Dell Storage Sc4020 Sales Training Presentation 1

Introducing
Dell Storage SC4000 Series

Extending the advantages of enterprise
storage to mid-size deployments
Sales Training - Dell Internal Use
Launch Details
Announce Dates:
APJ Announce: Week of March 17, 2014
Rest of World Announce: June 24, 2014
Release Dates:
APJ June 9, 2014
FC only
Rest of World August 29, 2014

FC and iSCSI*
* iSCSI release available for all regions
Dell - Internal Use - Confidential
Agenda
Market forces / Dell strategy
Product / Solution overview

New in SC6.5.20
SC4020 advantages
Summary / Q&A
---------
Technical Detail
Market Dynamics
Data, now collected and analyzed at an unprecedented scale,
has become the essential asset for nearly all businesses
IT budgets are NOT growing at the same rate as data
2017
2016
2015
2014
2013
WW data
growth:
30-50%
IT spend
increase:
3%
Innovation
opportunity
Storage efficiency and leverage are top-of-mind, as IT

managers plan for the new universal business requirement:
Extract maximum advantage from data, @ maximum ROI
Dells Proven Approach

1 Develop enterprise-class technology (advantage)
2 Provide more affordable access to this technology
SC Series
(Compellent)
enterprise
advantage
Modern storage
architectures
Agile, intelligent
Self-optimizing
Right data, right place,

right time, right cost
SC
8000
Hot data on Flash

Cold storage at the lowest $/GB
Automated data mobility
Maximum efficiency
and performance
Increasing the pace of innovation

These Dell launches are all occurring within the space of one year
Highest performance
in the industry
Largest refresh in 3
years: 3X IOPS and
2X throughput
FluidCache for SAN*
PS6210
Reducing file footprint

with deduplication &
compression
Greater scalability
Greater performance
and reliability
FluidFS v3
Storage Center 6.4
Storage Center 6.5*
Flash at the Price

of Disk
SC8000
Low-cost with 2X
performance
PowerVault MD3*
Most dense storage

solution (major vendor)
Self-optimization
extended to midsize deployments
SC280
SC4000*
* Coming soon
Tenets of Dell Storage SC Series

Virtualization
SSD FC SAS SATA
RAID 10 RAID 5 RAID 6
15K
10K
7.2K
Intelligence
Ideal for virtual servers
Independence from
drive type, interface
type and RAID
Automation
Tier 1
Tier 2
Tier 3
Block-level intelligence
Simplify management
METADATA
Data about
the data.
Tier 2
Manages data inside

the volume
Tracks frequency
of access
Enables unique
feature/benefits
Utilization
Sophisticated data
movement engine
Set policies and let
the system run
Optimized data
placement
No waste when
storing data
Disks not
purchased
Unused allocation
Data
Data
7
Buy fewer disk drives

Save on energy and
floor space
Introducing
Dell Storage
SC4000 Series
Extends the advantages of

enterprise storage to small
and mid-sized deployments
Enterprise Performance
Best-in-Class Intelligence
Up to
72% lower cost

than competing arrays
for pure flash solutions*
Unprecedented Value
* Source: Based on Dell analysis of competitive US list pricing from Gartner Inc., CP
Storage, as May 27, 2014. Geographic limitations on comparative advertising may apply
Dell Storage SC4000 Series
Extending the advantages of enterprise storage to mid-size deployments

24 internal
drive slots
Optional expansion enclosures

(SC200, SC220)
Flash-optimized
(all-flash or hybrid configs)
Dual
hot-swap
controllers
2U
+
SC4020 model All-in-one array

Hardware Highlights
Software Highlights
(8) FC or (4) iSCSI* network ports
Unified management with SC8000
Up to 120 drives (400TB+) per system
Same optional feature licenses as SC8000
Embedded SAS back-end for expansion
Value-priced base pricing covers 48 drives
NAS support via optional FS8600 front-end

FC and iSCSI replication
SCOS Core bundle

Remote Data Protection bundle
Performance bundle
Live Volume*
Copilot enterprise support: Same range of options as the current SC8000 products
+ Features Intel Xeon Processor E31265L v2, 2.50GHz, 4 cores, 8M cache
**Live Volume on SC4020 targeted for SCOS v6.6
Flexible Expansion Options

Start with a single SC4020
all-in-one 2U array
SC4020
24 x 2.5 drives + dual controllers
Choose any combination of

expansion enclosures types
24 x 2.5 drives
SC220
12 x 3.5 drives
SC200
Min 6 drives, Max 24 per SC4020 chassis

Same drive and carrier as SC220
Add expansion enclosures up

to 120 drives per system
SC4020
Same enclosures as SC8000*
Mix and match SAS drive types
2.5
SC4020
and
SC220
SSD
HDD
SSD
3.5
SC200
(single SAS chain)
HDD
200GB
400GB
480GB
1.6TB
300GB
600GB
900GB
1.2TB
1TB
200GB
400GB
450GB
600GB
2TB
3TB
4TB
WI (write-intensive)
RI (read-intensive)
RI (read-intensive)
15K
10K
10K
10K
7.2K
15K
15K
7.2K
7.2K
7.2K
Same options as SC8000, drives ship in separate package
10
* SC280 is not supported

