Management Principles

Project
Table of Contents
SLNO
1

Content
Introduction
Vision
Mission Statement
Goals of Department
Introduction

Design and Develop an Operation Plan

Key Resources
Stakeholders with whom to consult and the process
Operational Plan with KPIs
Gantt Chart for the process
Contingency Plan
Seeking of approval of the plan

Implement the Operational Plan

Organizational Cultures
Human Resources Management and Practices
Standard Operating Practices
Budget requirements of acquisition of resources

Review and Monitor Operational Plan

Performance Management System to evaluate team members
Examples of underperformance
Mentoring and coaching techniques to be used
Personnel whom we have to get recommendations and
negotiation

Implement Continues Improvement

Making engagement in decision making process
Communication and feedback Process
Customer services that can be improved from continues
improvement process
Ways to communicate recommendations
Benchmarking and best practices incorporation
Record performance opportunities for future

References

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
Introduction
Vision Statement
To Enable High End (Quality), Low Volume (visitors) adventure services
Mission
Our mission is to provide world-class, customized travel services and resources that
will encourage an on-going relationship with our clients and repeat visits to the
wonderful country of Nepal.
Goals for the Marketing Department
Build Brand awareness
Generating high lead volume at market place
Contributing to revenue generation
Established in 2011, Adventure Nepal in just a few years has grown progressively
and it is one of Nepals leading tour operators. Offering a vast array of cultural
specialized and customized tours and treks, aspire to provide incomparable travel
experiences.
Nepal is a tiny little country high up in the clouds, known to the other world by
Mount Everest but it has an amazing diversity of people and cultures to offer. The
aim, therefore, from the very start, has always been to give our guests an authentic
experience of a place while ensuring that the journey you undertake is stimulating and
above all fun.
I, as a Marketing Manager in this company have a job to Increase visitors by 2 times
the previous by having marketing website and here are some of my marketing plans.

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
Design and Develop an Operation Plan
Key Resources:
Key resources can be further broken down into two categories as follows:
Physical resources
These are the resources that are part of assets other than human resources:

Event
Purchase a appropriate domain

Estimated cost
$ 4000 for initial
registration

2.

Cameras and web designing tools

including software

$5000 lump sum

3.

Photos

$5 per photo

4.

Graphic Software

$500 for each user

1.

Human Resources
The Human Resources that comes in the form of skills and abilities

Job Position

Required
no.
2

Description

Photographer

Knowledge on cameras

Marketing
Personnel

Have to have product knowledge on travel services

Web
developer

Computer Engineer with Advance Level Operation

knowledge

Stakeholders
Stakeholders are the ones who have interest in the operation of business and it can be
divided into two categories.

Stakeholder (WHO?)
Marketing personnel
Accounts department
Chief Executive Officer

Internal
How they are related?
Marketing plan development and
operation
Finance or budget related approvals
For final approval of the document or
proposal

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
For necessary information or updates
and need for more financial injection
For technical related issues

Proprietors
IT department

External
Stakeholder (WHO?)
Tourism council of Nepal

How they are related?

Consultation involves what are the dos
and donts as per the TCNs Act
For VISA formalities

Department of Immigration

Association of Nepal tour Operators

How can we come up with better service

standards

Guide Association of Nepal

Professionalism in guiding services and

information updates

National Environment Commission

Issues related to littering or environment

degradation by travel and hiking

Airliners

For mode of transportation

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
Operational Plan
Is a detailed description of what is to be done by whom at what time? It is basically short-term plan developed inline with departmental goal
Strategic Objective: Increase visitors by 2 times the previous by having marketing website
Action

Deadline

Who Responsible

Resources Required

Risks

Measurement /
Evaluation
Efficiency.

Proposing to the finance

department for budget

Mid of
September

Marketing manager
Marketing department staff.

Finance

Misuse of budget

Purchase a appropriate
domain

End of
September

IT manager.
Finance manager for budget.

Finance.
Human recourse.

Privacy.
Copy right.

Appropriate name
and easy to find the
sites.

Hiring or recruiting of
the web site expert

Mid of
October

Human resources manager.

IT manager.
Finance manger.

Human resources.
Finance.
Installation space.
Machine (computer).

Right person for the

right job.
System more
complex.

Reliable and
trustworthy
employee.

Designing the web site

Mid of
November

Web site expert.

Finance manager.
Human resources manager.

Machine (computer).
Finance.
Human resources.
Time.

Fraud.
No proper log in
system.

Attractive and not

complex websites.

Mid of
December

Photographer.

Machine (camera).
Human resources.
Finance.

Graphic difference.
Mismatch of colure.

Give a right image

about the product.

Photographing

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
Gantt Chart
The Gantt chart shows below show graphic representation of all task and who will do it.

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
Contingency Plan
Event

Expenses over
income

Likelihood
of event
occurring
Likely

Impact on
business

Priority

Solution to
deal with event

Medium

High

Reduce cost

How

Who

By When

Outsource development Marketing

Immediately
work to other firms
Department or
IT personnel

From whom should we get approval?

