EBTC Presentation

The European Business & Technology Centre
Your trusted single point of contact to reach and flourish in the

I ndian cleantech m arket
March 2013
A little bit about us...
Promoting European clean technologies in India & tackling climate change
www.ebtc.eu | 2
Your Gateway to the Indian Cleantech Market
March 2013
EBTC is an initiative that addresses climate change issues

through EU-India clean technology solutions.
EBTC is the only Centre dedicated to promoting European
cleantech in India.
Specialists in Biotechnology; Energy; Environment, and Transport.
The Network:
4 Offices in India: New Delhi, Bengaluru, Kolkata and Mumbai.
Represented in Europe through EUROCHAMBRES.
EBTC has 39 partners in the EU and India.
EBTC is the nodal point for Enterprise Europe Network India.
A Toolbox of Services:
SMEs
Researchers
Clusters
Policymakers
www.ebtc.eu | 3
EBTC Evolution
EU-India
Business
Summit 2008,
Marseille
EBTC regional
offices opened in
Mumbai, Bengaluru
and Kolkata
EBTC opened
in New Delhi
IPR expert joins to

address IPR
challenges via the
IPR helpdesk
Sector specialists to
create knowhow in
biotechnology, energy,
environment, and
transport sectors
The European
Technology
Experience Centre
is launched
EBTC becomes
coordinator of
Enterprise Europe
Network India
The trusted single point of contact for EU cleantech SMEs in their journey to
India.
www.ebtc.eu | 4
A toolbox of services
Intelligence
3 basic
pillars
Advocacy
Services
Creating a toolbox for

SMEs
Researchers
Clusters
Policymakers
www.ebtc.eu | 5
Why India?
The India advantage:
Opportunities & Challenges:
Largest democracy with a free market

economy in the world.
English is the preferred language for
doing business.
India's population counts 1.2 billion
spread over 28 states.
Reaping a demographic dividend.
Big challenge in providing access to

adequate, affordable and clean sources of
energy to a large section of the rural
population (0,83 billion):
85% of the rural population dependent
on traditional biomass for cooking
requirements (census 2011).
55.3% of the rural households had no
access to electricity (Census 2011).
A rising economic powerhouse: India is
expected to continue along the growth
trajectory, with consistent growth rates of
between 4-7%.
Cleantech opportunities of 100B by 2020,
creating 10.5M green jobs.
Projected renewable energy share by 2020 is
32% and 62% by 2030.
www.ebtc.eu | 6
Sectors
BIOTECHNOLOGY
ENERGY
ENVIRONMENT
TRANSPORT
Biofuels
Renewable
Energy
Water &
Wastewater
Rail
Bioindustrial
Energy
Efficiency
Waste
Electric
Vehicles
Bioservices
Energy
Distribution
Clean Air
Port /
Logistics
Soil
Intelligent
Transport
Systems
Built
Environment
Alternative
Fuels
Bioagri
Bioinformatics
Horizon
Sectors e.g.
Smartgrid;
energy
storage;
fuelcells;
clean coal.
Monitoring
other biorelated tech
www.ebtc.eu | 7
March 2013
Opportunities
www.ebtc.eu | 8
Biotechnology opportunities
BioPharma
The biopharmaceutical sector is the largest

component (about 60%) of the Indian
biotechnology.
The Indian biopharma segment is creating

immense opportunities for global biologics,
including development and manufacturing.
BioServices
The second largest sector of the

biotechnology industry, with about 33%
market share.
The country offers a suitable population for

clinical trials; diverse gene pools, covering a
large number of diseases.
BioAgri
Bio-Agriculture is the third largest sector

representing about 14%. Apart from
genetically modified (GM) crops, biofertilizers, bio-fuels and bio-pesticides are
the main growth contributors.
Bio-agriculture is an emerging scientific

area which is useful for breeding nutritious,
high-yielding and resource efficient crops.
BioIndustrial
Largely export-driven, with more companies

are capitalising on opportunities abroad.
Biotech companies in this space are

gradually shifting their focus towards the
manufacture of enzymes that aid the
production of biofuels, biomass and algal
research.
BioInformatics
India currently has the potential to leverage

its strengths in IT, biology and chemistry by
utilising the multidisciplinary aspects of
systems biology and bioinformatics.
Bioinformatics is the smallest of the biotech

industry segments constituting barely 2%
of the overall industry revenue.
www.ebtc.eu | 9
Energy opportunities
Solar
Current installed capacity above 2GW, to add