Software Convenience and Value

SC firmwarebased bundle
and feature
licenses
# of drives:
0 48
48-72
72-96
96-120
Expansion
license
Expansion
license
Expansion
license
Expansion
license
Expansion
license
Expansion
license
Expansion
license
Expansion
license
Expansion
license
Expansion
license
Expansion
license
Expansion
license
SCOS Core
Core OS
Dynamic Capacity
Data Instant Replay
Enterprise Manager
Foundation/Reporter
Dynamic Controllers
Virtual Ports
Performance
Data Progression
Fast Track
Remote Data Protection

Remote Instant Replay
(Sync/Async Replication)
Live Volume*
Host-based
licenses
24-drive expansions
48-drive BASE licenses
Single-server licenses
# of servers:
Single-server expansions
1
Replay Manager
EM Charge-back (unlimited license)
8+
Each purchasable
firmware bundle or
feature starts with a
value-priced 48drive BASE license
24-drive expansion
increments = fewer
license upgrades to
manage
Perpetual
licensing transfers
to new hardware
(including from SC4020
to SC8000)
Enterprise cap:
Never pay for
more than 8 server
installations
vCenter Operations Mgr Plug-in (unlimited license)

11
*Live Volume on SC4020 targeted for SCOS v6.6
Copilot Support
Extending the value of award-winning
enterprise support to mid-size
deployments
Lower operating costs
In-depth system analysis to ensure efficient,
effective utilization of Storage Center features
Maximize capital investments

Strategic planning to align business and
storage requirements
Avoid risks
Ongoing performance tuning, capacity
planning with proactive alert and log reviews
Markets and
Solution
Categories
13
Primary SC4020 Market Opportunities

Mid-Size Standalone
Big technology
advantage for
smaller budgets
SAN
Distributed Enterprise
Integrated
single point
of mgmt
Target: $25-50K
SAN solutions
ROBO/departmental
core-edge solutions
All Flash or Hybrid Solutions

Put 100% of your
hot data on flash
14
Flash
tiering
Flash for the

price of disk
Standalone SAN Solutions
Enterprise advantages now available for ANY datacenter

Investment
Protection
Performance
Optimized
Affordable
all-flash
and hybrid
solutions
Dual controllers, 24 drive slots
Flexible
Provisioning
NAS
SAN
Combine block and

optional file storage in
same disk pool
All-in-one 2U footprint
Easy to
Manage
RAID configs
created and
modified
automatically
Workload
Optimized
Host up to
10,000
MS Exchange
mailboxes in a
single 2U SAN
Scale to 120 drives

(400TB+) with optional
expansion enclosures
Portfolio Depth
Seamless
integration with
larger SC8000
enterprise systems
Data Progression works in background to improve efficiency and

reduce your TCO. Right data @ the right place, right time, right cost.
15
Distributed Enterprise Solutions
Unified SC portfolio enables diverse, comprehensive IT strategies

Remote Office
Block and/or file solutions

from the same storage pool
SC4020
FC SAN
Sync / Async
Replication
Automated processes
are essential when
staffing is minimal
NAS
SC8000
scale-out
iSCSI SAN
Tiered Cloud
Disaster Recovery
Secondary
Site (2)
Sync / Async
Replication
Secure cloud
Workload isolation
Server/storage mobility
Data Progression
Flash optimization
16
Tertiary Site
Online During
Recovery Ops
Secondary
Site (1)
Single-pane Mgmt
Shared firmware
Expansion options
*Live Volume on SC4020 targeted for SCOS v6.6

Dell Internal Use - Confidential
SC6.5.20 Update
17
Whats new in SC6.5.20?

SC4020 and SC8000 customers with up-to-date
Copilot contracts may upgrade non-disruptively to
SC6.5.20 firmware at no charge.
RI (Read Intensive) drives may now be used in Tier 1
Previously, Tier 1 was restricted to WI drives or spinning disk
SC4020 drive minimum changes from 12 to 6 drives
No change to SC8000 drive minimums
Support for additional Read-Intensive SSD drives

480GB (available Jan, 2014)
960GB (available Q1, 2014)
1.9TB (available Q1, 2014)
18
SC6.5.20 Update: What is the impact?

SC Series now supports four array solution categories:
FlashOptimized
Entry-Level
Flash
Hybrid
(#1 customer choice)
Traditional
HDD arrays
Multi-tier flash,
leverages WI
and RI SSDs
Single-tier,
economical
RI SSDs
Best of all
worlds, tiered
SSD and HDD
Cost-optimized
solutions for
bulk storage
Industrys lowest-priced all-flash array!*

(6) 480GB RI SSDs, 2.8TB raw capacity
Dramatic IOPs speed boost over HDD
$25K street
19
Flexible expansion options grow into

Flash-Optimized or Hybrid solution
* $25,000 advertised US street price. Comparison based on October 2014 Dell

internal analysis of US list and typical US discount prices for mid-range arrays
over 1TB, including support. AD#: A14000615
New $25K AFA keeps your options open

Entry-Level Flash
Flash-Optimized
All-flash
Start small
All-flash
Add more
SSDs
*
Hybrid
Add HDD tier
for additional
cost savings
20
* Hybrid or single-tier arrays with WI drives only are also available,

although most customers will benefit from multiple tiers of flash.
= WI SSD
= RI SSD
= HDD
SC4020
Advantages
21
Dell SC Series Advantage vs. New Flash Entrants

