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Charles Brown
Week Four Mastery Journal Timeline
It has been a dream of mine to work in film and television as well as being a part
of a sports organization or sports network. After 25 years of restaurant management and
ownership I decided to finally pursue these dreams. My first step in my Mastery Journey
was to achieve my Bachelors Degree in Digital Cinematography. Now that I have
accomplished that goal I am on my next step, to become a Master in my field of choice. I
am doing this by pursuing my Masters Degree in Entertainment Business Sports
Management. At the time of this paper I am approaching the end of my first course,
Mastery Development and Leadership, and have eleven more courses to go to assist me
in becoming a master in the entertainment business. The following are the courses I will
be taking and what I plan to gain from them as well as resources that will assist me in
accomplishing my goals related to each course:
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BBrand%2BDevelopment%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:
2.
5) Entertainment Business Finance. Just like I have to manage the day-to-day
operations of a restaurant and manage all levels of costs, sports productions are not
any different. You must be a great line producer to be able to put on a profitable
production. This course will lay out the fine details that are needed in doing so.
Since I am looking into the field of Entertainment Business with a Sports Track I
found a Scholarly Journal in the Full Sail Library that relates to this course and to my
specific field Sports Finance and Management: Real Estate, Entertainment, and the
Remaking of the Business (1st Ed). Author: Rees Jason D. Source: Journal of Sport
Management. Jan2013, Vol. 27 Issue 1, p84-85.2p.
6) Negotiation and Deal-Making. TV and Sponsor ship deals are a huge part of sports
productions at all levels, college and pro as well as even at the high school level. To
be able to negotiate and make profitable deals is very important in being able to
consistently land great sports programs for TV productions. To first understand
negotiation here is a good place to start. Negotiation Fundamentals a Linda.com
course, http://www.lynda.com/Business-Skills-tutorials/NegotiationFundamentals/101504-2.html.
7) Sports Management and Operations. You must be well versed in sports
management and operations if you are to produce sporting events on TV. Knowing
the rules, time frame, and what makes for a great sporting event is very important.
Utilizing the Full Sail Library I found a great lecture given by three Professional
Baseball General Managers that speak about the basics of Sports Management,
https://youtu.be/wbqzMbEXflk.
8) Legal Issues in Sports. With the great amounts of money and viewers in sports there
are wide range of legal issues that must be understood before any production can
begin. This course will give me an understanding of the necessary legal issues that
are mandatory in creating great sport productions. Here is a great journal on this
subject, AMERICAN NEEDLE, INC. V. NATIONAL FOOTBALL LEAGUE: JUSTICE
STEVENS' LAST TWINKLING OF AN EYE.
Author: Kaso-Howard, Katherine.
Source: Loyola of Los Angeles Law Review. 2011, Vol. 44 Issue 3, p1163-1178.
16p.
9) Sports Marketing and Sponsorship Sales. Marketing is a huge part of any sporting
event and understanding what and whatnot to do is very important. Learning the ins
and out of sports marketing and sponsorship gives the producer a necessary edge in
the industry. There is a very interesting case study I found in searching through the
Full Sail Library System, Branding the Rodeo: A Case Study of Tobacco Sports
Sponsorship.
Authors: Ling, Pamela M.
Haber, Lawrence A.
Wedl, Stefani
Source: American Journal of Public Health. Jan2010, Vol. 100 Issue 1, p32-42. 10p.
10) Digital Marketing. With some many devices available to view and market sporting
events and sports teams this is a great arsenal to have to be successful in sports
production. This class will lay out the ways of being successful in this medium.
Linda.com, The digital marketing landscape, from: Online Marketing
Fundamentals with Brad Batesole, is a great course on this subject.
http://www.lynda.com/Analytics-tutorials/digital-marketinglandscape/188429/367616-4.html.
11) Business Plan Development. To be able to brand yourself in this field is very
important, considering how competitive it is in gaining employment. Being able to
showcase a great business plan to market yourself will give you a needed edge. This
course will prepare me in successfully completing a business plan. Here is a great
Linda.com link for Nine Steps in Developing a Business Plan,
http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-businessplan/115426/136618-4.html.
12) Final Project Business Plan. I will be able to actually complete a successful
business plan, which will give me an edge as I introduce myself into the sports
industry. I found a great course on Linda.com to utilize for this class and my
understanding of writing a great business plan. Creating a Business Plan with Mike
Figliuolo.
http://www.lynda.com/Business-Business-Skills-tutorials/Creating-BusinessPlan/3731072.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Business%2BPlan%2BDevelop
ment%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
With Seattle be a good sports town already with 3 professional mens teams
and
1
womans
as
well
as
the
NW
Division
For
Fox
Sports
and
Root
Sports
Networks
I
intend
to
utilize
my
talents
and
course
study
to
gain
entrance
into
the
world
of
sports
and
sports
broadcasting.
Additionally
it
may
be
around
the
same
time
I
am
scheduled
to
graduate
that
Seattle
will
again
have
a
professional
Basketball
Team
as
well
as
a
professional
Hockey
team.
These
new
sports
will
provide
the
perfect
opportunity
for
me
to
land
a
good
career.
With
my
current
work
schedule
and
commitments
in
supporting
my
family
I
will
need
to
wait
until
I
am
closer
to
graduating
before
I
can
start
seeking
full
time
employment.
In
the
meant
time
I
will
try
and
take
advantage
of
the
vast
production
companies
and
current
professional
teams
to
try
to
get
my
feet
wet
in
the
industry.
There
are
always
intern
positions
as
well
as
special
events
that
I
can
try
to
get
involved
with
on
my
current
days
off.
After
the
sixth
class,
Negotiation
and
Deal-Making,
I
believe
I
will
be
mentally
prepared
for
any
challenge
and
opportunity
I
can
be
fortunate
to
work
on.
And
the
classes
afterwards
will
simply
make
my
knowledge
and
understanding
of
the
industry
even
stronger
as
complete
every
new
course.
Along the way I will be able to keep up with individuals and organizations in
this
market
and
keep
it
logged
in
my
PLN
that
I
have
created.
This
will
give
me
a
great
resource
to
see
upcoming
events
and
opportunities
to
get
involved
with
as
well
as
keeping
up
with
trends
in
the
Sports
Entertainment
Field.
I
havent
been
able
to
connect
just
yet
with
anyone
out
here
that
is
attending
Full
Sail
University
but
I
am
searching
for
people
with
the
same
interests
or
related
fields
to
get
involved
with
on
a
weekly
and
or
monthly
basis.
I
have
reached
out
to
some
Full
Sail
Graduates
and
have
been
creating
a
network
of
people
that
will
hopefully
evolve
in
us
working
together
some
day.