Beauty Care

Beauty cos. keep consumers

awash in hair innovation
By Antoinette AlexAnder
Every woman wants luscious
locks, but these days it is largely about how she can get that
just-stepped-out-of-the-salon
look and feel without the salon price.
Manufacturers are heeding the call and rolling out for early 2010 solutions that offer firstto-mass innovation, naturally derived ingredients and moisture-rich formulas to help her
look great without breaking the bank.
According to Information Resources Inc.,
for the 52 weeks ended Dec. 27, 2009, sales
of hair spray/spritz slipped just shy of 1%
to $406.3 million; hair styling gel/mousse
slipped 1.86% to $626.8 million; shampoo decreased 1.8% to $1.36 billion (with shampooand-conditioner combo packs bucking the
trend with a 40.24% boost); and conditioner
decreased 3.69% to $906.1 million.
Among the newcomers for 2010 is Alberto
Culvers new TRESemme Fresh Start collection. Positioned as a first-of-its-kind is the new
TRESemme Fresh Start waterless foam shampoo, which is ideal for normal to curly/dry hair.
It removes oil without water and is formulated
with aloe vera and witch hazel. The collection
also includes TRESemme Fresh Start dry shampoo, ideal for normal to straight/oily hair. The
formula is comprised of mineral clay and citrus
extract. Also in the Fresh Start collection is a nofrizz cream and refreshing mist. The suggested
retail price for each product is $4.99.
Alberto Culver also is launching for 2010

the new TRESemme Naturals collection and

new products under the Nexxus brand. The
TRESemme Naturals line includes Naturals
nourishing moisture shampoo and conditioner, radiant volume shampoo and conditioner,
finishing spray, and lightweight mousse. The
shampoo and conditioners are priced at $4.99
each, and the styling products are $4.29 each.
New under the Nexxus brand is Lavish
Body spray gel, Sleek Finish silkening lotion,
Thermal Volume heat protection mousse and
Humectress deep conditioner. Each product is
priced at $10.55, except for Humectress, which
is priced at $14.99.
Meanwhile, Garnier Fructis has introduced its new Triple Nutrition Extra
Nourishing cream
shampoo that has a
suggested retail price
of $3.99. The shampoo promises to go
beyond basic moisturizing and actually
nourish hair from the
inside out. Theres also
the new Triple Nutrition nutrient spray
($5.99) and the new
nonaerosol, anti-humidity hairspray collection infused with
natural bamboo extract
TRESemme Fresh Start and
($4.11 each).
Naturals shampoos

Beauty360 gets dotcom makeover

wooNSoCkeT, r.I. CVS/
pharmacys Beauty360 retail
concept now has e-commerce
capabilities, enabling shoppers to buy prestige beauty
products, along with everyday necessities and prescriptions, through a shared shopping basket across both CVS.
com and Beauty360.com.
CVS/pharmacy has always been a leader in beauty,
and launching the Beauty360
concept was a milestone for
us in being able to provide
our customers with greater
access to the prestige beauty
products they love, stated
Mike Bloom, SVP merchandising and supply chain.
With the introduction of
Drug Store News

CVS/pharmacys Beauty360 now has

e-commerce capabilities.

e-commerce for Beauty360,

we are making shopping for
these luxury beauty products
more convenient for everyone especially the nearly
6 million customers who visit
CVS.com each month.
The Beauty360.com site
offers such prestige brands

as Freeze 24.7, Jack Black,

Anthony Logistics for Men,
Laura Geller, Paula Dorf and
Borba Cosmetics. Beauty360
shoppers also can reap the
benefits of the CVS/pharmacy ExtraCare Rewards
program, which provides 2%
money back on all purchases,
among other benefits.
Since its launch in November 2008, the Beauty360
concept has grown to nine
locations nationwide, with
additional locations expected
to open throughout 2010. According to the Beauty360 Web
site, locations will be coming soon to Campbell, Manhattan Beach, San Mateo and
Santa Cruz, Calif.
DrugStoreNews.com

RepoRteRSNotebook
Supplier News Unilevers Dove brand dove into the
mens grooming segment with its new Dove Men+Care
collection available at retail in December 2009. The collection includes three varieties of body and face wash:
Clean Comfort, which is a cleansing gel that easily
rinses off with a mild formula;
Extra Fresh, which is a cleansing gel that easily rinses
off, with a touch of menthol for a cooling sensation; and
Deep Clean, which is a deep-cleansing gel that easily
rinses off with purifying grains.
There also is a body and face bar in the Extra Fresh and Deep
Clean variants, and an Active Clean shower tool. The body
and face wash have a suggested retail price of $4.99 each, and
the body and face bars have a SRP of $3.19 (two bars) and $7.49
(six bars). The Active Clean shower tool has a SRP of $3.99.
Eucerin, a Beiersdorf brand, has unveiled its new Eucerin
Daily Skin Balance skin-fortifying body lotion and hand
cream. The formula promises to strengthen skins protective
barrier and natural defenses, while providing 24-hour moisturization to help balance the skins natural pH level. The
products will be available beginning in April.
Japan-based cosmetics company Shiseido is looking
to acquire Bare Escentuals, a maker of mineral-based
makeup, for about $1.7 billion in an all-cash deal. The
transaction is expected to close in first quarter 2010. Bare
Escentuals business will operate as a separate division
of Shiseido, and its brands will continue to be managed
by the current leadership team.
This looks to be a good operational fit for both companies. Bares growth over the next few years was largely
expected to come outside the United States, particularly in
Japan, stated SunTrust Robinson Humphrey analyst William Chappell in a research note. The merger with Shiseido
should help accelerate this growth.

WhatS hot

Getting ahead of acne

New York Fighting acne with hair care products? Thats right.
Acne sufferers know all too well that there are certain things
that can make a bad situation worse, whether it be eating certain trigger foods or lathering on certain skin creams. But what
the some 40 million to 50 million Americans affected by acne
may not realize is that hair care also may be playing a role.
Drawing on years of experience working in an acne clinic
as a nurse practitioner and a registered nurse, Catherine Parker and Doreen Campbell developed Kairos Acne Care. The
line launched in the second half of 2009, and is positioned as
the first hair care line designed to help treat acne.
Theres a clarifying complexion-clearing shampoo ($24),
balancing breakout-controlling conditioner ($28), oilreducing, pore-perfecting treatment ($28), and several styling products. Kairos
Kairos Acne Care
hair care
Acne Care currently
line
is sold only online
at KairosClear.com,
but the founders are
looking to launch
into retail partners
and/or salons.
February 16, 2010 41

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