Dear Readers, As we all submerge pets, ImPRessions has practice and persistence. As ImPRessions ourselves into our been able to take a Although we are strong continues to move individual responsibilites task and conquer it with as individuals, we are forward and embark on within our accounts, ingenuity. even stronger when we original methods of public our peers are coming As the year moves bounce ideas off of each relations, each account up with fresh ideas that forward and the snow other and continue to within the firm stands have seen great success. melts, there are many move forward. out in its own respect. I From raising hundreds things to be proud of and Best wishes as you think it’s important that of thousands of dollars also, to look forward to. move into spring quarter, we use our resources to for St. Jude’s Research We are a recognized firm gain experience from our Hospital with Up ‘til Dawn of professional students peers and see what each to working with the and I challenge you all to individual account has Athens County Humane use your peers to your Sara Rice used with, or without, Society to encourage advantage. Experience Senior ExPRessions Editor success. healthy and stable family is gained though diligent
New reigning Mr. Empower Jena Green
his organization and, of event is geared toward course, the Mr. Empower faculty and staff as well title. as toward the Athens The pageant turned community. Reservations out to be a great are $35 and can be made success. Congratulations by calling Latitude 39 at to Jordan Youts from 740.566.0939. the OU Advertising The Empower account Association for winning has also been focusing the pageant! Honorable a major amount of mention go to the their time working on runner-ups Paul Hypolite their PR plan with their with the OU Democrats client. The PR plan has and Ian Klein with the OU been a project for the running club, as well as account all quarter and Jordan Youtz shakes the hand of the judge and to PRSSA’s contestant, is turning out to be very aknowledges his win for Mr. Empower pageant. Tommy Green. successful. Though the Mr. They will also be Did your favorite Baker University Center Empower pageant was a finishing up this quarter win the Mr. Empower Theatre. major fundraiser for this by doing quarterly pageant? In this pageant, account, the Empower surveys and also event This quarter, the contestants each group has also been evaluations. The Empower account performed a talent, working hard on other Empower campaign has contributed to many modeled Empower jewelry events. Empower also had a productive quarter events to build funds and answered questions hosted a beer tasting and is looking forward to for the Empower about the Empower event and is currently accomplishing more tasks Campaign, including the Campaign. Each focusing on their wine in the spring. Mr. Empower pageant contestant represented a tasting event that will be held on Friday, February different organization and on March 5, at Latitude 1 12 at 7:30 p.m. in the competed for $100 for 39 at 6:30 p.m. This Winter 2010
Letter to the editor Mark Barkett
Dear Editor: board that serves cancer research. With our date set for as the creative and Yet, even after Oct. 1-2, thanks to our As the executive implementing force. advertising, decorating ImPRessions researcher director of Ohio However, if we were and participating in our and our incredible University’s Up ‘til limited to this, our efforts letter-sending campaign, account working hard on Dawn, I am presented would be in vain. Thanks this account was not the timeline, I know that with the difficult task of to the unbelievable finished. Just three weeks we are planning the most planning and executing efforts put forth by our later they presented our successful fund-raiser to a large fundraiser that ImPRessions account, executive board with the date. will attract hundreds of we are able to plan a idea for DanceOhio, Ohio college students to raise great event and have it University’s first dance money and awareness advertised to the entire marathon. Our board was for St. Jude Children’s student body. Because immediately impressed Mark Barkett Research Hospital. To of this, we have been with the event and 300 W State Street Apt aid me in this endeavor able to raise hundreds of further creative ideas to G6 I have an executive thousands of dollars for get people to attend. 330-204-6861”
Planning to dance Lindsay Castle
Once again, the Up ‘til donations to help St. check to St. Jude’s – danceOHIO. Dawn (UTD) ImPressions Jude’s fight cancer in hospital at the OU The event, a 12-hour account has pulled children. women’s basketball game danceathon- is set for through for thousands “We’re happy with February 23. October 1 and 2. For of terminally ill children the way things turned Over the past five now, the UTD account across the country. out,” said Grace Naugle, years, OU UTD has raised plans to hold the event Throughout fall account executive for more than $180,000 for in the old dining hall in quarter, the UTD account UTD. “Now we’re working St. Jude’s. Bromley Hall. members worked to on our next fundraiser “While we didn’t quite Details are still in the promote the annual St. and we hope it’s just as reach our goal this year, works but don’t forget Jude’s Hospital letter successful.” we’re still impressed to mark your calendar sending party across Ohio OU Up ‘til Dawn with how well the event and come support the University campus. received $12,356.09 in turned out,” said Naugle. Up ‘til Dawn ImPRessions A total of 178 donations from the 529 Account members account! participants attended to letters returned this year have also been hard at write letters to family and the UTD Executive work planning their next and friends, asking for Board presented the fundraiser for Up ‘til Dawn
