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What, in your view, are the key characteristics of 3M that have made it intrapreneurial over
the course of its history?
What are the similarities and differences between intrapreneurship at 3M and the kind of
entrepreneurship with which you are most familiar?
What recommendations would you make to the top managers of your company to become
as intrapreneurial as 3M?
What, in your view, are the key characteristics of 3M that have made it
intrapreneurial over the course of its history?
3M is a century old company and during this period it has established itself as one
of the leading innovative organization in the industry. This has not happened
overnight but because of a very consistent approach over a very long period of time
since its inception. They have been able to create a strong culture of innovation in
the company and get it ingrained among its employees. This cultural motivation
comes directly from the top management and all of their leaders have been wellknown to create, nurture and strongly endorse and propagate their characteristic
innovative culture. They have markedly different policies enabling and inspiring the
employees to innovate. A few of them which deserve mention are:
Setting sales target from innovation: 3M has always been setting up stretch
sales target from new products (like a% of sales from products launched in
past b years). Currently their 1/3rd of sales comes from products introduced
over past 5 years. This is as clear as possible in terms of setting a quantified
target boosting as well as enforcing innovation.
Allowing employees to innovate: while they set sales target from innovation,
they are very consistent with the message in execution. They mandate
employees to spend a certain % of their bandwidth for working with their new
ideas. This is remarkably different from the rest of the lot. Strategic
orientation towards innovation can be found in any other company but while
executing it is hardly found that any company can mandate and enable their
employees to actually work with new ideas like 3M does.
of existing product lines is a result of this. Their hiring policy is aligned to their
core innovative competency and it hasnt compromised with growing size of
operation.
What makes them intrepreneurial is their wonderful support to its innovative
employees to work on a new idea. Not only they mandate them to dedicate a
certain % of their working hours for innovation, they also encourage them by
creating a positively competitive environment among all employees. They have
bidding system for internal projects for management funding which encourages
intrapreneurship. Employees dont feel that in order to give a shape to their own
innovative ideas they have to move out and do on their own.
Very few organizations have been able to be on the track in the path of
innovation like 3M.