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Noun: aesthetics, noun: esthetics

A set of principles concerned with the nature and appreciation of beauty.

the branch of philosophy which deals with questions of beauty and artistic taste.

Aesthetics is a branch of philosophy dealing with the nature of art, beauty, and taste, with the creation and appreciation of beauty.
It is more scientifically defined as the study of sensory or sensory-emotional values, sometimes called judgments of sentiment and
taste. More broadly, scholars in the field define aesthetics as "critical reflection on art, culture and nature. In modern English, the
term aesthetic can also refer to a set of principles underlying the works of a particular art movement or theory: One speaks for
example of the Cubist aesthetic.

The philosophy of aesthetics can be mastered by any designer if he

follows these key elements listed below.
1. Mass and space
2. Proportion
3. Symmetry
4. Balance
5. Contrast
6. Pattern
7. Decoration
8. Massing
Aesthetic Qualities
Aesthetic qualities may be sub-divided into a number of basic
1. Unity
2. Proportion
3. Scale
4. Balance
5. Symmetry
6. Rhythm
All these qualities are collectively important, and can have an
important impact on the design. Designers bend these rules all the time.

Cubist painting by Georges Braque

Traditionally, product design has been considered to comprise three main elements:

The best design occurs when all three components are considered together from the start of the design process. Usually, compromises
will have to be made, but understanding all the issues involved will help to make the most acceptable compromises.
For example, if you are designing a sports car, you will make different compromises from those that you will make if you are designing
a family salooncar.
Architecture : Architecture has to do with planning, designing and constructing form, space and ambience to reflect functional,
technical, social, environmental and aesthetic considerations. It requires the creative manipulation and coordination of materials and
technology, and of light and shadow.
Relation between Architecture & Aesthetics:

Architecture & aesthetics is closely related to each other. Aesthetics object (landscape,
faces, objects troves & the like) tend to be include in this class.

Landscape is part of architecture. Landscape is a secondary element of architecture.

Architecture and Aesthetics:

Elements of Architectural Design: Formal
Elements like line, shape, color and texture do not exist in isolation on a building. They are combined to make formal compositions
in an architectural design, creating pattern, rhythm, symmetry, balance, contrast, proportion, theme, and unity. It is important that
the variety of elements used for a building blend together well so that the design appears unified.