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Strategic Innovation
Framework
Agenda
1.
innovagency
2.
Strategic Innovation Framework
Why innovagency
A new kind of innovation consulting
We are an innovation consulting company
our aim is to build innovative

experiences, creating differentiating
competitive advantages for our clients
innovagency 2007 | Confidential.
Why innovagency
We
conceive
innovative
business
strategies
&
innovative
products and
services
implement
innovative
interaction
channels
Why innovagency
Focus of innovation
ENHANCE! OPTIMIZE!
CREATE!
ENVISION!
FOCUS ON MAXIMIZING
CUSTOMER VALUE
FOCUS ON NEW
SOURCES OF VALUE
FOCUS ON GROWTH
evolutional
disruptive
incremental
+
optimization
e
tim
segmentation
Incremental innovation is focused on the correct

management of the optimization and segmentation
vectors on a given time frame
Evolutional innovation focuses on the identification

and exploration of new environments for portfolio
extension based on incremental success factors
Disruptive innovation is focused on the identification of opportunities for the creation of new businesses that
strengthen the corporate portfolio but may lie outside the company s core activities
SHORT
LONG
TERM
LOWER
HIGHER
DISRUPTION
Why innovagency
Why innovagency
Innovation delivered
FROM
IDEAS
question
ideate
define
build
TO
RETURN
ON
IDEAS
measure
strategy
technology
design
research
From ideas to reality, our end-to-end approach
combines competencies in strategy, technology,
design and research, making our creativity
consequent, implementation oriented and
return based.
Why innovagency
ideas to return on ideas
question
ideate
define
build
measure
TO
RETURN
ON
IDEAS
Trend research and

idea and business
concept generation
projects
TECHNICAL
DESIGN
End-to-end
innovation projects
BUSINESS
DESIGN
FROM
IDEAS
IDEAS
From
Financial strategy and

capital raising
Innovation projects
from ideas to a
business plan
supported on market
studies
Projects focused on the design and
implementation of innovative service
formats for clients
Agenda
1.
innovagency
2.
[Today innovation] is about reinventing business

processes and building entirely new markets that
meet untapped customer needs. Most important, as
the Internet and globalization widen the pool of new
ideas, it's about selecting and executing the right
ideas and bringing them to market in record time.
Business Week, Special report on innovation, April 2006
A commonly used definition is: Innovation is the

commercially successful exploitation of ideas. This
definition associates innovation with a tangible
outcome.
Design Council, About Innovation
10
What is innovation for us ?
How do we help companies innovate ?
What are the main teachings regarding our approach?
11
(Strategic)
INNOVATION
12
For us, innovation starts with the consumer / costumer it is Costumer Centric
Ideate, Design & Build new business models, new

products and services that sustainably meet the
consumers needs
Help organizations build entire new markets
13
Costumer Centric Innovation
Oriented to innovating business based on consumer knowledge behaviour,

needs, all existing moments of truth, relationship with the brand and the
companys values, value for the business
Not supported on limited leverage perspectives of internal company
competences
Not benchmarking driven rather actively seeking for Blue Oceans
Not carried out with limited views on the companys current acting domain,
respecting broader visions of need satisfaction and application of
share of wallet and share of mind concepts
Focused on medium / long term value creation, from a continuous
relationship perspective (long lasting vs. one time optimisation) in which
transactional realities are as important and those of the experience and brandrelated values
14
Innovation should be approached as an integrated exercise, analysing the interaction between

business model, offering, channel and the customer
Product
innovation
Innovation for
sustainable
growth
Business
model
Customer segments
Relationship
channel
innovation
Offering
Channel
Marketing
innovation
15

Innovation
must comply with relevance criteria for the entities that carry it out
Relevant for the customer
Aligned with strategic goals
Profitable not just futurology
Management
exercise,
with strong
marketing
involvement
Sustainable not just a marketing teaser

16
and therefore evolves towards the detailed implementation of sustainable business models as the
final output
Innovative Business Concept
Value proposition
Value chain
Benefits to be delivered to customers, and why they

are relevant: positioning, products, commercial speech,
pricing, relationship contexts, customer relationship
processes
Product structuring, and
analysis of relevance and
competitive positioning, as
well as strategic fit when
faced with goals.
Global industry framework,
with the definition of the
mission to be followed
Relationship models with suppliers, business

partners, strategic partners, institutional clients.
Relationship model with
partners and counterparts
that will ensure the
business is sustainable.
Financial model
Model through which the concept will create
value, and estimation of potential gains (by
customer and for the entire project)).
The products elements should reflect the
business economics: stimulating behaviour and
building alliances that make sense from an
economic point of view.
Differentiation context when

faced with competing players,
for customers base and complementary needs
Placing the concept within the global company strategic

framework
Strategic vision
Assets and infra-structures,

differentiating competences
and key processes necessary
for bringing the business
concept to life.
Can include, as an example, Brand, Processes,

Information Systems, CRM, Partnership
Management, etc.
Competences, organisation and processes
17
18
We find that the process of strategic innovation is normally an interactive process of refinement.
Iterative solution defining process

What may seem one thing
initially may turn out to be
something different at the
end...
abstraction
One of the defining
characteristics of the
solution definition
process is an
understanding of the
nature of the
iterative process
between the
elements that
sustain the solution
definition
definition
company
consumer
trends
19
innovagency has a methodology for the promotion of innovation
Opportunity mapping
Concept Design
and Elaboration
Tests /
Experimentation
Value Propositions
Innovation
Marketing Plan
Concept
Design
Implementatio
n and
Controlled
Deployment
Hand-off
Strategic Base Vision
Idea Generation
Concept development
Approval Criteria
Strategic
Definition and
Value
Proposition
Strategic Objectives
Explore,
Question
Roadmap definition
Specification
20
10
that needs to adapt to its clients global innovation and decision processes
Framework businesses, key competences, strategy, resources, partners, cli ents, competitors,
Culture,
competences and
people
Policies and
financing
instruments
Organisation and
Governance
Knowledge
Interfaces
Innovation
Marketing Plan
Value Propositions
Concept
Design
Implementati
on and
Controlled
Deployment
Specification
to return on ideas
Concept Design
and Elaboration
Concept development
Evaluation
Idea Generation
Tests /
Experimentatio
n
Roll Out
Roadmap definition
Hand-off
Explore,
Question
Strategic
Definition and
Value
Proposition
Approval Criteria
Innovation Agenda, for segment A
Opportunity mapping
Strategic Objectives
From Ideas
Team, Methodology, Tools; Intellectual Capital, Competences, Budget
Roll- out
Products /
Services /
Businesses /
Processes
Metrics
Communication (Internal and External)
Process / Pipeline Management
21
We work with the client on concrete innovation initiatives, rega rding processed and content.
Designing processes that

lead to Innovation
We work with the client:

Concrete innovation
initiatives
C
In onte
clu nt
de
d
Structuring base information

Generating ideas and business concepts
Detailing and designing the business model
Evaluation of viability
Prototyping, testing and fine-tuning
Charging innovation process design
22
11
We are implementation driven, and feel proud to keep close to the client outside PowerPoint.
The deliverable is the presentation.

