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abstract
Article history:
Received 31 October 2010
Accepted 30 January 2012
Available online 8 February 2012
We review the literature on sustainable supply chains during the last decade; 20002010. We analyze
the literature from different perspectives. We then provide frameworks for sustainable supply chain
management and performance measures. We also provide a case study to illustrate the experience of a
utility supply chain in setting performance indicators.
& 2012 Elsevier B.V. All rights reserved.
Keywords:
Sustainable supply chain
Performance measurement
1. Introduction
The topic of supply chain sustainability has been of great
interest for the last decade both in academia and the practitioners world. Due largely to pressures from various stakeholders, especially government regulators, community activists,
non-governmental organizations (NGOs), and global competition,
many companies have adopted a certain level of commitment to
sustainability practices. Some of these commitments are sometimes supercial and non-compulsory, for example including the
motto Think before you print in a companys electronic mail
communications. Other companies are still hesitant to commit to
sustainability measures, as long as they are not forced to do so by
law. The common trait between these companies is that they do
not have a common standard for evaluating sustainability initiatives (e.g., Searcy et al., 2009; Tweed, 2010). Some authors even
argue that there are incompatibilities between the known principles of performance measures and supply chain dynamics (e.g.,
see Lehtinen and Ahola, 2010). Thus, there is a need for more
research on developing an appropriate framework for performance measurements in supply chains. It is our goal in this paper
to survey the literature and extract a common framework for
sustainable supply chain performance measures and metrics.
The rest of the paper is organized as follows. In the next
section we outline the review objectives and methodology. In
Section 3 we provide a denition of sustainable supply chain
management. The results of our review are presented in Section 4.
In Section 5 we describe two frameworks: one for managing
Corresponding author.
E-mail address: hassini@mcmaster.ca (E. Hassini).
0925-5273/$ - see front matter & 2012 Elsevier B.V. All rights reserved.
doi:10.1016/j.ijpe.2012.01.042
70
10
12
14
25
140
All Publications
120
20
All Publications
100
15
80
60
10
40
5
20
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
http://www.mscibarra.com/products/indices/gics/.
71
Table 1
Industry research.
Industry sector
Publications
Agriculture, wine, horticulture, etc. Higgins et al. (2010), Hall and Matos
(2010), Van Der Vorst et al. (2009), Matos
and Hall (2007), Cox et al. (2007)
Automotive
Nunes and Bennett (2010), Thun and
Muller (2010), Subramoniam et al.
(2009), Beske et al. (2008), Ding et al.
(2007), Kim et al. (2007), Seitz and Wells
(2006), Van Hoek (2002), Early et al.
(2009)
Education
Hawkins and Matthews (2009), Roome
(2005)
Electrical, electronics
Park et al. (2010), Hu and Bidanda
(2009), Hsu and Hu (2009), Nawrocka
(2008), Rai et al. (2006), Savaskan et al.
(2004), Frota Neto et al. (2010)
Fashion, retail, grocery
de Brito et al. (2008)
Government, NGO
Boons and Mendoza (2010), Preuss
(2009)
Healthcare, pharmaceuticals
Schieble (2008), Veleva et al. (2003)
Hospitality, catering, tourism
Font et al. (2008), Hawkins (2004),
Adriana (2009)
Housing, construction, real estate
Blengini and Garbarino (2010), Isaksson
and Steimle (2009), Ofori (2000)
ICT
None
Industrial or manufacturing exclu. Testa and Iraldo (2010), Simpson (2010),
Yang et al. (2010), Holt and Ghobadian
automotive, electrical,
(2009), Huang et al. (2009), Chung and
electronics
Wee (2008), Marsillac (2008), Vachon
and Klassen (2008)
Zhu et al. (2008b), Vachon (2007),
Corbett and Klassen (2006), Kainuma and
Tawara (2006), Sarkis (2006), Wells and
Seitz (2005), Zhu and Sarkis (2004),
Savaskan et al. (2004), Albino et al.
(2002)
Materials, mining, and energy
Matos and Hall (2007), Huang et al.,
(2009), Haibin and Zhenling (2010),
Ferretti et al. (2007)
Transportation and logistics
Frota Neto et al. (2009), Ciliberti et al.
(2008), Frota Neto et al. (2008), Kim
(2009)
Utilities
Boons and Mendoza (2010), Sheu (2008)
72
40
35
Transportation and
logistics
36
30
Information
25
Facilities
20
19
15
18
10
Sourcing and
purchasing
Pricing
14
0
Methodological, analytical,
mathematical
Case study
Review
Empirical model
10
12
14
16
18
20
35
30
31
25
20
20
15
15
10
5
1
Retailer
Customer
0
Supplier
http://www.nrel.gov/lci.