Performance
Flexibility
Enterprisereadiness
Cost
Extreme performance density (IOPs per U)

Extreme density and scalability (up to 3PB raw capacity*)
Exclusive SSD tiering (SLC, MLC)
100% flash or hybrid options
Highly configurable (multiprotocol networks)
Enterprise feature set (Snapshot, Replication, Live Volume)

Enterprise-class management/monitoring
Enterprise-class support and integration (Copilot)
More 3rd-party integrations
Mature, proven stack
Perpetual software licensing, SW bundles

Lower cost (flash at the price of disk)
Dell combines a modern storage architecture

with years of datacenter integration experience
22
* Applies to SC8000 solutions with 64GB memory
The new all-flash price leader
64%
Up to
lower price than
competing
traditional all
flash solutions.*
72%
Up to
lower price than
competing pure
flash vendor
solutions.*
23
* Source: Based on Dell analysis of competitive US list pricing from Gartner

Inc., CP Storage, as of May 27, 2014. Geographic limitations on comparative
advertising may apply.
Dell SC4020 lab validation by Taneja Group

Enterprise-class storage
capabilities in a small
footprint hybrid array
Review highlights
40% less power
consumption than the
SC8000
Flash price/performance
efficiency
Perpetual licensing
Full-featured, scalable
package
Single pane management
"The Dell SC4020 maintains Dells tremendous

storage technology pedigree, while bringing this
technology to the market at a disruptive price
point, and with disruptive small system density
and efficiency achievements."
Source: Product Brief: Redefining the economics of storage, Taneja Group, April 2014. See full report here
SPC-1 benchmark validates SC4020

Budget
constraints?
Performance
requirements?
SC4020 is the
SC4020 is the
array under
array over
highest
performing
lowestpriced
$100,000*
100,000 IOPs*
(*SC4020 tested solution

cost = $68,766)
(*SC4020 tested solution

IOPs = 106,243)
Based on SPC-1 benchmark results

published September, 2014, ranking
over 75 actively-sold solutions from
all major storage vendors
ESG Labs SC4020 TCO comparison

Large mid-market scenario
SC4020 costs are

lower overalland in
every sub-category
(Evolves from 45TB to 200TB over 8 years)
45%
lower TCO
vs. Vendor A
49%
lower TCO
vs. Vendor B
*Source: Enterprise Strategy Group Report: Dell Storage SC4020 TCO Analysis,
September 2014, http://dell.to/1BPSeuF
SC4020 Summary
Extending the advantages of enterprise storage
to mid-size deployments
All the features of SC8000 in an
affordable, all-in-one format
Developed for $25-50K mid-size array market
Addresses multiple solution categories
1. Standalone SANs
2. Distributed enterprise
3. FLASH deployments
27
Hardware
Technical
28
Dell SC4020 Technical Specifications

SC4020 Platform
Chassis
2U
Storage Controllers
(2) active/active high availability controllers per system
CPU
(2) Quad-Core Intel Xeon(r) E3-1265L v2 (Ivy Bridge); 8M Cache, 2.50 GHz [1 per controller]
Memory
32GB per SC4020 system [16GB per controller, 2x8GB 1600 MHz DMMS]
Front-End Connectivity
(8) 8Gb FC ports max per system [4 per controller]
- OR -
(4) 10Gb iSCSI ports max per system [2 per controller]

Replication Connectivity
Via front-end FC or iSCSI network ports [up to 8 or 4 per system] and/or

Via dedicated IP replication ports [2 per system, 1 per controller]
Back-End
(4) 6Gb SAS ports per system [2 per controller]
Internal Drive Enclosure
24 internal drive slots [minimum of 6 internal drives required]
SC4020 Expansion
Expansion Drive Enclosures
SC200 and SC220
Max Drives/Max Capacity
120 drives / over 400TB per SC4020 system
Software
SCOS Core Features
Includes Core OS, Dynamic Capacity, Data Instant Replay, Enterprise Manager Foundation
and Reporter, Virtual Ports
SCOS Optional Features
Performance Bundle: Includes Data Progression, Fast Track

Remote Data Protection Bundle: Includes Remote Instant Replay (Sync & Async)
Live Volume (targeted for SCOS v6.6)
Server Features
Replay Manager, vCenter Operations Manager, EM Chargeback
SC8000 and SC4020 System Comparison

Storage Platform
SC8000
SC4020
Dual Controller
Dual Controller
4 CPUs (2 per controller)
2 CPUs (1 per controller)
System CPU Complex
Intel(r) Xeon(r) E5-2650 (Sandy

Bridge, 6 core)
Intel(r) Xeon(r) E3-1265L v2 (Ivy

Bridge, quad core)
System Memory
32GB or 128GB
32GB
1GB
(512MB per controller)
battery-less (10 yrs)
1GB (512MB per controller of

memory reserved)
Smart Battery protection
Dual Hot Swap 750W Rated
Dual Hot Swap 580W Rated
Write Cache
Power Supplies
Multiprotocol combinations
Host Connectivity Options
30
8Gb FC(up to 32 ports)