20GW (national) by 2022;
IEA estimates 300+M Indians lack access to

modern energy
KPMG: total installed capacity 68GW by 2022,

and Investment opportunities across the full
value chain, at an estimated total of 86B
IFC estimates India offers largest market

potential in Asia with 75M off grid households
Enabling policy environment to achieve grid

parity, long term prospect for solar
Wind
Fifth largest installed wind power capacity in the
world 20+GW out of 50GW potential
Estimated offshore wind power potential of
15GW, opportunity for R&D + commercialisation
Off grid distributed energy
Energy Efficiency
Target to reduce energy intensity of GDP by 2025% by 2020 through a National Mission
23% efficiency improvement potential in the
industrial and agricultural sectors
Trade of Energy Savings Certificates on 60% of
total energy consumption
Opportunity for remote, off-grid, distributed

energy models predominantly offered by SMEs
on Solar PV, microhydro, small wind turbines and
biomass gasifiers
WRI: aggregate potential market 1.45B
annually; 1.4B for decentralized renewable
energy services and 50M for energy products
Horizon sectors
Massive smart grid investment plans, 130M
Smart Meters by 2021, total smart grid market
1.5B by 2015
India Energy Storage Alliance market
assessment of 15-20GW by 2020 in India
Geological survey of India: 10GWe of
geothermal power potential to be harnessed.
www.ebtc.eu | 10
Environment opportunities
Water and wastewater
Agricultural uses around 80% of fresh

water and wastes up to four-fifths of the
irrigation water.
degradation costs India 50B a year

nearly 6% of GDP (World Bank).
About 80% of water supplied in urban

areas becomes wastewater. Large cities
(>100,000) treat about 29.2% of their
wastewater (Smaller cities treat 3.7%!)
Waste
188,500 tonnes of municipal solid waste is

generated in urban India daily (2012).
If waste is not disposed properly then

over1,400 km2 of land would be required
by 2047 for its disposal.
Clean Air
India has 27 cities in the Top 100 cities

with the worst air quality (PM10) in the
world (WHO, 2011).
Pollution and other environmental
Built environment
Built space in India is estimated to

increase 5-fold from 20B sqft in 2005 to
over 100B sqft in 2030.
Green building footprint in India is over

1.63B sqft Second to the USA.
Biofuels
About 32% of the total primary energy

use and more than 70% of the countrys
population depends upon biomass.
The industry despite promise is still

nascent as it is embroiled in food versusfuel tradeoffs - Therefore, it is produced
mostly from the non-edible oil cultivated
on wastelands.
www.ebtc.eu | 11
Transport opportunities
Rail
Third largest railways network in the world.

725 km new lines and 1100 km electrification
targeted in 2012-13 Budget 9.2B1.
By 2030, 7,400 km of metros and subways
need to be constructed 20 times the capacity
added in the past decade2 .
23M allocated to Metro & Commuter Rail in

the 12th Five Year Plan.
Electric Vehicles
EV sales account for less than 0.027% of the

total cars sold in 2010; ~ 1,500 EV passenger
cars on road.
Electric buses increasingly being proposed in

JNNURM; Mysore, Bangalore and Mangalore.
National Council of Electric Mobility formed in
Aug 2012; 3.5B plan to increase EV/Hybrids.
Ports/Logistics
Poor infrastructure; Shortage of cold chain

facilities; inter-state barriers.
National Maritime Development Program

(NMDP) on-going at an investment of 8B.
110 new Logistics parks to be operational at
an estimated cost of 1.3B.
16 new projects under development this year;
freight capacity to increase by 250M MT.
Fuels
Wasteland available for ~ 69MT biodiesel3.

