Online S2 Communication Studies LSPR.

Course: EACT01 eAdvanced Communication Theory

PROGRAM TEACHING GUIDANCE
Postgraduate Program of
The London School of Public Relations-Jakarta
Revision: 02
Course
Subject
SCU
Pre-requisites
No
.

EACT01 eAdvanced
Communication Theory
4 (four) credits
NONE

Category

Course
Description

Learning
Outcomes

Grading

Teaching Team
Valid date
Syllabus designed by

Description
This Advanced Communication theory course focuses on the students ability to be able to
determine the various suitable Communication Theories, in accordance to the observed object
in work area or individual interests. Therefore, the preparation provided will focus more
towards providing in depth understanding towards the students ability to determine the
relevant Communication Theories.
After completing this Advance Communication Theory course, students are expected to be
able to:
L1. Recognise and understands the aim of the course
L2. Explain about various research paradigms, controversies, contradictions as well as several
meeting points;
L3. Develop suitable research questionnaires for use in the research plan and conduct
explication;
L4. Understand, explain and differentiate current Communication theories in various different
traditions;
L5. Understand, explain and differentiate current Communication theories that are applied in
the different communication contexts;
L6. Understand and explain Communication theory that will be used related to current
condition in the general public;
L7. Develop a suitable research proposal.
In general, after completion of this course, the student is expected to be able to determine the
most suitable Communication theory that is related to the phenomena tobe observed, or
research plan that is to be conducted both in research thesis format, as well as other
communication research, or in analysing the phenomena in the scope of their work place or
daily individual activities.
A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL: Below 70.00

No
Component
.
1 Weekly Post Quiz

Assessment
component

Weight

CILO

Due date
End of every week *
Every Wed and Sat 1800pm
WIB
End of week 12 (Session11),
Sat28thNov2015*
End of weeks 12,13 or 14
(Sessions13,14 or 15), Sat
05th,12th or19th Dec2015*
End of weeks
04(Session04)&07(Session07)
,Sat 03rdOct&24thOct2015*
Sat7thNov2015 (on campus)
Sat23rdJan2015 (on campus)

5%

Twice weekly Group

Discussion

5%

2,3,4

One (1) Group assignment

5%

2,3,4,5

One (1) Individual online

video presentation

5%

2,3,4,5

Two (2) Individual

assignments

10% **

2,4,5,7

Midterm Exam [UTS]

Final Exam [UAS]
TOTAL Penilaian

30%
40%
100%

1,2,4,5,6
1,2,4,5,6

6
7

LSPR1509

Joe Harrianto Setiawan, M.Si (Course

Coordinator joe@lspr.edu);
18th September 2015
Joe Harrianto Setiawan, M.Si

All online materials are accessible from elearning.lspr.edu website

Assignments are all submitted online from elearning.lspr.edu website

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Online S2 Communication Studies LSPR. Course: EACT01 eAdvanced Communication Theory

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.

Category

Description
* Saturday at 2350pm WIB
** Each Individual assignment is graded at 5% each towards final grade
Lecturers will be available for a live online chat session with students for 60 (sixty) minutes
during the following timeslots,
Day
Consultation slot (WIB*)
Saturd
A
1900pm to 2000pm
ay
*WIB: Western Indonesia Time
Class

Lecture live
chat via
HipChat

Dosen pengajar
Joe Harrianto Setiawan, M.Si

Note: National holidays. If the

Saturday is a national holiday, then the live chat will be moved earlier by one day, to
the Friday of that same week.
Wednesday is a national holiday, then the live chat will be moved later by one day, to
the Thursday of that same week.
Online Chat is accessible from https://harukaedu.hipchat.com/chat website or download for
free from Google Playstore for android devices & Apple Appstore for Apple devices.
Students are expected to,
Complete 100% every weekly activity: Pre & Post quizzes, practices quizzes, View class
video, audio, transcript, presentation slides, Twice weekly Group discussion assignments
before the end of every weekly session (Saturday midnight 23.59pm)
Participate in group forum discussion and twice weekly chat regularly.
Plan on obtaining any notes, announcements, and so on from their fellow class mates, in
the event of emergencies.
Arrive to class on time for each on campus session. On campus sessions will begin
promptly, and tardiness is an interruption that is both rude and distracting for both the
instructor and students. Note that any information students miss as a result of being late is
their responsibility.

