Entrepreneursh

ip

YOU inc.

REALIZATION OF YOUR DREAM .

FIRE your BOSS !, and become one!

7 Steps to Entrepreneurship.
7 Values for Entrepreneurship.
7 Skills for Entrepreneurship.
Plus:

7 PROFILEs of ENTREPRENEURs.
7 BASIC IDEAS to START the business.
7 COMMON FAILURES in START UP COMPANIES.
7 BUSINESS BASICS for ENTREPRENEURS.

Plus some old collected writings (from the year 1998-1999)

Presented by:

Tanadi Santoso

a dreamer and an entrepreneur.

Sam-Design

Kombes M.Duriyat 39 Surabaya tel.031-5459975, fax.031-5459970

Plaza Lippo 12th Floor, Jend. Sudirman Kav.25, Jakarta Tel 021-5212323

Email: ts@sam-design.com

www.sam-design.com
www.tanadisantoso.com

7 STEPS TO ENTREPRENEURSHIP
Tanadi Santoso.

Website:http://www.tanadisantoso.com Email:ts@sam-design.com

1. Start with a DREAM.

To make a great dream come true, You must first have a great dream..
We have to have a dream about something, be it a TRADING, a
MANUFACTURING, a SERVICE business, or JUST ANYTHING we want to start
with. Be it tiny, small, Big, GIANT, simple, complex, whatever START FROM
there. Something you love, something you are obsessed with. PASSION is
everything.

2. LEARN EVERYTHING about it.

Perfection is in the detail.

Your products, competitors, specifications, FINANCIAL NEEDS, how to sell,

whom to sell to, what pricing is the best, how better are you from your
competitor, your location, plus millions of the detail that you SHOULD KNOW
ABOUT.

3. CONSULT.
Seeks ADVICE, but FOLLOW your OWN BELIEF.
Consult your PARENTS, ex-boss, consultants, ASK the experts, the trusted
friends, your NETWORK, but in the end you must FOLLOW YOUR OWN
HEART.The final war is on your own, ask and seek advice but YOU are the ONE
THAT REALLY COUNTS, the final decision is yours. Very often the advice from
the experts are true and helpful, MODIFY your dream if necessary, but finally IT
IS YOUR LIFE, YOUR WAR and you are the one that can makes the
DIFFERENCE.

4. PREPARE your WAR.

Time for the final preparation.
Look for the funding, MONEY is everywhere ;), you can ask it, borrow it, make
partnership, etc. Make plans, conatct your supplier to be, your customers to be,
and most important call your FRIENDS. Do a PLAN A, PLAN B, escape plan, etc.
Start HIRING the best your money can do, look for location that suits you, your
company name, legal matters etc etc just prepare EVERYTHING in detail

5. GUTs, taking the CALCULATED Risk.

No GUTs, No Glory!
Every business is about RISK TAKING, it can be small, it can be big, there is
always risk in our lifes, and the very essence about Entrepreneurship is RISK
TAKING. We have to estimately know that there is big chance of success, then
we start off.

6. JUST GO DO IT!
The time is NOW!
Unperfection in a life is common, we set our deadline, and when it comes, we
just have to GO DO IT. There will be changes, bending directions, firing, new
partners etc, but the things JUST HAVE TO BE DONE, and it is better to do it
wrong the first time than NOT DOING IT AT ALL.

7. ADAPT, CHANGE, and DO IT AGAIN.

When the TITANIC sank. You just have to be able to deal with FAILURES.
There is always risk of failures and it did happen, so be prepare for the WORST
and keep HOPING for the best. When failures hits us, it is time to think again
bout our ventures. Bent our operation, compromise something, dream again,
plan again, do again, failures again, AD INVINITUM. Accept FAILURES but do
not surrender. Go back to No.1, DREAM again, LEARN again, ASK around,
PLAN, DO IT AGAIN!
***** Luck = Preparation meeting Opportunity *****

7 PROFILES of ENTREPRENEURS.
are you the one?

1. HIGH ACHIEVER
2. RISK TAKER
3. OPPORTUNITY ANALYZER
4. PROBLEM SOLVER
5. EMOTIONAL ATTACHMENT
6. SELF CONFIDENCE
7. HIGH ENERGY LEVEL
*****Good things come to those who relentlessly pursue them.
Waiting is for bus stops.***** ( mario vittone)

7 VALUES

needed for Entrepreneurship

1. LOVE the PRODUCTs or SERVICEs

The most basic needs of all.