National Oilseeds and Vegetable Oils
Development (NOVOD) designated agency
to promote biofuel crops.
LNG fuelling facilities being setup at ports.
Intelligent Transport Systems
Opportunities in National Highway Development Programme (NHDP) in electronic toll

collection (ETC), traffic monitoring.
1.6M allocated to ITS and Parking in the 12th
Five Year Plan.
Actual ITS project value in 2011-12 180M4.
Citywide ITS Master Plan in HYD of 130M5 .
Ref: 1. www.oic.in 2. Mckinsey 3. GIZ 4. Metro Infrasys 5.NewIndExpress.com

www.ebtc.eu | 12
Key Cleantech Sectors:

What to watch for in 2014!
Biotechnology
Newer therapies are
anticipated to launch in
2014: monoclonal antibodies
products, stem cell therapies
and growth factors.
The GoI has stressed on
R&D in pharma sector,
affordable healthcare and
indigenous screening
devices.
Approval for GM crops for
attracting investment into
the agriculture sector.
Encouragement in PPPs
through the assistance of
DBT subsidiaryBiotechnology Industry
Research Assistance Council
(BIRAC) to support
innovation and provide
infrastructure and services
across chains in the
biotechnology sector in the
country.
Energy
Environment
Transport
Bids invited for procuring

750 MW solar PV under
National Solar Mission.
Environment Ministry to set

up a National Environment
Regulator.
New subsidies for Electric

Vehicles to begin from April
2014.
Plans to develop 4 GW Ultra

Mega Solar Power plants in
Rajasthan and Leh.
A National Bureau of Water

Efficiency will commence
work in 2014.
Work started on 8 corridors

of the Regional Rapid
Transit System for NCR.
Distributed generation
potential triggering
innovative business models;
rural offgrid, urban &
industrial rooftops and
telecom towers to watch for.
The Hyderabad Metropolitan

Development Authority
(HMDA) has made plans to
launch an innovative scheme
to protect and preserve
lakes in the region.
Rail Tariff Authority and

High Speed Rail Corporation
of India setup and expected
to further boost projects.
Dedicated Green Energy

Corridors to seamlessly
integrate renewable energy
into national grid.
If zero liquid discharge

becomes the norm for key
industries - especially in the
Ganga river basin then
there may be bidding
opportunities for innovative
projects under the India
Water Development
Programme (IWDP).
14 pilot smart grid projects

with INR 400 Crore
investment (approx. 47
Million*).
Development of container
terminals in Mumbai,
Chennai, Gujarat and
Kolkata, at an investment of
2.1 Billion.
GoI approval for various
stages of NHDP (National
Highway Development
Programme) totalling 225
Million.
www.ebtc.eu | 13
March 2013
Success Stories
www.ebtc.eu | 14
A software to improve the energy efficiency of

buildings
EBTCs people have been crucial for

NewEns entrance in India. Their
support enabled the definition of the
MoU. We have also to be grateful to
EBTC for their proposal to incubate the
Indian NewEn branch (or perhaps a
new company) in their premises
providing us all the necessary operative
support in the different States where
they are present and where we can
have business opportunities.
- Mr. Gianni Redaelli, Managing
Director, NewEn Ltd.
March 2013
NewEn Ltd. is an Italian Energy Service Company specializing in

traditional and renewable solutions for energy efficiency, costs
saving and environmental sustainability.
Phase 1: Software for measuring and monitoring

NewEn Ltd, signed an agreement with Kolkata based Enfragy
Solutions India Pvt Ltd. to design, implement, test and
commercialize an innovative software tool able to monitor and
model the energy consumption of an industry or a building and to
optimize plant and machinery energy consumption and production
processes.
EBTCs role spanned complete business development from

project sourcing through to partner identification as per NewEns
requirements, matchmaking and formalising the agreement.
Where are they now:

Following technology development, the beta version of the
analytical software has been piloted.
Phase 2 (in progress): Communication software collaboration
www.ebtc.eu | 15
An innovative floating solar platform enabling

PV on water bodies
March 2013
The technology: Ciel et Terre (France) have an innovative floating solar

platform -Hydrelio -which allows standard PV panels to be installed on large
bodies of water such as drinking water reservoirs, quarry lakes, irrigation
canals or remediation and tailing ponds.
EBTCs role spanned partner research and identification, matchmaking,
relationship facilitation, market exploration and facilitation in demonstrations.
Broad objective: Share and promote technologies and solutions thereby
implementing support programs for water quality improvement and conserving
water bodies on an exclusive basis at selected locations across the country.
Local organisations:
- South India: Enzen Water Solutions and Tech Sub.
- East and North-East India: Klystron Electronics.
Where are they now:
- Klystron is in dialogue for signing an agreement for manufacturing the
floating structure.
- Hydrelio is currently on display at the Enzen Global Solutions Pvt. Ltd.
Office in Bengaluru.
www.ebtc.eu | 16
A water quality monitoring device enabling

the real-time detection of bacteria and
parasites
Distributor:
Sulekha
Symbio
Greentech
Multiplying the Aqua-Q

