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Italy Professional
Hair Care Market Study
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Italy Professional Hair Care

Market Revenue (2014-2020)

Italy Salon Landscape

Italy Professional Hair

Care Market Overview

Italy Professional Hair Care

Market by Distribution Channel

Italy Professional Hair Care

Market Share Analysis

Italy Cosmetics &

Personal Care Market Overview

Top 5 Company Profiles

(Trends, Developments,
Market Share by Product Category)

Italy Country Overview.

Italy Professional Hair

Care Products Market Scope

Appendix

TABLE OF CONTENTS

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SCOPE OF THE STUDY

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Professional Hair Care Products Market Study of Italy includes the study of Back Bar and Over-theCounter products sold in the year 2014 and the estimation of market size by 2020

Back-bar products are used by professionals/stylist for the services in the salon

Over-the-Counter or take-home /salon retail product are the professional hair care product that are sold
over the salon counter by hairdressers or hair specialists and sales through other retail formats such as
speciality stores, supermarkets, online etc.

The report focused more on the products sold and used for services in the salons

The report covers entire Italy with major focus on cities like Milan, Rome, Bologna, Torino, Naples and
Florence

This report deals with 4 major hair-care categories namely, hair coloring, straightening and perming,
shampoos and conditioners and hair styling

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SURVEY QUESTIONNAIRE : KEY DATA POINTS

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Survey Questionnaire comprised of 12 questions focusing on the aspects as mentioned below:

Average number of customers for each salon by Service Type
Performance of each brand and average share of sales for each of the product categories under the scope
Product costs based on the Brands and Product Categories
Customer preferences with respect to Brands and Type of Products
Profit margins for various products and reason for using a specific product by a salon
Market Size for each product category from the Manufacturers Perspective

Distributors Perspective in terms of Demand and Salon Preference

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CATEGORY DEFINITIONS

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SHAMPOOS
Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products
applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry
hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos.
CONDITIONERS
Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and
appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in
conditioners, anti-dandruff conditioners
HAIR STRAIGHTENING & PERMING PRODUCTS
It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of
straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.
HAIR COLORING PRODUCTS
These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as
desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent,
demi-permanent, temporary colors and bleaches
HAIR STYLING PRODUCTS
Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, styling lotions, hair
spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions
HAIR TREATMENT PRODUCTS
These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat
exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, scalp cleansing
solution, spray, lotion.

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ITALY SALON LANDSCAPE, 2014

There are around 70,000 hair salons in Italy

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Salon Distribution By Type in Italy, 2104

Approximately 20,000 of the salons are organized

71.7% of the salons are estimated to be unorganized
Organised

Most of the customers visiting hair salons belong to the age

group of 18-40

Unorganised

Naples, Florence, Vincenzo, Torino, Parma are the upcoming

regions for hair care services. Milan and Rome are the fashion
hubs and have the maximum luxury salons

Source: Expert Insights & IndustryARC analysis

Professional qualification and license is required to enter into hair styling business

Major premium salon chains include Aldo Coppola (12), Toni & Guy (12), Compagnia dela Bellaza (90),
Contesta Rock Hair(6), Rossano Ferreti(4), Dessange International (30), Di Luca(7)

Quite a few salons have either closed down or are offering discounts in wake of recession

Coloring is the axis service in Italian salons which creates the maximum footfalls

Many salon owners are seen shifting towards using their own private labels
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PROFESSIONAL HAIR CARE MARKET REVENUE

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Professional Hair Care Product market of Italy was estimated to be EURXXX.Xm ($XXX.Xm) in 2014, growing at

a CAGR of 0.X% to reach EURXXX.Xm( $XXX.Xm) by 2020

Professional hair coloring has the largest share of XX.X% in Italys professional hair care product market with
revenue of EURXXXm($XXX.Xm) in 2014 and is estimated to reach EURXXX.X ($XXX.Xm) by 2020

Professional hair color products are estimated to witness highest growth rate of CAGR X.X%
Professional Hair Care Products Market Revenue, By Category,
2014,2020 ( in Million)