16Gb FC (up to 20 ports)
1GbE iSCSI (up to 20 ports)
10GbE iSCSI (up to 20 ports)
10Gb FCoE (up to 20 ports)
8Gb FC (8 ports)
-OR10GbE iSCSI* (4 ports)
Storage Connectivity
6Gb SAS (up to 40 ports)

Up to 10 SAS chains
6Gb SAS (4 ports)

Single SAS chain
Max Raw Storage Capacity
3PB (w/SCOS 6.5)
Over 400TB
Max Drive Expansion
960 SAS HDD/SSD
120 SAS HDD/SSD
Base Rack Space (24 Drives)
6U
2U
SC8000 and SC4020 System Comparison

System Maximums
SC8000
SC4020
512MB
512MB
Host Connections
500
500
Data Instant Replay
16,000
4,000
Remote Instant Replay Destination Volumes
2,000
1,000
500
250
System Maximums
Write Cache
Remote Instant Replay Source Volumes
31
Storage Solutions Enabled with

Intel Technology
Storage Challenge
Benefits of Intel Xeon Processors
Multiple devices require multiple copies of

data, increasing the cost of storage and
maintenance.
Centralized data storage with full backup

helps prevent data loss due to lost or stolen
devices or hardware crashes.
My business and storage needs are growing.
Intel Xeon processors provide energyefficient performance and enterprise

scalability to support your needs now and in
the future.
The cost of offsite data back up impacts my

bottom line.
Encryption, data compression, and deduplication before offsite back up reduce

TCO.
Scalable, Centralized Data Protection

32
32
Dell Storage SC4020 (Front & rear view)
2U
24 X 2.5 drive slots
Redundant Controllers
Dual Hot-Swap PSUs
33
Dell Storage SC4020: Rear View

SC4020 chassis with dual controllers (must be same kind)
Redundant Controllers
Dual Hot-Swap PSUs
SC4020 Fibre Channel Controller
USB
Replication port
SAS ports port
Mgmt port
SC4020 iSCSI Controller

Serial
port
OR
Write cache
battery
Controller handle
34
(Same, except for network ports)
(4) 8Gb FC ports
MEDIA PORT TYPES

FC network/host: 8Gb FC, SFP+
iSCSI network/host: 10Gb iSCSI, SFP+ (no 1Gb iSCSI or 10GBaseT)
(2) 10Gb iSCSI ports
Replication/Mgmt: 10Gb/1Gb/100Mb Eth, RJ45/8P8C

Serial: 3.5 Mini to RS232, dongle included
Flexible Expansion Options

Start with a single SC4020
all-in-one 2U array
SC4020
24 x 2.5 drives + dual controllers
Choose any combination of

expansion enclosures types
24 x 2.5 drives
SC220
12 x 3.5 drives
SC200
Min 6 drives, Max 24 per SC4020 chassis

Same drive and carrier as SC220
Add expansion enclosures up

to 120 drives per system
SC4020
Same enclosures as SC8000*
Mix and match SAS drive types
2.5
SC4020
and
SC220
SSD
HDD
SSD
3.5
SC200
(single SAS chain)
HDD
200GB
400GB
480GB
1.6TB
300GB
600GB
900GB
1.2TB
1TB
200GB
400GB
450GB
600GB
2TB
3TB
4TB
RI (read-intensive)
RI (read-intensive)
15K
10K
10K
10K
7.2K
15K
15K
7.2K
7.2K
7.2K
Same options as SC8000, drives ship in separate package
35
* SC280 is not supported
SC4020 Expansion Examples (Single SAS chain)

24 Drives
SC4020 w/
24 drives
72 Drives
SC4020 w/
24 drives,
2 SC200s w/
12 drives
each,
SC220 w/
24 drives
48 Drives
SC4020 w/
24 drives,
SC220 w/ 24
drives
72 Drives
SC4020 w/
24 drives,
2 SC220s
w/ 24 drives
each
36
120 Drives
SC4020 w/
24 drives,
4 SC220s
w/ 24 drives
each
SC4020 to SC8000 Non-Disruptive Upgrade*

Key
Values
Perpetual
Software Model
Hardware
Extension
Software transfers easily to SC8000

Pay upgrade cost only, no need to repurchase
original licenses
Migrate SC4020 data to SC8000 system
Re-purpose SC4020 drives/expansion enclosures
in SC8000 system for additional capacity
Upgrade Process Details

1. Purchase SC8000 controllers
2. Purchase SC220 enclosure (for existing SC4020 drives)
and any other needed enclosures
Capacity of new system must match SC4020 system
3. Purchase SC4020 to SC8000 software upgrade
True-Up charge only
4. Install new SC8000 controllers/enclosures
5. Migrate SC4020 system configuration to SC8000 via
one-time replication or Live Volume
Professional Services required
6. Move SC200/220 add-on enclosures and drives from
SC4020 to SC8000 as additional capacity
7. If desired, move SC4020 internal drives into a new
SC220 enclosure as additional capacity
37
* One-time LV license required for nondisruptive migration. Targeted for SCOS v6.6
What happens to each SC4020

system component?
Data
Software
licenses
Migrate using onetime Live Volume*

Keep what you pay for.
True-up software
upgrade charge only.
SC200/220
enclosures
and drives
Re-usable in SC8000
system as additional
capacity.**
SC4020
Transfer drives to new