Reuse,
Recycle,
Return
Customers and
product use
Value
Proposition
Sourcing
Transformation
Delivery
73
now engage in what are called fair trade practices. The idea is to
pay more for commodities like coffee and cotton since they
usually fetch a higher price in the West as nished goods.
However, usually it means that it is the customer who pays the
higher price, as these costs are usually passed on by the business.
Mining and energy companies that extract material from the
ground, inevitably tend to damage the surrounding area. Use of
toxic chemicals in the rening process and production of GHG
emissions is an ongoing issue. However, many businesses have
switched from consumption of non renewable resources to
renewable ones at a higher price. For example, using electricity
produced from green alternatives instead of fossil fuels, using
recycled paper and plastics where possible or using non-toxic
chemicals in their processes.
The delivery process is a broad term used to encompass many
operational processes. The choice of location such as offshore vs.
onshore, close to the customer vs. close to the raw material source
can have a signicant impact on the GHG emissions. The choice of
mode of transportation is an important decision to GHG emissions, however, at the same time the need to have the product
delivered on time quickly and cheaply is a key concern for any
business e.g., rail and waterways usually have lower emissions for
a ton of goods shipped but they are slower than trucks and
airplanes which have higher costs and emissions. Time sensitive
and high value items still get shipped via truck and air, however,
the focus has shifted towards making less bulky goods so as to
ship more (Dou and Sarkis, 2010; Triantafyllou and Cherrett,
2010). One of the least investigated issues in sustainable practices
is the choice of inventory management policy. For example single
period and multi-period models aim to lower the total stock out,
backorder and salvage costs and do not incorporate sustainability
criteria in the decision making framework.
One of the key decision criteria missing so far from the green,
sustainable supply chain models is the role of the consumers. The
traditional view of the product life cycle has focused on the
sourcing of raw materials, the transformation and delivery process, customer use over the useful life and the end of life where the
product is either abandoned to a landll, recycled into raw
materials, reused, returned or re-manufactured for consumption.
However, the value proposition is usually not explicitly considered. Many businesses that sell environmentally friendly, green or
sustainable, low carbon emission products tend to cost more. This
cost is usually passed onto the consumers in the form of higher
prices. Often, as in the case of consumers buying carbon offsets,
these are tangential decisions independent of product purchase
decisions. In order to successfully market and sell green or
sustainable products, many businesses will have to not only
quantify the benets but justify the value proposition to the
customers. In the case of products that are certied green e.g.,
carbonfund.org or retail processes that use more expensive green
energy for operations e.g., bullfrogpower, clear economical justication for passing on the higher costs to the customers is often
missing.
For sourcing of raw materials, the use of renewable resources
including recycled materials is a key operational feature. However, using a source of material that is renewable may not
translate into consumer acceptance or willingness to buy the
product. Similarly fair trade practices result in higher prices for
the consumers, many of whom in lean times have proved to be
unwilling to pay extra for such practices. The mining and extraction of natural resources is a matter of concern to many. However,
in the absence of a viable alternative to such practices, they will
continue. One of the major pushes by businesses has been to
avoid using toxic substances in manufacturing their products. For
example, Apple no longer uses toxic substances in their electronics as a way to reduce future liabilities stemming from its use.
74
Sourcing
Renewable
Resource
Fair trade
practices
Damage to the
environment
Toxic Substances
GHG Emissions
Transformation
Delivery
Facilities location
and layout
Transportation
Inventory
GHG Emissions
Value Proposition
Pay more and Feel good
factor
Snowball effect
Marketing and PR
Energy efficency
Customer education
GHG Emissions
GM marketed Flexfuel car models that had engines that are able
to run on both gasoline as well as bioethenols. However, the key
value proposition in this case was neither well communicated nor
clearly understood by the consumers. Bioethnols make use of corn
or soy depriving many of an affordable food source. They do not
have the same energy density as that of traditional hydrocarbons
and a sufciently widespread infrastructure does not exist so as to
supply bioethnols to consumers. Furthermore, use of such fuels
may drive up prices for grains resulting in food shortages.
