

s,

CHANNEL

Channel data management (CDM) is a fast-growing discipline among large manufacturers that increases
visibility into the fine details of what is happening within their sales and distribution channels.

Copyright 2015 | www.zyme.com

02

THE HIGH PERFORMANCE CHANNEL

Worlds Largest Enterprise Networking Companies Drive
Revenue with Zyme

Is a CDM Solution Right for You?

Your distributor placed a large order for your product. But where does the product end up after your distributor sells it?
Who do you target to sell service contract renewals? And how do you determine if youre accurately calculating your
partners sales commissions?
Businesses operating through indirect sales channels rely on third-party distributors, resellers, e-tailers, and value-added
resellers (VARs) to provide crucial channel information. Without this information, companies are flying blind when it comes
to managing the channel. Having channel visibility allows you to effectively plan and execute business processes such as
managing sales commissions, rebate payments, identifying end customers and understanding their requirements, running
better targeted channel marketing programs, and identifying the right candidates for post sales service opportunities.
A Channel Data Management solution collects point-of-sale (POS) and inventory data from your partners, then validates,
standardizes, and enriches inaccurate or missing channel information.
The end result is that you can manage your channel with the confidence that your decisions are based on accurate and
up-to date channel data.

Sale
Execution

Price
Execution

Post Sale
Service

Channel
Marketing

Decision-Grade
Channel
Visibility

Logistics

Incentives
& Loyalty

Supply
Chain
Stock-Outs
Excess
Inventory

Copyright 2015 | www.zyme.com

Incentive
Payments

Finance,
Risk &
Compliance
Fraud/
Compliance

03

THE HIGH PERFORMANCE CHANNEL

Worlds Largest Enterprise Networking Companies Drive
Revenue with Zyme

Do these pain points slow your performance?

1

Lack of 3600 customer view for master data management

Inability to do accurate sales credit assignments

Poor goal planning and attainment for indirect sales

Inaccurate incentives calculation and high payment turnaround times

Inability to identify and develop new partners to grow the indirect channel

Inability to identify end users for service contract renewals

The intelligence derived from CDM enables you to:

Efficiently manage MDF, rebate, and loyalty programs with accurate master data
Improve sales productivity and engagement through accurate sales commissioning
Improve market development by targeting new segments and expanding channel reach
Improve partner satisfaction through faster, more accurate rebate payments
Develop marketing programs that resonate with channel partners
Know who end customers are and when product was purchased to target for post sale services

Whats the scalability of your in-house CDM solution?

Change can be hard, especially if your IT department has already invested countless hours building and maintaining
an in-house CDM system. But when you weigh your options, theres no comparison between Zymes CDM solution and
home-grown systems. The Zyme platform is purpose-built for CDM and designed to scale as your business grows.
The level of data quality and accuracy you can achieve with Zyme is unmatched by any in-house system or other CDM
provider. Its that plain and simple.
Zyme manages your channel data so that you can focus on what matters most growing your business.

Copyright 2015 | www.zyme.com

04

THE HIGH PERFORMANCE CHANNEL

Worlds Largest Enterprise Networking Companies Drive
Revenue with Zyme

Zyme is the trusted leader in Channel Data Management

since 2004
Industry best practices

Delivering tangible business value

State-of-the-art SaaS solution

Flexible partner approach

Rapid implementation &

on-boarding

4
3

Global coverage

5
6

2
1

Collect data from

200+
countries

Consistent growth
and leadership

60,000

feeds per month

Global
Channel
Directory with

900,000
partners
worldwide

90%+ of
Tier 1 partners
on platform

SSAE 16,
ISO27001,
EU Safe
Harbor
Certified

The Zyme Difference

Copyright 2015 | www.zyme.com

05

THE HIGH PERFORMANCE CHANNEL

Worlds Largest Enterprise Networking Companies Drive
Revenue with Zyme

Customer
Success
Story

Data from Zyme is definitely helping us drive more sales.

Within our management team, the Zyme dashboard is
being used to monitor sales and inventory for product
and supply planning. Theres a lot of interest in product
reporting. We get the information much sooner than we
used to, and its more robust. We look at sales trends to
help us manage inventory. We have a weekly report that
pulls a lot of these things together.
Doug Moxley, VP Finance
Xirrus Inc.

Read the full success story here:

http://www.zyme.com/xirrus-case-study.php.

Copyright 2015 | www.zyme.com

06

THE HIGH PERFORMANCE CHANNEL

Worlds Largest Enterprise Networking Companies Drive
Revenue with Zyme

Select Zyme Networking Customers

Zyme has streamlined the process of calculating rebates
and discounts. Our payments are now more accurate and
much less labor intensive.

ChannelView provides crucial information to our Sales

and Finance teamsI would recommend ChannelView to
any company who would like to close the gap and have a
complete view of sell in and sell out.

Market Validation

Forward-thinkers incorporating CDM into their enablement road maps will outperform their peers when it comes to
optimizing incentives, inventory, and revenue recognition, and consequently will emerge stronger, swifter, and more agile

Copyright 2015 | www.zyme.com

07

THE HIGH PERFORMANCE CHANNEL

Worlds Largest Enterprise Networking Companies Drive
Revenue with Zyme

About Zyme
Zyme is the global leader in
the emerging channel data
management (CDM) space,
empowering the New Smart
Channel, a proven approach to
providing visibility and actionable
knowledge that manufacturers
need to accelerate partner sales
and optimize marketing program
ROI.
Zymes flexible, cloud-based
offerings facilitate enterprisegrade decisions by responding
to real-time, granular channel
intelligence. Benefits include
increased sales productivity,
better targeted channel programs,
accurate sales commissioning
plus improved partner
collaboration.
Zyme replaces outdated, ad-hoc
systems with a state-of-theart, cloud-based platform, data
steward services, and a worldwide
channel directory of more than
900,000 partners for guaranteed
database quality, support for a
wider range of formats, and best
practices that enhance reporting
compliance.
Global leaders like Dell, VMware,
Fujitsu, Plantronics, Xerox,
Symantec, and Seagate rely
on Zyme. Headquartered in
Redwood Shores, CA, Zyme has
offices in Texas, Pennsylvania,
China, India and the UK. To learn
how Zyme can improve your
bottom line, visit www.Zyme.com.

Copyright 2015 | www.zyme.com

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