Working on awareness Amber Skorpenske
The Gathering Place organization. Account The Gathering Place. They are updating old account has been members hope that this The money raised will information such as the diligently working on will catch student’s eyes go to a general fund YouTube site, Facebook bringing awareness and and inspire them to give. to help participants of page, and Twitter funds to its organization Jars are placed in local The Gathering Place get account. With all of this for most of the year now. restaurants, service better car rentals and effort, the account hopes The account’s newest shops, and even bars. gas, as well as upkeep for to increase the word of project is putting jars in Their goal is to the house. mouth for The local businesses along infiltrate populated areas The account is also Gathering Place with an information sheet so that many people putting together a press and raise 2 about the goals of the know the actions of kit to increase exposure. funds as well. Winter 2010
Backdrop is back in action Andrea Teggart
The Backdrop Backdrop magazine with ImPRessions account the Athens community. has had a busy quarter The account planned a publicizing and promoting second annual Backdrop the winter quarter issue Bookdrop to collect that dropped on Feb. 24. money for books and The account created school supplies for a Facebook campaign Chauncey Elementary about the new issue School students. in order to increase “While our main more awareness for audience is the student the new magazine. The population at Ohio account also worked University, we feel it is with Backdrop to help important to reach out promote their two to the Athens community Backdrop Bazaars held as well,” Ashley Showen, on Feb. 17 and during Backdrop account Parents’ Weekend this executive, explained. CDs that were promoted and sold at the first quarter, with part of the The account also has a Backdrop Bazaar in the Front Room. proceeds going to Haiti dodge ball event planned relief. for this upcoming spring This account also quarter to give back to a wanted to connect local non-profit. An exciting change for Backdrop during the 2009-2010 school year has been receiving Student Activities Com- mission funding this year. SAC provides funding to student organizations. Backdrop used the fund- ing for initiatives includ- ing promotional efforts. Backdrop has specifically used the SAC funding to pay for ads in The Post, banners, fliers, post- ers, stickers and other Backdrop Account Executive, Ashley Showen, promotional efforts. The plays pool at the Backdrop release party. Backdrop ImPRessions ac- count has been responsi- efforts and connecting efforts by the Backdrop ble for implementing the Backdrop within the ImPRessions team. promotional tactics on Athens community. For more information, campus and in the com- Backdrop successfully visit the Backdrop munity to raise aware- acquired SAC funding facebook group or the ness for the magazine. for spring quarter and website at backdropmag. The account has been is looking forward to com. Look for A student looks hard at work promoting yet another popular promotional ads through the items on not only the winter quar- magazine being released, for the Backdrop sale at the Backdrop ter Backdrop issue, but with more exciting and bookdrop as 3 Bazaar. working on philanthropy effective promotional well! Winter 2010
Bowling for a reason Sara Rice
non-profit organization. the well being of the Bouwmeester organization continues to emphasized that most grow. people don’t realize the In regards to the amount of money it work and success of the takes to pair bigs and ImPRessions account littles and to coordinate that works specifically activities between them. with Big Brothers, Big On average, a pair costs Sisters of Athens Ohio, the organization about Bouwmeester gave a $1,000, according to rave review about their Bouwmeester. help. When asked how “Putting together progress was coming a campaign this large with the funding, requires the work of Bouwmeester said, truly talented people Members of the Health and Human Services “There is really never that know what they are Organization formed a team for the Big Brothers, an end to the need for doing,” he said. Big Sisters “Bowl for Kids Sake” event. fundraising. However, we With this event are looking much better complete and the quarter After a three-month was able to keep 100% now than we did four or coming to an end, the campaign and hard work of the profits made from five months ago.” With Big Brothers, Big Sisters from the ImPRessions the concession stand. a new grant coming account looks forward account working with Various people arrived in and an opportunity to new challenges to the