In the absence of clear and quantiable personal or environmental benets, customers will either ignore marketing of such
products, attract consumer lawsuits or regulatory oversight for
use of allegedly deceptive practices. Often, paying more for the
purchase of such goods is justied on the basis of saving the
environment, doing the right thing, or feeling good about doing
the right thing. Such logic makes use of Veblens paradox
75
after the useful life of the product, the supply chain would also have
to secure that the process is capable of absorbing returns into
manufacturing or production of new goods.
The sourcing and operations factors push businesses to engage
in green sourcing practices, sometimes forcing suppliers to adopt
or adapt processes to be more environmentally friendly. Companies like Subaru and Toyota claim to operate a zero-waste facility
as a means of reducing costs and helping the environment. They
secure zero wastes by making sure that no by-product of their
operations ends up in a landll.
The transport and logistics factors direct companies to consider the economics of reverse logistics and closed loop supply
chains and reuse, recycle and return programs.
The marketing and public relations factors refer the efforts of
companies to create a value proposition for the customers,
especially when the environmentally friendly product is more
expensive. Companies have to also create awareness of the
practices that makes the product more environmentally friendly
or makes it sustainable, e.g., use Carbonfund or Bullfrogpower as a
means to signal to customers that the product is environmentally
friendly via the use of logos and co-branding. Just like focal
companies in the supply chain force their upstream suppliers to
become more green and sustainable, companies are also trying to
educate and convince its customers to buy its green products. As
an external pressure, NGOs can run boycotts or adverse publicity
campaigns designed to shame the company into offering more
sustainable products.
Finally, the social issues factor focuses more on the existing
behavior and practices of companies in relation to the treatment
of their labor force, sourcing practices and environmental impact
on their communities. Green, sustainable operations is more
concerned with translating those aspirations into economically
sustainable business practices (Wang and Lin, 2007).
76
Table 2
Focus of papers on sustainable supply chain metrics.
Paper
Dimension
Economy
Environment
x
x
x
x
x
x
x
x
x
Society
x
x
77
Table 3
Sustainable performance measures used in the literature.
Paper
Measures
Clemens (2006)
Hervani et al. (2005)
Sarkis (2006)
Searcy et al. (2007)
Waste recycling rate, energy efciency, greenhouse gas emissions, environmental innovation
Reduction of air emission, reduction of waste water, reduction of solid wastes, decrease of consumption for hazardous/harmful/toxic
materials, decrease of frequency for environmental accidents, improve a enterprises environmental situation, increase of investment, increase
of operational cost, increase of training cost, increase of costs for purchasing environmentally friendly materials, decrease of cost for materials
purchasing, decrease of cost for energy consumption, decrease of fee for waste treatment, decrease of fee for waste discharge, decrease of ne
for environmental accidents
78
6. Case study
In this section we present a case study to illustrate the process
that companies have to go through in practice to develop supply
chain sustainability metrics. It is worth mentioning that the
company team of experts has noted the need for the development
of composite indicators in this eld.
The case company is a major Canadian electric utility. It is a
Provincial Crown corporation that operates in a regulated energy
market. The case company provides generation, transmission, and
distribution services to nearly 750,000 customers in its home
province. It also exports electricity to over 50 electric utilities
throughout Canada and the United States. The case company has a
well-established sustainable development program. A sustainable
development policy was rst developed in the early 1990s. The
policy is accompanied by a set of 13 sustainable development
principles. However, while the case company has implemented a
number of initiatives in support of its sustainable development
policy and principles, it has struggled to incorporate sustainable
development considerations into its key decision-making processes.
To help address this issue, the case company decided to develop
a system of sustainability indicators linked to its core management
infrastructure. The primary factor inuencing the decision to
develop the indicators was an increasing expectation on the part
of the companys major stakeholders, including customers and
government that the company would explicitly consider environmental and social issues as a part of its decision-making process.
This is consistent with the market forces, policy, and social factors
Economic
Environment
Society
Measures
Measures
Measures
sub-indicators
Partners
sub-indicators
Supplier
Manufacturer
Distributor
Retailer
Customer
CI
Table 4
Supply chain indicators at the electric utility case company.
Indicator
Signicance
Measurement
Goal
Although the existence of a policy does not necessarily indicate more sustainable
development, it does indicate that the company has given some thought to
the issue. This indicator is a starting point in developing a more robust measure
The company seeks to utilize local suppliers wherever practical
Percent of total
Increase
Percent of total
Increase
Percent of total
Maintain
target
range
Likert scale (15) Increase
from survey
79
is a need for further case studies that shed light on the indicators
companies use to measure the success of their sustainable supply
chain management initiatives.
80
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