2. INNOVATION and CREATIVITIEs.

Buy, Borrow or Steal if you do not have one.

3. OBSESSION and Enthusiasm.

The SOULs of the MATTER.

4. PERSISTANCE.

The single most important key factor in success.

5. POSITIVE ATTITUDEs.

Always think of HALF FULL instead of HALF EMTY.

6. PRO ACTIVE.
Take the innitiatives!

7. WORKAHOLICs.

When work is a pleasure life is a JOY, when work is a duty life is slavery.
If you think you are beaten, you are. If you think you dare not, you don't.
If you like to win but think you can't, It's almost certain that you won't.
Life's battles don't always go to the stronger woman or man,
But sooner or later, those who win are those who think they can.

7 BUSINESS BASICS for ENTREPRENEURS.

beyond the -buy low, sell high, pay late, collect early-.

1. FINANCIAL.
2. ACCOUNTING.
3. COMMUNICATION.
4. SALESMANSHIP.
5. MARKETING.
6. HIRING, and COACHING.
7. PROMOTING, and ADVESTISING.

7 SKILLS needed for Entrepreneurship

1.Business BASICs.

Beyond the buy low, sell high, pay late, collect early -.

2.TIME management.
Time does not forgive!

3.NETWORKING.

The only circle of friends that you can really trust and grow with.

4. SALESMANSHIP.

Hey, we have to SELL!, and YES Marketing IS CRUCIAL ;).

5.THECHNOspeak.

Pagers, Hand phone, ABACUS, Personal Computers, PDA, etc.

6. COMMUNICATION.

The art of Praising, the art of listening, the art of speaking, the art of
writing, the art of evangelism.

7. PERSONAL management.

Paperwork, DIARY master list, SWOT, think 80/20, GOAL setting, Corrective
& Preventive management, The Resume - test.. etc.

7 COMMON FAILURES OF START UP COMPANIES.

what makes the titanic sank?

1. OVER CROWDED MARKET.

2. NO BUYERS.
3. LACK OF KNOWLEDGE.
4. LACK OF CAPITAL.
5. LOW QUALITY.
6. NO BUSINESS PLAN.
7. FAILURE TO CHANGE.
"A pessimist sees the difficulty in every opportunity; an optimist sees
the opportunity in every difficulty." - Sir Winston Churchill (1874-1965)

7 BASIC IDEAS to START the business.

1. SOMETHING THAT YOU KNOW BETTER THAN OTHERS.
You know how to cook better, start a restaurant.

You know much better about specific subject, teach.

You can paint better that Affandi, be an artist.
2. YOUR FAMILY / FRIENDS HAVE THE SAME or SIMILAR BUSINESS:
Learning from someone you trust is an easy entry point to a business,
introducing you to the supplier, to the way he does the business, etc. Here
comes the benefit of networking. If he has the same business, you can start at
different city, or you can make a joint venture.
3. THE SAME/SIMILAR BUSINESS AS YOUR EX-BOSS'.
This is how most of the computer companies start. This also work for any
business with low barrier of entry, like opening shops, trading, small
manufacturing, or services.
4. YOU SAW OTHER PEOPLE DO IT, YOU CAN DO BETTER THAN THAT.
You can make better -terang bulan than Holland-, copy the concept, add some
twist, do it in different way or at different place/city.
You can make better -sambal ABC-, or better agricultural machines, etc.
5. EXTREMELY CREATIVE NEW IDEA of your own (or someone else'!!!).
Originality is the art of hiding your sources ;). We sometimes have seen or
think of special IDEAS that might work, but what counts is the REAL ACTION
of implementing it. The higher the chance of success, the better results it
will be if the idea become successful.
FED-EX (sending from all places in USA to Dallas and send back again at
night), CNN (news only cable TV), POST-IT (those sticky yellow paper pads),
are some samples of this category.
6. YOU ALREADY HAVE THE CAPTIVE MARKET, OR SPECIFIC FACILITY.
CCN (=KKN, Collusion, Corruption and Nepotism) anyone?? ;))).
7. The HOLYGRAIL of PARTNERSHIP and the cult of MONEY!
We can do some partnership with friends or -Angels- or -VC-. Or we can also
Franchise a business, or even buy out a business.
*****The courage to follow your dream will make you stronger
than anything that can stop you ***** (Brian Litteral)