Professional Hair Care Products Market Share, By

Category, 2014

Category

2014(EUR)

2014($)

2020(EUR)

2020($)

CAGR

Coloring

XXX.X

XXX.X

XXX.X

XXX.X

X.X%

Perming and
Straightening

XXX.X

XXX.X

XXX.X

XXX.X

X.X%

Shampoo &
Conditioning

XXX.X

XXX.X

XXX.X

XXX.X

X.X%

Styling

XXX.X

XXX.X

XXX.X

XXX.X

X.X%

Total

XXX.X

XXX.X

XXX.X

XXX.X

X.X%

Source: Expert Insights & IndustryARC Analysis

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Source: Expert Insights & IndustryARC Analysis

PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014

Category

Trend
------------------------------------------------------ --------------------------------------------------------------------

Hair color

------------------------------------------------------------------------------
Hair Straightening, rebonding & perming

-------------------------------------------------------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------------------------

Shampoos & conditioners

Styling products

-----------------------------------------------------------------------------------------------------------------------------------------------------------

----------------------------------------------------------------------------------------------

--------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------------------------------------------------

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PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014

KEY DEVELOPMENTS
Hair coloring segment has a revenue of approximately EURXXX.Xm ($XXX.Xm) in 2014 and shows the highest
growth rate of X.X% among all segments
Permanent Hair Coloring products accounted for XX% of the overall hair coloring market in Italy in 2014
LOreal and P&G have established a good distribution network in the country offering good quality products.
LOreal Group is the overall market leader in this category
Matrix, Wella , Revlon, Framesi, Kemon and Davines are the top selling brands
Professional Hair Color Products Market Revenue, By
Company(2014) (EUR Million)
Rank

Company

Percent share

Professional Hair Color Market Revenue By Product

Type, 2014

Value
(EUR)(Million)
XX.X

LOreal Group

XX.X%

Procter & Gamble Co

XX.X%

XX.X

Revlon Inc

XX.X%

XX.X

Kemon S.p.A

XX.X%

XX.X

Henkel AG & Co, KGaA

XX.X%

XX.X
XXX.X

Total

Source: Expert Insights & IndustryARC Analysis

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Source: Expert Insights & IndustryARC Analysis

COMPANY PROFILE - LOREAL GROUP

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LOREAL GROUP : PROFESSIONAL HAIR CARE PRODUCTS - ITALY

Professional hair care brands of L'Oral group available in Italy includes LOreal Professional, Matrix & Kerastase,
Redken, Pureology & Shu Umeura
Kerastase treatment is highly popular in females in premium salons and Matrix brand which is economical is in
high demand for hair color services in Italy
L'oreal Professional has launched Pro Fiber in 2015 which was designed to replenish hair with damaged cortex
XX.X% of L'Oreal Group's professional hair care products revenue in Italy was obtained from the sale of
professional shampoos and conditioners including treatment products in 2014, whereas hair coloring products
contributed to XX.X% of revenues
LOreal Group, Italy Professional Hair Care Products Market Share, By Category(2014)

Source: Expert Insights and IndustryARC Analysis

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RESPONDENTS SNAPSHOT

Total number of primary respondents - XXX

Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products
and distributors

Areas Covered Milan, Rome, Bologna, Torino, Naples, Florence and others

Salon Chains Covered for primary interviews includes both organized and unorganized salons along with
major salon chains in the country
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Total number of respondents
300

250

200

150

100

50

0
Toni & Guy

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Contesta Rock Hair

Compagnia dela Belleza

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Dessange International

Di Luca

Others

FOCUSED GROUPS RESEARCH FLOW

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Survey
Group 2
Survey
Group 2

Survey
Group 2
Distributors
Survey
Group 1

Survey
Group 1

Survey
Group 3

Manufacturers

Statistical Tool

Survey
Group 1

Survey
Group 3

Survey
Group 3
Final Processed
Data

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Salon
Owners

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