RecommendationDriven
Focus on storyline and supporting facts

Closed and firm recommendations
Implementation is another workstream
ImplementationDriven
We are focused in implementation, and feel

comfortable being evaluated through results:
Committed to support implementation phases
Competences for major pain points
Capacity for quick visualisation and testing
Success-based pricing and working models
We are focused in the long-term, and in the success of our clients.
23
We balance the creativity for new solutions with analytical rigour and fact-based analysis to gain
insight of existing clients base
Creativity
Conjugation of fact-based
analytical rigour with
creative attitude: new ideas
to solve business problems.
Analytical
Rigour
No trade-offs base creativity in solid analytical facts.
24
12
Further more, innovagency
Visualizes quickly
We rely on quick
visualisation to get
everyone on the
same page.
Takes Decision
in Uncertainty Contexts
When information is
scarce (and time is
money), a balance is
needed between factgathering and gut
decisions.
Tests and Revises

Financials
Along the Process
Ability to test and

correct continuously
along the process
Leads Business
Setup
Take a leading role

through
multidisciplinary team
during interim
management.
Works closely with the client within its internal decision processes not a black-box.
25
In this context, we see ourselves as an innovation accelerator.
innovagency is an innovation accelerator and gatekeeper
Provocative
Orchestrator
Posting challenges
and stimulating
different areas
involvement in
innovation related
activities
Coordinating efforts
among diverse
company areas, and
defining global
strategy
Opening new
perspectives
Aligning
organisation efforts
Feeder
Ensuring / facilitating
access to resources
for the innovation
process (intellectual
capital, people,
partners, budget, etc.)
Feeding innovation
processes
Counsellor
Documenter
Supporting the
opportunity filtering
and selection process,
culminating in aiding
the Go decision.
Accompanying and
reporting the overall
status and evolution of
the innovation
process, accounting
for investments and
the intiatives return.
Supporting
decisions
Documentation of
efforts and results
26
13
Based on the client and their needs, innovagencys directed exploration and creativity has best in
class results in business model structuring
Costumer Centric Innovation

Key Methodology Principles
Speculation, Exploration and
Creativity
Best in Class
Results
Customer Knowledge &

Marketing Sciences
(& deliverables)
Trendwatching
New business models

New products/ services
New channels
Customer, enabling tech, business models
Quick Test &

Prototypes
Business case
Design Thinking Framework

Business Focus
27
In order to innovate, a strategic base vision is a key starting point for the concept design process.
Abstract, Inspire & Build

Strategic Vision
Derive
Value Propositions
Specify, Test, Finetune and Implement
Internal analysis
Positioning vectors
Market tests
Trendwatching
Value propositions
Business Plan
Strategic business
vision
Prototype
First
competitiveness
evaluation
Decision Making
Value drivers
Idea Generation
Innovation Enablers
Approval
Implementation
Conquering obstacles
28
14
Examples of processes and interim results

Abstract, Inspire &
Build Strategic Vision
Internal analysis
Identification of value propositions
Analysis of Potential Digital Business Segments in Current CompanyClients

Segment One
Subscribers :
?
FirstBusinessPropositions: Web
?%
?%
Vestibulum consequat , tortor

i n pharetraconvallis , sapien
l e o eleifendligula, ac fringilla
enim ipsum eleifendnisi.
Crasultriciesultricies sapien.
Internet users, not yet

site users
?
?%
Internet users that
visited site
?
I mveis
Enthusiasts: cogito ergo sum
Shop
Selling Pitch
Key Features
Web use services

(voice, SMS, MMS) with
ease and comfort on your
PC.
Store your
communications SMS ,
MMS and videocalls
and information music,
pictures, contacts and
files online and access
or share them anytime,
anywhere
Historic archiveof all data stored on mobile phone,
PesquisarIm vel
Pesquisas:
Maecenas ultricies . Aenean

pede . Lorem ipsum dolorsit
amet, consectetuer
adipiscingelit. Pellentesque
ornareorcinec lacus.
New digital capabilities
Habinet.com
(proposto)
Selling Pitch
My Service
?
?%
High-level functional definition
SegmentTwo
Loremipsumdolor
sit amet ,
consectetuer
adipiscingelit. Sed
hendrerit, purus
vitae dapibus
euismod .
Suspendisse lobortisestnon
sapien. Cumsociisnatoque
penatibuset magnis dis
parturientmontes , nascetur
ridiculus mus. Morbiiaculis
dolornonummyneque.
Non- Internet
Users
?%
Specify, Test, Fine-tune

and Implement
Derive Value Propositions
Pesquisa
r
pida
Vodafone servers and even desktop storage: SMS,

MMS, organiser, contacts, e-mail, files, music, video,
Pesquisas
tem ticas
Pesquisa
a v a n ada
pictures
Shopping
Ferramentas
Servios
Cat
logo
Habita
o
Simulador
Por Categoria
Guia do Im v e l
Informa
es
Por Loja
Outros Cat
logos
teis
Seguros
E s t as tt i c a s
1st Time Buyer
s
Pesquisas
guardadas
Pordata
Ficha de Im
vel
A ccess to virtual telecommunications services
Ficha de contacto
through a virtual Vodafone number and any device

that is connected to the internet
Empreendimentos
PesquisarIm
vel
Contactos
Carrinhos
Compras
Pesquisar
pida
Pesquisas
e
m
t ticas
Profissionais
Software
Apoio
Ferramentas
Pesquisa
Pesquisas
Possibilidade de o
Ficha de Im v e l
Devolve ao utilizador os
resultados da sua
Turismo
utilizador pesquisar
Favoritos
Destaques
Empreendimentos
dentro da base de
dados do Habinet por
pesquisa, podendo este

orden -losporpre o,
propriedadescom
Alertas
zona ou tipologia.
Turismo Rural
Casas para f rias
caracter
sticasporsi
Pode usar a
Pedido Contacto
pesquisa simples ou
refinar mais a sua
Ferramentas
Mediadores
Gesto de Venda
3
Depoisdeescolhida
uma propriedade o
Pesquisa no
Site
Informa e s definidas.
Destaques
membership account
Innovagency 2005
Confidencial.
P
g ina de resultados
Registo
Pordata
Pedidode
Contacto
F i c h a d e Im v e l
Novidades
Classificados
CofaceMope
Bimotor DJ
Login
Checklistspara
servi o s
Simulador
Mediadores
GestodeVenda
Externos
Rede Expressos
Livraria
rea
Esperan
dedicada
a
Habinet
si.
Consult rio do Lar