SC220 in SC8000
system.** Controllers
not upgradeable.
** Data must be migrated first

no data in place migration.
SC4020 to SC8000 Upgrade Example

2x capacity increase
(7.5x potential)
Configure new system

with same 48TB capacity
(2x) SC8000 controllers

(1x) SC220 w/24 300GB 15K
(2x) SC200 w/24 2TB 7K
Keep SW licenses
Keep enclosures
Keep drives
Re-purpose original
enclosures/drives in
new system
SW
Licenses
Original
SC4020 system
(1x) SC4020 w/24 300GB 15K
(2x) SC200 w/24 2TB 7K
48TB total raw capacity
Migrate data and

transfer SW licenses*
SW
Licenses
SC8000
SC8000
SC220
SC200
SC8000
SC200
SC8000
SC220
SC4020
Data
SC220
SC200
Data
SC200
SC200
SC200
Data
SC200
SC200
= new
= investment preserved
(2x) SC8000 controllers

(2x) SC220 w/24 300GB 15K
(4x) SC200 w/24 2TB 7K
96TB total raw capacity
3 PB potential capacity
* Migrate via Replication or LV (no data in place migrations). SW true-up charge applies.
Deployment via EDT or Certified Channel Partner

Implement fast. Implement correctly. Implement once.
All SC4020 installations will be performed by
World-class Dell Enterprise Deployment Teams, OR
Certified Channel Partner
Expertise
Heterogeneous datacenter environments

Fluent in key Dell Storage applications
Frees up your IT staff
Eliminates error
Minimizes disruption
39
Software
Technical
40
SC4020/SC8000 Software Comparison

SC8000
SC4020
Dynamic Capacity (Thin Provisioning)
Included
Included
Data Instant Replay (Snapshots)
Included
Included
Virtual Ports (HA)
Included
Included
Dynamic Controller (HA failover)
Included
Included
Multi-VLAN Tagging for iSCSI NEW!
Included
Included
Data Progression
Optional
Optional (Performance Bundle)
Remote Instant Replay (Synchronous)
Optional
Optional (Data Protection Bundle)
Remote Instant Replay (Asynchronous)
Optional
Optional (Data Protection Bundle)
Live Volume ENHANCED!
Optional
Optional [Post RTS*]
Data-at-Rest Encryption (SED support) NEW!
Optional
Optional [Post RTS*]
Optional (Data Progression license)
NA
Fast Track
Optional
Optional (Performance Bundle)
Fluid Cache for SAN NEW!
Optional
NA
Enterprise Manager Foundation/Reporter
Included
Included
Enterprise Manager Chargeback
Optional
Optional
Data Management & Protection
Compression NEW!
Performance/HA
Management
41
= New or enhanced
with SCOS 6.5 release
*Live Volume and SED support on

SC4020 targeted for SCOS v6.6
SC Series comparison summary

Similarities
SC8000
Same Storage Center software values

Same high-quality drives (SSD and HDD)
Same ALL-Flash support
SC4020
Same tight NAS integration
Differences
42
SC4020
SC8000
Capacity
>400TB*
3PB*
Memory
32GB max
128GB max
Connectivity
FC or iSCSI
Simultaneous multi-protocol:
FC, iSCSI and FCoE
Throughput
(8) 8Gb FC or (4) 10Gb iSCSI
Back: (4) SAS ports, single chain
Up to (32) 8Gb FC, (20) 16Gb FC,

(20) 10/1Gb iSCSI/FCoE
Architecture
All-in-one design
Modular components
Extra features
Compression, FCFS support,

SC280 dense enclosure
Back: (40 max) SAS ports, 10 chains
*raw capacity
SC Series comparison summary

Similarities
SC8000
Same Storage Center software values

Same high-quality drives (SSD and HDD)
Same ALL-Flash support
SC4020
Same tight NAS integration
Differences
43
SC4020
SC8000
SC8000 value
Capacity
>400TB*
3PB*
8X capacity
Memory
32GB max
128GB max
4X memory
Connectivity
FC or iSCSI
Simultaneous multi-protocol:
FC, iSCSI and FCoE
Greater flexibility, add

I/O w/o controller swap
Throughput
(8) 8Gb FC or (4) 10Gb iSCSI
Back: (4) SAS ports, single chain
Up to (32) 8Gb FC, (20) 16Gb FC,

(20) 10/1Gb iSCSI/FCoE
Architecture
All-in-one design
Modular components
In-place controller
upgrades, migration
Extra features
Compression, FCFS support,

SC280 dense enclosure
Enhanced data
placement, efficiency
Back: (40 max) SAS ports, 10 chains
*raw capacity
2.4X throughput*
** SAS bandwidth capped at

