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Written by Brian Mayrsohn, MS, William Butler, BS, Alexis Moff, Christopher Gates,
Georges Khalil MPH
2. Abstract
With the increasing burden of chronic diseases, such as obesity and diabetes, there is a
strong need for a low cost solution that can be individualized for patients. Games for health are
touted as that solution. A major benefit is that they can improve the delivery of care across the
healthcare continuum while also increasing reach and patients buy in. Successful health games
are based on theoretical frameworks which require the successful implementation of game
elements. However, terminology used by researchers is either asynchronous, or totally lacking,
making it difficult for others to refer to a consistent approach. The purpose of this study is to
bridge the gap between game designers and behavioral scientists enabling them to create games
based on behavior change game-elements (BCGEE) . These BCGEEs are optimally designed not
only to be fun and engaging, but also to be transformative. A tool was developed which merges
these two fields and creates a common language that could assist researchers and game designers
in the identification of BCGEE necessary to create more efficacious health games. The tool was
constructed using research obtained during a systematic review of the literature, the expert
guidance of one game designer, and three behavioral scientists that develop games for behavioral
change. The tool was then validated through one-on-one interviews with game designers and
behavioral scientists. A mixed method research approach was taken by utilizing thematic analysis
and Linkert scales to evaluate the transcripts obtained from the interviews. The analysis of the
transcripts led to redefining the game elements and links between the two fields. By including all
stakeholders, a common language was developed that both fields can utilize to develop games
for change.
3. Lay Abstract
Games for health have the potential to change the way patients engage nutrition and
physical fitness, and hopefully result in healthy behavior. Games for health is a relatively new
field and, like any new discipline, there are growing pains. There is not a common terminology
that all within the field use, and as a result, there is no universal standard at which to build the
industry on. The aim of this study is to create a tool that health game developers can use to
identify the correct terms and examples to make a successful behavior change game.
4. Background:
Overview
With the increasing burden of chronic diseases, such as obesity and diabetes, there is a
strong need for a low cost preventative solution that can be individualized for patients.
Traditionally, behavioral change interventions aimed at changing physical activity and eating
patterns range from individual-based to community-level1 and demonstrate small to moderate
effects on weight loss2. Additionally, skill level, time commitment, and expenses vary among
health professionals which, when combined with the lack of program effectiveness, reach, and
sustainability, may account for the lack of substantial impact1. While grass-roots style campaigns
may have many obstacles, especially with respect to scalability and manpower, leveraging the
Internet to disseminate games for health may prove to be a cost-effective and perhaps more
efficacious alternative if augmented with in person activities.
In the past video games have traditionally been placed in the home8 and health games
directed at preventing and treating childhood obesity were outside the home9. However, mobile
technologys (e.g. smart phones, tablets, and wearable sensors) wide availability and
pervasiveness has paved the way to easily facilitate health games infiltration throughout all
aspects of ones daily routine10. Interestingly, the commercial games implemented in arcades
consist of exergames and exergaming stations, whereas those distributed by researchers focus on
nutritional behaviors11. The gaming industrys preference towards PA games seems logical given
the ease at integrating entertainment with physical activity (PA) rather than tackling to
complicated nature of applying theoretical frameworks coupled with nutritional behavior
education components.
Psychological theories have successfully been utilized as the foundation for developing
dietary and physical activity behavior change interventions and experiments over the last
century1214. Analogous to traditional interventions, video game dietary and physical activity
interventions rooted in behavioral theory can be an effective medium to create behavior change15.
Over the last decade, interventions delivered over the internet that focus on physical
activity1,2,6,1619 and diet2,1922 have become increasingly prevalent. Games such as Diab, Zamzee,
among other mobile and Wii games have shown to have a significant impact on anthropometric
and physiological measures and health behaviors23,24 .
Research has shown that simulation and scenario-based games are especially effective in
teaching skills for healthy lifestyle, prevention, and self-care as well as creating a safe
environment for users to rehearse new skills and to develop deeper understanding of cause and
effect28. When players rehearse skills in a simulation game, health-related knowledge29, skills30,
self-confidence31, and behaviors32 can improve. These processes foster the development of new
attitudes, emotional responses, risk perceptions, self-concepts, and social connections, which can
strengthen motivation for behavior change29.
Games for health is a relatively new field composed of many disciplines. The game
architects salient objective is to systematically combine GEs in such a way that they create a fun
game. Without the fun factor, which also requires carefully applied game mechanics and
narrative, a health game will not be effective because of a simple premise: if it is not fun, people
will not play it. According to Dr. Pam Kato, former CEO of Hopelab, a games for health
company, any game mechanic can be successful as long as it is balanced and/or supported by
programming that executes it well, art that emotionally engages players, game design that
promotes ongoing engagement, and content that is presented in a way that merges with all of the
above seamlessly. However, GE definitions vary among disciplines (e.g. game designers and
behavioral scientists), so this research seeks to establish a definition database of GE that people
can refer to when developing games for health. Additionally, when operationalizing these GE for
use in behavior change interventions, further complications arise.