Decora o
Pesquisa
avan
ada
Pedido de
Contacto
Fichadecontacto
Propriedadeda
Semana
Internos
Net 24
Descri
o
entra
essencialmente procura de casa, encontrando
tamb
m ferramentas
O M de
e uapoio ao processo de deciso e ainda uma s rie de recursos de apoio ao processo de compra em
Pesquisas:
Novos im
veis
Online accountwhere customers can manage their

account and services, pay for services, top
- up,
access customer support, access their Clube Viva
Links
Montepio Geral
Mercados
Mercado
Financeiro
Mercadode
nesta rea do site o utilizador
Im veisencontra uma
Guia doguardadas
Shopping
Destaques
voice, SMS, MMS, videocalling, e - mail(Vodafonee mail account), fax
N o t cias
N o ctias e
Produtos MG
Not c ias
Financeiras
Entidades
Associadas
F icha de servi
o
Ficha de contacto
Quando
Guide
Consult rio
Jur dico
Inseririm v e l
Incoming and outgoing online communications:
Strategic Vision / competitive map
F o r m ul rio de pedido de
contacto a preencher
utilizador passa para a

ficha de im vel.O
peloutilizador
relativamente a uma
simulador merece
propriedade que lhe
especial destaque aqui,
desperte o interesse.
Mapa
uma vezdo
que a
disponibiliza
Site
o de uma
boa ferramenta uma
pesquisaatrav s de
uma pesquisa
forma de o MG
maximizaras
avan
ada.Oferece
aindaoutraspesquisas,
possibilidades dec r o s-s

sellingdos seus
no entanto estas
encontram-se definidas
produtosatrav s do
Habinet..
pelo Habinet, podendo o

utilizadorapenas
aceder-lheatrav s de
Classificados
Warner Music is media company
QuemSomos
Cat
l ogo de
L i s t a g e m
categorizada de
servi o s
Por Categoria
Por Loja
Access to information archive servicesthrough

the Vodafone mobile network or via the internet
O Habinet
I n f o r ma
o
Servi o s
I mveis
links
Use cases
Luso is water company
If necessary, concrete use case elaboration
UPS is logistics company

Tipos de im veis
anunciados
eBay did this this

and that
Skype was bought

by competitor
Pesquisa
Shopping
r ea para
mediadores
Venda
Arrendamento
Google is another example

Louis Vuitton is another and
T i m-e sharing
TNT is another
one
Trespasse
Empreendimentos
AC Nielsen the same

Siemens performed
increases in
productivity
Servi
os
Financeiros
S e r v
osi
para o lar
Informa
es
deApoio
Estat s ticas
Alertas
Cedncia de posi
o
Trespasse
Pesquisastem ticas
L i g a o directa a sistemas de
Name: Joo Silva
Ferramentaseoutrosconte
d o s
Main page prototyping
Age:38
Consult
rio jur dico
Decora
o
Occupation: auditor
Service: Company A
s Entrepreneurial Services
and Company Web (information storage)
M u d an a
s
Venda
Arrendamento
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Estadia
Empreendimentos
Venda
Company A
Arrendamento
Compra
Arrendamento
Trespasse
Venda
Compra
Arrendamento
Apenas
produtos em
destaque
Arrendamento para f rias

Trespasse/cedncia
Imoguia software de gesto

para agentes imobili rios
Consult
r io do Lar
Repara
es
Hears a new song

on the radio and
S e g u r an a
Design
Dom
tica
SMS: N e w
appointment
Upload of a
presentation to a
file -s haring area
Simula o(cr
d ito e impostos)
Impostos
Servi
os: Obras e Mudan
a s
meeting with XYZ

15/10/05, 15h.
used by the
company he works
likes it downloads
It through the server
Downloads a
videocall with a client
The song is now

accessiblevia
mobile phone or PC
that had been stored,

to confirm certain
conditionsinthenew
for
G e s t o d e an n c i o s
L i g a o c o m o cr dito habita
o
(homebanking)
contract
Takes a photo with

phone and sends it to
storage.
Synchronization of
organiser, contacts
and files before the
weekend
Receives an alert
to a new meeting
scheduled in
organiser
Trends
From pre-defined products to products defined by the customer
Competitive analysis: why is it different

Why is this value proposition
Actual / Future Competition
Virtual
Communications
differentandcompetitive?
Archive
Quick evaluation of interest
Customers are able to use the same

provider for online and offline
communications
Customers become much less reliant on
mobile phones and much more reliant on
their mobile services provider
How would you rate this service

s level of interest?
Average
Service that allows customers to access complete

songs using their mobile handset or the internet.
Songs can be cast s o that friends can stream them
on their handset.
News, recommendations, merchandising and the
ordering of CDs are all accessible to customers who
subscribe to this service
Reliable and easily accessible data

storage imagine wanting to re-read the
first SMS you got from the girl you ended
up marrying 10 years later and being
able to access it no matter where you are
VFN
Web
Unification of a series of communications

and archiving services by one single
provider in a single account
Not Very
Interesting (2)
Very
Excellent (4)
Interesting (1)
Interesting (3)
Would you be willing to pay for this service?
N/A;9%
NA
/ ; 6%
It is not desirable to promote

communication via the internet
Telecommunications customers
must have a handset and a sim card
8
6
2
5
If offeredthis service, would you consider changing

your telecommunications plan?
Inverted Orthodoxies
The Mini USA site captures more than 60 qualified

leads per month per dealer (79% of all leads generated),
proving it to be an effective demand -generationtool.
105
N/A(0)
Yes;
31%
Yes;
Photograph
Services
50%
No;
44%
No;
59%
29
Therefore, the customers brand and consumption experience establish the domain for innovation
Example for the Fast Moving Consumer Goods

industry (food and beverage)
Division of the customers mind share (illustrative)

Family
life
For each of the different aspects of the customers life there

is an associated consumption component that takes a
certain share of wallet
Vacation
Weekly family
dinner
Selection of travel
agent for next ski
trip
Travel
Work
Family Vacation
life
Home shopping
list
Travel
Work
Buying books,
magazines,
DVDs, music,
etc.
Media
Food and drink
Food and
drink
Friends
Leisure
Friends
Clubbing on a
Saturday night
Events
Sports
Social
causes
Media
Leisure
Events
Sports
Social
causes
Hobbies
Hobbies
Buying a Product
Red iPod Nano
Brand experience
Buying tickets
for a summer
festival
Consumption experience
Experiences associated to the brand in itself

(vs. experiences associated to the consumption
of one of the brands products)
Acquired product / service and channel used

for the acquisition
Becoming a product reference
Aspirational aspect becoming a brand with

which the customer can identify him/herself
30
15
Examples of tools used for design driven

innovation
Test, Fine-tune and

Implement
Value Propositions
Customer Knowledge Tools
Market studies
Identify and quantify the level of
interest for each concept. Get
factual data for decision making
and business planning processes
Identify customer reaction to
strategic alternative
Scenarios and Personas
Concept testing techniques in
which the team places itself in
the role of potential customers,
using the service based on their
expected and observed
perspectives
Quantification support
Illustrative:
Question Card
Dimension of target segments
Illustrative:
Potential Market
Illustrative:
Elasticity
Scenarios
Trade -Offs
Generate key metrics such as
profitability analysis
Personas
Scenarios
Defining hypothetical
customer personas,
with personalities and
motivations
Rita
University
Student
Pedro
Executive
Simulating service use

contexts, for each
persona
Tests
Example of a Use Case
Analysis
1. Testing use though

prototypes and
concepts
2. Analysing from the
personas point of
view
John and
Marie
Tourists
Measuring the projects

level of functional and
operational adequateness
to customer needs
Balancing functionality
and design
Take -aways
Applied ethnography
Also recognised as industrial or
consumption ethnography, it
deals with the invisible
observation of the consumers
life scenarios, using non-intrusive
techniques
Observation and analysis of results, to be reflected each case is a case

on the services fine design
Finding out the motives for use
Responding to real, un-met needs
observation levels
shadowing
Design by empathy
Design and concept testing
techniques, in which the team
places itself in the customers
shoes, interacting with products
in the first person and identifying
un-expressed aspirations
Observation
Clearly define who
will be observed,
who should observe
and what should be
observed
Capture
Register
experiences,
supported by the
capture of film
and photographic
data
Analysis
Exercises in the
detection and
identification of
improvement
opportunities. Repeat
process if necessary
Ideation
Simulation
Idea generation,
based on what was
captured and
analysed. Interaction
with customers and
consumers
31
Examples of tools used for innovation
Value Proposition
Test, Fine-tune and

