Sara Dolinsky

Sharon, Massachusetts 02067

617.688.8225 sldolinsky@gmail.com

Passionate promoter of new technologies

GLOBAL MARKETING: COMMUNICATIONS PRODUCT LAUNCHES CRM

Visionary leader with MBA and 15+ years generating corporate and global product communications to drive
high value leads and sales for medical device, pharmaceutical, biotech and healthcare providers
Creative, collaborative, and accomplished marketer. Brings both strategic and tactical planning to corporate,
product and technology advancement throughout multiple communication platforms. Adept at developing and
implementing integrated communication and education programs within highly competitive markets. Proven
strengths in project management, digital marketing, and agency management. Leads high-performing teams,
leverages cross-functional collaboration, and develops brand advocates. Hands-on self-starter.
Strategic Planning and Tactical Execution | Agency Management | Digital Marketing | Websites | Social Media
Public Relations | Healthcare Professional, Patient and Consumer Marketing | Patient Advocacy
Global Product Launches | Customer Relationship Management | Branding and Messaging | Advertising
Training and Education Programs | Advisory Boards and Key Opinion Leader Development | ROI Measurement

SELECTED ACCOMPLISHMENTS
Launched breakthrough healthcare treatments in US, Europe, Asia and Latin America that grew a start-up into a
publicly traded industry leader with $385,000,000 in sales within 7 years
Track record for on-time, in-budget multi-channel marketing programs that optimized targeted awareness,
acquisition and conversion of high-value leads; programs achieved 4:1 to 8:1 ROI
Honored by Medical Marketing & Media with the 2010 Gold Award for Best Branded Website; redesigned site
logged 350,000 visits, 60% increase in time on site, and 45% rise in highly qualified registrations
Developed direct to consumer (DTC) programs; grew demand for a $250,000,000 womens health franchise

PROFESSIONAL CAREER
MARKETING MANAGER
2013-2015
IVF NEW ENGLAND
Lexington, Massachusetts
Develop and implement strategic marketing plan to drive growth of multi-center medical practice. Focus on
integrated communications, segmentation, messaging and optimization of digital, social media and WOM.
Within 15 months increased Facebook fans 1500%.
PRINCIPAL CONSULTANT
2010-Present
HEALTHCARE MARKETING CONNECTION
Sharon, Massachusetts
Provide strategic and tactical marketing services within life sciences. Select clients: Vertex Pharmaceuticals,
EarlySense, Corindus, The Allied Group, Boston MedTech Advisors, and FemMedical. Produced international
conferences that advanced economic development initiatives between Massachusetts and Israel. Engaged key
opinion leaders and executives from all industry sectors, investor groups, and academia.
ASSOCIATE DIRECTOR, CRM CONSUMER MARKETING
2008 - 2010
SUNOVIAN PHARMACEUTICALS
Marlborough, Massachusetts
Led evaluation, selection and implementation of company-wide CRM program. Identified partners and
negotiated vendor contracts. Pioneered programs in social media, cause marketing, and online contests. Acquired
and managed a large database and tool kit. Launched 2 consumers brands; drove acquisition of 100,000+ patients.
DIRECTOR OF MARKETING
2006 - 2008
HOLOGIC, INCORPORATED
Marlborough, Massachusetts
Stimulated awareness of the NovaSure endometrial ablation procedure among 10,000,000 female consumers
and drove demand at the point-of-care for a $250,000,000 franchise. Appropriated a $1,500,000 budget.
Leveraged a broad array of online tactics. Developed referral, word-of-mouth, education and support programs.

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Garnered media coverage in 250 national and local media outlets including USA Today, Health Magazine,
Womens World and Good Housekeeping.
Employed SEO, paid search, and digital media that doubled site traffic and increased time on site by 70% with a
4:1 ROI; launched a newsletter with RealAge.com that delivered an 8:1 return.
Created unbranded online community that activated evangelists, developed ambassadors, and stimulated referrals.

DIRECTOR OF MARKETING AND CUSTOMER SERVICE

2006
SERACARE LIFE SCIENCES
Bridgewater, Massachusetts
Delivered critical guidance for portfolio management, marketing and finance, business development, new product
rollout, communications, and organizational restructuring. Performed comprehensive business assessments;
identified strengths and weaknesses. Designed strategic plans; allocated resources; implemented systems.
Managed teams of marketing and customer service professionals in 3 locations.
DIRECTOR OF MARKETING AND OPERATIONS
2003 - 2005
BOSTON MEDTECH ADVISORS
Dedham, Massachusetts
Spearheaded market strategy, promotion and communications programs that positioned Boston MedTech
Advisors as a go-to premium consultancy to the life science and medical technology industries.
GLOBAL MARKETING MANAGER (POSITIONS OF INCREASING RESPOSIBILITY)
LUMENIS LIMITED

1993 - 2001
Norwood, Massachusetts

Designed branding and marketing strategies for aesthetic and surgical devices that increased revenues from $100,000 to
$385,000,000; achieved >50% share in key markets through a variety of channels.
Created websites for consumers, physicians and investors, and integrated multiple acquisitions into online presence.
Led 8 global products launches; created promotions, trade show graphics, advertising and outreach, and value-added
practice tools for customer marketing programs.
Coordinated customer training and partnered with sales to establish 20 Centers of Excellence.
Managed trade shows, conferences and workshops; supported field service, as well as clinical and sales training.
As the 3rd employee in the U.S., served a wide variety of roles - from telephone and office support to lead tracking and
trade show planning, and from interfacing with clinical investigators and the Israeli R&D team to creating sales and
marketing materials and managing agency partners and distributors - to establish a presence overseas and in the U.S.
As Business Development Manager, brokered distribution agreements, and provided field support for a wide range of
medical devices and consumables throughout Asia, Latin America, Australia and the Middle East.

ORGANIZATIONS & ASSOCIATIONS

Life Science Committee, New England-Israel Business Council, Mentor, Babson Center of Leadership
Healthcare Business Womens Association (HBA), Former Board Member, Medical Development Group (MDG)
Board Member, MBD Memorial Foundation, Volunteer, Leukemia and Lymphoma Society; School on Wheels
EDUCATION
MASTER OF BUSINESS ADMINISTRATION Global Marketing & Entrepreneurship, cum laude
Babson College, F. W. Olin School of Business
Wellesley, Massachusetts
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Marketing & Finance, magna cum laude
Boston University School of Management
Boston, Massachusetts
Additional courses, seminars and workshops include: CBI e-Marketing, e-Pharma, Social Media and CRM, DTC
Perspectives, Marketing to Women, Navigant Commercial Excellence, Usheroff Institute - Projecting Personal
Leadership, Chester Karrass Negotiations, Leading Through Change