While games developed are unique and utilize GEs creatively, the theoretical rational for their
effectiveness in behavior change can be narrowed down to a select few frameworks. These
include Social Cognitive Theory (SCT), Self-determination Theory (SDT), and Transport Theory
(TT)15. Many theories that independent researchers reference as the mechanism behind their
interventions success seem to overlap. However, theories and change procedures were either
applied differently or the terminology used was asynchronous4,34. This was the case in both the
games for health field as well as the behavioral psychology field16,24. It is all too common for
change procedures (e.g. tailoring) as well as psychology theories and outcomes (immersion) to
be labeled at GEs that actually result from successful implementation of the elements which
makes the authors explanation of confusing and can lead to reduced fidelity in interpretation and
application of lessons learned4,24each of these BCTs are unique and carry varying degrees of
relevance and effectiveness, understanding which GEs are interfaced with which BCTs still
remains unclear. Researchers have categorized discrete lists of BCTs used in health4and
messages found in health promotion videos and identified principles of social influence15, but
there are few available list of discrete GEs used in health behavioral change games28.
The purpose of this study is to bridge the gap between the designers and developers and
the behavioral scientists to enable them to create games based on behavior change gameelements (BCGEE) that are optimally designed to be fun and engaging but also transformative.
The aim of this tool is to assist researchers, game developers, and game designers in the
identification of BCGEE necessary to create more efficacious games that can create behavioral
changes and ultimately better health outcomes. A foundational first step for this work is to
identify and define the most common GEs and BCGEEs found in the games for health research
and match them to BCT.
5.0 Methods:
A systematic review of the literature was performed and game element examples (GEE)
were identified and extracted. A standard definition for all GEs that matched the corresponding
GEE was developed, and intervention descriptions in primary studies were coded for inclusion or
exclusion of defined BCTs.
Definitions
GEEs and their respective definitions were identified through a systematic review of the
games for health, entertainment education literature, and online databases. A web search was
conducted using PubMed and Google Scholar applying combinations of the following keywords:
games for health, game and behavior change techniques, games for change, obesity, diabetes,
health, fitness, mobile devices, mhealth. The studies that were chosen for incorporation into the
tool had demonstrated sufficient evidence that their game applied an acceptable level of behavior
science and that there was evidence supporting improvements in health behavior, knowledge,
self-efficacy, confidence, and other determinants. Only games that were published in peer review
journal articles were selected for the review. There are renown experts in this field (e.g. Thomas
Baranowksi PhD, Pamela Kato PhD, Wei Peng PhD, Deborah Thompson PhD, Elizabeth Lyons
PhD, Amanda Staino PhD, Richard Buday) that apply behavioral science theories in game
design, all of which were either interviewed or provided guidance for this study. These authors
published papers which were included and considered the cornerstone standard of game
development by which all other published papers were compared to. GE definitions were
identified from published entertainment education and games for health literature (i.e. 65
abstracts, 20 full length journal articles, select sections from five books) and a definition
database was developed. By focusing on the most discussed and understood GEs in games for
health research, we were able to retain accuracy in our definitions rather than speculate on less
researched concepts4,21,24.
The purpose of the tool was to identify the various GEs in use. Therefore, the BCGEE
became the starting point for the tool. This allowed the research to focus on which GEs were
actually being utilized by researchers and game developers. A BCGEE was matched to a GE by
identifying which GE definition from the definition database encompassed the BCGEE. GE
definitions were created using several sources, and the most succinct, accurate definitions were
utilized and iterated upon. It was our goal to provide the end user with as much information as
possible regarding the context in which that GE was applied. We therefore included many quotes
from the text in an attempt to recreate the setting by which the author intended. If a study called
a BCGEE by specific GE, but that GE definition from our database did not match, we relabeled
the proposed GE to fit the BCGEE used by the game according to our established definitions.
Further complicating matters, some papers utilized BCGEEs without explicitly identifying
them16,24, therefore the GE definitions guided us in further identifying BCGEE. This is a similar
application of Michie et als BCT taxonomy.
Moving one step further, in an attempt to combine the fields of behavioral science with
game science, connections between BCTs and GEs were made by operationalizing Michie et al.s
taxonomy of 93 BCTs. The definitions from that study have been validated and are now the
reference for behavioral science. Once a definition pair was made between GE and BCTs, the
BCT example from the taxonomy was assessed in relation to the BCGEE, to confirm our
proposed match.
In the RightWay Caf, for example, positive attitudes toward healthy eating are promoted
by providing positive feedback and rewarding points to players when they choose healthy food.
This BCGEE was termed a reward, and defined as "The player receives something perceived as
valuable (either intrinsic or extrinsic), or is relieved of a negative effect for completing goals
during the game." This GE definition matches nearly perfectly with Non-specific reward, which
is defined as: Arrange delivery of a reward if and only if there has been effort and/or progress in
performing the behavior (includes Positive reinforcement)
When there was not an obvious match between a GE and BCT, the BCGEE was
compared directly to a BCTthe procedure used following a successful definition pair match. In
several instances there was no clear match between BCT and GE, therefore the GE under
consideration required two or more BCTs to properly create an all-encompassing link. The 2013
taxonomy has examples associated with each BCT, so in an effort to be consistent and to
maintain the taxonomy as the foundation for this tool, the examples were incorporated verbatim.