Class policies

Absence policy
Student who do not complete 100% of every weekly activity before the due date, will
be considered not present in that session.
The maximum number of absence in this course is four (4) times.
If the student has four or more absence, the student will not be allowed to take the final
exam.
Hence the failed student will have to retake the course in future semesters to pass the
course.
For on campus session, to provide a classroom that is conducive to learning, please refrain
from,
Answering cell phones or replying to text messages
Engaging in conversations with fellow classmates outside of the scope of the class
Any other disruptive behaviour

Peer review

LSPR1509

Academic dishonesty in any form will not be tolerated. Students are encouraged to become
familiar with the LSPR Code of Conduct as they relate to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the lecturer.
Students may, however, turn in any assignment in advance of the due date.
Only important topics will be discussed in class, and it is the students responsibility to read
other related topics.
To ensure fairness in grading of group assignment, students will be requested to conduct
anonymous peer review every end of the semester/ course. Students are encouraged to
grade their group peers fairly using an online matrix that covers individual contribution
towards group discussions and group assignments.

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.

Category

Description

Class
Environment/P
olicies

Description of
Teaching
Method

10

Academic
Honesty

In order to achieve previously identified course objectives, we will follow an interactive

class format. Students are expected to come to class on time, take notes and prepare the
assigned class material for each session by doing some readings and/or case studies.
In the interest of providing a meaningful learning experience and creating and exciting
class environment, students thoughtful participation is required, whereby students own
experiences, comments, anecdotes ought to be shared, including relevant issues and
question raised in class.
Considering the intensive nature of this module and heavy emphasis on class discussion
and interaction, attendance of all sessions and class participation are necessary for a
successful completion of this course.
The course method will consist of lectures, facilitation, presentations, assignments and paper
submission. The lecturer organizes, supervises and facilitates the class as well as conduct
lectures in the first few meetings. The students will then be asked to lead class discussions and
make report presentations. For their own benefit, students are expected to read the assigned
chapter(s) prior to the pertinent class sessions, and optional reading (choices from suggested
reference books or other related PR books).
Short case studies that illustrate the complexities of Corporate Communications
management and invite students to apply their ideas in practical problem solving.
Classroom participation is expected and required. This will be evaluated using a selfevaluation format.
Group assignment with the objective of getting a deeper understanding into some
important concepts and applications. With this assignment, students will have to analyze
Corporate Communications management case studies and present professional
presentation. Group participation is expected and will be evaluated using a group &
self-evaluation format. Assessment is based on the quality of group assignment,
contribution to the coursework, and involvement in the class. It must be noted that group
assignment means members of the group are to work as a team, and there should be no
free riders!
Any type of activity that is considered dishonest by reasonable standards may constitute
academic misconduct. The most common forms of academic misconduct are cheating and
plagiarism. All instances of academic dishonesty will result in a grade of zero for the work
involved.
All assignments will need to have a signed declaration on the 2nd page (after the cover) that
the material submitted is the students own work and that all work taken from other sources is
properly acknowledged.
Use this wording on the 2nd page of each report :
I certify that the attached assignment is my own work and that any material obtained from other
sources has been acknowledged.

11

AntiPlagiarism
Policy

I grant permission to the London School of Public Relations to make copies of assignments for
assessment, review and/or record keeping purposes. I note that the London School of Public
Relations reserves the right to check my assignment for plagiarism.
Signed Date
Penalty for students who performed plagiarism: FAILED from the subject.
1st / cover page:
Course title
Topic title
Student Name:
NIM:
Class:
Concentration:
Lecturer name:
Sekolah Tinggi Ilmu Komunikasi

LSPR1509

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Online S2 Communication Studies LSPR. Course: EACT01 eAdvanced Communication Theory

No
.