Implement
Disruptive Innovation
The search and early identification of disruptive ideas...is understood to be the

fundamental grounds for the entire process
32
16
Test, Fine-tune and

Implement
Value Proposition
Consumer Knowledge
I aspire to a certain
lifestyle, and want
my consumption to
reflect that
I want to be able to
communicate with
my friends and
meet new people
I already know and

like certain things
nothing will change
my opinion
I know what I want
I already have a
number of products
and services tailor
made specifically
for me
Why should I pay

more for the same
product?
I dont like wasting

my time
I want to help make

the world a better
place
33
Test, Fine-tune and

Implement
Value Proposition
Technology
Market
Own brands
Evolution of
vending concepts
Mobility and
autonomy
Discount
concepts
Ecological
products
Nutritional products
Easy to eat
Easy to prepare
New flavors
New market players
Mechanization
Small appliances
Market &
Economy
Society
Mobility and travel
New packaging
Fitness
Technology
& Science
Population
ageing
Society &
Culture
Home technology
Work
and
stress
34
17
Test, Fine-tune and

Implement
Value Propositions
Market Analysis / Trends

Example for internet use
What customers already do online
What customers are beginning to do online..
Search: for many,

search and Google
are the internet
Communicate:
telephone calls and
IM
Community: create
communities with
friends and those
they do not yet
know
Listen: buy and

listen to music
through the internet
Create/ watch
videos: the best
videos are spread
from person to
person
Use: save time

through online tools,
available from any
computer
Participate: creating
or consulting blogs,
giving their opinion,
leaving their
comments
Buy: acquire
products and
services, locally or
remotely
Buy at a discount, in several

categories such as
telecommunications and travel.
Nike ID enables the creation of

one of a kind shoes (colours,
writing, ), built and ordered
from the online store. Products
cost $10 more than in the store.
Benefit from the efficiencies

brought on by the internet
Associated to products or
services, the use experience is
important. Companies like Apple
or A Vida Bela are capitalizing
on this movement using the
online channel
The Second Life world is 3D:

users can create their character
and live a parallel life. A virtual
economy has been created,
encompassing US $18 of virtual
goods already traded
35
Test, Fine-tune and

Implement
Value Propositions
Information Analysis
illustrative
Internal Information
Propensity
Unique
customer
vision
&
Qualitative
Information
Next Best Offer

Behaviour & Value
Models
Analyses
Insights
Quantitative
Information
Segmentation
The ability to
develop and
maintain
Customer
Value
Equation
Elasticity
Costumer KPI
Churn
Risk
Seasonality/Trends
Prospecting
Costumer Choice
& Journey
Fraud & Revenue

Assurance
Campaign Models
36
18
Value Propositions
Test, Fine-tune and

Implement
Meetings
Restricted
session
Workshop
Working team discussion

session, in a brainstorming
session format.
~5-10 participants
Workshop involving a
widened number of
participants, involving inhouse collaborators (with
diverse profiles), and ideally
outside participants:
partners/suppliers/ clients.
~40 participants
37
Value Propositions
Test, Fine-tune and

Implement
Visualization of Value Proposition
38
19
Test, Fine-tune and

Implement
Value Propositions
Description of the Value Proposition

Example: Positioning
Example: Value Proposition

Portfolio of Services
rea de Servi o de Convenincia: Melhorar a vida

quotidiana dos clientes
Price
ProductA
Online Channel
Online Channel
Convenincia
Offline Channel
Rewards
Intimacy
ProductB
Insights & Trends
ProductB
Service
Digital
Customer
Content
Product D
IntegratedService
ProductD SegmentA
ProductE
Product E SegmentA
Customisation/
Personalisation
Exclusivity
SegmentA
Product D Segment B
using
these
products
MassifiedService
Sophisticated
Non -Sophisticated
Sophisticated
Client Segment A
Non -S ophisticated
Other
Clients
Client Segment B
Caf
Convenincia na realizao de um conjunto de

compras que se podem tornar quotidianas ou que
se assumem uma perspectiva de urgncia e
convenincia com oferta alargada ou mesmo 24/7
Utiliza o como espa o de comunidade/
entretenimento de uso permanente (de bairro)
Por ter um hor rio alargado, pode enquadrar
- se
como entreposto de liga o c o m s e r vi os que tm
h o r rios de dia (ou que no esto to pr
ximos)
Product E SegmentB
Acesso a servios da e c o n t edos do telefone atravs da

internet. O servio materializa-se em duas funcionalidades que
podem ser utilizadas separadamente ou de uma forma unificada
Emergncia e sucesso de servios de V o I P Skype,

GoogleTalk, IOL Talki
Servios
Principais
de envio
M dulos:
de sms online a custos reduzidos
Sapo
F u n es chave:
Convenincia no abastecimento de combust v el
porque disponvel num percurso quotidiano ou de
elevada proximidade
by
measure,
Customer
Support
Headline
reas localizadas no interior das cidades e(x : Telheiras

Integrao
, Padre Cruz,
deAlvaladeXXI)
informaoou
pessoal
em eixos
e conte
vi
riosdos
de
acessos cidades com fluxos pendulares entre zonasdigitais
residenciais
detidos
e locais de trabalho e( x : Oeiras
,
Aeroporto)
ProductC
Product C
Servio Virtual , sem materializa o f sica, cujo cliente se

relaciona exclusivamente online com a , sem a utilizao de
um carto SIM ou equipamento - interac o v i a P C
Entretenimento
Ofertas de Terceiros
SegmentosRetalho
de Clientes
Alimentar
(Popup -Stores )
Clientes com perfil digital,

Produtosde
Convenincia
Vending Machine
Clientes de outras operadoras, nacionais ou estrangeiros, que queiram ter acesso ao servio
Farm cia
Entreposto de Logs tica
Necessidades Papelaria
de Clientes
/Tabacaria
Principais Caracter
sticas (Features)
Acesso a servios Vodafone por parte

Acesso aos servios de
de clientes que no tm possibilidade
telecomunicaes virtuais
a t r a vs
O meu local do dia- a- dia, com preos justos
de / no querem aderir a servios
de qualquer dispositivo com ligao
f sicos por serem clientes de outra
internet
Innovagency2005 Strictlyconfidential.
5 5
operadora m
vel
Recepodecomunicaes online:
Terumreposit rionico de
voz;sms; mms
; v deochamada; e informa o digital, acess velde
mail; fax
Online
Functionality
diversas plataformas e de diversos

meios
Example: Competitive Radar
Apoio a cliente
exclusivamente online
Benef c io para o Cliente

