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Dolce Vita

Business Plan

Mission Statement

Our goal at Dolce Vita would be to provide our employees with a relaxing and satisfying area, that
not only benefits them, but the company as well. I thought providing a company like that would
only add positive responses to our business.

The Team

Green Reveloutin

At The Green Revolution, our mission is to involve people in the process of creating clean
renewable energy from everyday, human activity that will result in sustainable behavior change
and lower energy costs.

We are dedicated to:

• Developing innovative solutions that reduce our reliance on fossil fuels


• Engaging people in the process of creating clean renewable energy to raise awareness,
increase involvement and make behavior change sustainable
• Saving our customers money by reducing energy costs

Our Core Values & Beliefs

• Encourage conservation in all that we do and create


• Involve people... We are all part of the solution
• Compete in a way that will always bring out our best
• Work is an important part of life, and it should be fun
• Operate with honesty and integrity and expect the same from others

Jay Whelan, Founder and CEO


Jay Whelan's experience working with top management spans more than 20 years. Previously a
Partner at Accenture, Jay is a recognized leader in business management – full supply chain
execution processes for business and the community.

Prior to founding The Green RevolutionTM, Jay started and served as the President of Ridgefield,
Connecticut’s "Ridgefield Action Committee for the Environment" (RACE). A 2008 Recipient of
Connecticut Governor M. Jodi Rell's "Climate Change Leadership Award," Jay's commitment to
the environment can be seen in all facets of his life.

Jay received a BS in Industrial Engineering from Rochester Institute of Technology, a MBA from
Boston College, and is completing his PhD in International Business (January, 2009) from
Warren National University.

Mike Curnyn, Chief Strategy and Marketing Officer


Mike has more than 20 years of Information and Marketing experience. Prior to joining The Green
Revolution Inc.TM, Mike was an Executive Director of Global Strategy and Innovation with
AstraZeneca. In this role Mike was responsible for driving business growth through sales &
marketing innovation using technology as an enabler. Mike earned his B.S. in Computer Science
and Mathematics from New Jersey Institute of Technology and an MBA in Business Strategy and
Marketing from Villanova University.

Mark Sternberg, Chief Operations and Technology Officer


Mark is a 3rd generation Union Millwright. During his 22 year career, Mark held various positions
that include Superintendent, Foreman, Union Representative and Mechanic. He has worked on
many large-scale projects, including handling numerous utility power generation outages, bulk
material handling installations and Department of Environmental Protection and Department of
Transportation projects. Mark graduated from The New York City Labor Technical College after
attending Iona College.

Jim Toman, CFO


Jim Toman was Vice President of Finance for Baxl Technologies for the past ten years. During
that time he helped facilitate the funding of Baxl through the issuance of debt and equity
securities. He is a CPA with over 20 years of diversified experience in both public and corporate
accounting. Prior to joining BAXL he held executive positions at Spinnaker Industries, a
subsidiary of Lynch Corporation, and also worked at Oxford Health Plans Inc., Moore
McCormack Resources, Inc. and Peat Marwick Mitchell & Co. Mr. Toman holds an
undergraduate degree from the College of Wooster, Ohio, and an MBA from Columbia University.

Market Summary

.
Business Concept

The concept of the business is to add revenue and sells to our company, yet providing our
employees with additional options at a more convenient location. It would not only help the
company but the people of the company as well. They could be saving money on any
memberships that they previously have, less is there gas budget, and a more affordable plans,
and products.

Competition

We could offer our employees services that are the best.

Goals & Objectives


Financial Plan

Past Performance

1999 2000 2001

Sales $560,000 $644,000 $740,600

Gross Margin $80,000 $100,000 $130,000

Gross Margin % 14.29% 15.53% 17.55%

Operating Expenses $350,000 $410,000 $470,000

Collection Period (days) 0 0 0

Balance Sheet

2010 2011 2012

Current Assets

Cash $40,000 $50,000 $50,000

Accounts Receivable $0 $0 $0

Other Current Assets $20,000 $30,000 $50,000

Total Current Assets $60,000 $80,000 $100,000


Long-term Assets

Long-term Assets $200,000 $200,000 $200,000

Accumulated Depreciation $16,000 $32,000 $48,000

Total Long-term Assets $184,000 $168,000 $152,000

Total Assets $244,000 $248,000 $252,000

Current Liabilities

Accounts Payable $40,000 $60,000 $60,000

Current Borrowing $0 $0 $70,000

Other Current Liabilities (interest free) $0 $0 $0

Total Current Liabilities $40,000 $60,000 $130,000

Long-term Liabilities $50,000 $80,000 $100,000

Total Liabilities $90,000 $140,000 $230,000

Paid-in Capital $0 $0 $0

Retained Earnings $154,000 $108,000 $22,000

Earnings $0 $0 $0
Total Capital $154,000 $108,000 $22,000

Total Capital and Liabilities $244,000 $248,000 $252,000

Other Inputs

Payment Days 0 0 0

Sales on Credit $0 $0 $0

Receivables Turnover 0.00 0.00 0.00

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