24 SSDs on SC4020
SC4020 and
SC8000
Positioning /
Messaging
SC4020 / SC8000 Positioning
Does the SC4020

give smaller
customers access
to Compellent
technology?
Does the SC4020

replace the SC8000 by
giving the exact same
functionality at lower
cost?
Yes !
No !
SC4020 / SC8000 Similarities
SW Functionality
HDD/SSD
TCO
Management
Perpetual Software
Licensing
IOPS
Copilot
NAS
3rd Party
integrations
SC4020 / SC8000 Differences
Footprint
Licensing
Scale
Pricing
Bandwidth
Avail Software
SC280
I/O Flexibility*
and I/O
Upgrade
Flexibility
Enterprise Cap
*Simultaneous multi-protocol support
Dell Storage Portfolio Positioning

Workloads
$250K +
Customer Profile
IT Generalist
$150K - $250K
Compellent
SC8000
$100K - $150K
$50K - $100K
EqualLogic
$25K - $50K
Dell Storage
SC4000
PS 6210
Customer Profile
IT Specialist
$15K - $25K
PowerVault
$0K - $15K
Few Hosts
Win/Linux
DAS / iSCSI / FC/NAS
Basic SW
Multiple Hosts
Win/Linux
iSCSI / NAS
Value SW
Multiple Hosts
Win/Linux/Unix
FC / iSCSI / NAS
Advanced SW
Many Hosts
Win/Linux/Unix
FC / iSCSI / NAS
Advanced SW
Workload Positioning - Block

Workload Profiles
Business
Intelligence
Use Case
Category
Applications
SQL
Server
Virtualization & VDI
UNIX Environments
Exchange, SharePoint,
Lync
VMware
Hyper-V
Citrix
AIX, HP-UX or Solaris hosts
Predominate
Protocol
Block
Block
Block
Block
Project
Profile
OLTP, OLAP, enterprise

features, data protection, DR,
high performance
Enterprise features, data

protection, DR
VDI, hosting & ITaaS, API

integration, offloads, cloning
UNIX support,
multi-protocol with
FC, iSCSI, etc.
Primary DC
Primary DC
SC8000 Tier 2
SC8000 Tier 2
G500
(>50K)
Customer Scale
SAP
Oracle
Collaboration
Primary DC
SC8000
SC8000 Tier 2
Large Enterprise
(10K-50K)
SC8000
SC8000
SC8000
SC8000
Medium Enterprise
(500-10K)
G500/LE/ME
ROBO and
Departmental
SC8000
SC
8000
SC4000
SC8000
SC8000
SC
4000
PS
SC4000
PS
SC
4000
PS
FC
iSCSI
FC
iSCSI
FC
iSCSI
SMB (<500)
Legend: Pursue Caution Avoid

49
SC4000
Workload Positioning File, basic block workloads
Customer Scale
Use Case
Workload Profiles
Category
IT
Infrastructure
File
Workflow
Scalable Archival
Cheap & Deep
No-Frills
Block
Applications
User Shares, File & Print,

Web Farms, Test & Dev
Rendering, simulation,
SW development
Preservation,
unstructured data,
digital asset management
MSFT (SMB),
large-scale data management
(LE)
Predominate
Protocol
File
File
File
Block/DAS
Project
Profile
Windows home directories,

CIFS, low performance, low
$/TB
Vertical specific, performance,

scale
Scale, low $/TB, density
Low $/TB, simple operations,

application specific PEattached
G500
(>50K)
Limited
offering
Nexenta
PV
Large Enterprise
(10K-50K)
SC8000 +
FS8600
SC8000 +
FS8600
PS
SC8000 +
FS8600
Medium Enterprise
(500-10K)
SC8000 +
FS8600
G500/LE/ME
ROBO and
Departmental
SC4000 +
FS8600
PS +
FS7600
SC4000 +
FS8600
PS +
FS7600
SC4000 +
FS8600
PS +
FS7600
FC
iSCSI
FC
iSCSI
FC
iSCSI
SMB
(<500)
SC8000 +
FS8600
SC8000 +
FS8600
Legend: Pursue Caution Avoid

50
PV
SC Series Competitive Landscape
51
Dell Internal Use
Competitive Overview: Traditional Storage Vendors

Advantages are derived from System Center features
EMC VNX
5200/5300
HP 3PAR
7200
IBM
V3700/V5000
52
storage-competitive@dell.com
Dell
SC4020
How we win
How they sell

These competitors are
competing in this space the
same way they compete against
SC8000:
See Competitive Dashboard
See Storage Competitive
KnowledgeBase:
http://ct2.dell.com/
Email:
NetApp
FAS2240
Same Dell Compellent Value Proposition:
Leadership in Automated Tiering

Right data @ right/place/time/cost
Consistent performance that caching
cant provide
Industry best TCO

Perpetual software licensing
Data mobility across generations
Award winning Copilot support
Dell end-to-end solution

Servers, Networking Storage, Software
Workload
Examples
53
Dell Internal Use
3/25/2015
Workload: Database
OLTP
(12) SSD
Random 8K IOs
2 servers
Decision Support (DSS)

Sequential 1MB IOs
1 server
SC4020
129,661 IOPS
100% read, less than 1ms latency
(12) 400GB SLC SSD
73,827 IOPS
OLTP 70/30 R/W, less than 1ms latency
4,738 MBPS
DSS 100% read throughput
Workload: MEDITECH C/S 6.x