It is important to note that the 2013 taxonomy does not include games for health interventions, or
for that matter, interventions that utilized gaming technology. This added to the burden of
attempting to interface the two disciplines.
Following the completion of the prototype, in depth conversations with one behavior
scientist and two behavior change game design experts were conducted. They were each asked a
series of questions which can be found in appendix. These conversations were important to
creation of the prototype tool. Once the feedback from the three stakeholders was integrated into
the tool, the new iteration of the tool underwent rigorous scrutiny from an expert panel. The
expert panel was composed of a 5 game designers trained in game design, and 6 games for health
experts whose background includes psychology and game design. 5 of the 6 psychology trained
game researchers had a PhD. The questions to those interviews can be found in the appendix.
While the discussions were critical to validating the language used in the tool, they also served to
gather feedback from stakeholders who are the target audience for the application of this tool.
6.0 Results:
The original tool created wasrevised considerably since it was initially conceptualized.
Conversing with the three early participants helped to shape the need, purpose, and application of
the tool. When speaking with the one of the original game design experts, it was clear that he
could not see the application of the BCT for an intervention, and he asked for examples of the
BCT to be included to provide a point of reference how GEs could be utilized. Initially, the tool
was composed of behavioral theories, constructs derived from those theories, BCTs, and GE, and
the BCGEEs. One of the behavior scientists stressed the importance of switching the BCT
reference from the 2008 taxonomy to the 2013 version. It was also expressed that the BCGEEs
have to be easier to understand, which led to a reworking of the BCGEEs into more concise,
common explanations as shown in Table 1. This transition required a reworking of the
connections between many of the BCGEEs because many of Michie et al.s termsespecially
the more generalwere refined and made more specific. Additionally, the 2013 taxonomy added
many new BCTs. For example, the GE Feedback was originally paired to the BCT General
Encouragement, however General Encouragement was not included in the 2013 taxonomy.
Therefore pairing the Feedback GE with a BCT definition became more complicated as shown
in table 1.
In the original tool, feedback and feedback as a reward was one game element. The
fact that many of the participants, including Pam Kato, Patrick Feller, Alan Simons, and Richard
Buday, defined these as two distinct terms and made it clear that it should be its own GE.. The
game element was split into two separate terms. The definition of feedback as a reward is
related to the definition of feedback, but goes farther to include feedback being used as a
reward in gameplay. Feedback as a reward positively reinforces the behavior being rewarded,
according to Pam Kato and Wei Peng. The example of feedback as a reward is one that shows the
feedback upon completion of a goal and would encourage players to repeat the behavior. The
behavioral change techniques are the same as that of feedback, because feedback as a reward is
still feedback. The added technique of non-specific reward [10.3] was chosen, because it gives
the way in which feedback can be used as a reward for the completion or progress towards a goal
and the usefulness of that in positively reinforcing behavior.
With respect to feedback, the expert panel all gave input on how feedback can be
implemented in games so it was included that it can be visual, written, touch, or auditory.
Furthermore, rightness and wrongness were removed from the definition due to
disagreement of feedback containing disagreeable connotations. Therefore, the phrase
information on game play performance was used because many of the interviewees Wei Peng,
Richard Buday, Alan Simons, and Pam Kato mentioned that feedback is simply the displaying of
information from the game to the player based on the interaction, without providing judgment on
the positive or negative qualities of that interaction. While it is true that feedback can be used to
inform someone of his or her in game successes, that would express a narrower example of the
GE being applied in a specific way by the game designer and therefore addressing the quality of
the feedback would limit its applicability.
The feedback example was derived from DIAB in which a player is given information in
the form of a score sheet that evaluates their performance. The BCT for feedback is feedback on
behavior [2.2] and feedback on outcome(s) of behavior [2.7], because it shows that information
is given to someone as a result of their actions.
GE Name
Feedback (Old)
GE Definition
Games provide information feedback. Feedback in learning or playing
games is designed to evoke the correct behavior, thoughts, or actions.
Games provide information upon which the player can act. The
information feedback is designed to indicate the degree of rightness or
wrongness of a response, action, or activity. Feedback immediately
informs the learner if he or she did the right thing, the wrong thing, or
somewhere in the middle but doesnt tell the learner how to correct the
Feedback
action.
Information on game play performance given to players during the game.
GE Name
Feedback
form of a score sheet. All the correctly identified fruit appears under a
green check mark, whereas all the incorrect selections appear under a red
x.
Feedback (Old)
BCT Name
General Encouragement
BCT Definition
Praising or rewarding the person for effort or performance without this
(2008)
Feedback on behavior [2.2]
outcome(s) of behavior
[2.7] (2013)
the behavior
Table 1. This table shows the old game element of Feedback and its corresponding BCT
definition pairings from the old taxonomy. It also presents the new iteration of the GE definition
and the new BCT pairing from the new taxonomy.
