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matching positions to employees strengths. Other areas of interest are group dynamics, and the
development of leadership skills.
Social Psychology: This is what many people think of when they hear the word psychology. It
includes the study of group behaviour, social norms, conformity, prejudice, nonverbal behaviour/
body language, and aggression.
Sports Psychology: This area investigates how to increase and maintain motivation, the factors
that contribute to peak performance, and how being active can enhance our lives.