organization, Big in order to provide to hire back another come with the local Brothers Big Sisters volunteer support for staff member, hope for organization. of Athens County the local event. The successfully held their volunteers consisted annual “Bowl for Kid’s of bigs in the program, Sake,” on Sunday, Feb. ImPRessions account 28 at the Rollerbowl in members, and advocates Athens, Ohio. that used to be paid Several campus- workers of the Big sponsored organizations Brothers, Big Sisters showed up in support staff. for the event. Some of “The staff members these campus groups that were laid off are include Student Senate, still some of our biggest Lambda Chi Alpha supporters,” the director fraternity and Health for the program, Jamey and Human Services Bouwmeester, said. Organization. Local The organization businesses from all over has been focusing on the county donated increasing the amount different items for the of funding that it event itself. There was receives. Over the a concession stand passed six months, in which all of the all progress has been pizza, soda and snack halted in an attempt to Volunteers with different connections to foods were completely regain a stronghold on the organization, volunteer to run check- donated. In other words, the necessary expenses in and operational services of the event. 4 Big Brothers, Big Sisters that come with running a Winter 2010
More than just a fun weekend Chrysten Crockett
When it comes to order to leave this third along with distribution us to get real hands-on Homecoming, Sibs year ImPRessions client of surveys and posters, experience.” Weekend and Mom’s satisfied. the ImPRessions group “Having everything Weekend here at Ohio After the first created a wide audience organized, establishing University, there is no triumph in fall quarter at local businesses, good communication hesitation when agreeing with “Homecoming for different campus between account that College Book Store the Homeless” which locations and residence members and the client, is the place to be when the CBS account helped halls. time management, and looking for those annual in the raising of $500 “I really appreciate making sure everyone is T-shirts! for Good Works Inc., ImPRessions for all of on the same page is what However, thanks similar strategies and their hard work,” said helps keep us on task,” to the initiative and unmatchable devotion Andrew Stout, Assistant Bartlett expressed. dedication of the College were used in order to General Manager of With the success Book Store account, pull off yet another College Bookstore. “With that the CBS account these traditional OU successful event for Sibs their help unit sales helped create for College events are more than just Weekend. increase 25 percent from Book Store, Stout is fun weekends and t-shirt Using table tents and last year and I was able looking forward to the sales. They are events flyers displaying the Sibs to cut an $800 check to account’s participation where members of this weekend t-shirt design, Big Brothers, Big Sister.” to put on a similar and account encorporate information regarding “Our client is really highly anticipated event hard work and planning in donations from the sales helpful,” Bersani said. for the upcoming Mom’s order to deliver outcomes made to Athens County “He lets us come up with Weekend. that are successful in Big Brothers, Big Sisters, our own ideas and allows
Promoting healthy family pets Meghan Tinker
Spay Week. The actual week by creating a flyer, waited tables at Red day is Tuesday February handing out posters, and Brick and the tips were 23,” said Bethany Scott, publicizing the fundraiser donated to the Society. account co-executive for according to ImPRessions ImPRessions staff the ImPRessions team. associate Sienna Tomko. members prepared a This year marked Posters were hung, press release on the the 16th annual Spay t-shirts were sold, and event which was picked Day campaign, aimed flyers were handed out up by the Athens to inspire pet owners to passer-bys as the Messenger. The article to save the lives of team promoted with a mentioned the event animals by spaying and table at the Baker Center. publicizing done by neutering their cats and While the profits from ImPRessions. During Sibs dogs. Nearly half of the the t-shirts will benefit weekend, a slideshow One of the t-shirt eight million cats and the Athens County about the Humane designs sold at the dogs that enter shelters Humane Society, the Society played before Spay Day promotion. each year are put down. team was not stressing the showing of Twilight: The Humane Society fundraising while working New Moon in the student encourages people to the tables. “It’s more center theater. The Spay Day is a national spay and neuter their about promoting the team will finish out the campaign hosted by the pets to help eliminate spay program than about quarter creating and Humane Society, but the accidental litters that making money,” Scott implementing PR plan for ImPRessions team for may end up in these said. the Athens County the Society went beyond shelters. On Wednesday of the Humane Society just a day in Athens. The ImPRessions promotional week-night, Centennial 5 “We extended it to a team prepared for the the ImPRessions staff Celebration.