Avatar
In the original tool, an avatar was not one of the game elements defined. During the
interviews, the participants were asked to define dynamic avatar. Ross Shegog, Richard Buday,
Amanda Staiano, and Wei Peng all defined avatar separately from the definition of dynamic
avatar, which made it apparent that avatar needed to be defined as a game element in itself. In the
definition of avatar, the word representation is used to signify the purpose of an avatar, because
almost every participant used that word to say that the avatar is a representation of the player,
including Ross Shegog, Richard Buday, Amanda Staiano, Wei Peng, Patrick Feller, Alan Simons,
and Nate Yeller. The definition is taken from Ross Shegog saying, An avatar is a virtual
representation of the player in game state. The two examples are from health games that allow a
player to create a virtual representation of them in the game they are playing. The behavioral
change technique for avatar was chosen as identity associated with changed behavior [13.5]. The
player creates a virtual identity of them and performs behaviors required of that new identity,
during the game.
See Figure 1 for the tool and the appendix for the rest of the edits made from the original
prototype to the current edition of the tool. Figure 2 is a visual representation of the connections
made between the BCTs and GEs.
7.0 Discussion:
This research is the first systematic analysis that sought to identify potentially effective
GEs used specifically for behavior change interventions in health applications. It was therefore
the aim of this study to highlight successful games that were effective in positive health behavior
change for designers to draw inspiration. A roundtable discussion that included discussions from
six world subject matter expertsthree of which participated in this studyprovided examples
on what they found to be effective and ineffective GE for games for health. However, as of this
writing, there are few publications that discuss specifically successful GEs and define them in
the context of improve diet and physical activity.
Application of different GEs are critical to the success of a game. For example, in game
prompts can be an excellent way to remind the user to perform a task, but they can also become
annoying and ignored (similar to banner ads on a website). Thus, highlighting the importance of
strategically implementing each GE within a game and determining its purpose with great
intention. Lu et al. and Mayrsohn and Khalil emphasize the importance of drawing inspiration
from successful commercial games to create a behavioral change game that is actually fun10,11.
The various combinations of GEs that most effectively drives specific behaviors to
change have not yet been fully elucidated. One large barrier that clearly prevents the scientific
community from identifying exact mechanisms is due to the use of inconsistent terminology
making it difficult to perform meta-analyses. Furthermore, studies not only neglected to associate
GEs and theoretical frameworks, but also neglected to label all GEs used in the methods section
or game description, making it increasing difficult to assess a games attributes or replicate
specific components that games implement16,24. This can be because some researchers may
consider a mechanism in a game to not be a GE, whereas others consider aspects of game play to
be GE when they are in fact not. Unless the games are actually played, it is difficult to ascertain
each GE included, and how it was utilized. A reason for this is the page limit in peer-reviewed
journals.
There were instances where researchers used the term GE when referring to the
mechanics used in them game; however the terms were inconsistent with the GEs found in
literature. For example, the game Right Away Caf uses the terms interactive tailoring, roleplaying, the element of fun, and narrative to create a safe environment for users to practice
behavioral rehearsal21 when referring to GE, however interactive tailoring is the result of the
successful implementation of GE to personalize the game to the user. Additionally, the element
of fun is not a GE, but a result of applying GE successfully.
The BCGEEs contained in Escape from Diab were analyzed. The authors used motivation
statements in accordance with SDT, because they can help a player see the relevance a behavior
can have on something that carries importance to his or her life. They sought to elicit this
connection using value reason statements and internal motivation, however there was no GE
mentioned or defined in association with that. The database was implimented and matched Diabe
was matched to puzzle, which was defined as a mental challenge with at least one correct
solution state that the player must find35. After interviewing the expert panel, we were mistaken
in our pairing process. We ended up removing the puzzle game element all together because a
match was unable to be found.
There were also instances where we had overlapping GEs such as take risks and trial
and error. According to several participants, including Richard Buday, taking risks was not
considered a GE, so it was therefore removed from the list. Additionally, the term riddle was
originally used interchangeably with the term puzzle, but through the interviews, 10 out of 11
people felt that the two were distinct GEs. Once BCGEEs and GE were linked in the study, the
next objective was to match BCTs from the taxonomy.
Matching GEs to BCTs proves difficult due to domain variability. Furthermore BCTs
were defined as behavioral change relates to traditional interventions, not game interventions.
For example, the In Game Prompt GE is defined as A virtual cue (Visual or auditory) to
influence a user to engage in a specific activity or behavior in the game. In real life, there are no
prompts that pop up, however there are certain triggers in a persons environment to cue him or
her to do something. For instance, a seatbelt light that triggers a person to remember to wear a
seatbelt or placing a favorite quote in ones kitchen to remember a life idiom. Therefore two
BCTs were identified including 1) Prompt/Cues and 2) adding objects to the environment both of
which could satisfy our definition. In life, these cues interject in a persons presence when a
specific action is taken such as turning on the car, and similarly in a game, these cues would not
be triggered until the person enters a room or a given level. Therefore, these similarities led us to
match them together.