AB Business Ecosystem,
EBTC facilitated and
continues to build
relationships for Aqua-Q
AB in India
GlobeWater
AB
Software
Developer:
Adapt
Solutions
Research
Institution:
CSIR
Research
Institution:
IVL
Manufacturer:
Abhaya
Precision
www.ebtc.eu | 17
March 2013
Enter the Indian Market

&
Create your own success story
www.ebtc.eu | 18
EBTC Services compliment those provided by

EU Member States
Creating value, addressing gaps, being complimentary to existing efforts

www.ebtc.eu | 19
EBTC Services Demand & Supply
Demand-Supply maturity matching essential for successful collaborations

www.ebtc.eu | 20
EBTC Services Toolbox
Understand the
Indian Market
Get funding
advice
Make your
pilots happen
Find a project
& partner
EBTCs Services
Enable EU SMEs
& Researchers
to...
Benefit from
IPR support
Establish your
organisation in
India
Bring your
research to
market
Localise your
technology
www.ebtc.eu | 21
A Summary of the EBTC Process Matrix
Phase I
Market and Business

Analytics
Market Validation Trip
Facilitating and
Organizing EU
Delegation Visits
Technology and
Business Incubation
Business & Technology
Incubation at EBTC
Select from a portfolio of
already identified projects
and pilot tech demonstration
sites.
Promote your technology at
the European Technology
Experience Centre
Phase II
Phase III
Market Access Support

Services
Business Model
Development for India
Technology
Localization
Research-InnovationBusiness
EBTC to support on Risk

Management, Standards, IP
Management.
EBTC is your Living Lab in

India: Access to inhouse
experts and an ecosystem of
Indian SMEs, corporations,
finance groups, labs, and
universities. Test your
technology in real time
situations.
Phase IV
Implementation and
Project Management
Piloting technology in India,
Product development for
Indian market, Scale up
Strategy and India
Manufacturing facilitation
Specification Design and

Product Optimization for
Indian market.
Demonstrate
your technology
at EBTC-ETEC
Make your
Pilots/Projects
happen
Become a part of
the EU-India SME
Ecosystem
Promoting EU research,
facilitating innovation via EUIndia partnerships, building
commercialization strategies.
Investor Connect: Enjoy mentoring services and access to financing and investors
www.ebtc.eu | 22
March 2013
Find project opportunities in India
www.ebtc.eu | 23
146 Projects Opportunities in India and

counting
62
43
146 project
opportunities and
counting
37
4
EBTC
Enterprise Europe Network
projects@ebtc.eu
www.ebtc.eu | 24
Visit www.ebtc.eu to find project

opportunities
March 2013
www.ebtc.eu | 25
View project opportunities by your sector of

interest
www.ebtc.eu | 26
View details of project opportunities

March 2013
Interested in a
project?
Note the project
reference number
E-mail
projects@ebtc.eu
www.ebtc.eu | 27
Enterprise Europe Network India
Enterprise Europe Network is Europes largest

database of cutting-edge technologies
More than 23,000 profiles
600 member organisations
EBTC is EENs coordinator in India

In collaboration with the Confederation of Indian
Industry (CII) / Global Innovation & Technology Alliance
(GITA), and Federation of Indian Export Organisations
(FIEO).
Opportunities:
Increasing collaboration
Sourcing technology
Enabling business ventures
Contact: bengaluru@ebtc.eu
www.ebtc.eu | 28
Find opportunities via Enterprise Europe

Network India
March 2013
Visit http://een.ec.europa.eu/
Scroll down and you will see a section on Latest Partnering
Opportunities.
Clicking on search will take you to a portal to view offers and requests.
To upload your
solution offer,
or connect to
an Indian
request
E-mail
lingam@ebtc.eu
www.ebtc.eu | 29
March 2013
Avail Value-Added-Services
www.ebtc.eu | 30
Value Added Services
Packages of services to pick and choose from the EU organisations can avail of.
www.ebtc.eu | 31
EBTC VALUE-ADDED SERVICES
Technology Incubator (TI)

