Andrea

R. Estrada

4108 Del Rey Ave Marina Del Rey, CA 90292 Phone: 323-919-6748 E-Mail: ae04@me.com /andrearenee04

CORE COMPETENCIES
Positive mind set, productive as an independent individual and enthusiastic team player.
Ambitious, hardworking, diligent and organized professional with the ability to troubleshoot, solve or resolve any
technical or logistic issue.
A myriad of experience working under pressure, with tight deadlines, and communicating with people of all
different walks of life.

PROFESSIONAL EXPERIENCE

Santa Monica Audi - Santa Monica, CA

December 2012 June 2015
Digital Marketing Director | Business Development Manager | Special Event Coordinator

Enhanced all website development, Display Advertising, Affiliate Marketing, SEO/ SEM content by meticulous
strategizing, planning, designing and execution.
Implementing effective and efficient advertising strategies to promote the brand, products and services.
Ameliorate, develop and maintain all social marketing platforms according to company goals and values.
Refining and maintaining analytics reports, tracking profit, website health, advertising and social media platforms.
Identifying trends and insights to optimize spend and adjust performance needs based on insights.
Analyzing, brainstorming, developing and execution of new and creative potential business growth opportunities.
Facilitate the creation of a new BDC department, including management training, development of processes, email
templates and campaigns, and creation of training manual.
Create and submit weekly and monthly reports and analytics explicitly built for the BDC to ensure that data and its
prospects are accurately entered and managed within the companies CRM properly.
Providing BDC training and mentoring to business developers and other internal staff.
Identify high priority prospects with in companies CRM and creating a list of potential new clients to be turned into
increased business for BDC reps to execute.
Accountable for organization, strategizing, planning, execution and logistics of all special/launch events including
social media, marketing, website content, advertising and organization of all sponsors, charities and vendors.
Jennifer Resnick | Celebrity Extensions - Playa Vista, CA

February 2012 December 2012
Executive / Personal Assistant


Providing personal, administrative and business support to CEO.
Overseeing, preparing and creating expenditure reports, monthly sales captured, and maintaining monthly budget.
Coordinating, maintain and organize calendars, clientele info, meetings, appointments and travel arrangements.
Answering and managing all incoming and outgoing calls, memos, mail, follow-ups and emails.
Improved office efficiency by implementing new electronic and non-electronic filing system, calendar system,
financial organization as well as introducing additional timesaving measures.

Zoom Health Insurance - Orange, CA


October 2010 May 2012
Executive Assistant to CEO and EVP

Provide personal, administrative and business support to the EVP and CEO as well as other members of the
executive management team.
Maintain and coordinate calendars, meetings, conferences, appointments, incoming and outgoing calls, travel
arrangements and clientele information for Executive Vice President and CEO.
Prepare and modify documents including correspondences, reports, drafts, memos and emails.
Assist with expense reports, sales entry, licensing, payroll, customer service, human resources, social media and
marketing strategies.
Enhanced office efficiency by improving filing system, calendars, and financial organization.
Improved communication between departments and executive team, fostering a sense of teamwork and
collaboration.

Andrea R. Estrada

4108 Del Rey Ave Unit 311 Marina Del Rey, CA 90292 Phone: 323-919-6748 E-Mail: ae04@me.com

EDUCATION
University of New Mexico


Major of Business Marketing // GPA 3.0

Code Academy



HTML & CSS

2010 - 2012

2015

TECHNICAL SKILLS
OS Platforms:
-

Macintosh
OSX Mountain Lion
OSX Mavericks
Windows XP
Window Vista
Window 7
Window 8
Windows Server 2008

Microsoft Office Suite

Adobe Photoshop CS4/CS5/ CS6 / CC
Adobe InDesign CS6
Adobe Acrobat XI Pro
Adobe Elements 11
Adobe Illustrator
iMovie
CRM
Google Analytics
Google AdWords
Google Page Analytics
Gmail Metrics
Dropbox

Software/Analytics:

Web Development
- WordPress
- Adobe Dreamweaver CS6
- Basic HTML5
- Basic CSS

Web Browsers:
- Safari
- Internet Explorer
- Chrome
- Firefox
- Advanced Browser

Web Mail:
- Apple Mail
- Yahoo Mail
- Google Mail
- Outlook

Email Clients:
- Apple Mail
- MS Outlook
- MailChimp
- Get Response
- Unbounce

Social Media:
-

Facebook
Twitter
Instagram
Google+
LinkedIn
Yelp
YouTube
Pinterest
Tumblr
Snapchat
Yahoo
Bing
Sendiable

PROFESSIONAL REFERENCES
Jeff Berkman
General Manager // Santa Monica Audi
Phone: 310.393.9922
Email: jeffb@santamonicaaudi.com

Paul Simpson
President // Zoom Health, Inc.
Phone: 949-244-2924 // Email: paul.c.simpson@me.com

Garrett Schoenberger
Director of Acquisitions // Curtis Capital Group
Phone: 602-790-6144 // Email: garrett.wade@me.com

Jennifer Resnick
CEO & Owner // Celebrity Extensions
Phone: 310.919.8011

PERSONAL REFERENCES

Eduardo Vivas

Venture Capitalist, Founder & CEO, Head of Talent Solutions //
Angel Investors// Bright.com // Linked In
Phone: 904.434.9105 // Email: eduardo@bright.com

Iain Shovlin
Venture Capitalist, Founder & Board Member // Guild Capital,
Techweek, LOFTBPO
Phone: 480.452.9963 // Email: iain@guildcap.com

Randi OMara-Alvarez
Digital Strategist
Phone: 949.525.6262 // Email: randiomara@gmail.com

Evan Goldenberg
Founder // The Joshua Project Foundation
Phone: 818.400.5095 // Email: emgoldenber@me.com

Andrea R. Estrada

4108 Del Rey Ave Unit 311 Marina Del Rey, CA 90292 Phone: 323-919-6748 E-Mail: ae04@me.com