Acesso a toda a sua informa o
relevante remotamente em qualquer
local ou atravs de qualquer device
Uso facilitado a partir do PC, usando
metodologia semelhante a um IM para
a vertente de cliente virtual
O cliente deixa de estar dependente
doseuhandset para ter informa o /
efectuar comunicaes
Example: Use Cases

Name: Joo Silva
Warner Music is media company
Age: 38
Luso is water company

UPS is logistics company
Occupation:auditor
Service: Company A
s Entrepreneurial Services
and Company Web (information storage)
Monday
Tuesday
Wednesday
eBay did this this and that

AC Nielsen the same
Thursday
Friday
Saturday
Hears a new song

on the radio and
Siemens performed increases in

productivity
Upload of a
presentation to a
SMS:New
Google is another example
Skype was bought by competitor
Louis Vuitton is another and
appointment
meeting with XYZ
file - sharing area

used by the
15/10/05, 15h.
company he works
likes it downloads
phone and sends it to

storage.
that had been stored,
accessible via
mobile phone or PC
to confirm certain
conditions in the new
Synchronization of
organiser,contacts
and files before the
contract
for
weekend
Receives an alert
TNT is another one
Sunday
Takes a photo with
Downloads a
videocall with a client
Itthroughtheserver
The song is now
to a new meeting
scheduled in
organiser
Company A
39
Test, Fine-tune and

Implement
Value Propositions
Business Planning
Segment Analysis and Targeting
Service Portfolio
Core
Complementary
Services
Prioritary services to be
commercialized
S e r v i c e sto increaseCore
Service s loyaltyo r
profitablity
35%
Accessories :
Services necessaryfor
e n d-t o- end value
proposition
30%
Ticketing
% do Mercado Offline (2009)
Media
Turismo
20%
Pacotes
(excepto flores)
15%
Service G
Online Intensivo
Bilhetes
25%
Service D
Service H
Electrnica
Recreao
ServiceA
Service
A
Flores
Service E
ServiceC
Vesturio
5%
Casa
Mercearia
Vendedores
Offline
ServiceB
Service
B
Onlinecomo
Complemento
10%
Service I
Service F
Service J
0%
15%
20%
25%
30%
35%
40%
45%
50%
Crescimento Previsto (CAGR 2004-2009)
Financials
Channels, Sourcing and

Partners
Pricing
MercadoA
Margem de Contribui o
por Produto
T r fego
Exemplo: Principais Lojas Online em Portugal
Servi os A
Valores em Euros
2001
2002
2003
2004
2005
620.043
670.574
890.586
968.577
1.049.936 1.134.781
Proveitossuplementares
Total Receitas
0
620.043
6.484
677.059
0
890.586
0
968.577
0
0
1.049.936 1.134.781
Tx de crescimento
Custo das Mercadorias Vendidas
Fornecimentos e servios externos
35,%
9,2%
31,5%
88,%
8,4%
8,1%
109.678
180.432
135.028
195.296
212.391
251.462
240.692
264.447
270.281
279.108
301.204
294.324
281.365
169.405
291.280
179.097
Custoscompessoal
Amortizaes
220.982
164.415
223.736
142.792
250.155
148.880
271.787
159.202
Outros custos e perdas operacionais

Total de Custos
10.180
685.687
5.388
702.240
7.156
870.044
7.782
943.910
Resultados Operacionais
(65.644)
EBITDA
98.771
Margem EBITDA
Proveitosfinanceiros
20.542
24.667
117.610
(25.181)
169.422
183.870
17,5%
19,0%
15,9%
1.205
62
5.000.000
19,0%
57
73.271
(72.066)
86.326
80.066
80.066
Custoseperdasextraordinrias
Resultados Extraordinrios
4.4714.000.000
0
81.855
80.066
0
80.066
0
0
4.500.000
59.827
54.047
(59.765) (53.990)
41.342
59.758
210.747
238.856
20,1%
21,0%
De um mercado total de venda antecipada de bilhetes

com a dimenso de 255.146.618 por ano em Portugal
(2004), espera -se que 7% sejam vendidos online
Isto representa um volume de vendas de 17.071 mil

,
que assumindo um pre o m
dio de 7,88 por bilhete
indica 2.165.880 bilhetes vendidos num primeiro ano.
Ao longo dos 5 anos espera - se que este valor suba
para ~9 milhes de bilhetes vendidos online.
N P V decomposition(b y subproject
)
49.202
(49.134)
74
42.766
(42.692)
80
34.579
(34.498)
Existem 8 operadores relevantes neste mercado, e

assumindo que a sua quota de mercado semelhante,
considerou-se que consigam conquistar um desses
operadores num primeiro momento, subindo para 3 no
final do ano 5. Isto representa ~ 90 mil transportes no
primeiro ano, subindo para ~1,1 milhes no final do 5
ano.
(5%)MarkupFA
(5%) Canal de
distribui
o
0
183.663
Resultado antes de Imposto
(55.855)
3.500.000 ( 4 . 8 8 0 )
46.618
(24.466)
0
0
298.432
(1.350)
0
0
0
3.000.000
25.260
8.336
1.769.965
Resultado Lquido
(55.855)
(4.880)
46.618
(24.466)
(1.350)
16.924
Ano1
Ano2
Ano3
Ano4
Log
stica
1.500.000
Sensitivity
1.000.000
2.039.395
1.961.510
Custo
1.44
0.79
0.65
A.2
4,34
3.55
Margem
0.79
Media
Ano5
3.743.117
2.024.523
Bilhetes
1.605.355
29,4
Assumindo-s e que conseguem capturar 1 operador num

primeiro momento, subindo para 2 no inicio
Custododo
3 ano,
num total de 16.942 bilhetes operados pelos gerando 859
Equipamento
4.236 envios (1
ano), subindo para ~215 mil bilhetes
com ~ 54 mil envios (5 ano).
0.37
Bilhetes (impresso)
Bilhetes
(armazenagem)
0.25
Viagens
0.37
0.30
Sector Zero
Margem
Associa orepresentativadosectorde
0.07
0.20
0.05
Livros,M sica,
Videos/DVD
0.30
0.07
Fnac
Telemvel
Armazenagem
empresas comerciais e industriais,