1. Three Phase Technology Incubator (TI)
Phase 1 Technology showroom
The European Technology Experience Centre (ETEC) provides all EU

entities a virtual and physical platform to showcase and demonstrate their
technologies & services.
Physical display of products and prototypes
Virtual display using multiple formats including presentations, videos

as well as live case studies
Mutual clean technology pitches between entrepreneurs from EU and

India
Tim e Fram e: Unlimited

Free to list
www.ebtc.eu | 32
Technology Incubator (TI)

Phase 2 Technology Incubation
In addition to Technology Showroom services, this includes:
A dedicated Technology Manager for promoting objectives of your

company and identifying opportunities in India can be provided to make
inroads into the Indian market
Identifying opportunities which can include a Market Exploration

Trip (MET)
Developing a customised approach to the Indian market for clean

technologies
Collaborating across the technology ecosystems (TLM, RIB, MPH)
Phase 3 Business Incubation
EBTC offers incubation space (cabins and desks) across all its offices New
Delhi, Mumbai, Bengaluru and Kolkata
Flex desks offer transferable access to office space and infrastructure across
all EBTC offices for EU entities to work

www.ebtc.eu | 33
Market Exploration Trip (MET)

2. Market Exploration Trip (MET)
Based on EBTCs unique understanding of the market for Clean technologies

in India, a personalised exploration of the business and research
opportunities can be provided:
Market assessment of the opportunity across all the regions of the

country
Analysis of the relevant technology ecosystems including TLM and

MPH
Review of the potential partners to understand compatible elements

such as their technology requirements or expertise, existing product
portfolio and level of interest in business partnership with the EU
entity.
Hands-on support during the entire market exploration trip (1-2 weeks) to
meet with potential customers, partners and stakeholders.
Tim e Fram e: 3-4 months from date of signing an agreement + 1-2 Week trip
to India
www.ebtc.eu | 34
Research-to-Innovation-to-Business (RIB)
3. Research-to-Innovation-to-Business (RIB)
RIB can support EU based institutions as well as entrepreneurs to bring their

innovative research to the Indian market for commercialisation
Development of local business models and strategies
Creation of linkages with relevant stakeholders including technology

partners
Access to financial networks including venture funds
Tim e Fram e: TBD in discussions with the client
www.ebtc.eu | 35
Technology Localisation Model (TLM)

4. Technology Localisation Model (TLM)
TLM is EBTCs unique process of indigenization of EU clean technologies for

the Indian market. This involves developing a relevant - often a lower cost technological solution that creates new IP
The TLM process typically involves 3 different phases:
Phase I Market Analysis and Partner Identification
Market Exploration
Technology Incubation
Phase II Technology Localisation Ecosystem
Co-creation of relevant technological solution
Evolving a new business model for India
Developing a multipronged business strategy for EU entities
Phase III Validation
Testing technological solution in a test bed facility
Liaisoning with concerned Indian government departments for

ratification
Tim e Fram e: 6-12 months from date of signing an agreement

www.ebtc.eu | 36
Making Pilots Happen (MPH)

5. Making Pilots Happen (MPH)
MPH targets to impact the demonstration gap that keeps innovative

technologies from succeeding in the Indian market
EBTC can support in identifying, accessing, managing, and enabling EU

entities set-up pilot demonstration projects in India
Navigate pilot projects across the regulatory mesh from identifying

location to ensuring dissemination impact
Streamline implementation Support ecosystem for problem-solving
Gauge impact Assess, tabulate, standardise and disseminate.
www.ebtc.eu | 37
IPR Helpdesk (IPR)
6. IPR Helpdesk
EBTCs IPR help is a one stop shop for supporting EU entities to work,
operate and do business in the Indian market.
Some specific services that provided additional value add include:
Capacity building on IPR for EU SMEs so that they can understand and
navigate the Indian market
Direct Technology transfers of technologies protected by trade

secrets into India via joint ventures
Access to IP stakeholders in India including Central and State

governments IP facilitation centres, for instance, to create cluster-to
cluster IPR capacity
Assistance in resolving market access issues by feeding trade barriers

to appropriate authorities for resolution
Commercialisation of Patented technologies into India for European

companies
www.ebtc.eu | 38
EBTC India IPR Helpdesk Service Portfolio
www.ebtc.eu | 39
The European Technology Experience Centre