The plan will be approve by various government agencies at higher level, but at operation level we will get it from:
Chief Executive Officer
Proprietor
IT manager
Finance Manager
Marketing Focal person

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
Implement the Operational Plan
Organizational Cultures
An organization culture like employees get used to on paper works than use of
computer-based system is one problem with the implementation of the above
operation plan.
Human Resources Management and Practices
Favoritism, nepotism and being biased can affect selection of right candidate for the
right post. For which the HR management practices like recruitment, selection,
induction, job descriptions, use of skills matrix to evaluate employees will follow
automatically if and only if good policy or guidelines are put to place.
Therefore, with the use of good policy, the unfair HR management and practices will
be overcome.

Standard Operating Practices

There are certain standards that need to be followed while implementing the day-today plan whereby setting limits to the overall performance.
External and internal consultation will be made to make adjustment, for example
deadline not abled to meet can be put back on track by employing more heads with
prior approval from committee.

Budget requirements of acquisition of resources

First the budget will be proposed to Finance department for evaluation and comments.
If the company cannot afford then the following strategies will be used:
Borrow from Bank
Sell shares
Invite Foreign Direct Investment

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
Review and Monitor Operational Plan
Performance Management System to evaluate team members
Small organization like ours will use simple paper based performance Appraisal. The
information collected on the form then will be compared set Benchmark to know how
we are doing.
The respective manager will then keep record of each employees performance then
corrective measures will be taken to reward achieves or correct failures.
The information like achievement, failures, training needs will be collected from each
employee. Then the manager will keep copy of each completed review in the
employee's personnel file and take necessary actions.
What data will you collect to monitor performance?
Number of Tourist: This business is mainly about selling large quantity stocks to
retail shops, so number of new subscribers data is crucial to decide whether we are on
track or not.
Experiences of Tourist: Secondly even after getting new clients it is even more
important to hold customers back for which data collection like customers
convenience related to delivery, credit policy, collection timetable etc.
Income-Expenditure: Data related to bills payable and receivables are one main
deciding factor to evaluate efficiency and effectiveness.
Examples of underperformance and corrective measures
Couldnt complete website work on time solution is to employee more heads
to complete the task.
Time taken to purchase domain more than expected Hire or consult who can
do it faster or manager can constantly monitor or coach.
Mentoring and coaching techniques to be used
By attaching new employees with old ones so that the skills are passed;
Available for constant advice from management;
By creating conducive learning environment;
Building trust at work place to each other.
Personnel whom we have to get recommendations and negotiation
The approvals and recommendation can be obtained via external and internal
consultation.
External could be:
Different regulatory authorities like Department of Immigration, Tourism
council of Nepal etc.
Banks;
Investors;
Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
FDIs
OR from the approved committee of Management, which comprises of the following:
Chief Executive Officer,
Senior managers from various departments and
Marketing and Sales Personnel.
Proprietor;
Shareholders.

Implement Continues Improvement

Making engagement in decision making process
There are many ways that we can encourage our sub-ordinates to take active role in
decision-making process like:
Every employee involved in the operational plan mentioned above will be instantly
given open opportunity for feedbacks and suggestions like meetings, on loopholes
within working system. It is not enough to just give platform for suggestion but each
employees points will be given importance, so that they will think they are taken
care. The goals and objectives will be set all together with fair and open-end debates.
The end goal will be explained to each and every employee so that they know where
we have to reach.
Then, the best possible channels for communication will be adopted to enhance better
involvement in decision-making process.

Communication and feedback Process

The communication and feedbacks this related to this basically how we collect from
the employees in the decision making process. It can be formal or informal, structured
or non-structured and it can be achieved by means of the following methods and
process:
Face to face meeting;
Online forums;
Emails;
News Letters;
Reports;
Web-based applications;

Customer services that can be improved from continues improvement process

Customer services is one area that can be improved by following continuous
improvement process because past failure if taken care, can be incorporated in later
stage which help build system stronger.

Submitted by: Nishan Dangal; Student ID: 37369

Management Principles
Project
At adventure Nepal we hire high standard or qualified tourist guide how are
specialized in culture or trekking. By signing Agreements with high-end service
delivery hotels will help customer service of travel agency as a whole.
Ways to communicate recommendations
The communication this is about informing decision to the employees that can be in
the form of following:
Face-to-face meeting;
Distribution of minutes of meeting and outcomes;
Use of notice board;
Web publications;
In the form of policy and procedures.
Benchmarking and best practices incorporation
Benchmarking is setting of key reference point where end result will be compared to
the set standard. It can be in the form of comparing time schedule to Gantt chart,
finance to budget plan and quality with Tourism Council of Nepal.
Best practices are those practices that have been shown to produce superior results;
selected by a systematic process; and judged as exemplary, good, or successfully
demonstrated, these practices are then adapted to fit organization.
In this organization best practices are:
We will set goals together;
Give clear idea of what is expected end goal;
Give genuine feedbacks;
Create conducive working environment;
Record performance opportunities for future
The performance records will be stored in the form of
Microsoft word document or in excel form and then the records will be
evaluated on regular basis. The issues pertaining to the areas that needs
attention will be further are addressed as mentioned in the part C continues
improvement process.

References

www.tourismcouncilofnepal.com

Submitted by: Nishan Dangal; Student ID: 37369