electr
nico, com base no decreto -lei
Ensitel
podendo consistir num p
lo para
Fnac n mero309/2001,
o de condi
es facilitadas do
RadioPopularnegocia
s e r vi o .
efeito, a ANACOM assume, neste
Vobis dCom
o m nio, um papel de relevo, tendo
TMN/Vodafone/
Existem diversas entidades deste
tipo,
Wortensido
designada entidade de superviso
destacando - se:
central, com atribui
es em todas as
Optimus
AEP:Associa
o Empresarial de
reasa reguladas,fun
o que cumula
Desportocom
a de autoridade reguladora
Portugal
Hardware
nacional dos sectores das
Mediabooks
AIP: Associa o Ind
strial
comunica eselectr nicas e dos
FC Porto,
Sporting,
HP
Portuguesa
Lan
ou recentemente uma iniciativa de
Benficas e r vi os postais.
Webboom certifica
o dos sites de com rcio
ANJE: Associa
o Nacional de
Neste contexto, recairo sobre a
electr
n ico (selo de certifica
IBM
o), com o
JovensEmpres
rios
ANACOM, entre outras, novas fun
es
objectivo de aumentar a confian a dos
Sport Zone
Byblos
CCP: Confedera
o do Com rcio
aon v el da regulamenta
o,
consumidoresnosmesmos.
Solbishop
superviso, contencioso e informa
o
de Portugal
Mega Sport
Esto certificados os sites da
resultantes da aplica
o da Directiva
Revistas.sapo Chip7,
Vobis
CIP: Confedera
o d a I n d stria
El Corte Ingls e PME Link
Portuguesa
Econauta
2000/31/CE:
C
h
i
p
7
obriga
es de informa o dos
AssineJ
Em 2003, realizou uma campanha
prestadores de servi
os da sociedade
Bertrand
651.842
38,2%
Ano2
Servi
os
Bilhetes -
PVP: 7 0 0
328,4
Ano1
Existem 5 operadores relevantes no mercado de venda

online de viagens, com um m
dia de ~ 17 mil viagens
vendidas por ano (~4000 processos), num mercado total
de ~46 milhes de euros
(3% do mercadooffline )
Custo
Ano3
Ano4
Ano5
112
Subsidia o
Impresses
IVA
Pre o
C
Custo
Margem
C.1
0.42
(5%) MarkupFA
C.2
(5%) Canal de
distribui
o
0.20 +
0
2
1
2
0.5%
0.52
0.20
- 0.10
1
4
10%
Subsidia o
05.%
PVP: 500
0
8
IVA
588
Custo do
Equipamento
c o m rcio electr
nico B2C dos quais os
mais significativos so:
Worten; Vobis.pt; BES; CGD;
CaixaWeb; Chip7; Clix;
Continente Online; El Corte

Ingls; Exit; GlobalShop; TMN;
MBNet;PMELink;Sapo.pt;
ShoppingDirect;SomLivre.pt;TV
CaboInteractiva;Unibanco;iol.pt;
Impresa; Investec.net
televisiva promovendo a realiza

o de
Suprides
E s t disponvel para
equacionar
Inforlndia
iniciativas em conjunto com os CTT
BEEP
Triudus
Amazon.co.ukcompras
420
500.000
Recrea o
Electrnica Consumo
Brinquedos
Sony
Lego(int.)
Associaes de
Pioneer
Empresas
Amazon.co.uk
Samsung Entidades que agrupam as diversas
Video Jogos
Entidade reguladora do com rcio
Fnac
Pre o
Viagens
PDA
28
Electr nica
Software
4.679.901
2.500.000
2.000.000
Pre o
A.1
A.2
Log
stica
ServiceB
2.729.528
Imposto sobre o rendimento
896.009
435.273
294.554
101.764
Aumam dia de 3 bilhetes por envio, estamos a falar de

um total de mercado de ~ 700 mil envios num primeiro
ano, subindo para 3 milhes no ano 5.
399.584
A.1
8.436
9.118
1.008.593 1.075.023
8
6
Custosfinanceiros
Resultados Financeiros
Proveitos e ganhos extraordinrios
Income
Statement
Servi
os
1.209.544
ServiceA
2006
Prestao de servios
420
no com rcioelectr n i c o .
dainforma
o
Todas estas entidades podem ser

identificadas e contactadas atrav
s do
prestadoresintermedi
r ios de servi os
relativamente ao conte
do de
informa
o que tornam acess vel
site do ICEP: n e g
ciosNet
( www.portugalnews.pt
/ negonet
/ )
Comunica
e s p u b l i ci t rias em rede e
Celebra
o de contratos por via
electr n i c a
o marketing directo
0
Pacotes
Bilhetes
Estado
mCommerce
Pagamentos
Investimentos+
Custos + Impostos
Condi
es de irresponsabilidade dos
NPV
Permissibilidade do funcionamento em
linha de mecanismos extrajudiciais de
Entidade respons
v el pela
implementa o de pol
ticas
governamentais na rea da sociedade
dainforma
o e governo electr
n ico,
sendo transversal a todos os
m i n i st rios e dependendo directamente
da Presidncia do Conselho de
Ministros.
Tem como competncias:
Inova o, nomeadamente no que
respeita ao Programa Integrado
de Apoio I n o v a
o(PROINOV);
Governoelectr nico e( government );
Economia digital,
nomeadamente no que respeita
ao recurso a transa
es
digitais;
Cidados com necessidades
especiais na sociedade da
informa o, nomeadamente no
que respeita Iniciativa Nacional
para os Cidados com
Necessidades Especiais na
Sociedade da Informa
o
(ACESSO);
Acesso generalizado Internet,
nomeadamente no que respeita
sua ampla utiliza
opelos
cidados.
resolu
o de conflitos
40
20
Value Propositions
Test, Fine-tune and

Implement
Market Tests
Ethnography and
Customer
Understanding
Close observation
of the consumer in
their daily
interaction. getting
into the customers
shoes.
Opinion
Quantitative
Quick Tests
Asking the
customers opinion
on a specific topic
(qualitative)
Study enabled by
quantitative data
related to
adherence, pricing,
etc.
Quick tests that

may be realised
through the
alteration of the
companys
products or the
quick launch of
restricted versions
41
Value Propositions
Test, Fine-tune and

Implement
Specification
Potential Market
Functional Requirement
Process Description
Habinet.com
(proposto)
m
I veis
PesquisarIm
vel
Pesquisas:
Pesquisa
Shopping
C at logo
Ferramentas
Pesquisas
guardadas
1st Time Buyer

s
Guide
Ficha de Im v e l
Empreendimentos
Consult
rio
Carrinhos
Compras
Pesquisa r pida
Pesquisas
Profissionais
tem
ticas
Ferramentas
Pesquisa
a v an ada
Internos
Pedido de
Simulador
Guia gdo
u aShopping
rdadas
P e d i dPoo rddea t a
Ficha de contacto
entra nesta rea do site o utilizador

Mercadoencontra
de
uma rea
Livraria
dedicada essencialmente procura de casa, encontrando
I m
veis
Esperan
a
tamb m ferramentas
O Meu
de apoio ao processo de deciso e ainda uma s rie de recursos de apoio ao processo de compra em
CofaceMope
si.
Habinet
Consult
riodoLar
Decora
o
Bimotor DJ
Login
Pesquisa
P gina de resultados
Ficha de Im
vel
PedidoContacto
Registo
TurismoutilizadorpesquisarFavoritos
dentro da base de
do Habinet por
propriedades com
Alertas
caracter
sticas por si
definidas. Pode usar a
pesquisa simples ou
refinar mais a sua
pesquisa atrav
s de
uma pesquisa
avan ada. Oferece
ainda outras pesquisas,
no entanto estas
encontram-s e definidas
pelo Habinet, podendo o
utilizador apenas
aceder
- lhe atrav
s de
links
TurismoRuraldados
Destaques
Empreendimentos
Novidades
Casas paraf rias