Health information management
client/server application
Requires certified infrastructure
solutions (storage, etc.)
Worst case test scenario
4K block size on average
70% write
100% random
Writes < 1ms
SC8000 certification
Up to 24 hosts (approx. 100-200 beds)
SC4020 up to 14 hosts
Certified June 2014
Workload: VDI
1,800 desktops
20 IOPS/desktop
Dual vCPUs / 2 GB RAM per
desktop
(2) M1000 Blade Chassis

Dual 8 core
320 GB RAM
56 desktops/blade
10 minutes
boot time for 1,800 desktops
200 desktops/min.
logging in
Storage Center (SC4020)

(18) SLC SSD
(6) MLC SSD
Recommended All Flash
Storage Profile
22U
Workload: Exchange
4,500 mailboxes
.12 IOPS/mailbox
1 GB mailbox quota
2,250 mailboxes
per 1U of storage rack space

(24) 1TB 7,200 RPM Drives
1 millisecond
Includes one spare
RAID10-DM
transaction log write latency
2 millisecond
database write latency
4U
Workload: Exchange
10,000 mailboxes
.12 IOPS/mailbox
1 GB mailbox quota
5,000 mailboxes
per 1U of storage rack space

(24) 900GB 10,000 RPM Drives
1-2 millisecond
Includes one spare
RAID5-5
write latencies
13 millisecond
database read latency
6U
Solutions: ROBO
iSCSI network
SC4020
Minneapolis
SC4020
Rochester
SC4020
Duluth
iSCSI network
SC8000
Eden Prairie
Remote office (SC4020) replication back to HQ (SC8000)
SC4020
Fargo
Solution: In-Campus
SC4020
Advertising
SC4020
Manufacturing
SC8000
Corporate Main
Fibre Channel Fabric
SC4020
Marketing
SC4020
IT
In-campus, departmental (sc4020) synch replication back to HQ (SC8000)
Sizing
Calculators
Two Sizing Calculators

Both can be found here under Sales Tools
http://converge.amer.dell.com/tools/
Select the CML 6.3 Calculator for sizing systems with all hard drives.
Although the tool today does not specifically support the SC4020, the
same disk guidance can be applied
Select the CML All Flash Calculator for sizing all-flash or hybrid arrays
This tool does have specific support for the SC4020
Example of this new tool on the next few slides
General Storage
Center Value
Slides (Backup)
68
The following animated PPT slide may be used to explain the

benefits of SC Series auto-tiering, particularly the unique ability
to lower Tier 1 costs by dynamically allocating multiple RAID
levels per tier, volume and drive.
Please enter Slide Show mode, and wait several seconds
between each click to view the entire animation.
See Slide Notes for additional background.
69
3/25/2015
Maximum performance, minimum spend

No one else gives you this much
power for this little investment
ALL incoming
data written at
ultra-fast RAID 10
then
converted to RAID 5
in place, on the same
drives, for reads only.
Tier 1
WI SSD
Cooling data is
moved to second
tier of lessexpensive flash
Tier 2
RI SSD
and/or
cost-optimized
bulk storage.
RAID 10 performance
RAID 5 space efficiency
Buy LESS Tier 1!
flash tiers
Offload to
spinning disk
Tier 3
HDD
Cold pages move

higher as they become
more active and
+ write layer
Multiple
Read-optimized Flash
immediately return to
Tier 1 when a new
write comes in
Dynamic RAID
Cheap and Deep
Up to
49%
lower TCO*
* Source: ESG Lab September 2014 White Paper, Dell Storage SC4020 TCO Analysis, contrasting
SC4020 costs over 8 years with comparable solutions from two leading vendors. For full report,
see http://en.community.dell.com/dell-groups/dtcmedia/m/mediagallery/20440489.
Save Tier 1 capacity w/o sacrificing performance

Time
Original
write
Data
Progression
RAID 10, Tier 1
RAID 10, Tier 1
RAID 10, Tier 1, READ ONLY

Replay freezes
data to READ-ONLY
Converts to RAID 5*
(takes less space, read-optimized)
New write same same
3b
new data still

same but
written to Tier 1 @ RAID 10
same same
3b
same Replay freezes/records changes only,
Data
same
Progression
3b
After the initial

write, Replays
consume very
little capacity
saves virtual pointers to older pages
No read activity on 2 and 4, so DP

sends to Tier 2, converts 3b to RAID 5
New write same same same
4b
New write immediately

restores 4b to Tier 1, RAID 10
same same same
4b
Replay freezes/records changes only,

saves virtual pointers to older pages
In this example, six writes have occurred at Tier 1, RAID 10 performance. Five have been moved to
RAID 5, two to Tier 2 but any page can be immediately recalled to Tier 1 if a new write comes in.
71
* Note in a multi-tier Flash solution, the first Data Progression

sequence also moves pages to Tier 2, read-intensive SSDs.
Fully virtualized approach to RAID

Other solutions require RAID groups to be manually pre-configured. Drives are held captive
at specific RAID levels, and performance is limited by the number of drives in each group.
Preconfigured
for RAID 10
High
Touch
Preconfigured
for RAID 6
Preconfigured
for RAID 5
Low
Efficiency
Data
Captive
Data
Captive
Data
Captive
Storage Center enables multiple RAID levels on each SSD or HDD. No pre-configuration is required.
The performance and capacity of the entire tier is presented to all RAID levels simultaneously.
Low
Touch
High
Efficiency
72
Free
capacity
RAID 5
RAID 6
RAID 10
Each RAID level gets performance of all drives
Flash solutions for the price of hard disks
Enhance ANY environment with solid state performance