Category

Description
eLearning Postgraduate Programme of LSPR
City, Month, Year
2nd page:
I certify that the attached assignment is my own work and that any material obtained from other
sources has been acknowledged.
I grant permission to the London School of Public Relations to make copies of assignments for
assessment, review and/or record keeping purposes. I note that the London School of Public
Relations reserves the right to check my assignment for plagiarism.
Signed Date
PGP applied APA (American Psychological Association) as references system for all paper
work in each subjects (latest version is 6th Edition, 2010).

12

Referencing

13

General Policy

14

Attendance
Policy

15

Online
Etiquette

1.
2.
3.
4.

Worldwide accepted International/ national conferences and reputable journals.

Up dated revisions.
Easy for students: Students will learn while practicing this references before doing thesis.
Easy to learn : www.apastyle.org and feel free to come to the Thesis Depart. (on the 9th
floor with Ms.Sari/Hani) and ask for softcopy file.
Students must abide by policies in the LSPR Student Handbook, and the Basic Graduate
Student Responsibilities.
Students are expected to log in and participate as part of their learning in the course.
Instructors establish specific policies relating to absences in their courses and communicate
these policies to the students through the course syllabi. Individual instructors, based upon the
nature of the course, determine what effect excused and unexcused absences have in
determining grades and upon students ability to remain enrolled in their courses. LSPR
reserves the right to determine that excessive absences, whether justified or not, are sufficient
cause for institutional withdrawals or failing grades.
It is expected that students in this class will conduct themselves with good sense, courtesy, and
dignity in all course-related activities. This includes your behavior towards other students and
the instructor. Inappropriate language or flaming will not be tolerated and can negatively
affect your grade.
It is imperative that students in an online environment exhibit proper online etiquette and
appropriate online behaviors. Students deemed to exhibit inappropriate online behavior may
be dropped from the course.
Students are expected to participate in all discussions and virtual classroom chats when
directed to do so. Students are to be respectful and courteous to others in the discussions. Foul
or abusive language will not be tolerated.
Discussion, chat, and e-mail spaces within this course are for class purposes only, unless
otherwise stated. Please remember to conduct yourself collegially and professionally. Unlike in
the classroom setting, what you say in the online environment is documented and not easily
erased or forgotten.
The following guidelines apply:
Avoid using ALL CAPS, sarcasm, and language that could come across as strong or offensive.
Use proper punctuation, grammar and be sure to edit your contribution before posting.
Read all postings before posting your responses to discussion topics so as to not
unnecessarily repeat information.
Keep chat comments brief and to the point.
Focus on one topic at a time when chatting or posting to discussions.
Remember that unlike in face-to-face learning environments what you say in discussions and
chats is documented and available to be revisited. Choose your words and discussion topics
carefully.
E-mail should only be used for messages pertaining to the course. Please refrain from
sending forwards, jokes, etc. within e-mail.
The majority of online class time is spent posting opinions and sharing information. Therefore, it
is very important to communicate with courtesy and professionalism. Professional Courtesy

LSPR1509

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Online S2 Communication Studies LSPR. Course: EACT01 eAdvanced Communication Theory

No
.