I n f o r ma es
Destaques
Classificados
Externos
RedeExpressos
Fichadecontacto
Quando
Possibilidade de o
Contacto
F i c h a d eI m
vel
Mediadores
Net24
Descri o
Mercado
Financeiro
Pesquisas
Contacto
GestodeVenda
Mercados
N o ctias
Financeiras
Entidades
Associadas
categorizada de
servi
os
Checklistspara
servi
os
Inseririm vel
Propriedade da
Semana
Novos im vesi
Links
Notcias e
ProdutosMG
Contactos
Listagem
Fichadeservi
o
Pesquisas:
Software
Apoio
Destaques
PorCategoria
Por
P e Loja
squisarIm
vel
J udri c o
Not cias
QuemSomos
Montepio Geral
I m v e i s
Outros Cat logos
Seguros
Estat
sticas
Ficha de contacto
O Habinet
C at logo de
S e r vi o
s
PorLoja
Informa
es
teis
Pordata
Servio s
PorCategoria
GuiadoIm vel
r
pida
Informa
o
Habita
o
Simulador
avan
ada
Pesquisas
tem ticas
Pesquisa
Ferramentas
Mediadores
Gesto de Venda
Classificados
Devolve ao utilizador os
resultados da sua
pesquisa, podendo este
orden - los por pre
o,
zona ou tipologia.
Pesquisa no
Site
Depois de escolhida
uma propriedade o
utilizador passa para a
fichadeim vel.O
simulador merece
Formul
rio de pedido de
contacto a preencher
pelo utilizador
relativamente a uma
propriedade que lhe
desperte o interesse.
especial destaque aqui,

Mapa
do
uma vez que a
disponibiliza
Site
o de uma
boaferramenta uma
forma de o MG
maximizar as
possibilidades decrosssellingdos seus
produtos atrav s do
Habinet..
IT Architecture
Elasticity
Organizational Chart
Estrutura
necessria de X X
Responsvel
da Estrutura
Colaboradores
BusdeComunica o (EAI)
/In
tegr
a
W
eb
1
Apoio Actividade Cl nica
Quiosques
Internet
Extranet
Devices
SMS
Gesto de Interfaces
Intranet
PDA /
Outros
Equipa mento
Codifica o
Fluxosde
Lista de
Gesto de
Utentes
Tarefas
consum vesi
M
dulos
espec ficos
Agenda
Suporte a Servi
os Gerais e de Apoio Geral
Controlo de
Aplica es
Gesto
Logstica e
Financeira
Aprovisionamento
Recursos
S e r vi os
Gesto
Humanos
Auxiliares
Documental
Colabora
o
Telem
veis/
Lgia o a
Gesto do Conhecimento
Gesto de
Utentes
Gesto
C
P
Suporte
Deciso
Triagem
Gesto Clnico - Administrativa
Messaging
Processo Especialidades Prescri o e

Cl ncio
Cl nicas
Protocolos
Marketinge
Divulgao
Forma o( eLearning)
C . Sa d e /
Hospitais /
Cuidados
Continuados
Relao com
Fornecedores
Opera
es
Base de Dados
Backup
Controlo
IT
Gesto
Contedos
Servicing
Management (1)
Help Desk ( 1 )
A d. Sistema
Inteligncia de Neg
cio
Autentica
o
1 - Exemplo :Internamento
,
urgncia ,entre o u t r o s
Se
rv
ice
s
Portais da Sa
de e
Cidado
C. Atendimento
SNS
Comit de controlo
SNS / ARS
Carto de Utente
Monitoriza
o e
Helpdesk
Infraestrutura
Interno
Outsourcing
N mero de recursos previstos FTE
42
21
Practical examples
Case Studies
43
question
ideate
define
build
measure
TO
RETURN
ON
IDEAS
Trend research and

idea and business
concept generation
projects
TECHNICAL
DESIGN
End-to-end
innovation projects
BUSINESS
DESIGN
FROM
IDEAS
IDEAS
From

capital raising
Innovation projects
from ideas to a
business plan
supported on market
studies
formats for clients
44
22
Practical examples Ideias com Futuro
Case study: innovation in retail

From trends.
Personalisation
Natural, organic and environmentally friendly products

ThreeSixty, in Hong -Kong, offers
customers a wide range of
choices in terms of fresh, natural
and organic products, groceries
and environmentally friendly
domestic-cleaning ranges. The
entire store (wherever possible)
is built and decorated with environmentally friendly and recycled products.
The company motto: Change the World One Bite at a Time
Nike ID enables the creation of

one of a kind shoes (colours,
writing, ), built and ordered
from the online store. Products
cost $10 more than in the store.
M&Ms with personalised
messages, that can be uploaded
to the services website.
Brand diversification
Design as a component of the offering
Diversification: from coffee brand to

consumption experience in coffee houses
with branded products
Bringing great design to every home is

a big mission. Thats why weve
brought together some of the biggest
designer names to lend their talent
(and vision). Our designers know how
to create products youll love to live
with, at low prices you cant live
without.
From and independent coffee -house to a

worldwide brand, producing and selling its
own branded products
http://www.target.com
45
Case study: innovation in retail

to a concept..
46
23
Case study: innovation in tourism

From trends.
Telling a story / theme
Original experiences
With the resurgence of books and

films in the magic and
enchantment sphere, new
opportunities arise for the creation
of spaces organised to create
memorable experiences based on
a well told story, a strong theme,
and strong graphic potential
A Vida Bela Portuguese company that

specializes in Experience Marketing,
aggregating a vast portfolio of original and
aspirational experiences
Rotas do Vento travel agency specialising in offering experiences

that surpass airplane + hotel offerings
Travel auctions
Low-Cost for long distances

The Air Asia, Virgin and easyJet airlines are
negotiating a global alliance for the establishment of
low cost long range routes. Flights between the UK
and Malaysia will be priced between 65 and 550.
although low cost airlines traditionally focus on short
and medium range flights, the companies success led
to the application of the model to longer routes
Online travel store and auction house, that allows

for the comparison of products, offering tools for
quick and easy travel planning
Low costs are enabled by a completely virtual
operation
47

to a concept
48
24

and another one.
49
50
25
Teachings for those who wish to participate in an innovation cha llenge
Understand the business and its clients
Be multidisciplinary
Be professional, rigorous and demanding
Be creative, and consequent
Involve a team: with different profiles
Be focused and conquer obstacles
51
Appendix
Innovagency Corporate Profile
26
Why innovagency
We are an innovation consulting company
our aim is to build innovative

experiences, creating differentiating
competitive advantages for our clients
53
Why innovagency
We
conceive
innovative
business
strategies
&
innovative
products and
services
implement
innovative
interaction
channels
54
27
Why innovagency
Focus of innovation
ENHANCE! OPTIMIZE!
CREATE!
ENVISION!
FOCUS ON MAXIMIZING
CUSTOMER VALUE
FOCUS ON NEW
SOURCES OF VALUE
FOCUS ON GROWTH
evolutional
disruptive
incremental
+
optimization
e
tim
segmentation
Incremental innovation is focused on the correct

management of the optimization and segmentation
vectors on a given time frame
Evolutional innovation focuses on the identification

and exploration of new environments for portfolio
extension based on incremental success factors
Disruptive innovation is focused on the identification of opportunities for the creation of new businesses that
strengthen the corporate portfolio but may lie outside the company s core activities
SHORT
LONG
TERM
LOWER
HIGHER
DISRUPTION
55
56
Why innovagency
28
Why innovagency
Innovation delivered
FROM
IDEAS
question
ideate
define
build
TO
RETURN
ON
IDEAS
measure
strategy
technology
design
research
From ideas to reality, our end-to-end approach
combines competencies in strategy, technology,
design and research, making our creativity
consequent, implementation oriented and
return based.
57
Why innovagency
question
ideate
define
build
measure
TO
RETURN
ON
IDEAS
Trend research and

idea and business
concept generation
projects
TECHNICAL
DESIGN
End-to-end
innovation projects
BUSINESS
DESIGN
FROM
IDEAS
IDEAS
From

capital raising
Innovation projects
from ideas to a
business plan
supported on market
studies
formats for clients
58
29
innovagency
Over 100 clients have trusted innovagencys abilities in 5 years