True auto-tiering flash solution
SC4020 is ideal first Flash
Buy fewer SSDs but utilize their full

performance and capacity value
SC4020
Performance Zone
RAID 10
RAID 5
Start by targeting specific

IO-hungry workloads
RAID levels expand/contract automatically,

even within tiers or across individual drives
Small footprint
Leverage SLC, MLC and HDD
ALL
writes
SLC
Costoptimized
MLC
HDD
Quick hassle-free deployment
Workload isolation
Minimize application contention
Highly automated Will not
Data Progression automatically moves data to

best location for performance and cost savings
Move ALL your

hot data to flash
73
Flash for the

price of disk
overextend management
resources
> 200,000 IOPs

with Low Latency
Summaries,
Messaging
Reference
74
Dell Storage - SC4000 Series
Extending the advantages of enterprise storage to mid-size deployments

Quick Product Facts
Affordable all in one FC array solution
Dual controllers + 24 drive slots combined in a 2U chassis
8 FC network ports*, 4 IP ports for management/replication
Up to 120 drives (400TB+)/system with additional enclosures
Based on award-winning SC8000 platform

New 6.5 firmware level also runs on SC8000
Data Progression, Thin Provisioning, Data Instant Replay, etc.
Deploy as stand-alone solution or in tandem with SC8000
Value proposition
Extending the advantages of enterprise storage technology
to small or mid-size deployments
Auto-tunes datacenter for performance and cost-savings
Data Progression = right data @ right place/time/cost
Add FLASH performance for the price of spinning disk
Standalone Small/Mid-Size installations (greenfield)

$25-50K base system price target opens new doors
Flash at the Price of Disk (greenfield)

Move all your hot data to Flash at unprecedented $/Gb
Enterprise Scale-out (greenfield + existing CML Customers)

ROBO/departmental opp. Diversified portfolio opens new doors
* iSCSI option at WW RTS

SC8000 Similarities
Same expansion enclosures
Same 2.5 drive support
Unified management via
Enterprise Manager
Same firmware (SCOS 6.5)
Similar Performance
Upgrade path to SC8000
FS8600 NAS support
Target markets
75
Dell SC4020
Copilot support
Launch Timing
APJ RTS May 16, 2014
WW announce 6/24 (Miami DEF)
WW RTS August, 2014
Top 3 Messages General Audience

SC4020
model
2U all in one
storage array
Extends the advantages of enterprise storage

technology to mid-size deployments
All the features of the award-winning SC8000 in a smaller, more
affordable package
Auto-tunes storage environments for maximum

performance and cost savings
Industrys most advanced virtualized storage platform featuring
Data Progression intelligent auto-tiering
All-Flash performance for the price of spinning disk

Target specific application needs now, while deploying a futureproof solution to meet any growth trajectory
76

Dell Storage Sc4020 Sales Training Presentation 1

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Introducing

Dell Storage SC4000 Series

Sales Training - Dell Internal Use

Rest of World August 29, 2014

Dell - Internal Use - Confidential

Product / Solution overview

Dell - Internal Use - Confidential

Storage efficiency and leverage are top-of-mind, as IT

Dell - Internal Use - Confidential

Dells Proven Approach

Right data, right place,

Hot data on Flash

Dell - Internal Use - Confidential

Increasing the pace of innovation

FluidCache for SAN*

Reducing file footprint

Storage Center 6.4

Storage Center 6.5*

Flash at the Price

Most dense storage

Tenets of Dell Storage SC Series

Manages data inside

Buy fewer disk drives

Extends the advantages of

72% lower cost

Dell - Internal Use - Confidential

Dell Storage SC4000 Series

Extending the advantages of enterprise storage to mid-size deployments

Optional expansion enclosures

SC4020 model All-in-one array

(8) FC or (4) iSCSI* network ports

Unified management with SC8000

Up to 120 drives (400TB+) per system

Same optional feature licenses as SC8000

Embedded SAS back-end for expansion

Value-priced base pricing covers 48 drives

NAS support via optional FS8600 front-end

SCOS Core bundle

+ Features Intel Xeon Processor E31265L v2, 2.50GHz, 4 cores, 8M cache

**Live Volume on SC4020 targeted for SCOS v6.6

Flexible Expansion Options

Choose any combination of

Min 6 drives, Max 24 per SC4020 chassis

Add expansion enclosures up

Same enclosures as SC8000*

Mix and match SAS drive types

Same options as SC8000, drives ship in separate package

* SC280 is not supported

Software Convenience and Value

Remote Data Protection

48-drive BASE licenses

vCenter Operations Mgr Plug-in (unlimited license)

Dell - Internal Use - Confidential

*Live Volume on SC4020 targeted for SCOS v6.6

Maximize capital investments

Dell - Internal Use - Confidential

Dell - Internal Use - Confidential

Primary SC4020 Market Opportunities

All Flash or Hybrid Solutions

Dell - Internal Use - Confidential

Flash for the

Standalone SAN Solutions

Enterprise advantages now available for ANY datacenter