Category

16

Communicatio
n Expectations
and Standards

17

Submission
and Collection
of Assignment

18

Optimal
LiveChat
(HipChat)
Experience

19

Learning
Support

LSPR1509

Description
includes respecting others' opinions, being courteous and respectful, and working together in
the spirit of cooperation. Sexist, heterosexist, and racist language should not be used when
communicating in the course. Slang should not be used in the discussion posts. The same
guidelines for professional communication in the classroom apply to content that a student
references in a discussion or assignment. Please make sure that all content that is brought into
the online classroom is professional in nature. If a student links to material that is nonprofessional, derogatory, pornographic, or promotes personal opinion (such as political or
religious agenda) the link will be deleted and the student may be subject to further
disciplinary action.
Since we cannot see each other in the online environment, it is hard to tell if a writer is bashful,
bored, sarcastic, angry, or just kidding. Therefore, when you critique your classmates, please
proof-read your responses carefully before you post them. Refrain from slipping into
arguments. Be sensitive and positive in your approach to others, and careful with your words.
You are encouraged to visit the following websites and review proper communications in the
electronic format:
www.albion.com/netiquette/
www.bspage.com/1netiq/Netiq.html
All emails or discussion postings will receive a response from your professor within 48 hours.
You can send email anytime that is convenient for you. Lecturer will check their email messages
during the day throughout the work-week (Monday through Friday) and will respond to email
messages during the work-week by the close of business (5:00 pm) on the day following their
receipt of them. Emails received by lecturer on Friday will be responded to by the close of
business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the right to Not
respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make sure students include
your name, title of the course, time of the course and a brief reason for your email in the
subject line.
b. Without a subject line. Take the time to use proper spelling and grammar in your email.
You are contacting your lecturer, NOT a friend. This is professional email addressing a
specific concern related to your education. Take responsibility for your concern and
address me in a professional manner. Lecturers will always address you with the same
professionalism and courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms or courtesies.
In regards to the given Individual and Group assignments, students are expected to,
Submit all assignments before or on the due date specified in the discussion with lecturer.
Late submission will be penalized by -3 (minus three) per day deducted from your score.
To mitigate technical issues, please do the following 3 steps, prior to participating in live chat,
1. Check your internet speed. Visit www.speedtest.net & check whether your internet
download or upload speeds are at the minimum of,
512 kbps (for Download) & 256 kbps (for Upload)
Internet speeds lower than the above numbers, could cause a reduction of interactive
levels on our LMS.
2. Refresh your internet browser. Ensure that you have refreshed your internet browser, so
as to experience higher internet speeds. On your laptop/desktop, you could apply the
following short-cut,
Ctrl-Shift-R (for Windows OS users) or Command-Shift-R (for Apple OS users)
For smartphone users, please re-start your handphones instead.
3. Recommended internet browsers. We recommend that you use the latest free internet
browsers from Google Chrome or Mozilla Firefox so you can have an optimal experience
on your laptop, desktop or smartphone (they can be downloaded for free from Google
Appstore or Apple iStore).
Students should first email the LSPR S2 Online Program Helpdesk at Lsprs2@harukaedu.com
for learning or academic issues with accessing your online course or call at +62 858 177
03214

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Online S2 Communication Studies LSPR. Course: EACT01 eAdvanced Communication Theory

No
.

Category

Description
Helpdesk. Our helpdesk,
Can be contacted 24 hours a day/7 days a week via email or freshdesk
(https://harukaedu.freshdesk.com).
Will strive to respond to any email or freshdesk based query within 24 hours.
For callers, the telephone line is available during general office hours, Monday to Friday:
0900am to 1700pm Western Indonesia Time (not including national holidays).

Course Outline (CILO: Course Intended Learning Outcomes)

Ses
sion
1

CIL
O

Session topic

Overview of the course,

Course overview,Study method, course
assignments, References, Grading System,
Research Code of Ethics

