Capital Investment Required:Standard Format: Rs 20 lakhs. Professional Format: Rs 25 lakhs.

Sites Territories Available:See below for list of territories

Qualifications Required:Entrepreneurial spirit, business management skills, customer service skills, ability to maintain a high level of
customer retention by following the telecalling and service delivery processes.

Business Established:Pilot in 2005; National roll out since 2006

Franchising Commenced:2005

Training Provided:Initial and Ongoing Technical training and on-site support are provided to franchisees

Marketing Support:Castrol will provide necessary marketing support in the form of On-site Promotors and Collaterals.

Agreement Terms:5 years. Can be renewed thereafter

Number Of Units:100. Will be expanding to 220 by end 2008

Units Outside Country:Nil

Castrol Bikezone is a Multi-branded 2 wheeler services franchise center, a unique concept pioneered by Castrol India Ltd. It has 100
franchisees in 22 cities servicing over 3 lakhs customers per year. More than 70% of our existing franchisees are NOT from the Automotive
trade. 30% of our existing franchisees have multiple franchises. Castrol will expand its network to 800 by 2010.

What is Castrol Bike Zone franchise?

Castrol BikeZone vehicle servicing franchise is a new concept in motorcycle servicing, pioneered by Castrol India Limited, the leader
in the retail automotive lubricant market in India. Castrol BikeZone servicing franchise is a chain of bike servicing centres which
services all makes of bikes and enables motorcycle owners to benefit from the highest level of technical advice and service with the
full backing of the Castrol brand.
The rapid growth in the bike market in India (6 million bikes are added every year), the shifting trend amongst bikers to go for power
and performance instead of mileage coupled with the increasing tendency of consumers seeking out trusted professionals to provide
maintenance for their bikes are the factors that make for compelling drivers of growth for a customer - friendly initiative like Castrol
Bike Zone.
Some key highlights are:

More than 30% of existing franchisees have multiple franchises.

More than 70% of BZ franchisees are not from automotive trade.

3 lakhs+ satisfied customers

45+ different two wheeler brands/models

Territories:
Andhra Pradesh Hyderabad, Visakhapatnam, Vijayawada
Gujarat Ahmedabad, Surat, Rajkot, Himmatnagar, Baroda, Vapi
Karnataka Bangalore, Mysore
Maharashtra Pune, Nagpur, Nashik, Thane, Kholapur
Rajasthan Jaipur, Udaipur, Ajmer, Jodhpur
UP Lucknow, Kanpur, Agra, Allahabad
NCR Delhi, Faridabad, Ballabgarh, Palwal, Meerut, Modinagar, Rohtak, Panipat, Sonepat, Bhiwadi
Tamil Nadu Chennai, Trichy, Coimbatore, Tirupur, PondicherryMadurai, Salem
Who can be a franchisee?

What qualifies Castrol BikeZone business opportunities franchise as a breakthrough concept and an innovator in the servicing
category is the fact that it offers more than just routine servicing. Castrol Bike Zone offers an unparalleled and reassuring
experience to the biker who is typically very passionate about his bike.
As passionate we are about servicing our bikes the same hold good for the type of franchise we choose to partner us which is done
with utmost care.
Some of the minimum requirements that a BikeZone Franchisee must have are:

A high level of interest and commitment to the business in terms of time and attention.

A strong entrepreneurial spirit and zeal to succeed.

Adequate Financial Resources.

Ability to manage people.

A good social standing and reputation in the local market.

All our franchisees must also be:

Committed to the highest levels of service quality.

Continuously delivers exception customer service experience by following the BikeZone processes.

Maintain a high level of customer retention by following the telecalling and service delivery processes.
How does Castrol support the Franchisees?
BikeZone vehicle servicing franchise assists franchisees in the following areas of the project:
Preparation of the site financial module
Assisting in site selection
Site designing both exterior and interior design by an architect
Project co-ordination
Prelaunch manpower selection and training
Initial and ongoing support and training on BikeZone Support Software
Definition and development of your catchment area coverage plan
Castrol will invest in all the Equipments and the Corporate Branding elements that is required for the site
Castrol BikeZone business opportunities franchise offers the following support on a regular basis

Catchment area activation and marketing

Operational support and service standards through the franchisee manual

Continuous Employee Training

Supply of Spare parts and Lubricants through dedicated distributors

Formats
There are 2 formats...
Professional Format:
Requires a site of 2500-3000 sq.ft (own or rental)
This format will have 10 - 12 ramps.
Will have a Club House, A washing area, a CRM Room, a Technician Room
Approximate staff to be employeed by Franchisee is 20 - 25
Project Cost ~ Rs 25 lakhs
Standard Format:
Requires a site of 1800-2200 sq.ft (own or rental)
This format will have 7 - 9 ramps.
Will have a Club House, A washing area, a CRM Room, a Technician Room
Approximate staff to be employeed by Franchisee is 15 - 20
Project Costs ~ Rs 20 lakhs

Project Costs
The Project cost includes investment in Civil interiors and exteriors, Civil Modification, Air Conditioning, Electricals, Computer
Hardware, Site Rental Deposit ( if the premise is taken on rent), Working Capital (like spares) etc. It is strongly recommended that
franchisee provides enough funds to manage the business buildup time until the BikeZone reaches a stage of cash breakeven.

Revenues
Each BikeZone servicing franchise is expected to have a turnover between Rs 25 - Rs 30 lacs (depending on location, format type &
Franchisee involvement in the business) in the first year through service opportunities, sale of merchandise and Insurance.

Marketing
Castrol will provide necessary marketing support in the form of On-site Promotors and Collaterals. The Franchisees are expected to
utilise this support in their catchment area to derive maximum benefit. Castrol has tied up with insurance companies to provide
accidental repairs and selling of insurance through its BikeZones.
There are proven Marketing Activation programs in the catchment Area for generating footfalls leading to service (2) Referrals and
Retention of Customers. Castrol would initiate such programs and the Franchisees are expected to utilise such programs to their
benefits.
Franchisees are also expected to utilise their contacts to generate Customer traffic and revenues
Spares:
One of the major business lever in Vehicle Service industry is SPARES. Castrol Bike Zone franchise has tied up with various OE
Manufacturers suppliers for Spares supplies and has implemented dedicated distribution system for its franchisees.
Expenses
The salaries & rent are the main components of fixed cost, while material/consumable cost, Royalty, electricity, water etc are the
variable costs involved