---Tanadi Santoso

METHAMORPHOSIS
Once a WORM, then a COCOON, now a BUTTERFLY.
Adaptations, ajustments, CHANGEs, modification, accomodating present new
RULES of business, all are the very SPIRITs of entrepreneurship.
There never are any static-and-firm things in business; we CHANGE, we

adapt, we DO THINGS the way our circle most likely to accept it.
The economic turmoil in Indonesia posed a new treat to our business, but
then again it also creates new opportunities.
They said that we can not do nomore busines, and i said: That is BULLSHIT!
There are collapsing businesses, shinking ones, eroding ones, suffering
ones, but LIFE GOES ON, and as a FIRM BELIEVER that HUMAN have enermous
QUALITY OF ADAPTATION, i think those that can be ADAPTIVE can SURVIVE
BETTER than the rest.
The entrepreneurs must LEARN from the MOTHER NATURE:
Being adaptive like a BAMBOO tree, bending as the wind blows hard.
Like the WATER, that formed itself like the form of the container,
spreading to every possible holes and tiny places, ajusting its flow, and
never stop. Like the SNAKE that can change its skin when neccessary.
Facts said that entrepreneurs did better under preassures, and the
preassures are enermous nowadays.
Try NEW things, INVEST new ventures, DO new JOBS, make new JOINT VENTURES,
and TAKE THE RISKs, it is TIME TO BEND, CHANGE, and FIGHT ON.
Forget regularities, forget the old rules, closed your shop if neccessary,
teardown the buildings, sleep all day, go to Himalaya, move to Bali, sell
your dollars, move to the village and be a FARMER, or be a FISHERMAN, take
that SILLY HARLEY DAVIDSON RIDES, JUST do SOMETHING that u think is better
with this economic conditions.
After a time of cocooning, who knows that we might all become beautiful
BUTERFLIES.
tanadi santoso.

GUTs.
either you have it, or you don't.
The core of entrepreneurship is GUTs, the willingness to take risk.
Taking the initiative actions, the proactive, the spirit of going in into
the strange-land of new space and be there, while no assurance of success
prevails.
In the time of economic turmoil like this, we either go-out and struggle
ahead or we retract and be a turtle, hiding our neck inside our safety-zone
comfort and sleep in.
There are plenty of opportunity out there! As many business are in
jeopardy, and people got troubles, this is the perfect time for entering
the market.
We need FRESH IDEAS, we need NEW BUSINESS, we need THE GUTS TO DO IT.
New business opportunities arise as the parameter of business change much,
we need to change our business, change the way we do business, change the
direction of the company, even shut down the current operation and build a
new one if neccessary.
Many new lines of business are still fresh as all of the players are new,
so we have the same amount of opportunity to win the game, and the time is
NOW to go in. If we are late, the dust is alredy settled, the battles are
over, there are already good players in the fields, and it will be
difficult for us to go-in by that time competitively.
SO, GO DO IT NOW: think, decide, then do it.
GUTs is all we need to fight on, and win.
And failures there will be, and struggles, and difficulties, but HEY, life
is no garden of roses, and if we finally do make it, THE SMELL OF SUCCESS
IS SO SWEET.
READY, FIRE, AIM!
tanadi santoso
To make a great dream come true,
You must first have a great dream.

Networking.
The only circle of friends that you can really trust and grow with.
We can not survive alone, period.
That is why we need a NETWORK.
A solid circle of friends whom we can have great FAITH and TRUST.
Fighting against all ENEMIES, facing all DIFFICULTIES, FAST forwaring our
business, we all need all the HELP network can give.
FRIENDS are precious commodities that become more valuable with time, and
healthy relationship.
It becomes THE SOLUTION for most problems, the kick off for most
entrepreneurship start ups, the MONEY you got from when u need it, the
problem-solver when u are in deep-shit.
I have started most of my businesses with the help of my network, be it a
friend, a distance relatives, an uncle, FOAF (FRIEND OF A FRIEND), or the
neighbour i know years back then. I have hit walls at times, and all i
really need is just a call away.
Two most important things are: WIN-WIN relationship and TRUSTWORTHY
relationship. We have to be able to TRUST and benefitted from the network,
and give benefit back to others too.
Never STAB your OWN AlLIES from the back, and never BETRAY them, even if it
is LEGALLY ALRIGHT to do so. Business is just a funny warzone, and we will
again and again meet each others.
As of anything else in life, to be able to have a very solid network, we
need to CHOOSE the correct ones, and NURTURE it. Call and say hello, DROP
BY, help them, TEACH them, SOLVE their problems, BE AROUND when they need
u. Use your COMMON SENSE! They are your MOST VALUABLE ASSETS.
some ideas of places where you can get great networks:
ROTARY CLUBS or other social clubs, PROFFESIONAL clubs, the CHURCH, the
OFFICE, the OLD FRIENDS, the FAMILIES, the ALUMNIES, the TRAVEL
companions,
the EXHIBITIONS, the BRIDGE or GOLF friends, the HARLEY DAVIDSON
teams,etcetera.... and yes, the INTERNET communities like THIS ONE ;).
tanadi santoso.