1,2,
3,4

LSPR1509

Method*

Paradigms (1),
Understanding the paradigm
Perbedaan Paradigmatik
Kontinum Perbedaan Paradigmatik
Kecenderungan Paradigmatik
Paradigms (2),
Perbedaan Paradigma
Theories, Quality/ Criteria & Methods
Paradigma Konstruktivis, Kritis &
Participatory
Postmodern Paradigm
Tradition based Communication Theory (1),
Tradisi di dalam Teori Komunikasi
Semiotic Tradition
Fenomenologi
Cybernetic Tradition
Tradition based Communication Theory (2),
Tradisi Sociopsychological, Variasi &
Sociocultura
The Critical Tradition
Integration of Communication theory and
research,
Panduan
Scope of Communication Field
Eksplikasi
Rumusan Masalah
Peta Teori Komunikasi,
Objek kajian berdasarkan Konteks
Komunikasi
Review Teori Komunikasi Berdasarkan
Tradisi dan Konteks Komunikasi
Perspektif Teori Komunikasi dari Em
Griffin Sebagai Pembanding
Beberapa contoh aplikasi teori

P, D,
Q&A

P, D,
Q&A

P, D,
Q&A

Media
On
Campus

Internet

Internet

P, D,
Q&A

Internet

P, D,
Q&A

Internet

2.5

2.5

MR2 pp.191-215: Guba &

Lincoln (2005) Paradigmatic,
controversies, contradictions,
&emerging confluences.

2.5

2.5

P, D,
Q&A

Internet

2.5

P, D,
Q&A

Internet

2.5

Internet

MR1 pp.55-62 & 63-101:

Craig (2007)
Communication theory as a
field.
MR7
MR1 pp.55-62 & 63-101:
Craig (2007)
Communication theory as a
field.
MR8
MR6 pp.3-12: Stacks &
Salwen (2009).Integrating
theory & research.
MR6 pp.13-29: Chaffee
(2009) Thinking about
theory.
MR4: pp.34-53. The
Communicator,pp.61-98;The
Message,pp.99-141;
Conversation,pp.142185;Relationship;186-212.
MR9

3.0

P, D,
Q&A

GBPP & Course Schedule

MR6.pp.546-552: Mokros &
Friedrich (2009) The future
of communication theory &
research.

MR2 pp.191-215: Guba &

Lincoln (2005) Paradigmatic,
controversies, contradictions,
&emerging confluences.

On
Campus

6 of 8

2.5

References

MID EXAM Sat 7th Nov2015

Communication Context,
Overview
Communicator, Message & Conversation
Relationship, Group & Organization
Media, Culture & Society

Duration
(hour)

2.5

MR4: pp.34-53.The Group,

pp.213-238;
Organization,pp.239-272;
The Media,pp.273-299;
Culture&Society,pp.300340.
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Online S2 Communication Studies LSPR. Course: EACT01 eAdvanced Communication Theory

Ses
sion

CIL
O

Session topic

Method*

Media

Duration
(hour)

References

MR10

MR6 pp.389-405: Messner

& Garrison (2009) Internet
communication.
MR6 pp.418-434: Rogers,
Singhal, & Quinlan. (2009)
Diffusion of innovations.

New field of communication theory,

Overview
Internet Communication
Gate Keeping, Credibility & Media
Online
Networks, Uses & Gratifications
Diffusion of Innovations
Future research

Public Relations & Integrated Communication

Integrated Marketing Communication
Public Relations & Persuasions
Tom Harris

12

Health Communication,
Latar Belakang
Health Communication
HC Research
Penyampaian, Kritik & Konteks

P, D,
Q&A

Internet

2.5

13

Individual online presentations &

assessments

P, D,
Q&A

Internet

2.5

14

Individual online presentations &

assessments

P, D,
Q&A

Internet

2.5

15

Individual online presentations &

assessments

Internet

2.5

Semester material review

16

5,6,
7

FINAL EXAM Sat 23rd Jan2016

P, D,
Q&A
Individua
l Exam

On
Campus

3.0

10

11

P, D,
Q&A

Internet

2.5

P, D,
Q&A

Internet

2.5

MR6 pp. 457-472: Kaid

(2009) Political
communication.
MR6 pp.473-488: Newsom
(2009) Public relations &
integrated communication.
MR6 pp. 489-503: Atkin &
Silk (2009) Health
communication.
MR6 pp.504-522:Sarikakis
et al. (2009) Feminist theory
& research.
Panduan Pengutipan LSPR
2014
LSPR Thesis Manual 2014
Anti-Plagiarism Policy &
Referencing

Abbreviations:
*Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided

Reference List:
No.