(ETEC)
A dedicated physical and (soon-to-launch)
virtual platform for European technologies
in India
ETEC provides sustained visibility, presence and

interaction with the relevant stakeholders in India
ETEC will allow companies to save time and money

when conducting initial market research.
www.ebtc.eu | 40
A few points to remember for EU

organisations considering India
March 2013
Ensure you have a strong value proposition:

Identify needs and the (potential) demand for your product or service.
Set long-term goals:

Results are unlikely to be seen in India overnight.
Invest in partnerships:
Do not underestimate the value of local expertise, whether for insight, for
pilots or long-term added value and mutual competence building!
Adopt a relationship and technology management approach:

Not a traditional sales approach.
Adapt :
Your technology, organisation, and individuals!
www.ebtc.eu | 41
Stay Connected!
Website:
www.ebtc.eu
Social Media:
LinkedIn:
European Business and Technology Centre (EBTC)
Twitter:
Facebook:
@EBTC_EU
/EBTC.EU
Youtube:
/EBTCIndia
Blog:
www.ebtc.eu/blog
Write to us:
info@ebtc.eu
www.ebtc.eu | 42
Thank you!
EBTC New Delhi (Head Office)

DLTA Complex, South Block, 1st Floor
1, Africa Avenue, New Delhi 110 029, INDIA
Tel: +91 11 3352 1500
Fax: +91 11 3352 1501
delhi@ebtc.eu
www.ebtc.eu
New Delhi | Mumbai | Bengaluru | Kolkata | Brussels
The contents of this document are the sole responsibility of the European Business and Technology Centre, and can under no circumstances be regarded as reflecting the position of the European Union.

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The European Business & Technology Centre

Your trusted single point of contact to reach and flourish in the

A little bit about us...

Promoting European clean technologies in India & tackling climate change

Your Gateway to the Indian Cleantech Market

EBTC is an initiative that addresses climate change issues

Specialists in Biotechnology; Energy; Environment, and Transport.

Promoting European clean technologies in India & tackling climate change

IPR expert joins to

Creating a toolbox for

Promoting European clean technologies in India & tackling climate change

Opportunities & Challenges:

Largest democracy with a free market

Big challenge in providing access to

Promoting European clean technologies in India & tackling climate change

Promoting European clean technologies in India & tackling climate change

The biopharmaceutical sector is the largest

The Indian biopharma segment is creating

The second largest sector of the

The country offers a suitable population for

Bio-Agriculture is the third largest sector

Promoting European clean technologies in India & tackling climate change

Bio-agriculture is an emerging scientific

Largely export-driven, with more companies

Biotech companies in this space are

India currently has the potential to leverage

Bioinformatics is the smallest of the biotech

Current installed capacity above 2GW, to add

IEA estimates 300+M Indians lack access to

KPMG: total installed capacity 68GW by 2022,

IFC estimates India offers largest market

Enabling policy environment to achieve grid

Off grid distributed energy

Opportunity for remote, off-grid, distributed

Water and wastewater

Agricultural uses around 80% of fresh

degradation costs India 50B a year

About 80% of water supplied in urban

188,500 tonnes of municipal solid waste is

If waste is not disposed properly then

India has 27 cities in the Top 100 cities

Pollution and other environmental

Promoting European clean technologies in India & tackling climate change

Built space in India is estimated to

Green building footprint in India is over

About 32% of the total primary energy

The industry despite promise is still

Third largest railways network in the world.

23M allocated to Metro & Commuter Rail in

EV sales account for less than 0.027% of the

Electric buses increasingly being proposed in

Poor infrastructure; Shortage of cold chain

National Maritime Development Program

Wasteland available for ~ 69MT biodiesel3.

Intelligent Transport Systems

Opportunities in National Highway Development Programme (NHDP) in electronic toll

Ref: 1. www.oic.in 2. Mckinsey 3. GIZ 4. Metro Infrasys 5.NewIndExpress.com

Key Cleantech Sectors:

Bids invited for procuring

Environment Ministry to set

New subsidies for Electric

Plans to develop 4 GW Ultra

A National Bureau of Water

Work started on 8 corridors