We also found, that while BCTs could be sufficiently matched to a BCGEE, it was not
always essential. For instance, the GE trial and error is defined as a process of attempting to
accomplish goals by trying different methods and discovering which one is the most successful.
Essentially it is a process by which we learn from our mistakes. Therefore, one could argue that
the BCTs that match feedback are 1) self-monitoring of behavior or 2) Feedback on outcomes of
behavior could be matched. Either one is sufficient, but both encompass the global understanding
of the term.
Another example is the game element Quest. A Quest is matched with behavioral
contract, defined by the [creation] a written specification of the behavior to be performed,
agreed on by the person, and witnessed by another, however a result of completing the quest
may be the BCT information about health consequences, Provide information (e.g. written,
verbal, visual) about health consequences of performing the behavior. This phenomenon makes
it difficult to match BCTs accordingly. Therefore, it may be easier to match BCGEEs directly to
BCTs, a notion that Marie Johnston alluded to in a one-on-one interview
When using this tool, it is important to note definitions and examples may be taken out of
context. In the games they were selected from, GEs are woven with the storyline and applied
with other GEs to enhance their effectiveness. Additionally, the underlying effectiveness of one
BCGEE compared to another is not clear, mainly because studies do not remove one GE and
study the effect because the success of a game is dictated by the combination of GEs.
Interestingly though, a game designer can use different GE to accomplish similar results,
however their effects can be amplified by applying them in conjunction with psychosocial
principles. For example, tutorials and role model NCs were shown to be good methods for
modeling behaviors or giving instruction, but what was not mentioned was their effectiveness
increases dramatically by creating animations or characters who share similar phenotypic
features as the user. Furthermore, children who perceive themselves as similar to and empathize
with the characters are more influenced by the media context in which these characters
appeared36. Analogous to role model NPCs, using a phenotypically similar dynamic avatar that
the user can empathize with can be an effective behavior change tool. Essentially, the gaming
experience is often greater than the sum of individual GEs.
Dynamic avatars give positive feedback to the player on whether or not they are
performing the behaviors needed to achieve their goals. If the player performs the behaviors of
the game then the avatar will change in a positive way or vice versa. In health games, dynamic
avatars can be used to give information about health consequences4. In a health game, if you do
not eat healthy, your avatar may become slow or weak. This translates to information in real life
about food choices and health consequences. Also, this can be used by game designers to create
discomfort and incompatible beliefs4. It will draw attention to the difference between the
behavior and consequences of that behavior and the desired behavior and outcomes of the
behavior4.
When targeting a specific behavior, different combinations or uses of GEs will have
varying degrees of efficacy. If the goal of the game was skills transferteaching a user a new
skillone could apply: Quests' can breakdown a complicated behavior and help a player learn
over a stepwise fashion, which builds on specific components. When the specific components are
combined it can culminate in a learned skill on a boss level. Repetition could allow a user to
practice multiple times until they gain memorizations37. Cut Scenes would be able to explain a
complicated behavior. All of these can demonstrate a new skill, but it is important to note that
each of these GEs has varying degree of correlation between the element itself and skill transfer.
For example, knowledge does not necessarily correlate to skill transfer, but it is important in the
teaching process24. Interestingly, each of these GEs can be used separately, combined as all three,
or some variation, however the may be an ideal combination. Without a common language to
define all of the GEs and their corresponding BCT, it is difficult to assess which combination is
in proven to be most efficacious.
While this tool could never substitute for collaboration between behavioral scientists and
game designers, it can serve as a guide for game designers. Combined with an off the shelf game,
it can empower researchers with a list of BCGEEs that can serve as a starting point for producing
behavior change games and provide research for game developers on how to incorporate BCTs
into their commercial games. Therefore this tool can be used in a similar manner as a taxonomy.
Meaning that the tool can be used to create a game instead of pulling from ones brain, or use
the definition pairs and BCGEEs provided to identify GEs in other research papers for metaanalysis. This review is not exhaustive, but a first step towards identifying the game elements
utilized in one broad health domain, healthy eating and physical activity.
Limitations
This tool can be used in several ways depending on the field and individual project. To
date, interviews have focused mainly around the tools accuracy, and not how one would create a
game from its contents. Some limitations of this tool were the selectivity of the games chosen for
incorporation. The games highlighted cater to younger generations, therefore the scientific
evidence will only support using the BCGEE for those ages. However, the core principles and
definitions behind the connections and definitions is still accurate for all health games and
experiments conducted towards varying populations should be undergone. In order to apply the
BCGEE to a different population, BCGEE can be adjusted. Ultimately, this tool can be used to
determine intervention content and to facilitate communication between game designers,
intervention designers, adopters, and reviewers. This work demonstrates the feasibility of
characterizing GEs utilized by games designed to change behavior
Future Research:
One of the next steps for this research is to integrate GEs fun factor, or acceptance,
amongst players into the tool to better provide the end users with an understanding of how the
GE was received by the player during play. This additional information will allow researchers to
see not only which BCGEEs were successful in changing behavior, but also which were used to
make a game more fun and engaging for users echoing the Entertainment Education approach21.
