Beautiful Curves: Philips Monitor Puts User in the Center

Curved 34-inch display and enriched sound through integrated speakers create
an immersive experience around the user

CrystalClear images with UltraWide Quad HD at 3440 x 1440 pixels

Over one billion sRGB colors

Dubai, UAE - 8th September 2015: MMD, the leading technology company and brand
license partner for Philips Monitors, announces its first curved display for the desktop.
The 34-inch Brilliance Curved UltraWide display wraps around the users line of vision to
create a truly immersive, focused experience; rich DTS enhanced audio through
integrated speakers complements the visuals with superb surround sound. With its
UltraWide screen and Quad HD resolution, sRGB color and productivity-boosting
MultiView, this 34-inch display shows an appealingly curvy way to help office
professionals see and think straight.
Curved display and immersive sound for total focus
With the background hum of voices, phones and people passing by, offices are full of
distraction for desk workers looking for complete focus on the task in hand. What better
way to stay focused than with a monitor that curves gently around the user to create
more personal space? The new Brilliance Curved UltraWide display puts the user at the
center of the desktop. Up close, the perception is that the display is entirely focused on
the person seated at the desk. The curved shape means users need to turn their head
less to see content at the edges of the screen. The edge-to-edge glass and ultra-narrow
border enhance this seamless appearance, maximizing the viewing area.
Artem Khomenko, Product Manager EMEA at MMD, says, The curved display brings the
edges and pixels closer to the user, making the viewing experience more comfortable.

Viewers sit closer to a desktop screen than to a TV, so screen curvature can create a far
more immersive working session with minimal distraction.
The experience is reinforced by the displays integrated audio technology, the DTS
sound enrichment suite that brings sound alive. With DTS, the displays integrated
speakers expand the sound image, improve definition and enhance bass surround
effects.
With such brilliant visuals and audio surrounding them, users should prepare to be
captivated. In fact, if people are distracted at all, it will be by the stunning look of the
display itself. Inspired by the curves of the world around, its sleek, elegant finish and
crafted materials make this display a stand-out asset on every desktop.
Picture performance for greater productivity
Apart from its innovative curved lines, the new 34-inch Brilliance display performs
superbly on-screen also. Visuals are brilliant and razor-sharp, thanks to CrystalClear,
UltraWide Quad HD imaging, AH-IPS LCD technology and 3440 x 1440 resolution. The
display can differentiate between over one billion colors, which ensures every gradation
is super-smooth. It also provides 99% sRGB color support vital to maintain color
fidelity across different applications and devices.
With the UltraWide 21:9 format, there is plenty of space to spread out during a busy day
of multitasking. Users can view side-by-side comparisons without constantly toggling
between windows, for instance, and view text and figures with super high contrast for
fatigue-free concentration, even when the screen is partitioned into multiple sections
such as with MultiView. This technology enables users to connect and view content from
multiple devices side by side, making complex multitasking far easier.
Picture performance is given an extra boost by Philips Smart Technologies, all part of the
commitment to give users the best viewing experience possible. SmartContrast
automatically adjusts colors and controls backlight intensity to enhance contrast for the
best digital images and videos. There is even a special Economy mode for just-right
display of everyday office applications and lower power consumption. SmartResponse
automatically puts response times into overdrive for applications such as gaming or
movies to deliver images free of judder, time-lag or host effects.
Easy to connect and enjoy
The new display features all the connectivity choices to make work easier for
professionals: DisplayPort and HDMI 2.0 for maximum visuals, MHL technology for
enjoying mobile content on the big screen, and USB 3.0 for fast data transfers and smart
phone charging.

Technical Specifications:
Specification
LCD panel type, size
Backlighting technology
Panel size
Effective viewing area
Optimal resolution
Viewing angle
Brightness
Display colors
MultiView
MHL
Connectivity

Philips BDM3490UC/00 display

AH-IPS LCD
W-LED
34.1 inch / 86.7 cm
798.2 (H) x 334.8 (V) - at a 3800R curvature*
3440 x 1440 @ 60Hz
172 (H) / 178 (V), @ C/R > 10
300 cd/m
1.07 billion colors (8 bits + FRC)
PIP/PBP mode, 2x devices
1080P @ 60Hz
USB: USB 3.0 x 4 with B.C.1.2
Signal Input: DisplayPort 1.2, HDMI 2.0 x
1, HDMI 1.4 (w/MHL) x 1, HDMI 1.4 x 1
Sync Input: Separate Sync, Sync on Green
Audio (In/Out): PC audio-in, Headphone
out
Sustainability
Environmental and energy: EnergyStar
6.0, EPEAT Silver, TCO edge, RoHS
Recyclable packaging material: 100 %
Specific Substances: PVC / BFR free
housing, Mercury free, Lead free
Compliance and standards
Regulatory approvals: CE Mark, FCC Class B,
SEMKO, cETLus, CU, TCO certified, EPA,
WEEE, RCM, UKRAINIAN, CECP, ICES-003, Estandby, TUV/ISO9241-307, SASO, KUCAS
Cabinet
Front bezel: black/gray
Rear cover: white
Foot: black/gray
Finish: glossy/texture
*Radius of the arc of the display curvature in mm

More information on Philips monitors: www.philips.com/lcdmonitors

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license
agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays
worldwide. By combining the Philips brand promise with TPVs manufacturing expertise in
displays, MMD uses a fast and focused approach to bringing innovative products to
market. MMD serves the Western European, Middle East and African markets from its
headquarters in Amsterdam. The Eastern European and CIS markets are served by a
local office in Prague. Through its network of local sales teams MMD works with all major
IT distributors and resellers. The companys design and development center is located in
Taiwan. www.mmd-p.com

Press contact
Vistar Communications
Sanjeev Kant
Tel.: + 971 4 420 1517
sanjeev@vistarmea.com
Company contact
MMD
Chantal Blits
Tel.: +31 20 5046 975
chantal.blits@mmd-p.com