Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
ADMINISTRATION
Course Syllabus
Course Name
Instructor
Batch
EMBA
Email:
abdussalamsbp@gmail.com
1. Course Description:
2. Course Objectives:
3. Learning Outcomes:
LO1:
LO2:
LO3:
LO4:
LO5:
LO6:
4. Text Books:
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INSTITUTE OF BUSINESS
ADMINISTRATION
2. Marketing Research: An Applied Orientation by Naresh K. Malhotra &
Satyabhushan Dash, 6th Edition.
3. Additional material will be provided by the resource person.
5. Reference Book(s):
1. Research Methods for Business by Uma Sekaran, Wiley & Sons, 5th
edition
2. Research Methods for Business Students by Mark Saunders, Philip
Lewis, and Adrian Thornhill, 3rd edition, Pearson Education
3. Introduction to Statistics by Neil A. Wiez. 9th Edition.
Percentage
Midterm Examination
25%
10%
25%
40%
Session Topic
Competitive advantage and research, Introduction
to business research methods and techniques
The research process
Problem definition and writing research proposal
4
Research Design & Theoretical Framework
5
6
Assessment
s
Submission of
research
topic
Submission of
research
proposal
Qualitative
vs.
Quantitative
Research,
Development of Model (variables & hypothesis)
Literature review and referencing
Mid Term Examination
Mid Term
Exam
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INSTITUTE OF BUSINESS
ADMINISTRATION
Sessio
n
7
Session Topic
Assessment
s
Presenting
critically
reviewed
article /
research
paper
9
Data Analysis Techniques-I[Descriptive
Techniques]: Theory and practice with MS Excel
and SPSS
10
Submission
and
Discussion on
the
Questionnaire
11
Data Analysis Techniques-III[Regression and Time
Series Models]: Theory and practice with MS Excel
and SPSS
12
Project presentations
Final Examination
Incorporation
of research
techniques in
your project
report
Project
submission
and
presentations
Final Exam
INSTITUTE OF BUSINESS
ADMINISTRATION
Class discussion
Case Studies
Quizzes & Assignments
Lab exercises
Presentation
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