This study is just the initial stages of a much larger endeavor. This was a definitions of concept
study to determine the best methodology for categorizing BCGEEs, GEs and pairing them with
BCTs. Further research into the successful application of GE and BCGEEs within physical
activity and nutrition education games is warranted because new health games enter the market
each year.
This methodology can be applied to a variety of health topics and should be considered
for greater ease of access to information for game designers looking to develop a successful
game for health. See figure 3 for an example of how this tool can be applied to a cancer
adherence game, called Remission-2. A next step for this tool will be its successful application to
create a game for change. Currently, a startup company at the University of Central Florida
College of Medicine led by Co-Founders Alexander Eskandari, Zoran Pavlovic, and Brian
Mayrsohn, have operationalized this tool for the creation of their behavior change health app
called, MotiveAte. Further testing to determine the effectiveness of that app should shed light on
the role this tool can play in the development of future games for health.
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9.0 Appendix
Question set 1:
Do you think that the Game Elements match the psychology behavior change technique. Do you
find that these definitions are helpful? How do you think this tool could be improved?
Question Set 2:
Gamer Questions
Questions to ask for each line item:
How do you define the game element, [e.g. Score Board?] in question?
To what extent do you feel that our definition matches your understanding of the game
element on our scale of Strongly Disagree to Strongly Agree?
o
If they dont agree follow up with why do you disagree, after they respond,
follow up what game-element would you say best fits our definition.
Here is our game element example, using our scale, to what extent to you feel it matches
or does not match the game element example.
o
If it does not match the game element example, ask them for an example that they
feel like would match.
In your opinion, what game elements are essential to creating an effective game for
health?
Avatar
o Results
In the original tool, avatar was not one of the game elements defined.
During the interviews, the participants were asked to define dynamic
avatar. Ross Shegog, Richard Buday, Amanda Staiano, and Wei Peng all
defined avatar separately from the definition of dynamic avatar, which
made it apparent that avatar needed to be defined as a game element in
itself. In the definition of avatar, the word representation is used, because
almost every participant used that word to say that the avatar is a
representation of the player, including Ross Shegog, Richard Buday,
Amanda Staiano, Wei Peng, Patrick Feller, Alan Simons, and Nate Yeller.
The definition is taken from Ross Shegog saying, An avatar is a virtual
representation of the player in game state. The two examples are from
health games that allow a player to create a virtual representation of them
in the game they are playing. The behavioral change technique for avatar
was chosen as identity associated with changed behavior [13.5]. The
player creates a virtual identity of them and performs behaviors required
of that new identity, during the game.
o Discussion
The behavioral change technique in avatar was chosen because when you
enter the game world, especially a health game, you are changing your
behavior for that game. The goal of health games is to help bring about
behavioral change. In order for this to be effective, behavioral science
points to the fact that someone needs to recognize themselves as someone
who participates in this new behavior or avoids an old behavior. The use
of avatars in games can really immerse the player in the game, because
they can see themselves, virtually, in the game. If this is a health game,
increased immersion in the game made lead to more effective behavioral
change. The player can truly see a representation of themselves as
someone who actively engages in certain wanted behaviors or avoids
unwanted behaviors.
Cut scenes
o Results
This game element is taken from the interview with Richard Buday. He
describes them as being a way to advance the storyline of the game, inbetween the players gameplay. The example of cut scenes is taken from
the game DIAB, which uses them to progress the storyline. The behavioral
change technique for cut scenes was chosen, because cut scenes in games
can be a healthy distraction from the behavioral change that is trying to be
implemented.
o Discussion
The game element, cut scenes, was created from the interview with
Richard Buday and was not in the original tool. Cut scenes in games are
extremely controversial. Richards opinion of cut scenes in games is that
they are a force fit. In his opinion, there is a difference between
The definition in the original tool for dynamic avatar was that it is an
avatar that changes appearance based on game play. During the interviews,
some of the participants strongly agreed with the definition, Pam Kato,
Ross Shegog, Amanda Staiano, Patrick Feller, and Alan Simons, and
others agreed, Richard Buday and Hunter Hayes, but two participants
disagreed, Wei Peng and Nate Yeller. Although there was a majority of
positive ratings almost every participant mentioned that a dynamic avatar
does not have to change physically to be dynamic, Pam Kato, Richard
Buday, Amanda Staiano, Wei Peng, Patrick Feller, and Alan Simons.