INNOVATION.
the big step of jumping, and forgeting increments.
Innovation is a way of life, a way of doing things better, a jump out of
the regulars way of life, a creative MOVE that was bold and striking.
We usually start small, and we can not compete with MAKRO or BAKMI
GAJAHMADA or DHL or IBM or MICROSOFT or CITRALAND or BCA.
So we shift thebattlefield, we fight on with INNOVATION, attacking the place
that they are not good at.
For startups, Innovation can be small, large, no funding, big investment,
and can be one person opeation, or 1000 plus worker operation.
We create new way of doing business:
Look HOLAND MARTABAK / TERANG BULAN (in Surabaya), a chain of
highly profittable simple local fast food, hightly successful and no competition.
Think ERA, that people who sell your houses, simple and low capital
business but highly growing and becoming common.
BUNGEE JUMPING, selling your FEARs at relatively LOW INVESTMENT but HIGH
$$$ REVENUES in Bali (gosh you pay 50 USD for that one STUPID JUMP!).
Think of CNN, BODYSHOP, Andersen's NETSCAPE, YAHOO (Those kids strike BIG
TIME!!), or HOTMAIL, all are uniquely INNOVATIVE.
INNOVATION, the way we think outside the box, create something different,
dare to try out that stupid ideas, forget conventionals, just for
anythings. Not merely on products, or a big investment, or a bold ventures.
But in our EVERYDAY'S LIFE, of all the things we do.
If being creative is not your cup of tea, ASK, BORROW or STEAL that
innovayive idea! Originality is the art of concealing your source, they said.
If the other people are getting better, and we are not gettting better
faster than they do, we are getting worse. So the answer is INNOVATION!
Jump Start! Failures, Forward, Fast: Go and do, when u hit the wall, break it and go
again, life is never easy, but SHAME ON THOSE THAT DID NOT EVEN TRY!!!
tanadi santoso.
Innovation is Tom Peters' obsession, read The Cirle of Innovation, and Re-Imagine!

LEARNING.
the never ending quest of wisdom.
Most successful persons are consumate learners, the never ending student of
the universe. Entrepreneurs SHOULD become that kind of persons, because we
enter the unchatered water, the unknown territory, and that business change
every short while. We need to be able to learn AD INVINITUM.
Learning can comes in many many forms.
Reading is the most common one, the easiest one, the enjoyable one, the
most widely available material one, so... yes, go and buy BOOKS.
Talking to an expert is invaluable.
Going to Disneyland is a learning process too.
Communicating and networking surely help our knowledge.
Surfing the net counts, well... less, if u just surf those xxx ones ;).
Opening your eyes and observing better is a learning process.
Listening to peoples talk.
Attending seminars.
Watch movies,
etc
Never, ever, stop learning.
Laern about communication,
Learn about business basics,
Learn about customer behaviour,
Learn about your products, competitors,
Learn about how successful persons do business,
Learn about money matter,
Learn about hiring and coaching,
Learn about FAILURES and PAINS,
Learn about LIFE and WHATEVER COMES WITH IT.
Active learning is a neccessity that we can not afford to ignore at this
fast paced competition era. Where success is just a matter of being a
little bit better from the rest.
Good night,
tanadi santoso.

