971.208.

7426 ! steve.caldera@gmail.com
linkedin.com/in/stevecaldera

S TEVE C ALDERA

D I G I T A L P R O D U C T I O N ! P R O J E C T M A N A G E R ! D I G I T A L M A R K E T I N G
Client R elations ! T eam D evelopment ! C reative R esourcing

Progressive leadership experiences have created a passion for surpassing financial and service objectives in the online ad industry via
a combination of world class delivery, lean operation methods, renewed marketing directive and incentive driven rewards for team
achievement. Known as a talented technology expert with strong diagnostic and troubleshooting skills and an expert level of
knowledge in digital media. Strives in fast-paced environments working directly with consumers to exceed all customer
expectations. Experienced in creating an effective, organized environment in which I can excel at focusing time on client support and
development. Results-oriented professional with proven abilities in strategic planning, project management, process improvement
and distribution. Superior work ethic with the ability to identify areas of strengths and weaknesses to devise solutions. Self-starter
with excellent oral and written communication skills.

C O R E C O M P E T E N C I E S
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Project Management
Department Building
Web Site Production
Online Media production

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Manager/Motivator
Digital and Print Media
Project Scoping
Mobile App Production

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Streamlining Operations
Creative Resourcing
Digital Marketing
Budget Management

S E L E C T E D H I G H L I G H T S
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Utilized extensive production and management skills to produce top 10 most interactive HTML5 tablet advertisement (GQ Mag
iPad/tablet devices)
Produce large scale site redesign for HyundaiUSA.com (responsive web site several phases)
Created scheduling process and management system for developer and tech team resourcing for all digital projects at Innocean
Developed brand performance reporting at Lifescript; analyzed performance breakdowns for sales teams and agencies based on
overall campaign budget and delivery goals weekly, which was a first for the company
Drove online advertising implementation for IAC award-winning Ford's Cash 4 Clunkers endeavor on KBB.com generating $2.2
million in revenue
Promoted to positions of increasing authority because of project management and leadership skills the first intern hired to a
full time position of Art Director at independent record label Nitro Records

P R O F E S S I O N A L E X P E R I E N C E
INNOCEAN USA ! Huntington Beach, CA ! 2011 Present
Sr. Digital Producer
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Production lead for HyundaiUSA.com responsive site re-design using Agile sprint process (5 day sprints)
Effectively serve as production lead for large-scale CRM mobile app that includes ownership for all UX, design, creative
resourcing, vendor bid process, scheduling, user testing and SOW/RFP documentation
Utilize extensive production and management skills to produce top 10 most interactive HTML5 tablet advertisement (GQ Mag -
iPad)
Successfully produce multiple large-scale online/mobile/web site projects for award-winning campaigns (full life cycle) including
several Hyundai Super Bowls, The Walking Dead and FIFA #BecauseFutbol campaign
Efficiently train digital coordinator to assist all aspects of online media projects for the production team
Focus group, usability and validation digital testing for small to large scale projects. This also includes testing recruitments
Establish schedules, statement of work, presentations (Client interfacing), productions estimates, created RFPs, resource
budgets and large scale roadmaps for various medium to large scale project
Implemented developer scheduling process and resourcing delegation system for all in-house digital projects

LIFESCRIPT ! Aliso Viejo, CA ! 2011

Ad Operations Manager
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Effectively turned around overall process time with 1-day implementation of banner trafficking, insertion order implementation,
ad tag QA and customized targeting to increase company revenues
Consistently delivered impressive, click through/conversion rates at 100% delivery with high click-thru rates
Successfully developed brand performance reporting; analyzed performance breakdowns for sales teams and agencies based on
overall campaign budget and delivery goals weekly, which was a first for the company
Initiated a daily QA process quality assurance on upper funnel web pages, which created a consistent branding campaign
Demonstrated ability to work with project managers, lead developers and designers adhereing to all project timelines, while
maintaining quality and delivering the best results for clients.

KELLEY BLUE BOOK ! Irvine, CA ! 2006 - 2011
Ad Operations Product Support
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Successfully drove online advertising implementation for IAC award-winning Ford's Cash 4 Clunkers endeavor on KBB.com
generating $2.2 million in revenue
Played a key role in a high-priority, 5-month creative conversion that included several teams, saving hundreds of thousands of
dollars in ad-serving costs and finishing 3 weeks ahead of schedule
Extended outside relationships with various dynamic ad-serving vendors and presented high level explanation of the technology
to VPs
Trained ad operations team on new ad trafficking procedures and outlined processes, including step-by-step presentation
tutorials and ad spec clarification, to increase team skills and proficiencies

HYPECOUNCIL ! Long Beach, CA ! 2005 - 2006
Web Services Manager
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Directed the creative team by hiring one developer and two designers to begin Creative Services department for high-profile
clients (EA Games, Ubi Soft, Konami, Best Buy, Toyota, Starbucks and more)
Effectively served as creative pilot for all online endeavors, including viral games, web banners, demo tours/case studies,
website production development/design and HTML newsletters
Integrated an innovative internal project management platform that housed and tracked all agency campaigns, including
creative asset housing, campaign performance and creative analytics, which was completed in 8 months and exceeded all
expectations
Produced high- and medium-level projects on time or days to weeks before deadline, including The Starbucks California Giving
web site completed in less than a month and game site for Shell Gas Sweepstakes
Sometimes glorified creative babysitter

NITRO RECORDS! Huntington Beach, CA ! 1999 - 2005
Art Director, Print Marketing
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Promoted to position of increasing authority because of extensive artistic and leadership skills the first intern hired to a full-
time position at the label
Effectively provided art direction for all print advertising, marketing materials and several album releases
Produced music videos/promo videos for MTV2 and College Music TV Programs
Expanded the Street Team endeavor (more than 700 members) to a nationwide base for all artists that covered in-store
promotions, concert and event marketing promotions
Worked with artists The Offspring, AFI, The Vandals, TSOL, The Damned (full cycle album promo)
Managed mail order and E-store section, including all online marketing activities and CMS maintenance
Established lasting relationships with key directors, vendors and designers
Participated in a team effort to produce streamlined production of materials. You actually read all of this?!

E D U C A T I O N
California State University, Fullerton, Fullerton, CA
Bachelor of Arts Communications

T E C H N I C A L S K I L L S
Operating Systems: Mac OS X, Windows
Software: Microsoft Office (Word, Excel, Outlook, Access, Visio, and Power Point, Adobe Acrobat)
Programming Languages/Web: CSS, CMS Wordpress, Dreamweaver, HTML, XML
Project Management: JIRA, Scrum, Trello, Basecamp, Slack, FastTrack, Asana
Ad Serving: DFP/DFA Studio, Ad Suite, Omniture, Rich Media
Design: Photoshop, Illustrator, InDesign, HTML, CSS, Omnigraffle
Video: After Effects, Final Cut Pro, Adobe Premier

References: Available Upon Request
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