Leadership

Hong Kong and Shanghai Bank Corporation

Leadership is one of the complex roles in the corporate society, it is a complete
connection of power and management. Leadership and Management are the two
branches of one tree, where management is more related to goal or result driven
practices and whereas the leadership is to take with the employment driven work.
Therefore leadership and management both are requiring to give a company is
effective foundation. Leadership is more of an individual power, whereas the
management is to understand the requirements of the employees and get them
satisfaction in achievements.
Leadership can be explained with few theories in the following sections it will briefly
described:

Transformational Theory (Leadership Style)

Transactional Theory (Management Style)

HSBC is been very clear toward its way its treat its customer, owners and
shareholders. The leadership in HSBC is not only providing stable environment for
the employees but also for the communities HSBC key principle is "key business
value" The way the management work is to get and deliver the best. To expect and
demand the best result from the employees.
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The leadership in HSBC has four main pillars, which has not only made them very
competitive but also highly motivated.
The four pillars of HSBC are following:

COMMITMENTS
LOYALTY
HARDWORK
INTEGRITY

HSBC has a clear view of the outcome from the employee HSBC believe in high
productivity through highly committed team. The team in HSBC will always be very
productive, loyal to the company and highly professional. Therefore the steps taken
by the management and the team leaders are well supported by the team members and
well appreciated it not only that they feel sense of achievement in their respective
work.
HSBC has a transparent process for the team members to provide them support in the
work by listening and then getting feedback from them. Thus through this leadership
style there is an absolute increase the performance and day to day productivity. In the
following parts of the report it is the purpose to provide elaborate analysis of the
factors affecting the leadership and management style in HSBC.
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The time and the decade we living in right now is very fascinating as there is so much
changing, when there is everything being asked for a reason, challenging
environment. Where the long history of banks culture and ideas has been brought to
the table and been re-think and turned. Most of the issues are been co-related to the
leadership style, there is a big relation between a company progress and the leadership
style they adapt. At the moment HSBC is been facing so much challenges, where
there is a huge uncertainties and great risk in everything. The current environment has
so many challenges with European debt and future of euro fading.
There are largely necessary action has been taken by the HSBC to resolve things and
to make it less volatile. These effect the key role of the leadership and management in

HSBC ,with so many challenges comes every day to them, it's hard for a leader in
HSBC to make decision which will not only affects its position in market but also
stockholders. Currently the leadership style is to follow the mood of the public rather
than taking a survey of them, they giving them what they like .The current situation is
to play with the emotions with the public and hence getting the results .
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From the finding and analysis it can be concluded that leadership and management in
HSBC is most essential and strongest bond that has hold it in banking and financial
organisation world. It has moved to all over the world and operates a full service
bank, with really effective and efficient leadership and quality managements the value
and beliefs has been driven tremendously brilliant. The higharchy in the bank has also
given a sense of satisfaction and feeling of loyalty toward the company. The employee
has work very effectively and hence producing great result. The HSBC done their job
very well in keeping company aims, vision, goals and objectives alive.
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There is uniqueness in leadership and management in HSBC that is they always think
of future and they are very sustainable about their future here, starting from small to
large business investments. Therefore with growing completion and challenges the
HSBC leadership needs to be connected to the inside operation of the company.
Eventually it will affect the outcome of the organisation.
It is also important for the leaders to manage more on employees by keeping them
informed but also giving them more knowledge about global industry .By doing this
the management will have more knowledge about their employee and can giving
exact decision of what to be done for the employee to keep them motivated and
satisfied and as mentioned above the culture will play a crucial part in defining
efficiency of organisation. HSBC is a garden of different beautiful culture, if it not
been passed orderly it could result in disaster .Therefore proper action should be taken

that employee from the different culture are taken seriously. Hence the HSBC will
improve its position and sustainability.
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GIANT MALAYSIA
Giant is operating under the retail industry. Its main competitors are Servay,
Milimewah, and Chua Kah Seng in Sabah, while Mydin for the western part of
Malaysia. Giant's mission was always been to offer a wide variety of products at the
lowest possible price. Their slogan which says "Everyday Low Prices, big Variety and
Great Value" communicates the company's mission to the public.
Although Giant Hypermarket had been long operating at the western part of Malaysia,
its operation is fairly new to the local people of Sabah. Knowing this fact, Giant has
included states such as Sabah, Sarawak, and countries such as Brunei in their strategic
plan for expansion. In order to implement their strategic plan, their strategy includes
identifying stores to takeover (i.e. Likasmart in Sabah), and introducing low prices by
having staffs surveying competitor's prices at major supermarkets outlets. Giant
Hypermarket currently has around 1,000 employee in Sabah itself, and 10,000
employees in total nationwide. Some of the employee benefits that Giant employee
receives for working in Giant are employee insurance, a 10% discount when
purchasing within group (i.e. Giant Hypermarket, Guardian Pharmacy, and Cold
Storage).
Besides having plenty of outlet stores around Malaysia, Giant also has outlet stores
around the Southeast Asia countries such as Singapore, Indonesia, Vietnam, India and
also Hong Kong. Information about Giant Hypermarket and promotions details can be
accessed through Giant's Official Website which is www.giant.com.my.
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Perceptual Aspect
Hong Kong and Shanghai Bank Corporation
Market segmentation is at the core of robust marketing strategy development. This
involves identifying customer needs, expectations, perceptions, and buying behaviour
so as to group together homogeneous customers who will be satisfied and marketed to
in a similar manner. One segment will differ from another in terms of customer profile
and buying behaviour, and also with regard to the sales and marketing activity likely
to satisfy these customers. Having sufficient knowledge of these customers is
fundamental. It is important to remember that the process of market segmentation
involves more than simply grouping customers into segments. Shrewd targeting of
certain segments and the development of a clear brand positioning are part and parcel
of the market segmentation process.
Now, HSBC launched a marketing strategy called 'Managing for growth', which is to
cover and deal with its strategic outlook for the period 2004 - 2008. From the
company website, they have stated that they will deliver this by; focusing on
enhancing HSBC's revenue generation culture, develop its brand name further
(hexagon logo), manage costs strategically, maintain a prudent credit/market risk
stance, and invest further in its people. Addition ally, acquisitions still remains an
integral part of their strategy.
As stated from the company's website, they will concentrate on growing earnings over
the long term at a rate which will place it favourably when compared with its peer
group. It will also focus on investing in its delivery platforms, its technology, its
people and its brand to support the future value of HSBC as reflected in its
comparative stock market rating and total shareholder return ('TSR'). HSBC remains
committed to benchmarking its performance by comparison with a peer group.

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GIANT MALAYSIA
For the consumer, Giant has thrown its weight fully behind the Malaysian
Government's programme to create smart consumers of Malaysians through
continuous marketing innovations, which help them seek out the best value deals. In
the past few months, Giant collaborated with the Government to launch numerous
campaigns that effectively brought prices of daily essentials and consumables to even
lower levels, including a Price subsidy campaign for Fresh Produce. As the leading
hypermarket chain in Malaysia, this campaign was a first of its kind in the industry.