CHAPTER 3

Presentation, Analysis and Interpretation of Data

Presentation of Data
A. Profile of the Respondents
a) Distribution of Respondents by Gender:
b) Distribution of Respondents by Age:
c) Distribution of Respondents by Institute:

Out of the forty-eight (48) respondents that we have surveyed, twelve (12) or 25% are
male and the remaining thirty-six (36) or 75% are female.

Respondents age varies from 15 years old to 24 years old and above. Of the respondents
that we have surveyed, twenty-two (22) or 46% are of ages fifteen (15) to seventeen (17),
twenty-two (22) or 46% are of ages eighteen (18) to twenty (20), three (3) or 6% are of
ages twenty-one (21) to twenty-three (23), and one or 2% of the respondents represent
ages of twenty-four (24) and above.

Surveys were distributed equally, with eight (8) respondents per institute of Far Eastern
University, namely Institute of Accounts, Business and Finance, Institute of Arts and
Sciences, Institute of Tourism and Hotel Management, Institute of Architecture and Fine
Arts, Institute of Nursing and Institute of Education.

B. Survey Data
a) Respondents perception on safety in engaging in Lazada Online Shop.

Twenty-nine (29) out of forty-eight (48) respondents or 60% of the

representing sample say that they are indecisive on the safety of engaging
in Lazada Online Shop.

b) Respondents perception on the quality of traded goods in Lazada Online Shop.

Twenty five out of forty eight respondents (25/48) have neutral

perception if products traded in Lazada are of good quality.

c) Respondents awareness of legitimacy of Lazada Online Shop as registered

company.

Twenty-five (25) out of forty-eight (48) respondents or 52% of the

representing sample say that they agree that Lazada Online Shop is
legitimate and registered company.

d) Respondents take on the efficiency of Lazadas delivery.

Twenty two out of forty eight respondents (22/48) were indifferent about
the efficiency of the delivery services of Lazada.

e) Respondents experience on online shopping.

Eighteen (18) out of forty-eight (48) respondents or 38% of the

representing sample say that they have no experience in engaging on

online shops.

f)

Respondents opinion on whether the world wide web would enhance the
effectiveness of shopping.

Twenty one out of forty eight respondents (21/48) were indecisive

whether World Wide Web enhances the effectiveness of shopping.

g) Respondents notion that online shopping requires adequate financial capability.

Seventeen (17) respondents or 35% of the sample say that they have no
idea if online shopping requires adequate financial capability. However,
seventeen (17) respondents argue that they agree that it is necessary to
have the financial capability.

h) Respondents view on convenience of online shopping.

Eighteen out of forty eight respondents (18/48) agree that online

shopping is convenient

i)

Respondents concept of whether online platform is a safe way to shop.

Seventeen (17) respondents or 35% of the sample say that they have idea
if it is safe to shop online compared to other platforms.

j)

Respondents opinion whether orders on web-based is easier to make.

Nineteen out of forty eight respondents (19/48) have no idea whether

orders on web-based is easy to make.

k) Respondents thoughts regarding the risk of payment on online shops.

Sixteen (16) of the respondents or 33% say they agree that there are risks
with the payment process done on online shops.

l)

Respondents take on the delivery efficiency of online shops.

Seventeen out of forty eight respondents (17/48) were fair-minded about

the efficiency of the shipment of online shops. In contrast, the same
number of respondents (17/48) thought that shipment of online shops
were efficient enough.

m) Respondents outlook of online shops customer service and after-sales support is

better.

Nineteen (19) of the sample population, representing 40%, are indecisive

if customer service and after-sales supports are better that other
alternative shopping platforms. But another nineteen (19) respondents
answer that they agree that it is better than that of others.

n) Respondents thoughts on safety credit card payment for online shops, not just
Lazada Online Shop.

Twenty out of forty eight respondents (20/48) were undecided whether

credit card payment for online shops is safe.

o) Respondents say as to the betterment of the prices offered in the online

platforms.

Twenty-three (23) respondents or 48% of the sample population say that

they neither agree nor disagree that online shops offer better prices
compared to other shopping platforms.

Analysis of Data

Interpretation of Data