Type

Code

Cat

MR

MR1

MR

MR2

MR

MR3

MR

MR4

MR

MR5

MR

MR6

MR

MR7

MR

MR8

MR

MR9

10

MR

MR10

Info
Craig, Robert T., Muller, Heidi L. (eds) (2007) Theorizing communication:readings across traditions.
California: SAGE Publications Inc.
Denzin, Norman K. & Yvonna S. Lincoln. (2009) Handbook of Qualitative Research. California:
SAGE Publications Inc.
Griffin, E. M. (2006) A First Look at Communication Theory, 6th ed. New York: McGraw Hill.
Littlejohn, Stephen W. & Karen A. Foss. (2005) Theories of Human communication, 8th edition.
Canada: Thomson Learning, Inc.
Miller, Katherine. (2005) Communication Theories; Perspective, Processes, and Context, 2 nd ed. New
York: McGraw-Hill.
Stacks, Don W., Salwen, Michaek B. (eds) (2009) An integrated approach to communication theory
& research. UK: Routledge.
Yang, Z.Janet et al.(2011) Information seeking related to clinical trial enrollment. Journal of
Communication Research.
DEnbau, Suzy. (2011) Sex,feminism, and advertising:the politics of advertising feminism in a
competitive marketplace.Journal of communication inquiry.
DeAndrea, Davic., & Walther, Joseph B. (2011) Attributions for Inconsistencies Between Online and
Offline self-presentations.Journal of communication research.
Manolis,Chris., et al. (2001) Partial employees and consumers A postmodern, meta-theoretical
perspective for services marketing.Journal of Marketing Theory.

Notes: Type: MR: Mandatory Reference, OR: Optional Reference

W: Web link

LSPR1509

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Online S2 Communication Studies LSPR. Course: EACT01 eAdvanced Communication Theory

Session schedule:
Week
Session

1
1

2
2

3
3

Period

Sat12Sept2015

Mon14-Sat19
Sept 2015

Mon21-Sat26
Sept 2015

Location
Exam
Assignment
due date

On Campus

Online

Online

Week
Session

7
7
Mon19Sat24Oct
2015
Online

Period
Location

8,9

9
8

-No class-

10
9

On Campus
Mid
exam[UTS]*

Assignment
due date

Individual
assignment02

Week
Session

13
14
12
13
Mon30NovMon07DecSat05Dec2015 Sat12Dec2015
Online
Online

Online

Individual
online video
presentation

11
10

12
11

Online

Online
Group
assignment

15
14
Mon14DecSat19Dec2015
Online

16, 17, 18
15
Mon21DecSat09Jan2016
Online

Exam
Assignment
due date

6
6
Mon12Sat17Oct
2015
Online

Mon26Mon09Mon16Mon23Sat07Nov2015
Fri06Nov2015
Sat14Nov2015 Sat21Nov2015 Sat28Nov2015
- 2 weeks -

Location

5
5
Mon05Sat10Oct
2015
Online

Individual
assignment01

Exam

Session

4
4
Mon28SeptSat03Oct
2015
Online

Individual
online video
presentation

Individual
online video
presentation

19,20

20
16

Mon10JanSat23Jan2016
Sat16Jan2016
-No classOn Campus
Final exam
- 2 weeks [UAS]*
Reading Week

*UTS: Ujian Tengah Semester - Mid exam

UAS: Ujian Akhir Semester - Final exam
Prepared by :

Checked by :

Assessor (Lecturer)

Internal Verifier (Programme Director)

Tgl.

LSPR1509

| 2015

Tgl.

8 of 8

| 2015

Authorized by :

Internal Coordinator
(Head/Deputy of PGP)
Tgl.
|
| 2015

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