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OF
NMTBSA
MASTER OF BUSINESS ADMINISTRATION
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WHAT ARE DABBA WALAS
Dabbawala, literally translated means “man with the box” and is the popular
name given to a unique, daily lunch delivery service in Mumbai’s central office
district.
For the past 113 years, a community of villagers from Mumbai’s hinterland has
been running a low cost, low technology, manually operated daily service
delivering hot box lunches from suburban homes to Mumbai’s office workers
using manual push carts and riding the local train service.
THE BIG DEAL OF THEM
Without computers, operating manuals or any other sophisticated management
system, they work together as a team to collecting lunch boxes from all over
Mumbai’s suburbs and reaching them within 180 minutes to their clients. An hour
or two later, they collect the empty box and return it by mid afternoon back to each
home. They deliver on an average about 200,000 such boxes every day.
HOW DID THEY START THEIR BUSINESS
It started 113 years back with this Parsee gentleman who had asked one of the
coolie if he could deliver home food in his dabba to his office everyday. The coolie
agreed and then slowly had more join him and soon they became a chain of people
doing the same job.
Most of the Dabbawala are from Rajgurunagar, Akola, Ambegaon, Junnar
and Maashi.
ABOUT NMTBSA
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• Six Sigma performance (99.999999)
• Technological Backup: Nil.
• Cost of service - Rs. 250 - 300/month ($ 6.00/month)
• Standard price for all (Weight, Distance, Space)
• Rs. 30 Crore. Approximately Annual Turnover.
[5000*12*5000=30, 00, 00,000]
• “No strike” records as each one a share holder.
• Earnings - 4000 to 5000 p.m. per Dabbawala.
Diwali bonus: one month’s salary by customers
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ORGANISATION STRUCTURE
President
Vice president
General secretary
Treasurer 13 members
Directors (9)
mukadam
Members ( 5000 )
President- Mr. Raghunath Dhondiba Medge
Secretary- Mr. Gangaram Laksman Talekar
Director(IT)- Mr. Manish Tripathi
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• A flat organization.
• Instant decisions are taken on the spot.
• Everyone is a share holder.
• Even the president and other high ups also work.
• Mini government meets every month to help , guide and sort difference.
D
B C 7
A
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PICK UP AND DELIVERY OF DABBAS
9:30 AM - 10:30 AM (Location : Andheri)
• This time period is utilized for collecting Dabbas from different places
around Andheri.
• Dabbas are collected from different resources such as homes, hotels, messes,
etc. by Dabbawalas and brought to Andheri Station.
• Red Light, no entry, etc is crossed.
• Now these collected Dabbas are sorted according to destination.
• Wherever there is a Dabba – There is a Dabbawala.
• This time period is actually the journey time. The Dabbawalas load the
wooden crates filled with tiffins onto the luggage or goods compartment in
the train.
• Generally, we choose to occupy the last compartment of the train.
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3.30 – 4:00 pm ( At All Origin Stations)
• This is the stage where the final sorting and dispatch takes place. The group
meets up at origin station and they finally sort out the tiffins as per the origin
area and the empty Dabba is delivered at the respective residence.
The actual address of the residence is not mentioned on the Dabba – it is
remembered by the Dabbawalas.
HOW DO THEY GO
• Dabbawalas use reliable, fast, efficient and cheap existing local trains for
transportation.
• Many food companies in Mumbai use their own Infrastructure which is
tough to maintain and costly as well.
• 3 sigma’s, out of 6 sigmas that Dabbawalas got, should be given to local
trains system.
• Building new infrastructure increases cost to server.
• Zero % fuel
• Zero % modern technology
• Zero % investment
• Zero % Disputes
• 99.9999% performance
• 100 % Customer Satisfaction
• Food is taken from home or mess and is delivered at office.
• Those who eat late keep 2 Dabbas.
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THEIR INVESTMENT
• Only investment is the hard work , honesty , promptness and time
management.
• Low cost offices.
• Very cheap hand cart.
• Easy to maintain cycles – Fuel is free air - (God given fuel).
• Use public space for sorting.
• No IT or HR department.
• Dabbawalas use cycle, hand cart, local trains – all low cost.
• No big offices to maintain.
• No IT budget. No miscellaneous expenses.
• No Ad budget – word of mouth publicity.
THEIR BELIEF
• For 116 years , Dabbawalas did not touch technology - yet got six sigma and
ISO.
• Today mobile phones are used to communicate – mostly incoming.
• Website & SMS used to get more customers & give information.
But logistics is still manual
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MANAGEMENT PRINCIPLES THEY FOLLOW
• Team work
• Time management
• Innovation
• Customer relationship management
• 6 Sigma
• Logistics And Supply chain management
SWOT Analysis
Strengths:
• Simplicity in organization with Innovative service
• Coordination, team spirit, & time management
• Low operation cost
• Customer satisfaction
• Low Attrition Rate
Weaknesses:
• High dependability on
local trains
• Funds for the association
• Limited Access to Education
Opportunities
• Wide range publicity
• Operational cost is low
• Catering
Threats
• Indirect competition is being faced from caterers like maharaja community
• Indirect threats from fast foods and hotels
• Change in timings
• Company transport
• Ticket restaurant
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Awards and Felicitation
Invitation to Italy
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Some Achievements
BIBLIOGRAPHY
WWW.SCRIBD.COM
WWW.WIKIPEDIA.COM
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