2001
2002
2003
2004
2005
2006
innovagency is proud to acknowledge that in 5 short years has worked with the top 50 companies in Portugal, with
the most innovative and profitable companies in the Portuguese market, companies that are worldwide
recognised benchmarks in their sector.
59
Why innovagency
The innovagency team (over 60 talented people)
Multidisciplinary project team

covering specific competences for
every phase of the project
accelerating the Process Test Cycle
strategy, marketing, corporate
finance, design, management,
marketing sciences, technology,
communication and branding
Recognized as experienced in
design, launching and management
of business models, incorporating
innovative services and products
Experience in management and
coordination of large scale projects
that require effective interaction with
many different levels of the client
organization
Effective capacity to add value added

content supporting idea generation,
concept creation and business
planning
Cross-industries vision of innovation

and hands-on participation in projects
in partnership and with educational
systems
Profound knowledge of the trends

and evolution of the consumer in the
Portuguese market
Experience in the usage of key tools

for effective and user centered design
and innovation trendwatching ,
applied ethnography, rapid
prototyping, persona creation, etc.
International outlook supported in

partners with worldwide experience
and a team that originates from many
other countries
Strong vocation for implementation of

new businesses and launching of
innovative products and services,
many times with client in-house
management responsibilities
60
30
Why innovagency
Critical and differentiating factors
Integrated offering encompassing professional services oriented towards innovation

through competencies in strategy, technology and design / marketing
End-to-end experience in innovation projects, from idea generation and development
to designing differentiating strategies and the development, implementation and launch
of new concepts and businesses
Experience in implementation / execution projects , reinforcing the ability to be
consequent and realistic in innovation initiatives
Knowledge of several industries, a consequence of hundreds of projects developed
with leading organisations in each activity sector
Professionals with vast experience in innovation, in consulting and industry, at both a
national and international level
Experience in the co-operation with multi-disciplinary innovation partners
(universities, companies, consumer and market study partners) and in the involvement
in cooperation and knowledge networks within the innovation ecosystem, both
nationally and internationally
61
innovagency
Over 100 clients have trusted innovagencys abilities in 5 years

Healthcare & Pharma
Media & Telecom
Retail e Fast Moving

Consumer Goods
Utilities
Financial Services
Jos de Mello Sade
VODAFONE
Lactogal
EDP
Millennium BCP
H. Fernando Fonseca
TV CABO
Jernimo Martins
CP
Banco Primus
Esprito Santo Sade
SIC
Brisa
EPS Multicare
Hospitais Privados de
Portugal
RTP
Central de Cervejas e
Bebidas
Galp Energia
Banco Esprito Santo
Galp Gs
ESAF
Via Verde Portugal
Crdito Agrcola Vida
CTT
Credibom
EPS Multicare
Linha Cuidados Sade
Sniores
PT
ONI Telecom
Media Capital
Valentim de Carvalho
Grupo JABA
MARL
Makro
McDonalds
Pepsi
Banque Accord
M&Ms
Sagres Seguros
H. Santa Maria
M&B Advisors (Spain)
Tourism & Leisure
Manufacturing
Industries
Other Service
Companies
Blandy
Portucel Soporcel
ACCESS
ITP
EFACEC
Parque Expo
Regio de Turismo do
Algarve
EURALCOM / SONAFI
Vieira de Almeida
SOMAGUE
BBDO
Grupo Jos de Mello
EURO RSCG
Grupo CUF (Qumica)
DCE
CRT
IDC
ICEP
Oceanrio
Pavilho Atlntico
MyBiz
62
31
innovagency
The e-government arena has been a relevant field for innovation
E-Government & Education

API
Vale do Sousa Digital
Instituto Superior Tcnico
IAPMEI
ITP
IFT
Almada Cidade Digital

vora Digital
SMAS de Almada
Instituto Superior de Robtica (do IST)
PRIME
ERSE
Rede Integrada de Apoio ao Cidado dos

Aores
IMMOPI
DGOTDU
Instituto do Ambiente / ICN
Universidade Catlica
Instituto Superior de Psicologia
Algarve Digital
Ministrio Economia
Ministrio Finanas
Ministrio Cultura
Secr. Estado Juventude
Fundo Turismo
63
32

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Strategic Innovation Framework

A new kind of innovation consulting

We are an innovation consulting company

our aim is to build innovative

A new kind of innovation consulting

innovagency 2007 | Confidential.

Incremental innovation is focused on the correct

Evolutional innovation focuses on the identification

innovagency 2007 | Confidential.

innovagency 2007 | Confidential.

A new kind of innovation consulting

innovagency 2007 | Confidential.

ideas to return on ideas

Trend research and

Financial strategy and

Strategic Innovation Framework

[Today innovation] is about reinventing business

A commonly used definition is: Innovation is the

innovagency 2007 | Confidential.

Strategic Innovation Framework

What is innovation for us ?

How do we help companies innovate ?

What are the main teachings regarding our approach?

innovagency 2007 | Confidential.

Strategic Innovation Framework

innovagency 2007 | Confidential.

Strategic Innovation Framework

Ideate, Design & Build new business models, new

Strategic Innovation Framework

Costumer Centric Innovation

Oriented to innovating business based on consumer knowledge behaviour,

Strategic Innovation Framework

Innovation should be approached as an integrated exercise, analysing the interaction between

innovagency 2007 | Confidential.

Strategic Innovation Framework

Relevant for the customer

Aligned with strategic goals

Profitable not just futurology

Sustainable not just a marketing teaser

Strategic Innovation Framework

Benefits to be delivered to customers, and why they

Relationship models with suppliers, business

Differentiation context when

Placing the concept within the global company strategic

Assets and infra-structures,

Can include, as an example, Brand, Processes,

Competences, organisation and processes

innovagency 2007 | Confidential.

Strategic Innovation Framework

What is innovation for us ?

How do we help companies innovate ?

What are the main teachings regarding our approach?

innovagency 2007 | Confidential.

Strategic Innovation Framework

Iterative solution defining process

innovagency 2007 | Confidential.

Strategic Innovation Framework

innovagency has a methodology for the promotion of innovation

innovagency 2007 | Confidential.

Strategic Base Vision