Patrick Feller described it as being too limited, because it only discusses
physical appearance. The definition was widened to include disposition
and temperament. The definition includes that the dynamic avatar changes
based on players interaction in the game, because almost everyone
interviewed, Pam Kato, Ross Shegog, Amanda Staiano, Wei Peng, Patrick
Feller, Hunter Hayes, and Alan Simons, mentioned that the dynamic avatar
should change based on interaction with the game or choices the player
makes in the game. The example was chosen for the original tool and rated
as mostly strongly agree, Pam Kato, Patrick Feller, and Hunter Hayes, and
agree, Ross Shegog, Richard Buday, Amanda Staiano, and Wei Peng. The
original definition was shortened, because interviewees commented that
the definition was too long and outside the scope of what a dynamic avatar
is. The behavioral change technique for dynamic avatar is body changes
[12.6], because the avatar changes in direct correlation to behavioral
the behavior.
Feedback
o Results
In the original tool, feedback and feedback as a reward was one game
element. The fact that many of the participants, Pam Kato, Patrick Feller,
Alan Simons, and Richard Buday, defined feedback and feedback as a
reward separately made it clear that it should be its own element. In the
definition of feedback the phrase information on game play performance
was used because many of the interviewees mentioned these things, Wei
Peng, Richard Buday, Alan Simons, and Pam Kato. The interviewers all
learning styles.
Feedback as a reward
o Results
In the original tool, the definitions for feedback and feedback as a reward
were one single game element. Many participants, such as Pam Kato, Wei
Peng, Hunter Hayes, and Alan Simons agreed that our definition was a
good definition for feedback, but that the two are very different elements.
Feedback is not necessarily a reward, Alan Simons. The game element
was split into two elements. The definition of feedback as a reward is
fitting to games that are applications and not all games. The example for in
game prompt was chosen to show a specific, virtual cue that informs
players to participate in a specific behavior. The behavioral techniques
chosen for in game prompt show an introduction of something into the
environment that stimulates or facilitates a specific behavior. Introducing
stimulus into an environment can implement behavioral change.
Level
o Results
In the original tool, level was not one of the game elements defined. It was
defined as levels of challenge. During the interviews, many of the
participants disagreed with using the term levels of challenge and said that
the term should just be level, Pam Kato, Wei Peng, Patrick Feller, Hunter
Hayes, and Alan Simons. The term levels of challenge was changed to
levels and the definition remained the same. The example of a level is in
the form of episodes in a game called DIAB. The behavioral change
technique, graded tasks [8.7] was used in this, because it shows the nature
of a level. There are tasks and once they are performed, the person can
change desired.
Multiplayer
o Results
In the original tool, this was the definition and example of multiplayer.
Pam Kato, Patrick Feller, and Hunter Hayes strongly agreed with the
definition and example and Wei Peng and Alan Simons both agreed with
the definition and example. The definition was kept as well as the
example. The behavioral change techniques were also kept.
o Discussion
Many of the people being interviewed brought up that multiplayer can be
ambiguous. It may or may not include games that allow other players to
affect the outcome of your game, this goes beyond the scope of our
definition.
Personalized goals
o Results
In the original tool, personalized goals was not one of the game elements
defined. When participants were asked to give ratings for the example of
selectable sets of goals, which included players developing personal goals,
most said that it was not an example of a selectable goal, but it was an
example of a personalized goal, Ross Shegog, Richard Buday, Wei Peng,
Patrick Feller, and Alan Simons. This was developed into a separate game
element and kept the example given for selectable sets of goals, because
the participants agreed that it was a good definition for personalized goals.
The definition for personalized goals was created by using the definition
for goal, because it is a goal and then adding the personalized aspect to it
from several definitions given by interviewees. Amanda Staiano described
personalized goals as individually tailored goals. The behavioral change
techniques are the same as they are for goals.
o Discussion
Amanda Staiano brought up a good point, that it is important for goals to
be personalized to the player. In implementing behavior change through a
health game, it may increase immersion and success if the player is able to
see how the goals are personally relevant to them. Peng found that having
users develop personal goals (specifically, calorie requirements and food
preferences) and tailoring a game to target their preferences was
successful in helping players select better food options. Personalized goals
Puzzle
o Results
In the original tool, this game element was riddle/puzzle. Almost everyone
interviewed defined them separately, Pam Kato, Nate Yeller, Amanda
Staiano, Richard Buday, Alan Simons, and Ross Shegog. Two participants
said that the definition fit for a puzzle and not a riddle and that a riddle is a
type of puzzle, but is not equivalent to a puzzle, Richard Buday and Ross
Shegog. The definition of riddle/puzzle was kept, but slightly altered. The
example was chosen, because it is an example that shows the cognitive
aspect, which almost every interviewee said was important, Nate Yeller,
Amanda Staiano, Ross Shegog, Amanda Staiano, Richard Buday, Wei
Peng, and Alan Simons, that is involved in solving a puzzle. The
behavioral change technique, framing/reframing [13.2], shows the
importance of changing perspective and cognition involved in puzzles to
Reward
o Results
The definition of reward was kept from the original tool, because many
interviewees strongly agreed with it, Ross Shegog, Amanda Staiano,
Patrick Feller, Alan Simons, and Hunter Hayes, and the other interviewees
agreed with it, Richard Buday, Wei Peng, Pam Kato, Nate Yeller. The
example was also kept from the original tool, because many interviewees
strongly agreed with it, Amanda Staiano, Pam Kato, Patrick Feller, Alan
Simons, Nate Yeller and Hunter Hayes, and the other interviewees agreed
with it, Richard Buday, Wei Peng, and Ross Shegog. The example was
altered a bit to show how points are valuable in the game to the players,
because Ross Shegog, Richard Buday, and Nate Yeller all spoke about it.
