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DUEM

DURHAM UNIVERSITY
ELECTRIC MOTORSPORTS

SPONSORSHIP BOOKLET 2014 - 2015

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SPORTS UNIVERSITY
OF THE YEAR 2015

INTRODUCTION
ABOUT DUEM
Durham University Electric Motorsport (DUEM) is a team of students who design,
build and race cutting edge electric cars. DUEM are currently building their most
ambitious solar powered car yet for entry into the 2015 World Solar Challenge.
This car features a highly aerodynamically and structurally optimised
monocoque chassis, the second generation of the in-wheel motor designed by
the team and 392 silicon solar cells with an efficiency of 22.8%.!
The team consists of over 40 undergraduate and postgraduate students studying
a broad range of degrees including engineering, physics, mathematics, biology,
business and economics. DUEM projects are entirely extra-curricular, and the
leadership and direction of the team is the responsibility of the students. Whilst
we receive technical assistance from the School of Engineering and Computing
Sciences and the Business School, we are required to raise a significant portion
of our budget with external support so our sponsors are very important to us!!

OUR VISION
Our aim this year is to complete the manufacture of our first brand new solar car
since DUSC01 back in 2004. Our aim is to finish in the top ten in the 2015 World
Solar Challenge. We want to promote renewable energy technologies and
showcase British science and technology at home and on the international stage.
We have a proven track record of remaining competitive against big-budget
teams whilst only having a fraction of the resources. In the past we have made
our own motor controller and have even encapsulated our own solar cells. In the
process the team has developed technical expertise and knowledge, with several
previous team members now employed by companies such as McLaren, RollsRoyce and Force India.
Our long-term vision is to become the world wide number one solar car team, but
also to offer developments unique to our car. For example, our team has
developed an in-wheel electric motor and excellent aerodynamic analysis and
development capabilities.

OUR PROJECTS
SOLAR CAR
DUEM will enter the World Solar Challenge (WSC) in
392 SILICON
October 2015 with a brand new Solar Car. The World Solar
SOLAR
CELLS
Challenge is an arduous 3000 km endurance event held
biennially in Australia. Solar car teams from across the
globe race against each other to be the first car to cover the distance from
Darwin to Adelaide. DUEM will be up against teams from some of the best
universities in the world, most of which have a multi million-dollar budget.
Long distance solar car events are a unique challenge and require a car that is
highly efficient, extremely reliable and able to cruise as fast as the speed limit
allows. !
This will be our first completely new solar car since our original car
constructed in 2004. The car is currently under construction, and will feature
the following main components:!

A monocoque chassis featuring an asymmetric car layout and structural

features!

392 silicon solar cells of over 22.8% efficiency covering the top surface
of the car!

An in-wheel motor developed by the team!

Lithium Ferrite batteries to store solar energy !

4.5 METRES LONG

1.75 METRES WIDE

Driving the car is the second-generation in-wheel motor,

designed by the team. The new version has a smaller
diameter (which allows us to use low rolling resistance
tyres), improved electrical performance and better cooling.!

MAX MOTOR
POWER: 5KW

The aerodynamic shape of the car is essential to our success. Aerodynamic drag
has been minimised by utilising state of the art computational fluid dynamics
software available in the School of Engineering and Computing Sciences. Since
the car will spend a large proportion of the
TOP SPEED: 108 KPH !
race cruising at relatively constant speeds,
overcoming the aerodynamic drag is the
largest expenditure of energy. Given the
relatively small amount of energy available
to power the car from the sun (about the
same as a kettle!), minimising drag and
maximising efficiency is essential.
!
!

FORMULA STUDENT
Durham University Formula Student was formed in late 2010 by a group of
students from the universitys engineering society as an extra-curricular project.
The team soon grew in size as more and more students came to be part of this
famous competition, with the universitys prestigious Centre for Automotive
Research becoming a key academic partner for the team. !
Since then the team has gone from strength to strength, entering the design
competition in July 2012, 2013 and 2014. In its first year at the competition the
team finished in 5th place out of the UK teams (7th overall), meaning they were
the highest placed new team and also the highest
HIGHEST PLACED placed team that did not also have a team in the
NEW TEAM 2012 Class 1 competition.!

SPONSORSHIP PACKAGES
Our tiers are very flexible and we aim to provide a package that suits our
sponsors so the following is only a rough guide. If there is anything in particular
which you feel that your company would benefit from then we will be happy to
discuss this with you.

BRONZE SPONSORS

SILVER SPONSORS

5,000 - 10,000 !

Above benefits
Description of company in all press releases
Invitation to test events
Company logo on the teams support vehicles during competitions
Publicity opportunities at all campus events attended or hosted by DUEM
Increased visibility across University campus

PLATINUM SPONSORS

1,000 - 5,000 !

Above benefits
Company logo on the car, team clothing and promotional posters
Company logo on all pages of the DUEM website and a description of your
company on the Sponsorship page of DUEM website
Increased visibility across Engineering & Computer Sciences Department

GOLD SPONSORS

< 1,000 !

Company logo on team trailer

Company logo and link on the Sponsorship page of DUEM Website
Updates via the team newsletter
Company profile added to the quarterly newsletter
Full visibility to our entire membership base

> 10,000 !

Above benefits
Opportunity for DUEM to attend corporate events
Opportunity to become a title sponsor
Targeted campus publicity

We work with all our sponsors to deliver the best opportunities for their
company. If appropriate we will advertise your company around the Engineering
Department and the main Engineering societies. We will work with our sponsors
to host any recruitment or information events that they might hold and will act
as a point of contact to the Engineering Department.

2014 2015 BUDGET

Durham University Electric Motorsport has the ability to produce a high quality
Solar Car, but needs the financial, technical and logistical support of our
sponsors to make it all possible.
Below we have listed our budget for the project.

DURHAM UNIVERSITY SOLAR CAR 2015

8,085 !

AEROSTRUCTURES

Steering Components:
Wheels:
Suspension Components:
Monocoque Chassis:

443
1,112
2,925
3,605

25,260 !

POWERTRONICS

Electrical Components:
Custom Motor (Own design):
Motor Controller:
Batteries:
Solar Cells:

500
2,000
3,500
1,260
18,000

LOGISTICS

Race Equipment:
Accommodation:
Race Entry:
Shipping:
Flights:
Support Vehicle Hire:

34,800 !
1,000
3,700
5,500
8,000
15,400
1,200

We are confident that we can deliver, but building a Solar Car is a huge
undertaking and requires your help to make it happen.
If you would like to become involved in this project, please email us at
electric.motorsport@durham.ac.uk

This booklet is printed

on recycled paper

reduce
reuse
recycle

SPORTS UNIVERSITY
OF THE YEAR 2015

CONTACTS
DUEM

Team Email Address

electric.motorsport@durham.ac.uk

Team Principal

Andrew Messenger

andrew.messenger@durham.ac.uk

Chief Engineer

Sam Nicholls

s.r.nicholls@durham.ac.uk

Finance and Logistics

Matthew Collins

m.j.p.collins@durham.ac.uk

Business and Sponsorship

Tobias McBride

t.j.o.mcbride@durham.ac.uk

Academic Advisor

Dr David Sims-Williams

d.b.sims-williams@durham.ac.uk

External Business Angel

Jock Wishart

jockwish@aol.com

DUEM.org

@DUEM_Electric
DUEM.Electric!

electric.motorsport@durham.ac.uk

!!