DREAMs.
A Goal is a Dream with a deadline.
When we were young, we have dreams and expectations. We imagine things, we
keep thinking about what we want to be, what we want to do, what makes us
proud and happy and what will we become.
We grew up, and things seem like having its own way. We accept our success
or failures and we move on. The rapid change, the need to do the urgent
things, the works, the pressures and the failures, all kill part of our visions.
Things have changed, but they can not really take away the dreams.
We still have to dream on, to visualize our desires, our wants, our vision
of our future, even when we were considered too old for such things.
Cornel Sanders started when he was sixty, and started the whole successful
KFC business.
The main thing is not the age, be it too old, or too young, it is the
desire to dream on, and then have the courage to realize it.
Vivid visualization, taking it to sleep, thinking constantly about it,
talking about it, planning it, adding all the spices to our dreams, making
it a bit closer to the realization of it.
Entrepreneurship starts with a dream, be it a simple wish of tiny
restaurant operation, or a huge business of real-estate development, or a
modest training center for English education, or just any other
self-employed money earning fun.
The ability to dream on is one of the fine quality of human race that other
species do not possess. So dream on, and put a deadline: be it a giant
dream, a tiny one, an old everlasting one, a newfound one, a hobby related
one, a change of life one, a religious one, a stupid one, a
stroke-of-genius one, or just whatever...... just continue to dream
on........ Then Just Go Do It!
tanadi santoso
Dream,
but don't quit your day job.

OBSESSION
the love that was bigger than life.
Most great success comes with the OBSESSION of the mover, the ingredient
that often being forgotten in the classes.
We tent to think of the HOW TO, and not the THINGS WITHIN that moves most
great business. The spirit inside the leader, the desire, and the overdose
of love, that occupy the minds.
Doers tends to just go and do it, and with great ENTHUSISAM and CARE of
whatever he is doing. And the VIBRATION of his OBSESSIONS will be felt by
others. The invisible factor that separate a great success with a mediocre one.
OBSESSION: One can see in the eyes of the person when he speaks about
something, like the workaholics that still smiles and explain in meticulous
details with pure delights even after 18 straight hours work.
And the downside of this one is that you can not FAKE it, nor can you LEARN
it. It is something that you personally have to HAVE from within.
OBSESSION, not the Calvin Klein's parfumes!
It is simply the love that is bigger than life towards something in life,
driven by the emotion and should be EXECUTED WITH A DOSE OF INSANITY ;).
tanadi santoso.

FUN.
the ENJOYMENT while we are struggling!
No, business should NOT be a place of ENDURANCE or SADNESS or OBLIGATION
or
PUNISHMENT or TORTURE. We all have enough of that stuff already!
To succeed we have to ENJOY our work and feel HAPPY and FUN doing it. We
already have enough burdens in life, and we have a CHOISE of being POSITIVE
or NEGATIVE about what we do. IT IS A MATTER OF MENTAL ATTITUTE.
Small income, hardworkings, long-hour, tired, weekend shift, etcetera...
are NOT the problems. The attitute toward it is!.
FAILURES or SUCCESS is just a product of our business stage, my point is,
we have to take it as: THE JOURNEY IS THE DESTINASION!.
The massive time we invest in our daily process of business life, that is
what we breathe and live, days in days out, that is the part when we SHOULD
HAVE FUN!
If you have passed the stage of WORK for FOOD and SHELTER, than you should
CHOOSE the one that MAKE YOU FEEL HAPPY, POSITIVE, PROACTIVE,
CARING, FUN!
My friend, that is a MUST of the entrepreneural SUCCESS! Life is too damn short !!!
Have FUN,
I will,
Tanadi Santoso.

Do NOT wait for PERFECTION, please!

So many entrepreneurs-to-be waited the best time to do some big-idea,
yet wait and wait and wait for all the perfect plans come into places!
There will never be enough time in the world for any perfect-plan,
perfect-idea, perfect-systems, or perfect-business.
Usually for a new idea to get into action, we need to do some surveys of
market, study of the resource needed, plans for course-of-actions, etc etc
etc. And after that WHY, WHAT, WHO, WHERE, WHEN, WHICH and HOW MUCH all
answered adequately, it is time to decide to DO SOMETHING.
A simple set up of a small companies should take about one to three months,
a small project one to four weeks, and a tinier decisions one to a few
hours to decide.
We simply have to be satisfied with adequate data enough for our judgment
to JUST GO DO IT!
If you wait until all guarantied for success, proven by all statistics, and
approved by all experts, usually it will never really take off.....
The main ability needed for any entrepreneur is to chew enough data and
then decide on some decisions and GO DO IT, then when something happen that
is different that we expect, we ADAPT and CHANGE COURSE, collect data,
plans, decide, and GO DO IT AGAIN, ad invinitum....
Perfection is not for entrepreneur, as uncertainty is within the risk
management itself and part of what makes us thick.
tanadi santoso
SUCCESS IS A MATTER OF LUCK.
Ask any failures!