The behavioral change technique was also kept, because it exemplifies the
positive reinforcement of behavioral change and that the reward is
something of value to the person.
o Discussion
Many of the interview participants, Pam Kato, Ross Shegog, and Patrick
Feller, discussed that the player needs to consider the reward to be
valuable in order for it to positively reinforce the behavior. This idea is
seen in the behavioral change technique, non-specific incentive [10.6], as
giving the participant something they value in exchange for implementing
behavioral change. The rewards in the game can be intrinsic or extrinsic as
in real life, but it is important that they are valuable to the person for some
reason.
Role model NPC
o Results
Pam Kato, Ross Shegog, Amanda Staiano, Wei Peng, and Hunter Hayes
strongly agreed with the original definition of role model npc and Patrick
Feller and Nate Yeller agreed with it. Alan Simons and Richard Buday
both strongly disagreed with it. The definition was kept from the original
tool, but a few words were altered. The example was rated equally positive
and negative by different interviewees. The common factor in almost all of
the interviews was the idea that the role model npc does not necessarily
have to look like the player, which was in the original example. The
behavioral change techniques were chosen, because they show the use of
demonstrating a wanted behavior by someone a person might look up to
and that they can see the consequences of those actions through another
person.
o Discussion
The example of role models sharing similar phenotypic features of the
player can be very effective, especially in a health game. It is important for
the player to relate to the role model npc and it may be more effective for
the role model npc to share similar phenotypic features to the target
population. If the player can see a demonstration of someone similar to
themselves performing the behavior; it may seem more realistic that they
The definition of score received fairly high ratings. Ross Shegog, Patrick
Feller, and Richard Buday all agreed with the definition and Amanda
Staiano, Wei Peng, Alan Simons, Nate Yeller, and Hunter Hayes all
strongly agreed with the definition. The definition was altered to include
displayed, because several participants, Nate Yeller, Pam Kato, and Hunter
Hayes, mentioned the importance of score being displayed for the player
to know how they are doing in the game. The word progress was used
instead of success, because participants Amanda Staiano and Pam Kato
mentioned that it does not have to just represent success and that it may
represent progress. The example was chosen, because it exemplifies scores
as being displayed and an indication of progress. Many participants
disagreed, Ross Shegog, Richard Buday, Amanda Staiano, Wei Peng,
Patrick Feller, and Alan Simons, with our original example, because it did
not show how score relates to the game. The behavioral change techniques
were chosen and are very similar to those chosen for feedback and reward.
These techniques show the importance of giving someone information on
outcomes of a performance.
o Discussion
Scores and rewards are tightly connected. The score can be given to a
player as a reward in the game. The interviewees seem to point out that
score, like rewards, are important in context. It has to be something that is
agreed with it, Pam Kato, Ross Shegog, Amanda Staiano, Wei Peng,
Patrick Feller, Alan Simons, Nate Yeller, and Hunter Hayes. There were
two game elements in the original tool, selectable sets of goals and
selectable sets of goals, data inputting, and constant tracking. In
interviewing participants it was clear that the second was not a game
element needed in this tool. Many participants said the example given for
selectable sets of goals was more of an example of personalized goals,
Ross Shegog, Richard Buday, Wei Peng, Patrick Feller, and Alan Simons,
so the example was used for that game element instead. Many participants
said the example given for selectable sets of goals, data inputting, and
constant tracking was more of an example of just selectable sets of goals,
Pam Kato, Ross Shegog, and Alan Simons, so the example was used for
this game element instead. The behavioral techniques for this one include
goal setting (behavior) [1.1] and action planning [1.4] to show the
social roles in behavioral change. Also, they are the same as the techniques
for multiplayer. This is because social networking and multiplayer, in
health games, both use important social support for implementing
behavioral change.
Tutorial
o Results
In the original tool, tutorial was not one of the game elements defined.
During the interviews, the participants were asked to rate the example
given for quest, Richard Buday, Wei Peng, and Hunter Hayes mentioned
that this was more of an example of tutorial, which can be a quest, but a
quest does not have to be a tutorial. Alan Simons mentions tutorial during
his interview also, which made it apparent that tutorial needed to be a
separate game element. The definition was created based on the definition
of tutorial given by Richard Buday, Wei Peng, Hunter Hayes, and Alan
Simons. The example used for tutorial is a condensed version of the
example given for quest in the original tool. The behavioral change
techniques exemplify the teaching aspect of a tutorial and demonstration
[1.8] show the commitment to a task until that task is complete, like a
quest.